Imikhuba Engcono Kakhulu Yokulawula Ubuhlobo Bomphakathi Phakathi Nenkinga Yempilo Yomphakathi

Ukuphatha ukusebenzelana komphakathi phakathi nenkinga yempilo yomphakathi kubaluleke kakhulu ekuvikeleni ukuthenjelwa komphakathi, ukuqinisekisa ukusakazwa okusheshayo kokwaziswa okuqondile, nokusekela umphakathi wonke. Uma kugadla ngengozi yezempilo, amasu okuxhumana abekwe ohulumeni, izinhlangano zezempilo, nezinhlangano ezizimele kungathonya ngokuphawulekayo ukuziphatha komphakathi, ukunamathela emithethweni yezempilo, kanye nokuphumelela kokugqashuka kwayo. Imizamo ephumelelayo i-PR isiza ekunciphiseni ukuphamba, ukuphikisana nokungaqondisisa okuyingozi, nokuthuthukisa ukubambisana phakathi kweziphathimandla nomphakathi. Lesi sihloko siveza izindlela ezingcono zokulawula ubudlelwane bomphakathi emongweni wempilo yomphakathi, ukunikeza isiqondiso esisebenzayo kudokotela nabaholi abafanayo.

Ukuqonda Ukubaluleka Okufanelekile Kwe - PR Ekukhubazekeni Kwempilo Yomphakathi

Phakathi nenkinga yempilo − noma kuwumqedazwe, ukuqubuka kwesifo esingavamile, noma isenzakalo esiphawulekayo esingcolisayo − indlela ukwaziswa okudluliselwa ngayo ingalolonga ngokuqondile impilo. Ukucacisa, ukuveza, nokuxhumana ngesikhathi kusiza ekulawuleni ukulandisa, kunciphise ukusakazeka kwamahemuhemu alimazayo, futhi kukhuthaze ukunamathela eziqondisweni zempilo ezisekelwe ebufakazini. Ukucwaninga kuye kwabonisa ukuthi ukuguquguquka noma ukuhlehlisa ukuthumelelana imiyalezo kungaqeda ukwethemba komphakathi futhi kuholele ekuziphatheni okungahambisani nezindlela zokungavumelani nezokuxhumana.

Ubudlelwane bomphakathi kulendaba budlulela ngalé kokulawulwa kwemithombo yezindaba. Kuhlanganisa ukuthembisana komphakathi, ukuxhumana ngengozi, ukusebenzelana kweziphazamiso, nokuphatha idumela. Izigxobo ziphakeme: ukuphambuka okukodwa kungandisa ukwesaba, ukuhlazisa amaqembu athintekayo, noma ukululaza ukwethenjelwa kweziphathimandla zezempilo zomphakathi. Ngakho, ochwepheshe be-PR kumelwe bahlanganise ukuneka kwezokwelapha nokulandisa kozwela kanye nokusebenza.

Imikhuba Engcono Kakhulu Yokulawula Ubuhlobo Bomphakathi Phakathi Nesimo Esiphuthumayo Sempilo

Imikhuba elandelayo yakha umgogodla wokuxhumana okuphumelelayo kwezinkinga zempilo. Ngamunye uye waqiniswa ngezibonelo ezingokoqobo zezwe nesiqondiso sochwepheshe esivela ezinhlanganweni ezinjenge World Health Organization ne U.S. Centers for Disease Control and Prevention.

Yakha Iqembu Elizinikezele Elinokukhulumisana Okunzima

Yakha iqembu elisebenza ngemisebenzi ephakathi elinomthwalo wemfanelo wakho konke ukuthumelelana imiyalezo okuhlobene nenhlekelele, ukuxhumana kwemithombo yezindaba, nokubambisana ngaphakathi. Leli qembu kufanele lihlanganise abameleli bezindaba zomphakathi, abaholi bezezokwelapha noma bezesayensi, iseluleko esingokomthetho, kanye nokuxhumana ngemishini. Iphuzu elilodwa lokuxhumana . "i-a profession" ehlolwe yisixhumo esibhekene nenhlekelele (i-a transformation) futhi inciphisa ingozi yokwaziswa okuphikisanayo okusakazwa emizini.

