Kulendawo yanamuhla encintisanayo engenisa inzuzo, incike kuphela eminikelweni eyenzeka ngezikhathi ezithile eyisu eliyingozi. Ukuguquguquka kwezomnotho, ukukhathala, nokushintshashintsha kwezinto eziza kuqala kungadala imifudlana engenakulungiseka eyenza ukuhlelwa kwemali isikhathi eside. Uhlelo lokunikeza ngenyanga lunikeza indlela yokuphuma kulomjikelezo wokungaqiniseki. Inikeza izimali ezidingekayo eziqinile, eziqondenezelwe ukulingana umsebenzi wakho kuyilapho ukha ubuhlobo obujulile nabasekeli bakho abazinikele kakhulu. Nasi isiqondiso esibanzi sokwakha umkhankaso wokunikeza ngenyanga yonke oveza imiphumela ehambisanayo.

Ukubaluleka Okubalulekile Kwesimiso Sokupha Ngenyanga

Ngaphambi kokuba ungene emaqhingeni, kubalulekile ukuqonda ukuthi kungani ukupha ngenyanga kufanelwe ingcebo enikezelwe.

Inzuzo Ebikezelwayo Yokuhlelwa Kwemisebenzi

Izipho zanyanga zonke zinikeza isisekelo esinokwethenjelwa semali engalinganiselwe noma elinganiselwe. Lokhu kuhamba kwemali okulindelekile kuvumela iqembu lezimali ukuba lisebenzise imali ngokunembe kakhudlwana, lifake izimali ezintsha, futhi isimo sezulu siphazamiseke kakhulu. Ukwazi ukuthi unomngcele oyisisekelo wama - dollar angu - 50 000 azayo ngenyanga nganyanga kubagcini bemali kukuvumela ukuba uhlele izisebenzi, ukwanda kwesimiso, nentuthuko yezimali ngokuqiniseka okukhulu.

Ukubaluleka Okuphakeme Kwesikhathi Sokuphila

Ukubuyisela izindleko ezinkulu kunezinga lokuthola iminikelo entsha. Ngokwemininingwane evela ku- Fundraising Effective Project, isilinganiso semali egcinwe ngabanikelayo nyanga zonke singu-80-90%, uma kuqhathaniswa ne-40% kwabanikelayo abathatha isikhathi esisodwa. Lokhu kusho ukuthi umniniyo wanyanga zonke otholakalayo namuhla kungenzeka ukuba anikeze inani leminyaka, hhayi nje elilodwa. Inkathi yeminyaka emihlanu, umnikelo olingana noR3,09 ngenyanga,5,7,7, kanti u-R10,50 onikelayo owesikhathi esisodwa angaphinde azwe futhi.

Izindleko Eziphansi Zemali

Nakuba ukuthola umniniyo wanyanga zonke kudinga inzuzo ephakeme kakhulu, inzuzo ende emalini etshalwayo (ROI) ingcono kakhulu. Uthumela izikhalo ezimbalwa, usebenzise imali enciphile ekunyatheliseni nasekuthumeleni izincwadi, futhi unciphise iqophelo eliphezulu elihlangene nokulungisa izipho eziningi. Uhlelo oluqinile lokusekela lunciphisa ngokuphumelelayo izindleko zakho zonke ukunyusa idollar (CRD).

Ukuhlanganyela Ngokujulile

Abanikeli banyanga zonke bangabalandeli bakho abakhulu abathembisene ukusekela. Baphakamise isandla sabo bathi, "Ngikholelwa kulo msebenzi ngokwanele ukuba ngiwufake njalo." Lokhu kubopheka kubenza bafanelekele ukuba bafundele, basebenze ngokuzithandela, futhi bathuthukise iziphiwo ezinkulu. Uhlelo lwakho lwanyanga zonke aluyona nje indlela yokuxhasa imali; luyi-partum yokunikeza ubuholi esikhathini esizayo.

Ukuklama Isimiso Sakho Sokupha Nganyanga: Umkhuba Omisiwe Wokwehlisa Imali

Ukuzibamba kungaholela emaphutha, okuhlangenwe nakho okungahambi kahle kosizo, namazinga aphakeme okukhiqiza.

Ukuhlela Izilaleli Zakho Ukuze Ziphumelele

Akuwona wonke umuntu onikelayo okulungele ukunikezela isipho sanyanga zonke.

