Ukuqonda Ukubaluleka Kwezinga Lokusabela Kwenani

Ukubalwa kwabantu okungapheli kuwumsuka wokumelelwa kwentando yeningi nokusakazwa kwempahla. Njalo eminyakeni eyishumi, ukubalwa kwabantu kunquma ukuthi izigidi zezigidi zamadollar ezimali eziya ezindaweni eziswa izimali zikahulumeni, izibhedlela, imigwaqo, nezinkonzo eziphuthumayo. Kuhlela futhi inani lezihlalo ezikhona e-U. Indlu yabameleli nezindawo ezilawulwa yizigodi zezentando yeningi. Uma isilinganiso sezemali yempi sincipha, izingozi zokulahlekelwa yimali nethonya lezombangazwe. Isibonelo, izakhamuzi zasemaphandleni zihlala kanzima, izakhamuzi zasemaphandleni, izingane ezincane, futhi zithola izikhawu eziphansi kakhulu ngokuhlanganyela. Ukusabela okuphansi kakhulu esifundeni esithile kungasho izigidi zemali entengweni engekhoyo.

Amazinga okusabela ngokwenani labantu ayandayo awawona nje umgomo wobuphekula; ayindaba yokubusa ngokulinganayo nokulunga. Ngokomlando, amazinga okuzinakekela wona aye anda afinyelela kuma-60-70% esizwe, kodwa izindawo ezithile zehla zingaphansi kuka-50%. Imikhankaso yezenhlalo yezokuxhumana inikeza indlela eqondile, ebiza amandla anele yokufinyelela lemiphakathi lapho kakade sebechitha khona isikhathi (somakhalekhukhwini babo nesokudla okungokwenhlalisa umphakathi. Ngokuhlangana nabantu lapho bekhona, ohulumeni nezinhlangano ezingazuzisingeniso zingaguqula isibopho saminyaka engamashumi amane namashumi amane anesihlanu anesihlanu eshumi nane anesihlanu ubudala yengxoxo yomphakathi. Isihluthulelo siwukusakaza imiyalezo yezentengo yomphakathi, eqosha umsindo, nesenzweni.

Izikhungo Zomkhankaso Ophumelelayo Wezokuxhumana

Yenza Ingxenye Yokulandisa Evimbela Umqulu

Kunomphakathi ominyene, ukubala abantu kumelwe kuncintisana nokuzijabulisa, izindaba, nokuzihlela komuntu siqu. Ukuthatha ukunaka, okuqukethwe kudinga ukukhanga nokukuveza ngokomzwelo. Sebenzisa izihloko ezicacile, ezisizayo: “Izimpendulo zakho = $1,800 umuntu ngamunye ngonyaka emphakathini wakho ngomphakathi wakho” noma“ Umuntu othile ubumba iminyaka eyishumi ezalandelayo. Ukuhlobanisa le mifanekiso egqamile, amavidiyo amafushane, noma izigqebhezana ezichaza inqubo yokubala. Izincwadi eziphula indlela ukwaziswa kokubala okusetshenziswa ngayo ekwakheni imigwaqo, ukuxhasa imigwaqo, noma ukunikeza izinkonzo zempilo ezingokoqobo. Ukuxhumana nokuthatha kwakho isinyathelo esilula nokuphuthumayo manje, njengokuthi “ukubala kwakho kuqondena kwethene.

[ Ukulandisa indaba kuphumelela kakhulu. Ivideo emfushane echaza umzali wendawo indlela izinhlelo zokubala abantu eziye zasiza ngayo isikole sengane yabo ukuba sibe namandla kakhulu kune-ad ejwayelekile. Umsebenzisi [1] Okuqukethwe yizithombe zabantu abaphethe “Ibala" iveza umuzwa wejubane lomphakathi. Ikhuthaza ukuhlanganyela ngokufaka okuqukethweyo kalula futhi kunikezelwe izihloko ezibhalwe kuqala.

2 Sebenzisa Ama - hashtand Nezinselele Ukuze Ufinyelele Ijubane

A enikezelwe, elula inkumbulo i-hashtag (umz., #Census20, #Lingueme Mein, # Geza i-Weyanu Livence) ivula yonke imidlalo yomkhankaso enqamule amapulatifomu. Ivumela abahleli ukuba balandele izingxoxo futhi bakhuthaze abasebenzisi ukuba bahlanganyele ngokuzenzela izigqebhezana zabo. Sicabangela ukuqala inselele: “Pophela ividiyo yesizathu sokuba ugcwalise ukubala nokubhala amagama amathathu.” Izinselele zisebenza kahle ku-Tik Tok no-Instagrays, lapho okuqukethwe yi-temfundazwe kusakazeke ngokushesha. Umgomo ukuguqula izilaleli zibe izithakazeli ezikhutheleyo. Unyakazo uveza izimpawu ezihambisanayo ezichaza ukubaluleka kokubalwa kwabantu ngezilimi eziningi ukufinyelela ezingolimini zase-Manglank.