Nikeza Ukwaziswa Okunembile, Okufike Ngesikhathi Nokungathathwa Isenzo

Ijubane libalulekile, kodwa ukunemba akumelwe kukhishwe. Ukukhishwa kwemininingwane kuqinisekiswe ngesimiso esivamile [1] nsuku zonke, noma ngisho kaningi ngosuku njengoba isimo sishintsha-shintsha-shintsha-kahh(ukugcina umphakathi waziwa ukunciphisa umthungo okhanga ukuqagela. Sebenzisa ulimi olucacile, gwema isikhonkwane esingadingekile, futhi uhlanganise izingcingo ezicacile ekwenzeni (umz., “Izandla zihlale njalo,” “Hlala ekhaya uma ziwuphawu”.

Sebenzisa Icebo Lokuxhumana Elisebenzisa Izindlela Eziningi

Awukho umzila ofinyelela wonke umuntu. Hlanganisa imithombo yezindaba engokwesiko (imihlangano yezokuxhumana, ukukhishwa kwezindaba, izingxoxo zethelevishini ne-radiom) ngama-digitation (imithombo yezindaba yezenhlalo, amawebhusayithi asemthethweni, ama-imeyili, izixwayiso ze-elekhophi). I-layteror nohlelo lwepulatifomu ngalinye: izinqubo ezimfushane, ezibonakalayo zezokuxhumana; izici eziningiliziwe ze-webhu; futhi zifinyekile, izinto ezihunyushelwe imiphakathi ebhalwe ngesiNgisi noma ngemishini elinganiselwe.

Hlela Ukubona Okuqondile Nokwethembeka Kusemqoka

Ukwethemba kuyimali eyigugu kakhulu phakathi nenhlekelele. Uma uvuma obala ukungaqiniseki, izingozi ezaziwayo, nanoma ikuphi ukulinganiselwa kolwazi lwamanje. Uma kwenziwa amaphutha, ngokwesibonelo, ikhabethe lokuhlola elinephutha noma impendulo ethatha isikhathi eside ("admit) ilungise ngokushesha futhi ihlele izenzo. Umphakathi ungabekezelela ukungaqiniseki kangcono kunanoma ungakubekezelela ukufihla noma ukuphakamisa okucatshangelwayo.

Abaholi Bomphakathi Ababethenjwa

Lamazwi athenjwayo angafinyelela abantu abasengozini noma abangabazani abangase bangazethembi iziteshi ezingokomthetho. Banikeze amaphuzu okukhuluma, amaphuzu ayiqiniso, nokuqeqesha ukuze ukusekela kwabo kuhlale kunembile futhi kungaguquguquki.

Hlola Ukugwetshwa Komphakathi Nokuzivumelanisa Nezimo Ngokushesha

Sebenzisa amathuluzi okuhlola imithombo yezindaba, iziteshi zokulalela umphakathi, kanye nezindlela zomphakathi zokuhlola ukusabela komphakathi ngesikhathi sangempela. Hlola ukusakazeka kokungaqondi, phawula izinto ezikhathazayo, bese ulungisa imiyalezo ngokuhambelana. Ngokwesibonelo, uma amahemuhemu ngemiphumela eyingozi yokugoma ephuma, ngokuphazima kweso ukhiphe ubufakazi obucacile, obusekelwe ebufakazini futhi umeme ochwepheshe ezinhlanganweni ze-Q&A.

Ukumelana Ngokuzikhandla Nokwaziswa Okunganembile Nokwaziswa

Lungisa iprotocol esheshayo yokuhlola izinkulumo ezingamanga. Ungaliphindaphindi ulwazi olubi ngaphandle komongo. Kunalokho, sebenzisa indlela eqondile: sho iqiniso kuqala, vuma iqiniso elilungile, bese uphinda iqiniso elilungile. Umngane nezinhlangano namapulatifomu okuhlola iqiniso ukuze ufule ifulege noma ususe okuqukethe okuyingozi. CDC iziqondiso zika-CD ekukhulumeni udaba olunecala [

Amacebiso Okukhulumisana Aphumelelayo: UTone, Ukukhuluma Ngezwi Elivulekile Nozwela

Ukukhulumisana okuphumelelayo akubangelwa nje kuphela yilokho okushoyo kodwa nendlela okushoyo.