  • Abanikeli banyanga zonke: Uma uphuthe izisekeli, bayisithelo sakho esiphansi kakhulu sokuhlokoma. Lungisa futhi ucele ukuba baqale futhi.
  • Inani eliphakeme labanikeli besikhathi esisodwa: Abanikeli abaye banikeza izipho eziningi ezinkulu bangabazo okungcono kakhulu.
  • Abanikeli abasha: baboshelwe ohlelweni lokupha lwanyanga zonke ngokushesha ngemva kwesipho sabo sokuqala, kuyilapho inkanuko yabo iphakeme kakhulu.
  • [[UMTH:0] Abathathi-nxaxheba nezisebenzi zokuzithandela:[ Laba bantu sebenawo kakade umsebenzi ohlangene nenjongo yakho.

Ukukhetha Izinga Lokupha Nezinzuzo Ezifanele

I-Pricting psychology inendima ebalulekile ekuguquleni. Gwema ukucela isilinganiso esisodwa "sesipho ngenyanga". Kunalokho, nikeza isakhiwo esinezinhlu:

  • [[UMTH:0] UStainer (R12/nyanga): Imvume yokuthola ipheshana elikhethekile lenombolo lanyanga zonke.
  • [[UMTH:0] Ingxenye (R1/nyanga):[[FLT]Patter nombiko wemiphumela nothisi onamathiselwe wonyaka.
  • [ Advocate (R1/nyanga): konke ngenhla kanye nesimemo sokuya eQ&A kanye ne-CEO.
  • [[UMTH:0] Inzuzo yonke kanye nama-wibinar kanye nokuqashelwa engosini yakho.

Gcina izinzuzo zibalulekile kodwa ziphansi ukuze usebenzise. Umgomo uwukwenza onikelayo azizwe eyigugu ngaphandle kokudla adle aphume entweni yomnikelo.

Ukushintsha Ikhono Lobuchwepheshe Bakho

I-CRM yakho ne-process comptation kumele kuphathe izikhangiso eziphindaphindwayo ngaphandle komthungo. Vivinya kahle isimiso sakho ngaphambi kokuqala. Isihluthulelo semibuzo yokuphendula:

  • Ingabe abanikelayo bangalihlaziya ngokwabo ikhadi labo lokuthenga ngesikweletu noma ulwazi lwasebhange?
  • Ingabe isimiso sakho siyathumela amarisidi azenzekelayo futhi asiphumelelanga ukuqapha?
  • Ingabe ifomu lomnikelo wakho lilungele izisetshenziswa ezihambayo?
  • Ingabe ungawufaka kalula umbiko esisekelweni sakho?

Uma ungaqiniseki ukuthi isiphi isiteji ongasisebenzisa, hlola lesisiqondiso esisuka ku-NTEN nge-CRMS ukubona ukuthi yimaphi amathuluzi ahlangana kahle nezibumbi ezinika ngokuphindwayo.

Inhlangano Engokomthetho Neyokugcina Izincwadi

Qinisekisa ukuthi unamagama acacile nezimo zohlelo lwakho lokunikeza ngokuphindaphindayo. Abanikazi kufanele bazi ukuthi zizobekwa kanjani futhi nini. Ngokulandela izindinganiso ze-PCI ekuqhubekeni kwamakhadi okuthenga ngesikweleti. Ukunikezela nge ACH (ukudlulisa ubhuthi) ezinye izindlela zokulungisa izindleko kanye namazinga okukhiqiza, njengoba ama-akhawunti asebhange eshintsha kancane kunamakhadi okuthenga ngesikweleti.

Ukuhlobisa Indaba Eningi Yokusekelwa Ngenyanga

Awukwazi ukushaya inkinobho "Nyaka zonke" ku-website yakho ulindele imiphumela. Udinga ukulandisa okushukumisayo okuthinta izilaleli zakho ezifuna ukukuhlasela.

