Table of Contents

Ukuqonda Ubuhlobo Bomphakathi Obunencazelo Ephawulekayo Yenguquko Yesici Esivamile

Imikhankaso yobudlelwane bomphakathi sekuyisikhathi eside isebenza njengendlela yokuhlela izinhlangano ezihlanganisa izindaba, ukwakha ukuthembana, nokwenza umbono womphakathi. Ngokwesiko, lemizamo iye yafezwa yizinhlangano ezizimele(izinhlangano, izinhlangano zikahulumeni, noma inzuzo) ezingasebenzi ngokwentando yayo. Nokho, uma imikhankaso ye-PR iklanywe ngokubambisana, iletha ndawonye ababambi beminyango ehlukahlukene njengamaqembu omphakathi, uhulumeni wendawo, izinhlangano ezingazuzisi, amabhizinisi, nezakhamuzi, ikhono labo lokuqhubekisela inguquko enenjongo. Ubudlelwane bomphakathi obunenzuzo abusona nje isisikhethelo esinenzuzo sokwakha amandla ahlangene okusingatha izimpikiswano zezenhlalo, iziteshi zomphakathi, izikhangiso, izitengo, nezikhuthazo ezikhuthaza intuthuko yomphakathi.

I-PR ebambisanayo, esebenzela ushintsho lwezenhlalakahle incike kakhulu esimisweni sokuthi ayikho inhlangano eyodwa enezimpendulo noma imithombo. Ngokuhlanganisa ubuchwepheshe, izinhlanganisela, nokwethenjelwa, abangane bangaklama imikhankaso ethinta izisulu ezibhekene kakhulu futhi ifinyelele imiphumela engeke iphumelele. Lendlela iphumelela kakhulu ezindabeni ezinjengempilo yomphakathi, ukulondolozwa kwendawo ezungezile, imfundo, nokuphepha komphakathi, lapho ukubambisana kweqembu leqembu kudingekile khona ukuze kuphumelele isikhathi eside.

Izinzuzo Zobuhlobo Bomphakathi Obunemicikilisho

Ukuqonda lezinzuzo kusiza izinhlangano ukuba zithethelele ukutshala inzuzo yokwakha ubuhlobo obunye futhi kunikeze isisekelo sokuklama imikhankaso enemiphumela.

Ukufinyelela Okukhulu Nokungenela

Uma izinhlangano eziningi zijoyinana, ngayinye iletha izilaleli zayo siqu, iziteshi zokuxhumana, kanye nokuthemba umphakathi. Iqembu lendawo elisendaweni ezungezile lingase libe nokulandela abashisekeli abaphambili, kuyilapho inkampani kahulumeni ikwazi ukufinyelela iziteshi ezingokomthetho zokuxhumana nobudlelwane bezezindaba. Inkampani ingaba nemishini yezisebenzi nezindawo zokuxhumana. Zombili lezi zibukeli ezihlukene zidala ingqikithi enkulu kakhulu. Ngokwesibonelo, umkhankaso okhuthaza ukulondolozwa kwamanzi ungasakaza imiyalezo ngezindleko zenzuzo, amaphepha esikole, amakhasi ezenhlalo ezinhlanganoni zomphakathi, kanye namawebhusayithi ebhizinisi lendawo. Le nkampani enezisebenzi eziningi iqinisekisa ukuthi isigijimi sifinyelela izigaba zabantu ezingase zingaphunywa.

Imithombo Yengcebo Nezindleko Ezihlanganyelwayo

Imikhankaso ebanzi ivumela abantu abasebenza nabo ukuba bahlanganyele izimali, isikhathi sezisebenzi, ubuchwepheshe, nezinto zokwakha. Inzuzo encane engakhiqizwa ngemibono ehlakaniphile kodwa elinganiselweyo ingawasebenzisa amandla okukhiqiza omsizi omkhulu. Izinhlelo ezihlangene ezisekelwe ezisekeni noma kuhulumeni zinikeza ukuncintisana okukhulu uma izinhlangano eziningi ezithembekile ziwasekela. Ukuhlanganyela izimali kunciphisa futhi ukuhlanganiswa kwemizamo yezinhlangano ezintathu ezihlukene ezakha okuqukethe okukodwa, zingabambisana nethuluzi elilodwa lomkhankaso elilinganayo elisetshenziswa yibo bonke abakanye nabo.

