Table of Contents

Ukuqonda Imikhankaso Yokukhohlakala: Isisekelo Soshintsho

Ukuhlela umkhankaso wokuhlela ukuphatha izakhamuzi kudinga ukuhlelwa ngokucophelela, ukucabanga okuhleliwe, nokubulawa ngokunikezelwe. Umkhankaso wokubhalisa uyisethi yemisebenzi eklanyelwe ukusekela imbangela noma umqondo, kungakhathaliseki ukuthi kusezingeni lendawo, lombuso, noma lobuzwe. Imikhankaso yokukhankasela iyindlela eyinhloko izinhlangano ezinhle zezenhlalo ezingaqhubekisela ngayo intuthuko ngokudonsela ukunakekela ezindabeni ezicindezelayo, ukuveza amakhambi, ukuhlela imizamo yomphakathi, nokunikeza indlela ewusizo yokuletha izinguquko ezenza umhlaba wethu ube indawo engcono.

Umphakathi wezentengiselwano zezentengiselwano uye washintsha kakhulu eminyakeni yamuva. Izwe lemikhankaso yotshani likhulu kakhulu futhi linemizwa emikhulu kunanini ngaphambili, njengoba amabhizinisi amakhulu engasalawulwa yizinhlangano ezingazuzi nzuzo njengoba amabhizinisi amakhulu edlula amasu avamile asetshenziswayo empikiswano nezindaba zomphakathi. Lokhu kusho ukuthi ukuma ufeze imigomo yakho kudinga ukushisekela kakhulu, kodwa kudinga ukuthatha indlela esekelwe kakhulu esekelwe ezimisweni ezicacile kanye nakuhlelwa kahle.

Ukuqonda lesi simiso esiyisisekelo kuzokukusiza ukuba wakhe imikhankaso edala ithonya elihlala njalo kunokuba udlulise ukunakekela. Kungakhathaliseki ukuthi ukhuthaza ukuvikela indawo ezungezile, ubulungisa bezenhlalo, inguquko yezempilo, noma intuthuko yomphakathi, amasu abekwe kulesiqondiso esibanzi ayokusiza ukuba uhlele imikhankaso ephumelelayo ebangela ushintsho olunenjongo.

Isinyathelo Sokuqala: Hlola Ngokucophelela Uqonde Impikiswano Onayo

Ukuqhuba ukucwaninga kuyisinyathelo sokuqala esibalulekile emikhankasweni ephumelelayo yotshani njengoba ukucwaninga kusiza ekunikezeni isisekelo esiqinile somkhankaso wakho ngokuzisa i-progin ebeka kuqala futhi uqondise indlela yakho. Ngaphambi kokuba uqale noma yimuphi umzamo wobuqaba, kudingeka uqonde ngokujulile impikiswano okhuluma ngayo, indawo osebenza kuyo, namandla ayolungisa impumelelo yakho.

Thola Impikiswano Yobumba Futhi Uyihlole

Qala ngokuchaza inkinga ofuna ukuyixazulula ngokucacile. Yiluphi ushintsho oluqondile olufunayo? Iyini izimbangela eziyinhloko zalendaba? Ukuqonda incazelo yenhloso yakho kuyokwenza ukwazi ukuxhumana ngokuphumelelayo futhi uthuthukise amakhambi ahloselwe. Ukwakha uhlelo oluhle lusho ukuqinisekisa ukuthi iqembu lakho alikhanyiswa nje kuphela emgomweni kodwa futhi nakunoma yiluphi umehluko ophathelene nendaba.

Qokelela ukwaziswa, izibalo, nobufakazi obusekela ukuma kwakho. Lokhu kucwaninga kuzofeza izinjongo eziningi: kuzokuqinisa izimpikiswano zakho, kukusize ukuba ubone ukuthi inkinga ingakanani, futhi kunikeze ukwaziswa okuqinile ongakunikeza abasekeli nabenzi bezinqumo. Bheka izifundo zemfundo, imibiko kahulumeni, izihloko zezindaba, kanye nokulandisa komuntu siqu okukhanyisa izici ezihlukahlukene zale mpikiswano.

Ukuqonda Isimo Sezombangazwe Nezenhlalo

Ukucwaninga kukuvumela ukuba ubone ukuthi zingaba khona izibopho ezingase zihlangane nezinhlangano ezingase zikwazi ukuthuthukisa isigijimi sakho futhi zandise ithonya lakho, futhi kukusiza ukuba uqonde ukuthi obani abaphikisi bakho nokuthi iziphi izithiyo zokuhlela ongase ubhekane nazo.