Ukulungisa Umphumela, Hhayi Isidingo Nje

Abanikazi banikela nyanga zonke ukuze bazizwe sengathi bayingxenye yekhambi. Hlanganisa isipho sabo esiphindaphindwayo ngokuqondile nomphumela ophathekayo. Kunokuba nje uthi "Nika u-R2,000 ngenyanga" zama lendlela:

Isipho sakho sanyanga zonke samaR220 sinikeza umuntu ohlala ngaphandle komakhaya ukudla okushisayo nombhede ophephile nyanga zonke. Awugcini ngokupha kanye; uqinisekisa ukusekela othile okudinga kakhulu.”

Lokhu kuhlanganisa isipho ngokuhlobana nokungaguquguquki, okuyinani eliyinzuzo ngempela kumuntu onikelayo nyanga zonke.

Ukulandisa Ngendaba YaseLeverge Nobufakazi Bomphakathi

Abantu bafakwa ucingo ukuze balandele isixuku. Bonisa izisekeli zakho ezikhona. Isho umnikezi wanyanga zonke we-video noma ubufakazi. Bangachaza ukuthi kungani bekhetha ukunikeza inyanga nenyanga nokuthi ibenza bazizwe behlobene kanjani nomsebenzi wakho. Lobu bufakazi bezenhlalo bunamandla kakhulu okuguqula abantu abangaqiniseki.

Ukuze uthole ulwazi olunzulu ngendlela yokuhlela ukulandisa kwakho, funda lengxenye ku- isayensi yezindaba ezingaphumeleli ezilandiswayo zenzuzo ezithathwe kuStanford Social Innovation Review.

Dala Isimiso Esiqinile Sokubaluleka

Uhlelo lwakho lokupha ngenyanga ludinga igama nesibonakaliso. Isimiso esijwayelekile "Sokupha Ngokupha" sikhohlwa. Zama okuthile okufana "Ithemba eliqoqiwe," "I-100% Club," noma "Project Suitem" umshini oqinile wohlelo lwakho wenza abanikeli bakho bazizwe bengoweqembu elisebenza ndawonye ukuze bashintshe.

Ukukhuluma Ngemibono Evamile

Abangase banikele nyanga zonke ngokuvamile bayanqikaza.

  • “Angikwazi ukukukhumbula lokhu.” Uzokuqinisekisa ukuthi uzokuthumela izikhumbuzo phambi kwemali ngayinye nokuthi zingacisha noma nini.
  • “Angiqiniseki ukuthi ngingakwazi ukuyithenga.” Nika amaphuzu okungena aphansi anjengo $5 noma U-R10 ngenyanga.
  • “Ngithanda ukupha kanye ngonyaka.” Yamukela ukuphana kwabo kwangesikhathi esidlule, kodwa chaza ukuthi isipho esincane kakhulu sanyanga zonke singaba nomphumela owengeziwe onyakeni.

Ukuqalisa Umkhankaso Wakho: Ukugqugquzela Umzila Ohlukahlukene

Ukuqala usuku kumane kuyisiqalo. Udinga isu eliqinile, elinosizo lokuthuthukisa iziteshi eziningi lokugcina uhlelo lwakho lusezingeni eliphezulu.

Ukulandelana kwe-Email yokuguqulwa

I-imeyili iyithuluzi lakho lokuqala lokuguqula. Dala ukulandelana kwe-imeyili engu-4-5 kubhekiswe ezingxenyeni ezingcono kakhulu zonikezelo lwakho:

  • Iposi 1 (Indatshana): ngenisa uhlelo nethonya olungase lulenze. Sebenzisa intambo yesihloko enamandla njengothi “Yiba umngane wanyanga zonke namuhla.”
  • Iposi 2 (Indaba):[ Hlanganisa indaba enamandla eqokomisa inkinga abanikezi bakho banyanga zonke abasiza ukuxazululwa.
  • [[UMTH:0] Iposi 3 (Inzuzo):[ Chaza ukuthi yini abasekelayo abayitholayo nokuthi kungani uhlelo luphelele.
  • I-imeyili 4 (Ubufakazi obuyi-Oficial `I-FLT'] Ihlanganyela ubufakazi obuvela kumniniyo wamanje wanyanga zonke.]
  • I-imeyili 5 (Umehluko noma uphawu): Uma unenselele efanayo yesipho sezimpawu ezintsha zanyanga zonke, lesi isikhathi sokuyisebenzisa.

