Table of Contents

Buyini Ubuchwepheshe Bokupha Ngeselula Futhi Kungani Bubalulekile Namuhla?

Ukungafaki nzuzo kuye kwashintsha kakhulu eminyakeni eyishumi edlule. Abanikazi abasaphethe izincwadi zokuhlola noma abakuthandi ukuthunyelwa kwezincwadi ngezivumelwano. Kunalokho, baphila ngama-mafoni abo. Ubuchwepheshe beselula bushintsha indlela izinhlangano ezixhumana ngayo nabasekeli ngokuvumela iminikelo ukuba yenzeke ngokuqondile ngocingo //ukukhipha imiyalezo, umshini ohamba ngemoto owenziwe ngemoto, i-athonsiwe, noma i-apple. Lo nyaka awusona inqubo nje esisemfashinini; uveza ushintsho oluyisisekelo ekuziphatheni kokunikela. Ngokwezinhlolo-mkhakhakha zamuva, cishe 60% yeminyaka ukuba inikele ngemishini yezandla evela kumshini. Izinhlangano ezingayinanikeli imali eshiya isamba setafuleni futhi ezihambela abantu abangaphandle abalindele ukubhikizwa, izindlela zokunikela ngesivinini.

Ubuchwepheshe beselula buhlanganisa i-software, izintambo zokukhokha, kanye nezinhlelo ezisiza lezi zindleko. Phakathi nendawo, bususa izithiyo: akudingeki ukuthola ikhompuyutha, ukushicilela ifomu, noma ukukhumbula ikheli lokuthumela. Uma unompompi omncane, umsekeli angaqeda isipho, angahlela iminikelo ephindaphindwayo, noma ahlanganyele umkhankaso nabangane. Ingxenye engcono kakhulu? Ukupha ngemoto kuhlangana nabanikeli lapho sebekhona kakade, nge-imeyili, noma ngokuhlola i-imeyili, noma ukusabela ku-imeyili.

Izinhlobo Zobuchwepheshe Bokuphana Ngeselula

Ukuqonda indawo kuyisinyathelo sokuqala sokwakha indlela yokuphumelela. Nakhu umshini ovame ukunikezwa uthutho namuhla:

Imikhankaso yokufundela-ukuya-okwenza

Abasekeli babhala igama eliyigama eliqondile (umz., “GUWENU”) kwinombolo yomqokozo (umzk., 51555). Bathola impendulo exhunywe ekuqedeni umnikelo. Lendlela ilula kakhulu futhi isebenza kunoma yiluphi ucingo, ngisho nakuyizithombe ezindala. Izinhlangano zivame ukusebenzisa umbhalo-ukuya-ukuhlanganisa phakathi nezenzakalo eziphilayo, i-teletonton, noma ukunxusa okuphuthumayo ngoba ucingo lushesha futhi lungalandelana.

Amakhasi oMdaba Oqinisiwe

Lezi yizinhlobo zomnikelo eziklanyelwe izibuko ezincane. Ziveza izinkinobho ezinkulu, amasiteji amancane, ukuhlanganisa i-autom, kanye nezikhathi zokulayisha ngokushesha. Ikhasi elihlotshisiwe alikwazi ukufinyelelwa kunoma yiluphi ulwembu lwe-webhusayithi olungazuzisi namuhla. Uma ikhasi lakho lomnikelo lidinga ukuncishwa nokukhuliswa, ulahlekelwa yizo.

Izindlela Ezihambayo Zokungazuzisi

Ezinye izinhlangano ezinkulu zitshala izinhlelo zendawo ezivumela abanikeleyo ukuba balawule ukulandisa kwabo, izindaba zokubona ithonya, futhi banikeze ngompompi owodwa. Amaza angacindezela futhi izaziso ukuze bangenele abasekeli phakathi nemikhankaso. Ezincane ezingazuzisi, ukuhlanganyela ekunikezeni i-apps (njenge-Amazon Smote noma i-Facebook campairess) ezikhona manje zinganikeza izinzuzo ezifanayo ngaphandle kwezindleko zokuthuthukisa.