Ukubonakala Okukhulisiwe Nokwethenjwa

Enkathini yokuncipha kokuthembela ezinhlanganweni, umfelandawonye wamazwi ahlukahlukene unganikeza ukuthembeka okukhulu esigijimini. Uma umkhankaso uvunyelwa ingxubevange yabaholi bomphakathi, izikhulu zikahulumeni, nochwepheshe abakhuthazi abantu, umphakathi uqaphela umzamo wokuthi awuzisizi futhi awufinyeleli emphakathini. Ngokwesibonelo, umkhankaso wokwandisa amazinga okugoma uthembeka kakhulu uma uhilela abaholi bezempilo, abaholi benkolo, izikole zendawo, kanye nezinxulumani zomphakathi kunokuba nje kube yinhlangano yezempilo yomphakathi. Iqembu elisekela izimpawu zokuthi impikiswano ithinta wonke umphakathi, hhayi nje isithiyo.

Ukubuyiselwa Ngemiqondo Ehlukahlukene

Abaxhasi abahlukene baletha izindlela ezilungisa izinkinga nemibono ehlukene. Ukubambisana phakathi kwenkampani yobuchwepheshe, iqembu lentsha elisebenzisa ivovo, nendlu engazuzisi kungaveza indawo entsha yezobuchwepheshe yokuxhumanisa abantu abangenamakhaya ngezinkonzo − into eyodwa ebingavela iyodwa. Ukungezwani kwemibono engafani, uma ilawulwa ngokunenzuzo, kuveza amasu amasha avumelanayo nasabelayo ezidingweni zomphakathi zangempela.

Ukuhlala Isikhathi Eside Nokusekelwa Okwandayo

Imikhankaso eqhutshwa izinhlangano ezizimele ngokuvamile iphelelwa amandla lapho izisebenzi eziyinhloko zihamba noma zixhaswa ngemali. Imikhankaso ehlotshisiwe inamandla kakhulu ngoba isibopho sisakazwa. Uma omunye ebhekene nokuphazamiseka, omunye angaqhubekela phambili umsebenzi. Ukuba ndawonye kuthuthukisa umuzwa wokuba nomthwalo wemfanelo ndawonye, okwenza ukuba imigomo yalomkhankaso ihlanganiswe kakhulu emisebenzini eqhubekayo yenhlangano ngayinye.

Ukuhlola Izenzakalo: Lapho IPR Ebanzi Yafinyelela Khona Ushintsho Olucijile

Izibonelo zezwe langempela zibonisa indlela lezinzuzo eziphumela ngayo emiphumeleni ebonakalayo. Ukuhlola okulandelayo kubonisa izindlela ezihlukahlukene zokubambisana nethonya lazo.

Isinyathelo Sokuqalisa Edolobheni Elihlanzekile: Umkhankaso Wokuncishiswa Kwezinto Eziningi

Ngo-2019, idolobha laseGreenfield lasungula i "Green City Initive" ukusingatha ukukhuphuka kwemfucumfucu egcwele indawo egcwele indawo kanye nezinga lokusetshenziswa kabusha okuphansi. Lomkhankaso wahlanganisa umnyango wokuphatha imfucumfucu yemfucumfucu kamasipala, izakhiwo ezintathu ezingazuzisi ngendawo ezungezile, isikhungo sokucwaninga esisekela iyunivesithi yendawo, kanye nezinhlangano ezingu-15 zendawo. Zombili zaklama umkhankaso wonyaka wonke wokuveza izenzakalo ezihlanzekile zomphakathi, imfundo yomnyango wokuvuselela izakhiwo, imincintiswano yesikole, kanye nenselele yezezenhlalo ebizwa ngokuthi i-Genecty Challenge.