3. Bambisane Nabaholi Bomphakathi

Ukuthembana kuyisici esibalulekile ekuthatheni iqhaza lokubala abantu. Abantu bathambekele kakhulu ekusabeleni uma othile abamhloniphayo noma abamethembayo etusa. Ukusebenzelana nabantu bendawo abathonyelwa yisizwe kuphela, kodwa namagciwane asondelene kakhulu nemiphakathi ethile. Laba kungaba abaholi abakholwayo, othisha besikole, abanikazi bebhizinisi bendawo, noma abantu abathandwayo bezokuxhumana edolobheni elithile noma iqembu lobuzwe. Ukubambisana kwabo, okungahlanganyelwa, kanye nokuhlobana okuqondile. Ukusekela kwabo kungahlukaniswa ngokugxeka, ikakhulukazi phakathi kwamaqembu axwayisa uhulumeni.

Ngokwesibonelo, phakathi ne-2020 Census, i-Census Bureau yase-U.S. yabambisana nabathonyeli bezokuxhumana phakathi kwe-YouTube, i-Instagram, ne-Facebook ukuze bafinyelele izilaleli ezisencane. Abagqugquzeli baveza ukuneliswa ngezizathu zokubala abantu kubalandeli babo, ngokuvamile behlanganisa amahlaya noma izindaba zomuntu siqu. Lendlela yontanga i-Censurequare·péer yasiza ekuthuthukiseni ukwanda okukhulu kwenani lezezobuchwepheshe zomphakathi phakathi kwekhulu elingu-18373-19373-193 ezingenisi. Icebo elifanayo lingasetshenziswa embusweni noma ezingeni lendawo, izibopholi ezihlangene nezinhlangano zomphakathi ezinjengemitapolam, amabhange, amabhange, namaqembu omphakathi emikhankani yomkhankaso.

4. Ukukhangisa Ngezindaba Zomphakathi Ngokufuna Ukuzingela

Ukufinyelela kwemikhakha emisha kuwusizo, kodwa izikhangiso zomphakathi ezikhokhelwayo zivumela ukukhokelwa okuqondile okusekelwe ekumangeni, ekuhlaleni kwabantu, ezithakazelweni, nasendleleni yokuziphatha. Imikhankaso yokubala ingasebenzisa i-Facebook ne-Instagram ukukhangisa ngezimpawu ezithile ze-zip enomphumela ophansi emlandweni. Futhi ungahlasela ngeminyaka yobudala, ulimi, noma izinga lemfundo. Ngokwesibonelo, izikhangiso ze-Spanishi zingaqondiswa kubantu base-Spanic edolobheni elithile, kuyilapho izikhangiso eHmong noma e-Korea zingafinyelela emiphakathini yase-Asia ye-AmericanMelika. I-Paid i-paid ikwazi futhi ukuveza imiyalezo e-ikhuphukile kubasebenzisi abafaka i-iphanethi kodwa abangazange baqede ubalo. I-Platformation ne-In ingasetshenziswa ekufinyeleleni kubantu ababuthene, njengabazali abasebashane noma abangochwepheshe bezebhizinisi.

Ukucabangela okungaqondakali: Ngisho nokusebenzisa imali encane engasetshenziswayo kungaveza izinzuzo ezinkulu uma kuhlangene nokuthumela okuhloselwe. A/B ukuhlolwa okuhlukile kokudala −video incikene nesithombe esifingqiwe, i-memo-tacity ethinta kakhulu. Sebenzisa indawo yesiteji ukuchofoza inani elingu-0,5,5,5,53,53,53,531.