Ukuphonsa iNgxowa-mbhede yePoli ehambayo kantanga

Amapulatifomu anamuhla ahlanganisa ukuphana okuhamba ngqo ukuze kuhlangane. Umsekeli wenza ikhasi elikhokhela izindleko zomphakathi, alihlanganyele nge-Awassapp, Istagram, noma i-SMS, futhi abangane banganikela ngaphandle kokushiya izinhlelo. Lokhu kunikeza amandla ezinhlangano zomphakathi kanye nokunenzuzo yokukhokha imali ehamba ngeselula.

AmaWallets Ezibalo kanye nokubhatala okukodwa

I-apple Pay, i-Google Pay, i-PayPal One Touch, ne-Venmo zisekelwa kakhulu ngamapulatifomu angayikhokheli inzuzo. Lezi zinketho zigcina imininingwane ukuze zinikeze imininingwane ngokushesha ngaphandle kokungena ekwazisweni kwamakhadi okuthenga ngesikweleti isikhathi ngasinye. Umphumela ukwanda okukhulu kwamanani okuguqula abantu (ngokuvamile 20-30% kunohlobo oluvamile.)

Izinzuzo Zobuchwepheshe Bezingcingo Zezandla Ezingekho Inzuzo

Uma kusetshenziswa kahle, ukuphana ngemishini kuletha izinzuzo ezingenakulinganiswa kulo lonke i - serne elungisayo.

Ukufinyelela Okukhudlwana Ekwakheni Izimali Ezincane Nezobuchwepheshe

Iminyaka eyinkulungwane noGen Z abanikeli balindele okuhlangenwe nakho kokuqala. Abavele bavakashele ingosi yedesktop futhi bakhetha imibhalo noma imithombo yezokuxhumana nge-imeyili. Ngokunikeza nge-meters, uvula umnyango kubo bonke abantu abangase bangasinaki isicelo sakho. uhlolwa yi-Nonfiliction Trust Institute ithole ukuthi izinhlangano ezinezinketho zokupha ngemishini zibone izinga lesithembiso eliphakeme kakhulu phakathi kwabanikeli abangaphansi kwe-35.

Iminikelo Eyandayo Nokuphana Okuphakeme

Ukuzibamba kungumshayeli weminikelo omkhulu kakhulu. Uma umsekeli ebona isikhala esiphoqelelayo ngomzamo wokusiza ngenhlekelele noma ukuhlengwa kwezilwane zendawo, ikhono lokunikela ngemizuzwana emibili ngokusiza kwazo ngocingo kuleyo ngxenye ephakeme ngokomzwelo. Inyathelo ngalinye elingeziwe (ukuthatha i-URL, ukuthola ikhadi lokuthenga ngesikweletu, ukubhala ukwaziswa okubonisa ukuthi ungaphiwa isipho. Ukunikeza ngemoto kususa lezo zinyathelo.

Ukuhamba Ngezimali Ezisheshayo Phakathi Nemikhankaso Yempi

Isikhathi esizwelayo, njengokusabela kwenhlekelele engokwemvelo noma ukuhamba ngesivinini esifanayo kwezipho, impumelelo ekunikezeni ngemishini. Imikhankaso yokuxhumana ukuya ku-auto-dolate ingahamba iphile ngemizuzu embalwa, futhi abasekeli bangahlanganyela kuyo ngokwegciwane. Ngokwesibonelo, i-Red Cross, inyuse ngaphezu kwezigidi ezingu-50 (R150) emahoreni angu-48 okuqala ngemva kweSiphepho Harvey ngeminikelo yokubhala kuphela.