Ukusebenzisana kwavumela ukuthatha isinyathelo sokusebenzisa imithombo yemali ngokuphumelelayo: idolobha lalungiselela izinkonzo zokuqoqa imfucumfucu, izisebenzi zokuzithandela eziqeqeshiwe, iyunivesithi yahlola ukuhlelwa kokuziphatha, futhi izinhlangano zomphakathi ezihlelwe ukuba zilinganise amabhuloho. Phakathi nezinyanga eziyi 18, amazinga okusetshenziswa kabusha anda ngo-34%, kanye nezibini ezihlanganyelayo ezindaweni ezihlahlwe ngu 27%. Lomkhankaso wabangela futhi izingadi zomphakathi eziqhubekayo kanye nolwelwelwesi oluhlanzekile. Impumelelo enkulu kwakuyindawo yokuhlanganisa izinsimbi ezihlangene zokuhlobisa kanye nezimpahla ezazisebenzisa isiqu kanye nezithombe ezigcizelela "Idolobha Lethu, Ilungelo Lethu Lethu.""

I - Safe Streets Project: Ukunciphisa Izingozi Zezimoto Ngemithetho Yomphakathi

I-Safe Streets Project e-Oakdale County isebenza njengesibonelo sokubambisana phakathi kokugcinwa komthetho, izifunda, iminyango yobunjiyela bezimoto, kanye namalungu afundisa abazali. Umsebenzi ohloselwe ukunciphisa izingozi zabahamba ngezinyawo nabahamba ngebhayisikili eduze kwezikole. Esikhundleni somkhankaso ophezulu wokuphoqelela ukugcinwa kwezimoto, abangane abasungula icebo: izikole zihlanganisa izifundo zokuphepha ezisemuva, amaphoyisa aphethe izikhungo zomphakathi, umnyango wobunjiniyela obekwe ephambaleni, amabhasi e-PTAs ahlela amabhasi esikole ahambayo.

Umkhankaso osetshenziswa ekuhlanganyeleni ukwaziswa okuvela emibhalweni yamaphoyisa, ukuvalelwa ezibhedlela, nokungekho esikoleni ukuze kuthuthuke. Ngemva kweminyaka emibili, izingozi ezihilela izingane zancishiswa ngamaphesenti angu-41. Okubalulekile, ukubambisana kwakha ukuthembana phakathi kokugcinwa komthetho nemiphakathi eyayingaqiniseki ngaphambili. Ukukhishwa kwezindaba zomphakathi kwagcizelela isigijimi sokuthi ukuphepha kwakuwumgomo ohlanganyelwayo, hhayi nje umthetho wamaphoyisa. Impumelelo yalo msebenzi yaholela ekuxhaseni izimali zokusetshenziswa kwemithetho ekwakheni izakhiwo ngaphambili.

Izingane Ezinempilo, Ikusasa Elinempilo: Ukudla Okunomsoco Kwabantwana

Indaba yesithathu ivela emkhankasweni wokudla kobuntwana owenziwa yizikhungo zokudla ezihlangene, izinkampani zabantwana, izikole, nezimakethe zabalimi bendawo. Umkhankaso wagxila ekutholeni imikhiqizo emisha ezingwadule zokudla. Abalimi abahamba nabo bathumela izimakethe zokuthengisa ezisezikoleni, bafundisa abazali ngemfundo yokondleka, futhi basekela izinguquko zenqubo ukuze bavumele i-SNAP inzuzo ezindaweni zokulima.

Icebo elibambisanayo lePR lalihlanganisa ukuhlanganisa iqophelo elihlangene lokuthumela imiyalezo ("Fresh Food i-Source") kanye nokusakaza kwemithombo yezindaba. Odokotela basakaza izinto zokufundisa emitholampilo, amaphepha esikole akhuthaza izimiso zemakethe, futhi amabhange okudla anikeza amakhadi okupheka. Eminyakeni emithathu, inani lemikhiqizo emisha yokusakaza ezindaweni ezingaphansi kwezisebenzi liye landa ngama-60%, futhi ukuhlola kwabonisa intuthuko engu-2% ezithelweni zezingane nemifino. Lo mfelandawo uyaqhubeka uhlangana namakhadi okupheka futhi unwebe ihlanganisa nemisebenzi yezolimo yasedolobheni.