5. Yenza Isikhathi Esiqondile Nokuphindaphinda

Izindaba ezinqunyiwe. Imikhankaso yokubala kufanele ikhawuleze phakathi nenkathi engokomthetho yonyaka (kakhulu kunyaka kuya kuJuly e-U.S.) kodwa ingaqala ekuqaleni ngokuqaphela okuqukethwe progress. Posta phakathi namahora aphezulu okusetshenziswa kwezilaleli zakho ezikhonjwayo ngamahora engeziwe engeziwe ezikhathi zezinsuku zesonto, ekuseni ngempelasonto. Sebenzisa ikhalenda elikuqukethe ukugcina izikhala ezingapheli ngaphandle kwabalandeli abanamandla. Ukuphindaphinda kufanele kuphakame ngokwanele ukuba kuhlale ngaphezulu kwe-sofōbram kodwa kungashisi. Inhlanganisela yamapayipi emfundo, ibiza izikhumbuzo zempumelelo, izindaba zempumelelo, ne-FAQ igcina izindaba zokudlayo zihlukene. Sebenzisa izindaba zesikhashana, eziphuthumayo (isonto elidlulile ukusabela ku-inthanetini”) nezinsingahlala isikhathi eside kakhulu ukuze abasebenzisi bafunde.

Ukwakha Ingxenye Ehambisana Nento Eyiyo: Amacebo Aqondile

Izinto Ezisebenzayo

Izibalo zibonisa ukuthi abantu badweba izibonakaliso ngokuphindwe izikhathi ezingu-60 000 kunemibhalo. Imikhankaso yokubala abantu, ifaka izithombe ezilinganayo ezibonisa ukuhlukahluka komphakathi wakini. Bonisa abantu abangokoqobo ezimweni zansuku zonke(-a umndeni wansuku zonke) kusihlwa, uthisha ekilasini, umhlengikazi emthola-mthola-khaya, nezithombe ezixhumanisa lezo zithombe nezinhlelo ezibhalwe phansi. Amaza olwazi kufanele asebenzise imibala eqinile nezithombe ezilula ukuchaza isikhathi sokubala abantu, isivikelo esiyimfihlo, nendlela ukwaziswa okusetshenziswa ngayo. Gwema imiklamo embozweyo; umbiko owodwa obalulekile ofana noweSikhabetheni samabalazwe.

I - video: Isithuthuthu, i - Punchy, ne - Mobile péamphar

Ividiyo uhlobo olugcwele kakhulu lokuqukethwe yizokuxhumana. Imikhankaso yokubala kwabantu, ijonge amavidiyo angaphansi kwemizuzwana engu-30 anikeza umyalezo owodwa. Uma uvula ngekhekhi: “Ingabe uyazi ukuthi impendulo yakho yokubala abantu ikhokhela ngemva kwezinhlelo ze-Ghalali?” Khona - ke bonisa indawo esheshayo yezingane esimisweni nocingo lokuthatha isinyathelo. Sebenzisa amafomethi aqinile ezindaba no-Reels. Ku-YouTube noma Facebook, amavidiyo amade achazayo (2/2/3 imizuzu) angakhuluma ngezinganekwane ezivamile mayelana nemibuzo yemfijolo noma yesizwe. Ngaso sonke isikhathi nezela izihloko ngenxa yokuthi abasebenzisi abaningi babukela ividiyo ngaphandle komsindo.

Umsebenzisi [1] Ngokujwayelekile Okuqukethwe (UGC) kanye neConsettes

Khuthaza abalandeli ukuba bahlanganyele izindaba zabo siqu ezithi “Isizathu Sokuba Ngibale”. Zibeke lezi zigqebhezana ekhasini lakho elingokomthetho (ngemvume) ukuze wakhe ubunikazi bomphakathi. Sebenzisa umncintiswano wesithombe ngemklomelo omncane (umz., ikhadi lesipho lendawo) ukuze ubelwe inani elingcono kakhulu {0. UGC ayinikeli nje kuphela okunenzuzo kodwa futhi izimpawu zokuthi abantu bangempela bahlanganyela, okukhuthaza abanye. Uma uhlola, uhlola, u-20 CVC.C.M.MEDION .UM waveza izinkulungwane zezikhundla zomsebenzisi (e) ezikhuphuculwe kakhulu ezithuthukisa umyalezo lé kweminyango.

Ukusebenzisa Ithonya Nezinhlangano Zomphakathi

Ama-microprojekthi ama-microgradeinfluencers v. MacrogradeInfluencers

IMicropiainfluencers − labo abanabalandeli abangu-1000 kuya ku-50 000 — ngokuvamile banamazinga aphakeme okuthembisana kanye nokuthembana kakhulu emiphakathini ethile. Bangathola okungakholeki kakhulu okungazwakali njengokukhangisa. Imikhankaso yokubala abantu, baqaphele abathonya abakhuthele ezimkhankasweni zomphakathi, imfundo, noma izindaba zendawo. Ukubanikeza ngesilinganiso esilula futhi bazenze ngendlela yabo. Iposi elilodwa lethonya lingafinyelela kuphela ezinkulungwaneni ezimbalwa zabantu, kodwa uma imicropu ye-24enluenquers, ukufinyelela okugcweleyo kungaba yimali eningi kakhulu, futhi kungayifinyelela kakhulu.