Imiyalezo Yezilaleli Ezihlukahlukene

Izilaleli zesimiso ngesilinganiso sengozi, ulimi, ubudala, ukuma kwezwe, kanye nesizinda samasiko. Isigijimi sezisebenzi zezokwelapha kufanele sihlanganise imininingwane yobuchwepheshe neziyalezo ezisebenzayo; isigijimi esiqondiswe umphakathi wonke kufanele sibe esilula nesiqinisekisayo. Sebenzisa ama-spoma ukuze uhlole ukuthi ukuxhumana kwakho kuthintana yini namaqembu anjengabazali, abantu asebekhulile, izisebenzi ezibalulekile, noma abantu abadala.

Gwema Isilinganiso Sezimbali Nezibalo Eziyinkimbinkimbi

Ngisho nezilaleli ezifundile zingakuthola kunzima ukuchaza amagama achaza i-ithemiology afana ne- “R0,” noma“isilinganiso sengozi.” Ziguqula ukwaziswa kufanekiswe ngokushintshashintsha-shintsha (“ingozi iyafana...”) futhi zisebenzise izinsiza-kubona njenge-menugraphy, amashadi, namavidiyo amafushane. Uma amanani engenakugwenywa, aveza umongo (umz., “kusukela kubantu abayinkulungwane abangenwa yilesifo, 15 kungadinga ukulaliswa esibhedlela”.

Bonisa Uzwela Nokuvuma Ukucindezeleka Okungokomzwelo

Izinkinga zempilo yomphakathi zibangela ukwesaba, usizi, nokuphazamiseka. Ekuqaleni kwakho konke ukusho noma ukusho, vuma ukulimala okungokomzwelo. Sebenzisa amagama afana nothi “Siqonda ukuthi lesi isikhathi sinzima” noma“ Abaningi emphakathini wethu bayalimaza.” I-Empathy ibangela ukuzwana futhi inciphisa umbono wokuthi iziphathimandla azinalo ilo themba noma zikhaba. Gwema kakhulu ukubheka izinto ngendlela engcono noma elulaza ukudambisa ukuhlupheka kwangempela.

Lungiselela Ukuxhumana Okuphezulu

Qeqesha bonke abakhulumeli ukuba babhekane nemibuzo ephikisayo, futhi banikeze amabhokisi acacile emiyalezo ahlanganisa amaqiniso ayinhloko, imiyalezo eyisihluthulelo, kanye nemishwana eshaya indilinga. Phakathi nezingxoxo eziphilayo, abantu abakhulumayo kufanele bahlale bezolile, bavume uma bengazi impendulo (ngesithembiso sokulandela), futhi bagweme ukuqagela. Imihlangano eqinile yezindaba iwusizo kakhulu.

Ukwakha Icebo Lenkinga Lokukhulumisana Ngaphambi Kwesimo Esiphuthumayo Esilandelayo

Ukulungiselela kuyisici esisodwa esibaluleke kakhulu sokunqanda impumelelo ye-PR phakathi nenkinga yezempilo. Izinhlangano ezifaka imali elungiselelweni elinamandla lokuxhumana elibucayi kusengaphambili zingathumela imiyalezo phakathi namahora, kunokuba kube izinsuku. Izici eziyinhloko zecebo elinjalo zihlanganisa:

• Isilinganisi sesigijimi esigunyazwe ngePrecial amasilinganisi-simo ezimweni ezingathandeka kakhulu (umz., ukuqubuka, ukungcoliswa, ukuswelakala komjovo).
• A isigaba sabaphathi besinqumo sigunyazwe ukuvumela ukukhululwa ngesikhathi esifanele ngaphandle kweteyipu ebomvu kakhulu.
• Izisebenzi zomphakathi eziphawulwe nge-Prefect nohlu lwamazwi endawo athenjwayo angandisa ukuxhumana okusemthethweni.
• A izisekelo zokuphendula zenombolo zihlanganisa nekhasi elibhekene nenhlekelele kuwebhusayithi, ukufinyelela kwe-akhawunti yezokuxhumana, kanye nesimiso sezaziso mibhalo/i-email izixwayiso.
• [ Ukuqeqeshelwa ukuhola nokushintshwa kwabakhulumeli abakhona ngokushelelayo ngezilimi eziningi uma kudingeka.
• Ukuvivinya ukujikeleza kwegazi kwenziwa ngonyaka ukuhlola icebo ngaphansi kokucindezela kwangempela.

Ukuhlola Izifo: Izifundo Ezivela Ekuphileni Kwempilo Kwamuva

Ukuqubuka kwe - Ebola ngo - 2014 - 2016 eNtshonalanga Afrika

Phakathi nokuqubuka kwe-Ebola, amaphutha okuqala ekuhlanganeni nomphakathi − njengamaqembu ezempilo akwamanye amazwe angabheki emasikweni okungcwaba asendaweni yakhona (_ukungathembani nokumelana.) Kamuva, ukuhlangana nabaholi bendawo kanye nokuhlanganiswa kwabahlali bezwe nabaxhumanisi emaqenjini aphendulayo kwathuthukiswa kakhulu. Isifundo: umongo wendawo kanye nokuqonda kwempucuko akuzona izakhi zePR ezisebenzayo.

I - COVOID-19 Pandemic (2020-2023)

Isifo se-COVOID-19 sanikeza kokubili izinganekwane eziyisibonelo nezixwayisayo. Amazwe anjenge-New Zealand ne-South Korea aphumelela ekulondolozeni ukwethenjwa komphakathi okukhulu ngokufingqa okungaguquguqukiyo, okubonakala “kukulokhu kuhambisana”. Ngokwehlukile, imiyalezo exubile evela kumholi wesizwe mayelana nokusetshenziswa kwesigqubuthelo, ukwelapha, kanye nokugoma kwaholela ekudidekeni nasekuhlaseleni. [FLT:] [FLT]] ukuvumelana kanye nokungaguquguquki phakathi kwawo wonke amazinga kahulumeni. [[FLT:] kuyimfuneko ukubukeza i-COV:]NH yezokuxhumana ngengozi ye-COVD-19. [FFURD]

I - Monkeypox (Mpox) Ukuphuka 2022

Impendulo ye-mupox yabonisa ukubaluleka kokuxhumana okuhloselwe, okungangeni ekusebenziseni inqubo. Imithombo yezindaba yakuqala yafushanisa leligciwane emiphakathini ethile ngaphandle kokuqonda okufanelekile kwabangela ukuwohloka kwemizwa yempilo yomphakathi futhi kwaphazamisa imizamo yezempilo yomphakathi. Iziphathimandla zezempilo zomphakathi ngokushesha zahlohlomela ekuhlanganiseni, ukuthumelelana imiyalezo esekelwe kwesayensi eyagxila ekuziphatheni kunokuyichaza. Isifundo: statugma iqeda ukwethemba [[ njalo--kerobon igciwane noma isifo njengosongo kunoma yiliphi iqembu.

Amathuluzi Emishini Ehlasimulisayo Nemithombo Yezindaba Yezenhlalo Yezinkinga Ze - PR

Ama-odator anezinkemba ezinamacala amabili ezimpikiswane zempilo: angasakaza ukwaziswa okusindisa ukuphila ngokushesha, kodwa futhi enza ukuba umlilo wequbula wamanga usakazeke. Nansi imikhuba engcono kakhulu yokuthuthukisa izinzuzo kuyilapho inciphisa izingozi:

Sebenzisa Ama - Webster Nezingosi Ezingokomthetho Njengomthombo Weqiniso

Yakha isikhungo esinikezelwe senhlekelele kuwebhusayithi yenhlangano yakho ene-Q&As, ama-stashboard okwaziswa, nemithombo elayishayo. Cabangela i-menubot engaphendula imibuzo ejwayelekile ngezilimi ezingu-24/7, ukunciphisa umthwalo ezikhaleni ezishisayo futhi ukhulule izisebenzi ezisebenza ekushayeni izingcingo eziyinkimbinkimbi.