Izikhungo Zokwakha Nokuqhuba Imikhankaso Eyinkimbinkimbi Ephumelelayo

Nakuba izinzuzo zicacile, ukubambisana akuzenzakaleli. Impumelelo idinga ukuhlela ngenhloso, izakhiwo ezicacile, nokuphatha okuqhubekayo. Amasu alandelayo abalulekile ekuqaliseni nasekusekeleni umkhankaso wePR obambisanayo woshintsho lomphakathi.

Ukumisa Umbono Ofanayo Nemigomo Evamile

Umngane ngamunye kumelwe avumelane ngezinjongo ezidlulele neziqondile zomkhankaso, izinjongo eziqondeka kakhulu. Lokhu kudinga izingxoxo ezilula ekuqaleni ukuze kuvumelaniswe imisebenzi, izindinganiso, nemiphumela efunekayo. Umgomo obhaliwe wokuqonda noma umthetho wesivumelwano ungahlela izibopho. Ngokwesibonelo, iCec City Initived yasebenzisa ikhasi elilodwa "Isivumelwano sesigaba selungu ngalinye" elalichaza indima yelungu ngalinye, iminikelo yemisebenzi, nemithetho yokuxhumana.

Ukwakha Izinhlelo Ezikhululekile Zokukhulumisana Nezokulandisa

Ukuxhumana okusobala kuyinto ebaluleke kakhulu ekuxhumaneni. Ukumisa ukuhlanganisa imihlangano (umzk., ukuhambelana kwekomiti yokuqondisa ngesonto, imihlangano egcwele nyanga zonke) nokusebenzisa amathuluzi ahlukene amanani afana namapulatifomu okuqondisa iprojekthi noma imishini ehlanganyelwayo. Ukukhetha umxhumanisi oholayo noma umabhalane uyilungu elikhokhelwayo noma inhlangano ethatha umthwalo wokuqondisa. Izimiso zokulandisa, njengokubika ngezimpawu eziyinhloko zomsebenzi emhlanganweni ngamunye, gcina iqhubekele phambili. Kubalulekile futhi ukwakha izithuba ezilondekile ukuze abangane baphakamise izikhala ezihambisanayo ngaphandle kokwesaba ukubekwa icala.

Ukuqaphela Nokuqinisa Umnikelo Womngane Ngamunye

Akubona bonke abangani abaletha imithombo efanayo, futhi okulungile. Abanye banikela ngemali exhasayo, isikhathi sokuzithandela, ubuchwepheshe, noma ukufinyelela ezindaweni eziqinile. Yenza lokhu kungafani kube sobala futhi kwaziswa. Ukuvuma komphakathi / ngokukhuluma ngomphakathi, ukuxhumana kwezenhlala-khaya, noma ukuhloniphisana ngaphakathi. Kuyi-Defic Streets Project, inhlangano yomzali kathisha yaqashelwa njengelungu eligcwele lekomiti eqondisayo, elilingana nehhovisi lamaphoyisa. Lokhu kuhloniphana kwakha ubumnini bezentengiselwano futhi kunciphisa ingozi yokusebenzisana nophawu olukhulu.

Ukuhlela Okuvumelana Nezimo Nokuqondisa Okuvumelana Nezimo

Imisebenzi yokuguqula i-cbic isebenza ezimweni eziyinkimbinkimbi, ezishukumisayo. Izenzakalo ezingalindelekanga . .a ushintsho ekuholeni kwezombangazwe, inkinga yempilo yomphakathi, noma ukushintsha komzwelo womphakathi . .izinhlelo eziqinile. Imikhankaso yokukhankanya kufanele yakhe ngokuvumelana: okwesithathu ukubukeza ukulungisa amasu, izimali ezivumelanayo zokusungula amathuba avulekayo, kanye nezinqubo zokwenza izinqumo ezivumela ukujika ngokushesha. Ngokwesibonelo, lapho i-Heally Kidssss ibhekene nemali esheshayo encitshiswe kumngane oyedwa, iqembu elisheshe lathola imithombo yemali futhi lasungula umkhankaso owembuthathu, ebonisa ukuvuseza okuhambisana.