Ukusebenzelana Nezinhlangano Ezingokombangazwe

Ngaphandle kwabathonyeli, izinhlangano kakade ezinezinhlonhlo ezithembekile emiphakathini eqinile: amaqembu asekelwe kukholo, izikhungo zamasiko, imithola-mpilo, nezinhlelo zemfundo yabadala. Laba bashadikazi bangahlanganyela ekubaleni abantu ngamaphepha-zincwadi abo, ngokufunza kwabo, nangamaphepha ezokuxhumana. Zinikeze ukuba zilungele ukuveza izithombe kanye nemiyalezo ngezilimi ezifanele. Ubudlelwane nomtapo wezincwadi wendawo bungaphumela ekulandeleni izenzakalo ze-Facebook Live chaza inani labantu ngezilimi eziningi. Imiphumela yalezi zinkombano ingandisa amaza ngaphandle kokuthenga imithombo emba emba eqolo.

Impumelelo Elinganiswayo Emkhankasweni

Umzila wenkinombho lokudwebela

Imikhankaso ephumelelayo yi-data 76driven. Bheka lemikhawulo enqamule zonke iziteshi:

  • [[Umthetho:0] Isivumelwano: Esifanayo, esihlanganyelwayo, esikhulumelwayo, nesisinda. Ukuthembisa phezulu kubonisa ukuthi okuqukethweyo kuyazwakala futhi kungahlanganyelwa.
  • Ingxenye ekhethekile nebonakalayo:[ Bangaki abasebenzisi abahlukile ababona okuqukethwe? Ukuphinda imiyalezo kubantu abafanayo kungase kungaphumeleli kakhulu kunokufinyelela.
  • Chofoza 16) : Amaphesenti abasebenzisi abacofoza ekuxhumaneni kocingo. Lokhu kuhlola ukuthi isigijimi sakho siphoqeleka kangakanani futhi sidala kangakanani.
  • Izinga lokuguqula: Iphesenti labasebenzisi abaqeda ukubala ngemva kokuchofoza. Lokhu kungagcinwa ngokuxhumana okusemthethweni noma ikhasi lokuhla ngezilinganiso.
  • I-Geographic Response Data: Qhathanisa amazinga okuzihlola phambi nangemva komkhankaso ezindaweni ezihloselwe. Amathuluzi amaningi angaphakathi, kuhlanganise ne-Census Bureau ye-Censareaunity, inikeza njalo ukwaziswa okuthuthukisiwe.

A/B Ukuvivinya Nokuqiniseka

Hambisa u-A/B ukuhlola kokwenza, ukukopisha, nokushayela. Ngokwesibonelo, hlola isihloko esikhulu esikhulu esikhulu esiphathelene “ukujabulisa izikole” kanye no-“ukumelela okunembile kwezombangazwe.” Vivinya isithombe somkhaya kanye neshadi lezibalo. Zisebenzise izinsuku ezimbalwa, bese uhlela imali eyengeziwe ekutholeni inguquko. Ngokufanayo, hlola izikhathi zokuhlanganisa nemishini. Sebenzisa indawo yesifunda alytics (Incwadi, i-Twitterdalytics, njll) ukuze ucwetheze uthuthukise indlela yakho.

Iminikelo Nezinselele

Ukuveza ukuphakama kokusabela ngokwenani labantu ngokuqondile kumkhankaso wezokuxhumana ngenxa yokuthi izici eziningi − ukuthumela imiyalezo, izingcingo, izingcingo, ukushumayeza imithombo yezindaba − − ukuziphatha okungalawuleki. Nokho, ungasebenzisa amathuluzi okuhlola ukubuza ababuzwa ukuthi bezwe kanjani ngokubalwa kwabantu. Ukuveza umbuzo olulula njengothi “Ufundephi ngokubalwa kwabantu?” ngokukhetha okuhlanganisa“ iposi likaFacebook,” “indaba eyimfihlo,” njalo njalo.