Ukuqoqwa Kokwaziswa Okucebile Nokuqondisisa

Imishini enika iziteshi ezihambayo ithatha izinombolo zocingo, amakheli e-imeyili, kanye nomnikelo ngomlando. La mandla okwaziswa alandelanayo, alandelanayo, futhi ahloselwe imikhankaso yemali ezayo. Ngokungafani neminikelo yemali, zonke izipho zeselula zishiya indlela yobuchwepheshe engahlaziywa ukuze kuhlaziywe imiklamo nezindlela zokulungisa.

Izithiyo Eziphansi Zokupha Ukuze Kuzuze Iminikelo

Ukubeka isipho nyanga zonke ngeselula kulula ngoba ukwaziswa komninikho kugcinwa ngokulondekile. Amapulatifomu amaningi anikeza “ingxenye” noma amakhetho esikhokhelo okwenza izipho eziphindaphindwayo zizizwe zingasebenzi. Abanikelayo abaphindaphindwayo babiza imali ephindwe ka-5,10 enhlanganweni esikhathini sokuphila kwabo.

Indlela Yokugcwalisa Izingcingo Zokupha Ngeselula

Ukuze ubone imiphumela yangempela, kudingeka uhlele icebo lokwenza izinto ezihambisana nokusebenzisa imishini ehambisa izinto eziphilayo ezisezingeni lakho.

Khetha I - Platform Ewuphawu Olufanele Lokupha Ngeselula

Iqophelo lakho kufanele livumelane nemali onayo, ikhono lobuchwepheshe, kanye nemigomo. Bheka izici ezifana nokubhala-ukusebenza, amakhasi omnikelo weselula-okanye kanye nokusekelana ne-CRM yakho. Izinketho ezithandwayo zihlanganisa [ ngokulandelana , , [[FLT]] i-DORBOT [, kanye [[FLT]] ne- i-DITYTYS [ izixazululo ezisetshenziswayo ezidinga ukulawula imininingwane yazo ngokugcweleyo. Eva , ukushelela ekusebenziseni intela, nokunikela.

2. Yenza umkhankaso wokufunda-ukuya-okwenza

Khusela umbhalo omfushane negama eligqamile kumgcini-mfakela. Khetha igama eligqamile elimfushane, elikhumbulekayo, neliwumkhankaso-ophelele-kahhhthi (umz., “i-HOPE” ukuze uthole isikhwama senhlekelele). Khuthaza igama eligqamile kuyo yonke imisele: imibala yewebhusayithi, amaslide ezenzakalo, izinto ezinyathelisiwe, nemishini yezokuxhumana esemthethweni. Qikelela ukuthi impendulo ezenzekelayo ihlanganisa umxhumanisi oqondile osebenza ngokungenaphutha kubaphephikisi be-electry. Vivinya ukugela konke okusuka ku-SMS ukuphuma kuyo ngaphambi kokuba kuqedwe.

3. Sebenzisa Ikhasi Elifanele Ngemishini Yakho Ephathwayo

Ikhasi lakho lomnikelo lidinga ukucotha, uphendule, futhi libe lincane. Sebenzisa uqwembe olulodwa, amaqwema amakhulu, kanye nezingcingo-okanye-okanye-izenzo. Nciphisa amasimu e-injini kube yizinto ezibalulekile: igama, i-imeyili, kanye nokukhokha. nikeza izikhwama zemali njengezinketho zokukhokha. Gwema ama-captchas . Kunalokho, sebenzisa izilinganiso ezingakhuhlaziyiwe njenge-fraud. Faka isikhathi kumele sibe ngaphansi kwemizuzwana emithathu; Google’s ukucwaninga [ kubonisa ukuthi ukulibazisela kanye kwemizuzwana kungalahla amazinga okuguqula inguquko ngo-20%.

4. Izinhlelo Zezokuxhumana Nezokuhamba Kwabantu Ezisezingeni Eliphansi

Iminikelo yeposi ixhume ngqo ku Facebook, Istagram, ne Tik Tok. Sebenzisa “Sula” noma uxhumane lapho kukhona. Dala amavidiyo ohlobo olufushane achaza ukuthi kulula kanjani ukunikeza. Uma inhlangano yakho ine-appal, faka inkinobho ye-tap eyodwa ebhayiseleni lokuhamba-yaluza. Uma ukhetha ukuxhumana nabalawuli abafaka umbhalo-to-to-donties ekuqukethweni kwabo.