Ukulandisa Okuhambisanayo Nokuxuba Izinhlamvu

Umkhankaso wokubambisana kufanele unikeze ukulandisa okungaguquguquki emphakathini. Thulula iziqondiso ezihlanganyelweyo . "Izingosi zemibala, imibala yemilayezo, imiyalezo eyisihluthulelo, nephimbo lezwi"ukuthi bonke abantu basebenzise. Lokhu kuvumelana kwakha ukuqaphela futhi kuqinise umqondo wokuthi izinhlangano ezihlukahlukene zihlangene ngenxa yembangela eyodwa. Yenza iwebhusayithi yomkhankaso noma ikhasi lokumisa lapho bonke abangane bebodwa behlangana khona. Sebenzisa izingosi zezindaba ukuze uqoqe futhi wandise izindaba zempumelelo ezisuka ezinhlangothini ezihlukene. Ngokwesibonelo, i-Cean City Incopection yaveza uchungechunge lwamavidiyo amafushane aveza isisebenzi, umfundi, nomqondisi ongaholi, konke kusebenzisa ipheshana elifanayo. Lendaba ehlangene elandisayo yenza ukuba kube nezwi elikhulu ngaphandle kwenkathi eyodwa.

Imiphumela Elinganisayo: Imisebenzi Eyinkimbinkimbi Yomkhankaso Oyinkimbinkimbi

Ukubonisa ukubaluleka kwePR ebambisanayo kudinga izinombolo ezidlulela ngalé kwezinga eliyize njengezikhangiso noma imithombo yezindaba ethandwayo. Nakuba lendaba ithonya lemiphumela kufanele lithathe kokubili inqubo yokubambisana nemiphumela yomphakathi efezwayo.

Izinhlelo ezinephutha

Hlola impilo yokubambisana ngokwako: inani labangane abakhuthele, amazinga okuya emihlanganweni, iminikelo yezimali, nokwaneliseka kwabangane. Lezizikhombo zisiza ekuboneni uma ubuhlobo budinga ukunakwa. Ngokwesibonelo, ukwehla kwamanani omngane womshado kungabonisa isidingo sokuhlela okwengeziwe noma indima entsha evumelana kangcono namandla awo.

Ukuqashelwa Nokuqashelwa

Linganisa ukufinyelela kuzo zonke iziteshi: ukuhlanganisa izihloko zezindaba (zonke, ukujikeleza kwemikhondo, i-AVE), imibono yezembutho zomphakathi, izimoto ze-website, izenzakalo, kanye nokwehlukana kwezinto. Sebenzisa izimpawu ezihlukile zokulandelela noma i-UTM kumngane wakho ukubona ukuthi iziphi iziteshi eziphumelela kakhulu. Futhi izinga lemikhondo elisetshenziwe yimithombo yezindaba, nesigijimi esiyinhloko esifakiwe.

Ukuziphatha Nokuvela Kukamama

Yilapho ushintsho lwezenhlalakahle lubonakala khona. Izibonelo zihlanganisa amazinga okusetshenziswa kabusha kwezindawo, izibalo zezingozi, ukuhlola ukwaziswa ngolwazi noma isimo sengqondo, izinguquko zenqubo, ukuxhaswe kwezimali, nokuhlanganyela ezimisweni zomphakathi. Uma kungenzeka, sebenzisa ukwaziswa okude ukuze ubonise izimpawu zengozi. Ngokwesibonelo, iDolobha lase Clean Innitive lasebenzisa ukuhlolwa kwemfucumfucu yanyanga zonke zomnyango wedolobha nezindawo zokuhlola ukuziphatha kwezakhamuzi ukuze kuhlolwe ukuziphatha.

Izinselele Nezikhambi Ezicitshwayo

Imiphumela enikeza imiphumela kumkhankaso othile kunzima, ikakhulukazi emizamweni eminingi yabathathi-mdlali. Sebenzisa izindlela ezifana nezindawo eziqhathanisweyo, i-openstands, noma ukudweba izibalo. Umbiko uveza imiphumela ngokuthi "iminikelo" kune "izimbangela"" emikhankasweni ebambisanayo, ngokuvamile kuthembekile kakhulu futhi kunamandla ukuveza umfelandawonye njengebutho eliveza imiphumela engcono, kunokuba uzame ukuhlukanisa imiphumela yabangane ngabanye.