  • [ Abenzi bobuzwe: Ubani onamandla okwakha ushintsho olufunwayo? Lokhu kungahlanganisa abamisi-mthetho, izinhlangano eziqondisayo, abaphathi benkampani, noma abaholi bezinhlangano.
  • Amaphutha:[ Yiziphi izinhlangano, amaqembu omphakathi, noma abantu ngabanye abahlanganyela nawe imigomo yakho futhi bangahlanganyela nawe?
  • [ Izindawo: Ubani ongase amelane nemizamo yakho, futhi ziyini izisusa namasu azo?
  • Ama-influencers: Ubani olawula umbono womphakathi noma abenzi besinqumo endaweni ofunda kuyo?

Ngokwazi abaphikisi bakho, ungawabona kangcono amaqhinga abo futhi uthuthukise ikhono lakho lokuphikisa.

Hlola Imicebo Yakho Nezinkinga

Ukuqonda izithiyo ezibangelwa ukuhlelwa kwenhlangano kukwenza ukwazi ukubhekana nokulinganiselwa kwengcebo yakho futhi uhlele ngendlela efanele.

  • Imithombo yabantu:[ Amalungu asebenzayo, izisebenzi zokuzithandela, noma abasekeli ungabunganisa?
  • [ izimali: Iyini imali yakho yomkhankaso?
  • [[UMTH:0] Imithombo yezentengiselwano: Yimaphi amathuluzi, amasiteji, kanye nobuchwepheshe ongawathola?
  • [[UMTL:0] Qeqesha:[ Yimaphi amakhono nolwazi okukhona eqenjini lakho noma kwinethiwekhi yakho?
  • [[Isikhathi:0] Isikhathi: Siyini isikhathi sakho sokufinyelela ushintsho?

Ukubhekana namaqiniso ngokuzibekela kwakho kuyokusiza ukuba uzibekele imigomo ongayifinyelela futhi ugweme ukufinyelela izinhloso ezingafanele enhlanganweni yakho, kuyokusiza nokuba ubone amagebe okudingeka agcwaliswe ngobuhlobo, ukuqoqa, noma ukwakha amandla.

Isinyathelo 2: Chaza Imigomo Ecacile Nezinhloso Ezihlukile

Isinyathelo sokuqala kunoma imuphi umkhankaso wokuphamba ukuchaza ukuthi impumelelo isho ukuthini enhlanganweni yakho, kungakhathaliseki ukuthi ufuna ukufundisa umphakathi ngempikiswano eyayingaziwa ngaphambili, ukushintsha kwesimiso, noma ukuphakamisa imali yokulawula injongo yokusiza abaswele, nokusungula injongo efinyelelekayo nenesifiso esingalinganiswa ukuze ukwazi ukulandelela intuthuko futhi wazise abasekeli lapho usufinyelele entanjeni yokuqeda.

Zibekele Umgomo Wakho Oweqisayo

Umgomo wakho uwumgomo ophelele ofuna ukuwufinyelela. Kufanele ube nesifiso esijulile sokukhuthaza isenzo kodwa usekelwe eqinisweni. impendulo yakho ingase ivele ngamazwi asho ukuthunywa, kodwa ngezinjongo zokuhlela, imigomo kufanele ihlukaniswe ibe izinyathelo eziqondile ngokwengeziwe.

Izibonelo zemigomo yomkhankaso wokukhankasa zihlanganisa:

  • Ukunikeza umthetho oqondile esilinganisweni sendawo, sesifundazwe, noma sombuso
  • Ukushintsha kwezimiso noma imikhuba yenkampani
  • Ukwanda kokwanda komphakathi ngendaba ethile
  • Ukusekela ukuxhasa ngezimali isimiso esithile noma ukuthatha isinyathelo kuqala
  • Ukuvikela amalungelo noma izinhlelo ezikhona ukuba zingaqedwa
  • Ukuqondisa izinqumo zokuqondisa

Yenza izinhloso zokwengamela

Uma umkhankaso wakho wokuthatha izintambo unomgomo ophakeme, beka imigomo emincane yokuqhubezela intuthuko yakho kulowomgomo, futhi umgomo ocacile, owusizo uyolandela isifanekiso seSMART, okusho ukuthi siqondile, sinengqondo, sifanelekile, futhi sigcwele isikhathi.