Ikhasi Eliyi - Internet Neliyindawo Ejabulisayo

Ikhasi lakho lokuqala lokungena kufanele libe nomgomo owodwa: ukuguqula. Susa konke ukuxhumanisa kokuhamba ngezinyawo. Sebenzisa umklamo ohlanzekile, ohamba-hamba-hambayo. Isihloko esikhulu kufanele sisho ngokucacile isithembiso (umz. "Hlulela i-Motals Circle"). Ucingo-to-action inkinobho kufanele ibe nesibindi futhi isho okuthile okufana "Qalisa Isipho Sami Senyanga Zonke" Sebenzisa ividiyo nezimpawu ngaphezulu komhlambi ukuze wakhe ukwethemba ngokushesha.

Imithombo Yezindaba Nezikhangiso Ze - paid

Sebenzisa i-website yomphakathi ukuze wazise uhlelo lwakho lokunikeza ngenyanga. Sebenzisa umkhankaso onikezelwe we-Facebook noma i-Instagram ubheke uhlu lwakho lwe-imeyili (izilaleli ezibukele) futhi uthembise abalandeli. Sebenzisa izikhangiso ze-carousil ukulandisa ngemiphumela yakho futhi ugcine ngokubiza okucacile ukuba uthathe isinyathelo ukuze usayine nyanga zonke.

Ukuthunyelwa Kwemiyalezo Okuqondile Nesenzakalo

Ungazinaki iziteshi ezingaphandle kolayini. Faka u-"Umnini-mali wanyanga zonke" esidlulisweni seposi sakho esilandelayo. Esiteshini sakho esilandelayo i-gala noma isenzakalo sokuqoqa imali, sinezibhebhe lapho izakhamuzi zingasayina khona isipho sanyanga zonke esikhundleni sokwenza isibambiso sonyaka owodwa. Qeqesha izisebenzi zakho nebhodi lakho ukuba zixoxe ngesimiso sanyanga zonke lapho kukhulunywa isithembiso.

Umjikelezo Wokukhula: Ukukhuphuka Nokuhlanganyela Emalini Yokunikela Ngenyanga

Icebo langempela lohlelo lokupha nganyanga liyenzeka ngemva kwesipho sokuqala. Inzuzo eningi ayibanaki abalondolozi bayo ngemva kwe-imeyili eyamukelwayo. Leli ithuba elikhulu elaphuthelwa.

Wamukelekile Futhi Waboshelwa

Lapho umnini - mnikelo ebhala izimpawu zesipho sanyanga zonke, kufanele amukele i - video ethathwe ku - CEO yakho, uhlaka olucacile lwalokho angakulindela (ama - email, amarisidi, imibiko yemiphumela), nesimemo sokuhlanganyela ngokwengeziwe.

Imibiko Nemisebenzi Yabaphathi

Thumela ingxenye eyodwa kwezine noma i-biannual translate ku-iphecs yakho yenyanga yonke. Lombiko akufanele ube yipheshana elivamile. Kufanele uthi, "Ngenxa yalokho, lokhu kwenzeke" Hlanganisa izithombe, izindaba, kanye nama-metric. Babonise amandla ahlangene eziphweni zabo eziphindwayo. Lokhu kuqinisa isinqumo sabo sokunika nokunciphisa igwebu.

Indlela Okubuzwa Ngayo Ukukhula

Ngemva kokuba umnini-gazi enikeze inyanga nenyanga eyodwa kuya kwezingu-6, sebekulungele ukuthuthukiswa. Isihluthulelo siwukwenza isicelo somuntu siqu kanye nethonya liqondiswe.

“ Hi Sarah, ubulokhu usekela imali engu-R2,50/inyanga isikhathi esingaphezu konyaka, futhi izipho zakho zinikeze imikhaya eswele ukudla okungaphezu kuka-500. Ungacabangela ukwandisa isipho sakho ngo-R2,50 ngenyanga ukuze usisize sivule ikhishi lesibili ngonyaka ozayo?”

Lokhu kusebenza ngoba kubonisa ukwazisa ngezipho zesikhathi esidlule futhi kuhlanganisa ukuthuthukiswa kwemiphumela ethile ebanzi. Ungahlola ukuthuthukiswa nge-imeyili, izingcingo, noma ngeposi eliqondile.