Ukunqoba Izinselele Ezivamile Ekwelapheni Okuyinkimbinkimbi

Ukucabanga ngezithiyo ezivamile kusiza imifelandawonye ukuba ikwazi ukubhekana nazo ngokuqhubekayo.

Ukuwohloka Kwamandla Aphathayo

Abaxhasi abakhulu bezimali noma izinhlangano zikahulumeni zingabusa ukwenza izinqumo, zinciphise izinhlangano ezincane ezinezimpande zotshani. Ukusebenzisa lokhu ngokusebenzisa izinqumo ezivumelanayo, izindima ezishintshanayo zobuholi, nokumisa izihlalo ezimisiwe zabameleli bomphakathi. Ukumisa imithetho eyisisekelo yokuthi izwi ngalinye linesisindo esilinganayo, futhi liphoqelelwe emihlanganweni. Ukuqeqeshelwa ukuthatha i-paritial kungasiza.

Ukubheka Amasiko Enhlangano Ahlukahlukene

Izinzuzo, izinhlangano zikahulumeni, kanye nezinkampani ngokuvamile zinezindlela ezingafani zokuzivumelanisa, nezindlela zokuxhumana. Uhulumeni angadinga izinqubo ezivumela umkhankaso, kuyilapho inzuzo ingafuna ukunyakaza ngokushesha.

Ukulondoloza Intshiseko Ngemva Kwempumelelo Yasekuqaleni

Ukuwina kokuqala kungaholela ekunganakini noma ekuthunyelelweni. Gcina amandla ephila ngokumisa izenzakalo ezithatha isikhathi esifushane ezigubha intuthuko, amasu aqabulayo njalo, kanye nemithwalo yemfanelo eshintshashintshanayo ukuze kuvinjelwe ukutubeka. Kuvuselelwe umbono ohlanganyelwayo minyaka yonke futhi kuvuselelwe izibopho. Eminye imifelandawo isebenzisa "ama-summit" aphinde ahlanganise amalungu aphinde alethe amalungu amasha.

Ukubhekana Nezingxabano Zeminyaka

Omngane bangaqala ngokuphikisana, ikakhulukazi uma imithombo intuleka. Xoxani futhi nixoxisane ngokushesha. Uma omunye umngane efuna ukugcizelela ukushintshwa kwensimbi kuyilapho omunye emisa umsebenzi oqondile, thola i-synthesis. Sebenzisa imigomo ehlanganyelweyo njengenqobo yokungathathi hlangothi. Izinkinga kufanele zibhekwe ngokumelene nokuthi baqhubekisela phambili yini imiphumela evunyelweyo. Uma izingxabano zingaxazululeki, kungaba ngcono ukuyeka umngane wakhe ahambe kunokuba avimbele wonke umkhankaso.

Imikhuba Yesikhathi Esizayo: Ukuziphendukela Kwemvelo Kwe - Civic PR Ebanzi

Umphakathi obambisanayo uthuthuka ngokushesha, ushukunyiswa ubuchwepheshe, ukushintsha kwenani labantu namathemba amasha okubona nokuhlanganyela.

Amathuluzi Emishini Okuphathwa Kwemali

Amapulatifomu amasha aqala ngokukhethekile ukuhlanganisa abantu abathatha izivumelwano eziningi, anikeza izici ezifana namakhalenda ahlanganyelwe, imitapo yezincwadi, nezindlela zokuxhumana ezihlangene. Lamathuluzi anciphisa umthwalo wokuphatha futhi akwenze kube lula ngezinhlangano ezincane ukuba zihlanganyele ngokugcwele. Kulindele ukubona ukusetshenziswa okwengeziwe kokuhlola umkhankaso futhi abikezele ukuthi yimiphi imiyalezo ezwakala kangcono kakhulu ezingxenyeni ezihlukahlukene zezilaleli eziphakathi kwabantu abakanye nabo.