Ukunqoba Izinselele Ezivamile

Ukungaqondi Nezindaba Ezingezona Ezibalulekile

Izezindaba zingasakaza ukwaziswa okungamanga ngokushesha-----(izazi zokuthi ukwaziswa kokubala kuzakusetshenziselwa ukugcinwa kwabantu abafudukayo, ukuthi ukusabela akuyimfihlo, noma ukuthi ukubalwa kwabantu kuyinto eyimfihlo. Ukulwisana nalokhu, dala uchungechunge olunikezelwe lweFAQ olukhuluma ngezindaba ezikhathazayo. Sebenzisa imithombo engokomthetho njenge-U.C. Bureaunication print ukuze uphawule izivikelo ze-13. Umngane onokwaziswa okungaqinisekisiwe ukuthi izinhlangano nezibalo zomphakathi ziyazilahla izinganekwane. Ezikhashelwayo, izikhangiso ezihlobene nokungaqiniseki ngokubalwa. Inganekwane enziwayo iyadingeka; ukulinda ukusabela kuze kube yilapho ukunyuswa kwenkulumo ingasasebenzi kungcono.

Ukuhlukanisa Izinombolo Nezithiyo

Akuwona wonke umuntu one-website ethembekile noma ucingo. Imikhankaso yezokuxhumana kumelwe ivume lokhu. Hlanganisa ulwazi oluphathelene nezindlela zokusabela ezingase--implutenu-mfashini", ngocingo noma ngeposi. Nikeza ama-ingidi ezinhlabeni ze-Wi thi Fi nezincwadi lapho abantu bengagcwalisa khona inani labantu abakuyo kuyi-intanethi. Ezindaweni zasemaphandleni, abenzi izinto ezisebenza ekuxhumaneni okuphansi kwe-366 - Badmited: izithombe ezilula, izinsika zombhalo ezilula, kanye ne-PDS ezikwazi ukukopishwa noma ukunyatheliswa.

Ukushintsha Kolimi Nesiko

I-Hardûtovou 93ouf ivame ukuhlanganisa abafuduki bamuva kanye nezilimi zase Lingala ezingezona isiNgisi. Izinguqulo zomkhankaso kumelwe zibe ezinembile nezifaneleke ngokwesiko, hhayi izinguqulo ze-Google Translust. Umsebenzi nezinhlangano zomphakathi ezisekelwe ngokwendawo e-Creenshow ukuze zenze okunezelwe ngezilimi ezinjengesiSpanish, isiShayina, isiVietnam, isi-Arabhu, nesiTagalog. Sebenzisa imidwebo ebonisa umongo oqondile wesiko, ngokwesibonelo, ukubonisa izimo zomkhaya ezihlukahlukene nezimpawu zenkolo. Ezinhlanganweni zezokuxhumana, ungaqhuba izikhangiso ngezilimi eziningi ngokuveza izinkeleleko zolimi ezithile.

Ukuhlola Izenzakalo Nezibonelo Zezwe Zangempela

Ngo-2020, isifundazwe sase California sasungula umkhankaso wezenhlalo wezokuxhumana obanzi wokuthuthukisa ukusabela phakathi kwe-Latino, Asia, kanye ne-Black. Zasungula okwaneliswa ngezilimi eziningi futhi zahlanganiswa nezinhlangano zomphakathi ezingaphezu kwenkulungwane. Umphumela: isilinganiso se-ousposinse yaseCalifornia singaphezu kwesilinganiso sesizwe, futhi amapheshana amaningi anzima e-temagidi abonisa ukuthi amanani aphindwe kabili kabili. Ngokufanayo, idolobha laseSan Antonio lasebenzisa inhlanganisela yezikhangiso ze-Facebook ehlasela amadolobhana namalungu abefundisi bendawo bendawo. Umkhankaso wabo wanezela ekuphenduleni ngamazinga angu-799369 emaphasethini e-indectives. Lezi zibonelo zibonisa ukuthi imizamo ezenhlalo engokwenhlalo lamaqembu akhuthaza ukushukumathelisa.

Isiphetho

Imikhankaso yezenhlalo akuyona nje i-pan ~ jion ekwandiseni okungokwesiko okungokwesiko, kodwa ibalulekile ezweni le-digita à frast. Ngokudala izinto ezizosetshenziswa, ukuhlobana nezinhlangano zomphakathi, nokusebenzisa imininingwane ukuze kusebenze kahle, ohulumeni nenzuzo engakho, kungandisa kakhulu iziphetho. Izinzuzo zidlulela ngalé konyaka wokubalwa kwabantu: ukubala okunembile kuholela ekuxhaseni imali nasekumeleni ngokungakhethi. Ingxenye ngayinye, ividiyo, kanye nokuchofoza kwazo konke kusisondeza eduze nesilinganiso esiphelele. Qala ukuhlela umkhankaso wakho, ukuhlola kwakho, nokuhlola ngokuqhubekayo izidingo nemiphakathi ohlosemgomo yakho ukufinyelela kuwo. Ikusasa lomphakathi wakho lixhomeke kulokhu.