Izinhloso ze-SMART zingahlose "ukucela abasekeli ukuba bathumele ama-imeyili angu-200 ngembangela yethu kubenzi bezimiso bendawo ezinyangeni ezintathu" noma "ukuya ngaphambi kokubhalisa ikhulu lababekhona ngesehlakalo sethu ngoMay". Umgomo ngamunye kufanele ube:

  • I-pecture: ichazwa ngokucacile ngaphandle kokungaqondi ukuthi yini ozama ukuyenza
  • Ingenzeka: Quantifible ukuze ukwazi ukuqhubekeka futhi wazi uma uphumelele
  • Accomp: Ikhona ngempela inike imithombo yakho yemali nezithiyo
  • I-leving: ixhunywe ngokuqondile emgomweni wakho wokuhlela kakhulu
  • isikhathi sigcwele: iboshelwe esikhathini esithile esimisiwe noma ifulegi yesikhathi

Izibonelo zezinhloso eziphumelelayo zeqembu lokwahlulela indawo ezungezile elingase lisebenzise zihlanganisa ukwamukela izignesha ezingu - 500 esikhankasweni sesimo sezulu ngo - June walonyaka, ukukhuthaza amalungu amathathu eSishaya - mthetho ukuba asayine inqubo yesimo sezulu ngaphambi kokuphela konyaka, noma ukusayina isimemezelo sokusebenza kwesimo sezulu ngaphambi kokuphela kwesimiso esilandelayo.

Hlala Ugxilile Futhi Ugweme Ukukhala Emsebenzini

Kungcono ukugcina ugxile eqenjini elilinganiselwe, elikwazi ukulawulwa, kunokuba uvumele uzame ukumboza indawo enkulu kakhulu futhi ulahlekelwe amandla enqubo, futhi kubalulekile ukuhlukanisa imigomo ngokwe-fremu yakho yesikhathi. Icebo eliphumelelayo kumelwe libe elicacile, elifingqiwe, elingaguquki, njengoba imigomo eshintshashintshayo nenhloso kudala ukudideka futhi ekugcineni kungaholela ekudidekeni, ukudilika, futhi ngokunokwenzeka ukuphambuka kwamalungu nezisebenzi zokuzithandela ezidinga ukuqhubekela phambili ekulondolozeni isithakazelo.

Hlala uqondisiwe ngezinhloso zakho. Lapho ungase uthole izindaba ezihlobene nalokhu njengoba umkhankaso wakho uqhubeka, melana nesilingo sokwandisa ukugxila kwakho kakhulu. Umzamo oqondile, izinjongo ongazifinyeleleka uyoveza imiphumela engcono kunokusakaza ukunakwa emizileni eminingi.

Isinyathelo 3: Thola Futhi Uqonde Ababekuhlosile

Ukwazi ukuthi ubani ohlose ukuthonya kusiza ekuthumeleni imiyalezo namasu. Imikhankaso ephumelelayo idinga ukuqonda okucacile kwezilaleli eziningi, ngayinye edinga izindlela ezihlukene zokuxhumana nezingathakazeli.

Abenzi Besinqumo Esiyinhloko

Laba abantu noma izinhlangano ezinamandla okwakha ushintsho olufunayo. Isisulu esilungile umuntu onegunya futhi ovulekele lokho okukhuthazayo, njengomkhandlu wedolobha, ummisi-mthetho wezwe, noma ilungu lombuso.

  • Izikhulu eziqanjiwe ezilinganisweni zendawo, zikahulumeni, noma zikahulumeni
  • Abaphathi bezinhlangano abaqondisayo
  • Abaphathi noma amalungu eqembu
  • Abaphathi baseyunivesithi noma amalungu ebhodi yesikole
  • Abaholi abangokweziqu ekunakekeleni impilo, ubulungisa bobugebengu, noma kwezinye izimiso

Hlola izikhundla zomenzi wesinqumo ngasinye, irekhodi lokuvota, izinto eziza kuqala, kanye nezimo ezingcono. Ukuqonda ukuthi yini ebashukumisayo kanye nezingcindezi abasabela kuzo kuyokusiza ukuba uhlakulele amasu aphumelelayo.

Abasekeli Nabameleli

Laba abantu abazothatha isinyathelo ngenxa yomkhankaso wakho. Ukuhlela futhi wazi izisulu zakho kukusiza ukuba ubhale isigijimi ngezwi elifanele elinokwazi nganoma yikuphi ukuvumelana kwezwe noma kwempucuko, okuqondile, futhi okuqondile ngakho kuthintana nabo futhi kwandise amathuba okuthatha isinyathelo, futhi kufanele uzame ukubona izindinganiso zezilaleli ozihlosile: okuzishukumisayo nendlela ezizibona ngayo, bese ubeka imigomo yakho ngokumelene naleyo kwaziswa nokwenza umyalezo ongazishukumisa futhi uzishukumisele.