Imikhankaso Yomphakathi

Imikhankaso ephumelela kakhulu yokubambisana ifaka amalungu omphakathi ngokuqhubekayo − hhayi nje izinhlangano ezisenkabeni. Ukuhlanganyela ekuhleleni imali, ukuhlanganisa izakhamuzi, namabhodi okuhlela imishini ehlangeneyo kuyafana. Kulendlela, umkhankaso wePR awuyona into eyenzekayo emphakathini, kodwa kanye nawo. Lokhu kwakha ukwethembana okujulile futhi kuqinisekisa ukuthi umkhankaso wokwenza amakheli aphila ngempela. Ngokwesibonelo, umkhankaso wempilo yengqondo ungahilela intsha ekudaleni izinto ezisemthonjeni wezokuxhumana, kunokuba uthembele kuphela ezinkonzweni zezokuxhumana ezingochwepheshe.

Ukuhlanganiswa Kwemininingwane Nokusetshenziswa Okuvulekile

Njengoba ukuphatha imniningo kuba okuvame kakhulu, imikhankaso ebambisanayo ingahlanganisa ukwaziswa phakathi kwabantu abasebenza nabo ukuze bakhe izisekelo zobufakazi ezinamandla. Nokho, lokhu kuphakamisa imibuzo eyimfihlo neyokuba nabani. Imikhankaso yesikhathi esizayo izodinga izivumelwano zokuqondisa okubonisayo ezibonisa indlela omniningo osetshenziswa ngayo, ogcinwe ngayo, nobolekiwe. Ukuvula izindinganiso zokulinganisela − njengokuthi i-Framementationwork yemikhankaso yezenhlalakahle.[1] Kuthuthukiswa ukuvumela ukuqhathanisa i-ampaging nebhentshi ye-past.

Ukugxila Kwenqubo Nokushintsha Kwesimiso

Imikhankaso ebambisana kakhulu iqhubekela ngalé kokushintsha ukuziphatha okufushane ukuze isekele izinguquko zesimiso. Ngokuveza inqubo ehlangeneyo, imifelandawonye ingasekela izinguquko ezingokomthetho, izakhiwo zezimali, noma inqubo yokuhlela. Ngokwesibonelo, imikhankaso yempilo, izindlu, namaqembu emvelo ingakhankasela umkhankaso we-"indlela elawula abantu abahamba ngezinyawo kanye nabagibeli bamabhayisikili". Icebo elibambisanayo lisuka ekutholeni imfundo yomphakathi liya ekwakheni intando yomphakathi nasemfuthonyeni wezombangazwe. Lokhu kudinga amakhono ajulile ekuxhumaneni kwezokuxhumana kwezezentengiselwano nezokuphathana kwezentengiselwano nohulumeni, kodwa umphumela ungaguqula.

Isiphetho

Imikhankaso yomphakathi ebanzi ayiwona nje umqondo omuhle, kodwa ibalulekile ukuze umphakathi ushintshe ezweni eliyinkimbinkimbi. Ngokuhlanganisa ukufinyelela, imithombo, ukuthembeka, nokusungula izinto, ababheki bemikhakha abahlukene bangafinyelela imiphumela edlula kakhulu lokho noma iyiphi inhlangano engakufeza iyodwa. Izindaba zempumelelo ezivela emadolobheni ahlanzekile, emigwaqweni ephephile, nasemiphakathini enempilo zibonisa ukuthi lapho abantu besebenza ndawonye ngenjongo efanayo, intuthuko enenjongo ingenzeka.

Indlela yokubambisana okuphumelelayo idinga umzamo wenhloso: imigomo ecacile, ukukhulumisana ngokukhululekile, ukuhloniphana nokuvumelana. Kudinga futhi ukuzimisela ukuphana amandla nokuboleka. Kodwa imiphakathi eqinileyo, izakhamuzi ezithembisene, kanye noshintsho oluhlala njalo, kungcono kakhulu ukutshala imali. Kunoma iliphi inhlangano elifuna ukwenza umehluko wangempela, isinyathelo sokuqala ukubheka ngalé kolwembuku lwayo futhi uthole abasizi abahlanganyelayo. I-PR ayilona izwi elikhulu kakhulu, kodwa i-PR ekhuluma ngokucula.

ukuze ufunde ngokwengeziwe ngamasu omkhankaso ahambisanayo, bheka imithombo yemali evela ku- Society of America kanye ne-Nonvolution Department Management Center[. Ukuhlolwa kokwaziswa okuthathwe eCentre for Civic Privice shanspointers nase National League of Cities.