5. Ukuphana Ngeselula Engenamsoco Nge - CRM Yakho Nema - email

Amandla eqiniso okupha ngeselula asemataleni akho. Xhumanisa indawo yakho yesikhulumi ne-CRM yakho (njenge-Salescern, Bloomerang, noma i-from Directus copy) ukuze wonke umnikelo uzenze ushintshe amarekhodi omsekeli wokubonga. Sebenzisa leyo mininingwane ukuze uthumele imibhalo ekhethekile, abanikeli bengxenye yesicelo sesikhathi esizayo, kanye nenani lokuphila. Isipho se-cell kufanele sishukumise ukusabela okusheshayo, hhayi ukulinda izinsuku.

6. Qeqesha Iqembu Lakho Elisekela Imali Ngemikhuba Engcono Kakhulu Yemoto

Izisebenzi nezisebenzi zokuzithandela kumelwe ziqonde indlela yokuthuthukisa ukupha okuhamba-hambayo phakathi nemicimbi, izingcingo, nokusebenzelana. Yenza amashidi okopelayo anesigqebhezana, i-fishcode, kanye ne-test-express. Zilolonge ngemibuzo yosizo ngokuphepha nokunika ngokuphindwayo. Uma iqembu lakho lingaqiniseki, abanikeli bawina.

Imikhuba Emihle Kakhulu Yokuqhuba Imikhankaso Yokuphana Ngeselula Ephumelelayo

Le mikhuba emihle kakhulu iyokusiza ukuba uhlanganyele ngokugcwele futhi uzuze imali eningi.

Gcina Isicelo Silula Futhi Siphuthuma

Abanikazi kufanele baqonde ukuthi basekelani kanye kanye nokuthi kungani kubalulekile manje. Sebenzisa ulimi olucacile: “Umbhalo PHANI ku-5155 ukunikela ngo-R220 ukupha umkhaya namuhla.” Gwema u-gagon noma izinhloso eziningi esigijimini esisodwa. Oyedwa, ophoqelelayo abuze abaguquli kangcono kunohlu lwezinketho.

Ukuthuthukisa Ukuhamba Ngezimoto Kuzo Zonke Izindawo

Ungathathi abasekeli bazi ukuthi unempatho ehambayo. Hlanganisa ukhetho esigqwini sakho se-imeyili, kuma-lishidi ashicilelwe, kuma-computers, nakuzo zonke izindaba zezenhlalo yezokuxhumana. Sebenzisa amabhanile aphikelelayo kuwebhusayithi yakho athi “Ukwenza okungapha ngemizuzwana eyishumi ngokuhambelana nombhalo.” Uma unika amaselula amaningi abonakalayo, kuzakusetshenziswa kakhulu.

Qiniseka Ngokulondeka Okunikeziwe Nokuthemba Abanikazi

Abasekeli baqaphe ngokuqondakalayo ngokufaka ukwaziswa okukhokhwayo ngocingo. Sebenzisa ukukhomba kweSSL. Sebenzisa ukukhomba okuyimfihlo, ukubonisa amabheji okukhokhwa (Norton, McAfee), futhi basho ngokucacile ukuthi imali ihlelwa ngesango elinedumela elihle njenge-Primee noma Braintree. Yenza umshini wokuxhumana wemfihlo futhi ungalokothi ubuze ukwaziswa okuzwelayo njengenombolo ye-social Security. Uma usebenzisa isixazululo sesiko esigunyazwe [[FLT: 0] DRICREctus[[, qinisekisa ukuthi i-partum yakho iboshelwe kahle ngemvume nemininingwane esekelwe kwindima ethile.