Sebenzisa Amathuluzi Okulalela Okuzibandakanya Nomphakathi

I-Platforms enjenge-Brandwatch, Talklaker, noma i-Collemment ikuvumela ukuba ubheke izingxoxo, uqaphele amahemuhemu adla indle, futhi uzwe amachashaza ashisayo akhathazekile. Sebenzisa lokhu kwaziswa ukuze wazise ukukhululwa kwakho okulandelayo kwezindaba noma uhlale ukhona.

Yiba Nombono Oqondile, Hhayi Ukusakaza

Akufanele kube yi-megaphone ehambayo. sabela emibuzweni, ebonga izisebenzi ezisebenza phambili, ukuqondisisa ngokuqondile ngaphansi kweposi elikhubekisayo (lapho kufanele), futhi ummemi uhlala nama-Q&A nochwepheshe bezempilo. Lokhu kusiza kokukhona okusebenzayo kwezimpawu zokuthi inhlangano inikeza ukunakekela nokukhathazeka.

Qonda ne Platform ct-shockers

Yakha ubuhlobo nemithombo yezokuxhumana ethembekile kanye namaqembu okuphepha ngaphambi kwenhlekelele.

Ukuphumelela Kwe - PR Phakathi Nezinkinga Zempilo

Awukwazi ukulawula lokho ongakulinganisi. Isilinganiso semillimeter esidlula kude nokukhiqizwa okulula (isib. inani lokukhishwa kwemishini) kanye nomphumela nethonya.

Ukufinyelela Nokuhlanganyela Endleleni

Sebenzisa imingcele ye - UTM ukuze ubone ukuthi imiphi imigwaqo ehamba kakhulu ephepheni lakho elibhekene nenhlekelele.

Ukuqonda Nokuziphatha Okuqondile

Sebenzisa iziphetho ezimfushane ze-inthanethi noma izilaleli ukuze ulinganise ukuthi abantu bayayiqonda yini imiyalezo yakho eyisihluthulelo futhi bazimisele ukulandela isiqondiso. Ngokwesibonelo, ngemva komkhankaso wokugoma, buza ukuthi “Ingabe sewazi ukuthi ungagonywa kuphi?” futhi uthi:“ Ufuna ukugonywa emasontweni amabili azayo?”

Ukuthembeka Nokugwetshwa

Sebenzisa amathuluzi okuhlaziya imizwa ukuze ubhale ukuthembela komphakathi nemizwelo eguquguqukayo (isib., intukuthelo, ukwesaba, ithemba) ngaphesheya kokukhuluma ngenhlangano yakho. Futhi, landela izihloko eziyinhloko zezindaba, futhi ubhale izintatheli ezichaza ukuthi uphendula kahle noma unesiyaluyalu?

Hlakulela Ijubane Nokunemba

Bheka isikhathi phakathi kwesenzakalo (isibonelo, icala eliqinisekisiwe) nenkulumo yokuqala yomphakathi yenhlangano yakho. Qhathanisa isikhathi sakho nezimpawu ze-beckder. Ngesikhathi esifanayo, hlola ukwaziswa kwakho okunyathelisiwe njalo ngamaphutha namaphutha abuhlungu.

Ukucabangela Okunengqondo Ekuphazamiseni Ukukhulumisana Ngempilo

Izimo eziphuthumayo zempilo yomphakathi ngokuvamile ziphoqelela ukudayiswa okunzima phakathi kwesivinini, ucingo, ukubonakala, nobelu. Zonke izinqumo kufanele ziqondiswe ngezimiso ezicacile zokuziphatha.