Ukuphumelela Emuva Kwezinkampani Zemali Zanyanga Zonke

I-Churn ayinakugwenywa. Amakhadi okuthenga ngesikweleti ayaphelelwa, izimo ziyashintsha. Uma umnikelo wanyanga zonke wehluleka, isikhathi sakho sokuphendula sinzima. Thumela i-imeyili esetshenziswa yiwo masinyane ubacele ukuba bahlaziye ukwaziswa kwabo okukhokhelwe. Uma benquma ukucisha, thumela ukuhlola okulandelayo ukuze uqonde ukuthi kungani. Ngezinye izikhathi, ucingo olulula oluvela kulungu lezisebenzi lungawanqoba futhi.

Ukuphumelela Nokusebenzisa Ikhono Elinika Ithemba

Okokugcina, kudingeka ulandelele amaphuzu akho ngenkuthalo. Izinqumo zemininingwane zizokusiza ukuba uthuthukise umkhankaso wakho ukuze uthinteke kakhulu.

Izimpawu Eziyinhloko Zomsebenzi (KP) Zokuphana Ngenyanga

  • Izinga lokuguqula: Ipesenti lezivakashi zewebhusayithi noma abamukeli bama-imeyili abasayina ukuze bathole isipho sanyanga zonke.
  • [ Isipho se-Average Monthly (AMG): ingqikithi yemali ehhhala nyanga zonke ehlukaniswe ngenani labaxhasi abasebenzayo.
  • Isilinganiso se-metainer Panetivement Rati: amaphesenti engqikithi yesisekelo sakho esinikezelwe nyanga zonke. Imboni ingcono kakhulu ekilasini ngu-15-25%.
  • Rate yeCurn:[ Ipesenti labanikelayo inyanga ngayinye noma unyaka ngamunye. Umgomo womshini ophumayo waminyaka yonke ngaphansi kwe-15%.
  • Izinga lokuhlikihla umfutho: amaphesenti abanikeli banyanga zonke abandisa isilinganiso sesipho sabo ngesikhathi esithile.
  • Cost perss (CPA): intengo yomkhankaso wakho wokuthola ihlukaniswe ngenani labathekelisa ngenyanga abasha.

A/B Ukuhlola Imali Yakho Ekhokhelwayo

Ungalokothi uyeke ukuvivinya. Izinguquko ezincane zingaholela ekuphakamiseni okukhulu ekuguquleni. Vivinya isihloko sekhasi lakho lokungena, izithombe ozisebenzisayo, imibala yezinkinobho zakho, kanye nenani elithile lemali osikisela ngalo. Vivinya imigqa yezihloko ze-imeyili yakho nobude bekhophi yakho ye-imeyili.

Imapu eningiliziwe yomgwaqo ekuhlelweni kokuhlolwa, ibhekisela ku-A/B umqondisi wokuhlola izikhwama ngemuva kwe `Phambili''. Zinikeza izisekelo ezinhle kakhulu ekuhlolweni okungahlangani.

Ukuhlaziya I - churn Nokuthatha Isinyathelo

Uma isilinganiso somshini wakho siphakeme, mbeka ukwaziswa. Ingabe kwenzeka ngemva kwesipho sokuqala? Ingabe kwenzeka ngemva kwe-imeyili ethile? Izimbangela ezivamile zomshini zihlanganisa:

Ukusingatha lezi zincwadi ngokuqondile kuyosimama isimiso sakho futhi kwandise inzuzo yakho ethatha isikhathi eside.

Ukwanda Okusekelayo Ngokupha Okusekelwayo

Ukwakha uhlelo oluphumelelayo lokunikeza ngenyanga akuyona indlela ethatha isikhathi esifushane. Kuwushintsho oluyisisekelo ekusekeleni ukuqoqwa kwemali. Kudinga ukuhlelwa ngenhloso, ukuphoqelela, kanye nokuzimisela okuqinile ukuba uphathiswe. Ngokusebenzisa amasu adwetshwe ngenhla kwezilaleli nokuhlanganiswa kwezesayensi ukuze uxoxe futhi uthuthukise izikhawu zemali. Inhlangano yakho ingakha isisekelo sezimali esisekela umsebenzi wakho ezikhathini ezinhle nezimbi. Qala, linganisela imiphumela yakho, futhi uthuthukise indlela yakho yokusebenza. Ukusekela okuqhubekayo namuhla kuyoba isisekelo semiphumela yakho kusasa.