Ukuvivinywa Nokuqiniseka

Sebenzisa ukuhlolwa kwe-A/B kwamagama ashiwoyo, izinombolo zomnikelo, nokuthumela imiyalezo. Ukulandelela i-meter njengenani lokuguqula, isilinganiso sezipho, kanye nesilinganiso sokushiywa kwamakhasi ahambayo. Amathuluzi anjenge-Google Analytic namabhodi esiteji angaveza ukuthi abanikeli baphumaphi. Ngokwesibonelo, uma abanikazi abaningi beshiya ifomu ngemva kokungena e-imeyilini yabo, cabangela ukususa leyo nsimu noma ukuyenza ikhetheke. Iterate isekelwe emniningweni, hhayi ekuqageleni.

Phishekela Ngokushesha Nangawe Siqu

Ngemva komnikelo ohambayo, thumela umbhalo noma i-imeyili ngemizuzu embalwa. Ngiyabonga onikelele ngamagama, qinisekisa imali, futhi nihlanganyele indaba emfushane. Hlanganisa indlela yokumisa isipho esiphindaphindwayo noma yokuhlanganyela umkhankaso nabangane. Abanikazi abathola i-art, ukubonga kwakho kunokwenzeka kakhulu ukuba baphinde banikele phakathi nonyaka.

Isimiso Sezinqola Zakho Ezikhangayo Esikhathini Esizayo

Abanikeli bezimoto bangaziphatha ngendlela ehlukile kunabanikeli beposi noma abaqondile. Bangaphendula kangcono emikhankasweni ye-SMS noma kwi-method communist. Dala ingxenye ehlukile yabanikeli bamakhalekhukhwini futhi uvumelane ngokuhambelana. Vivinya ukuphindeka okuphezulu nemiyalezo emifushane yalezi zilaleli.

Izibonelo Zezwe Langempela Zokuphana Ngeselula

Inzuzo engakhiyo yazo zonke izilinganiso iye yasebenzisa ukupha okuhambayo ukuze ifinyelele imiphumela engavamile. Isibhedlela senye izingane sathatha umkhankaso wokubhala ngokulandelana kwe-teleton yendawo, sisebenzisa igama elisho ukuthi “KIDS” Lomkhankaso wakhuphuka imali engaphezu kuka-R340 000 ngempelasonto eyodwa, nesipho esivamile samaRandi angu-35. Isibhedlela sathi impumelelo ibangelwa ukulula kwalokhu kubuza nokuxhumana okungokomzwelo kwengxenye ye-teleton eveza izindaba zeziguli.

Esinye isibonelo: indawo encane yokukhosela yezilwane eMidwest yanezela i-Apple Pay ekhasini layo lomnikelo futhi yabona ukwanda kwe 25% ekuguqukeni phakathi nenyanga. Iwebhusayithi yehholo kakade yayisabela, kodwa ukukhuhlana kokubhala ngemininingwane yamakhadi okuthenga ngesikweleti kwanele ukudumaza izivakashi eziningi. Ngemva kokwenza izindleko ezicindezelwe, izinga lokulahla lancipha kakhulu.

Ukusebenzisa imishini yokuhamba ye-sockling kukhanya futhi. Inzuzo yempilo yomhlaba wonke yakhuthaza abasekeli bezempilo abangakhi abakhokheli bezinsuku zokuzalwa ukuba benze izikhwama zemali futhi bahlanganyele nazo nge-Awassapp. Isikhwama ngasinye sahlanganisa umnikelo wangaphambi komthwalo wemoto. Lomkhankaso waphinda kabili ukuqoqwa kweminikelo yenhlangano uma kuqhathaniswa nonyaka owandulelayo.

Ukunqoba Izinselele Ezivamile Zokuphana Ngeselula

Akukho buchwepheshe obuphelele, nakhu izithiyo ezivamile nendlela yokuzisingatha.