• [[QUE:0] Ukuzinqumela: Gwema ulimi olufanayo; nikeza izizathu zokutusa nokuhlonipha ikhono labantu lokwenza izinqumo ezisekelwe olwazini.
• [ vikela imfihlo: Ungakwembuli ngokomuntu siqu ukwaziswa okubonakalayo kwempilo ngaphandle kwemvume, ngaphandle kokuba kufuneke ngokomthetho futhi kudingeke ngokuphelele ukuze uthuthukise impilo yomphakathi.
• Ipromote equqution: iqinisekisa ukuthi ukuxhumana kufinyelela ekuncishisweni kwemiphakathi engaphansi futhi egciniwe, hhayi nje leyo esheshayo ngesiNgisi noma ngolwembu jikelele.
• Gwema ukwesaba: kuyilapho kubalulekile ukuveza ubukhali, ukudlala kakhulu ingozi kungabangela uvalo futhi kukhubaze isenzo esinika amandla. Ukulinganisela izixwayiso nezinyathelo ezicacile abantu abangazithatha.
• Khulisa ukubonakala mayelana nokungaqiniseki: Uma imniningo ingaphelele, yisho ngokwethembeka okukhulu, kunokuthembisa izithembiso ezingamanga noma ukuveza izintengo njengezinto eziqinisekile.

Ukulawulwa Kwesimiso Sesikhathi Eside Sezigwegwe Ngemva Kwalenkinga

Uma inkathi enkulu yenkinga yempilo iphela, umsebenzi womphakathi awupheli. Idumela elithatha isikhathi eside lenhlangano ("futhi iwumnyango wezempilo, isibhedlela, noma inkampani ethaka imithi" lixhomeke endleleni eyasingatha ngayo isimo esiphuthumayo nendlela esishintsha ngayo sifinyelele esikhathini sokululama.

Yenza Ukubukeza Kwangemva Kokuba Udokotela

Hlanganisa iqembu ukuze lihlole ukuthi yini esebenzayo, yini engasebenzi, nokuthi yiziphi izinqubo ezidinga intuthuko.

Ukuqinisa Ukwethemba Ngokuqhubeka Ubona Imvelo

I - brief esobala igcizelela ukuthi ungumqaphi onokwethenjelwa wempilo yomphakathi.

Londoloza Inkumbulo Engokweziqu

Khuphela kahle ukusabela kwakho kwenhlekelele, kuhlanganise ne-lock yokuxhumana, imvume yemiyalezo, kanye nemininingwane yemizwa. Yenza incwadi yokudlala yenkinga elandelayo ukuze izifundo zingalahleka uma amalungu eqembu eshintsha.

Yenza Imfundo Yomphakathi Iqhubeke

Sebenzisa ukuqapha komphakathi okuthuthukisiwe okubangelwa yile nkinga njengebhodi lokuthuthukisa ukuhlanzeka kwezandla, ukugoma, nokuphefumula, ngisho nangemva kokuba sekudlulile usongo.

Isiphetho

Ukuqondisa ukusebenzelana komphakathi phakathi nenkinga yempilo yomphakathi kungenye yemithwalo yemfanelo eyinselele kakhulu noma imuphi uchwepheshe wokuxhumana angabhekana nayo. Izimiso zokwenza izindleko zezokuxhumana. Izethembiso zomphakathi, ukuziphatha kwempilo, futhi ekugcineni ziphile (angeke zibe ngaphezulu). Ngokumisa iqembu elinikezelwe lenhlekelele, ngokunikeza ukwaziswa okufike ngesikhathi nokunembile, ukunikeza iziteshi eziningi ezihambisana nozwela, ukuhlola nokungaqondi kahle, nokulungisa kusengaphambili, izinhlangano zingalawula lezimo eziphuthumayo ngethemba nangozwela. Imikhuba engcono kakhulu echazwe lapha, ifundiswa yizifundo ezivela ezibhedukweni langempela futhi isekelwe iziphathimandla zezempilo zomphakathi, inikeza amabala emigwaqweqwele yokuvikela impilo yomphakathi neduko uma kunakho. Ukuxhumana okuphumelelayo akuyona insika ephambili; ayiyona insika yendlela yokusabela kwempilo yomphakathi.