Izimoto Nezindleko Ezimfushane

Imikhankaso yokubhala ihlanganisa izindleko zezithuthi noma amabhukwana ama-code. Ukunciphisa, khetha umnakekeli onikeza isiqalo esikhanyayo futhi ucabangele ukusebenzisa izinombolo ezingenakho inani esikhundleni semishwana eshibhile yezindleko eziphansi eziqhubekayo. Amanye amapulatifomu afaka izindleko engxenyeni yawo yentengiselwano.

Izinkinga Zokunikela Ngezindaba Zomuntu Siqu

Abanye abasekeli bakhathazeka ngokuthi uku-oda amagama akhethekile kuzobahlanganisa nemiyalezo eminingi. Ukuze kwakhiwe ukwethenjwa, kubhalwe ngokucacile inani lemiyalezo abazoyamukela futhi banikeze imfundo engcono ngempendulo yokuqala. Uma kuqhathaniswa neziqondiso ze-CTIA zokuthengisa i-SMS. Sebenzisa i-octive-dible ngemiyalezo ephindaphindwayo.

Ubunkimbinkimbi Bobuchwepheshe

Ukuxhumanisa i-cmcrop ehambayo enikeza ama-CRM ozuzwe njengefa kungaba yinkinga. Bheka amapulatifomu nge-APIS ye-Brouble noma ukuhlanganiswa kwakuqala. Uma usebenzisa i-CMS engenakhanda njenge-Draiceus, ungakha ukugeleza komcimbi ovamile oxhumanisa ngokuqondile ne-data yakho, okukunika ukulawula okuphelele kolwazi kanye nokuhlangenwe nakho komninindlu. I-Revence kumboni onekhono uma kudingeka.

Ikusasa Lokupha Ngemishini: Yini Elandelayo?

Ukunikeza ngeselula akumi ndawonye. Iminikelo yokuhlangana ihlanganisa iminikelo esetshenziswa yizilimi ezihlakaniphile (i-Alexa, i-Google System), ukuqinisekiswa kwe-biometric (ukukhishwa komnwe noma ubuso), ukukhokha ngisho nokufakwa ngaphakathi kwemisinga ephilayo nezenzakalo. Ngaphezu kwalokho, ukupha ngemishini ngokuhamba-hambayo kuyoncika kakhulu ebuhlakani bokuzinqumela ukuthi umsekeli ungakwazi nini futhi ungakanani ukunikeza, ukwenza ukuba iprone. Imishini ehlala phambili kwalemicikilisho iyakukhula, ibuye ikwazi ukuhlanganisa iminikelo eqinile.

Iminikelo esekelwe ku-btchain encikene ne-cropyracy iqala ukugeleza endaweni engazuzisi, futhi imishini ehambayo iyi-mqgomu engokwemvelo kakhulu kulamaqembu amasha empahla. Izinhlangano ezizimisele ukuzama manje ziyobekwa kahle njengoba isizukulwane esilandelayo sabanikeli silindele ngisho nokungenamthungo, ngaphandle komngcele.

Isiphetho: Ukupha Ngeselula Akusakhetheki

Ubuchwepheshe bemoto bususiwe ku-party ye-parki engcono ukuya ku-parki eshadini eliphetheyo. Ihlangana nabanikeli ngesikhathi sabo sokupha, ukususa ukungezwani, futhi inikeza ukwaziswa okuyigugu okuyimikhankaso ehlakaniphile. Kungakhathaliseki ukuthi uyibhange elikhulu lokudla lomhlaba wonke, ukuhlanganisa amakhasi-okwenza i-tekthary, nezikhwama zobuchwepheshe ziyokwandisa ngokuqondile inani labantu ongabafinyelela futhi unyuse isilinganiso. Ukutshala kulinganiselwe uma kuqhathaniswa nokubuya ngokusekela isithembiso nenkokhelo.

Qala incane", khetha indlela eyodwa ehambayo yokupha, uyisebenzise kahle, futhi ulinganise imiphumela. Uma uqeda, yandisa. Abalandeli bakho sebezisebenzise izingcingo zabo. Sekuyisikhathi sokuhlangana nabo lapho.