Isisekelo somsekeli wakho wesimiso nge:

  • Izinga lokuthola inzuzo: Zintsha yini endodeni yakho, abahlanganyeli ngezikhathi ezithile, noma abashisekeli abazinikele kakhulu?
  • Inkathi:[ Inkathi, indawo, umsebenzi, imfundo, nezinye izici
  • [[UMTL:0] Isithakazelo: Yiziphi izici ezikhethekile zenjongo yakho ezithinta kakhulu?
  • [[UMTH:0] Iqophelo:[ Yiziphi imithombo (isikhathi, imali, amakhono, ukuxhumana) ezinganikela ngayo?
  • Izindlela ezithandekile: Bakhetha kanjani ukwamukela ukwaziswa futhi bathathe isinyathelo?

Zazi abantu nezinhlangano ezikufanelekela kangcono ukusekela umkhankaso wakho futhi usebenzise izingxenye ezithile ukuze uhlele abameleli bakho ngesilinganiso sokuthembisana noma usikisele isithakazelo ukuze uqiniseke ukuthi njalo ucela okuthile futhi kufanelekile.

Umphakathi Ovamile Nemithombo Yezindaba

Ukwakha ukuqapha nokwesekela umphakathi kungadala ukucindezela kubenzi besinqumo futhi kudonsele abasha abasekelayo enjongweni yakho. Umphakathi uhlanganisa abantu okungenzeka ukuthi abangekayazi indaba yakho kodwa bangasekela uma benolwazi olufanele. Imithombo yezindaba isebenza njengezindaba ezibalulekile ezingadlulisela isigijimi sakho ezibukelweni ezibanzi.

Cabangela ukuthi yiziphi imithombo yezindaba ezifinyelela izisulu zakho ngokuphumelelayo — izikhulu zezindaba ezingokwesiko, iziteshi zezokuxhumana, izincwadi zomphakathi, izinhlelo zezentengiselwano, noma izincwadi ezikhethekile. Izingxenye ezihlukahlukene zomphakathi zisebenzisa ukwaziswa ngezindlela ezihlukahlukene, ngakho indlela yokuxhumana ivame ukudingeka.

Ukubambisana Nabangane Ababolekisana Ngezimali

Imikhankaso yokuphanga idinga iqoqo eliqinile labasekeli nabasizi ukuze baphumelele, futhi ukwakha ubuhlobo nabantu abanezingqondo ezifanayo nezinhlangano kubaluleke kakhulu ekwandiseni ukufinyelela kwakho nethonya ngokuthola abangane ongase uhlanganyele nabo imigomo nezindinganiso zakho, uzama ukufinyelela kubo futhi usebenzise amathuba okubambisana ukuze ngokusebenza ndawonye, uthuthukise isigijimi sakho futhi wandise ithonya lomkhankaso wakho.

Funa izinhlangano ezisebenza ezindabeni ezihlobene, amaqembu omphakathi anezindinganiso ezifanayo, amaqembu ochwepheshe, imiphakathi yokholo, nezinye izinhlangano ezingase zisekele imbangela yakho.

Isinyathelo 4: Yakha Imibiko Eqopha Izindaba Nezici Eziningi

Isigijimi esishukumisayo siwumgogodla wanoma yimuphi umkhankaso ophumelelayo wokuqasha oholela oshintsho olunengqondo, futhi kungakhathaliseki ukuthi usebenza wedwa noma neqembu, chaza ukulandisa okucacile okuthinta izilaleli zakho ngokugxilisa ukulandisa kwakho ezindabeni ezingokoqobo nasekwenzeni okuguquguqukayo ukuze usize abantu baqonde ukuphuthuma nokubaluleka kwenhloso yakho.

Lungisa Isigijimi Sakho

Isigijimi sakho esiyinhloko kufanele sibe esicacile, esifingqiwe nesikhumbulekayo. Kufanele sizwane:

  • [[UMTL:0] Inkinga: Iyiphi impikiswano okhuluma ngayo?
  • [[Umthetho:0] Ikhambi:[ Yiluphi ushintsho olukusekelayo?
  • [[UMTH:0] Ukuphuthuma:[[UMTHOMBO:1] Kungani lendaba ikhona manje?
  • [[Umthetho:0] Imiphumela:[ lolushintsho luzokuthuthukisa kanjani ukuphila kwabantu?
  • Ucingo lokuthatha isinyathelo: Yini ofuna abantu bayenze?

Ukwakha umyalezo ocacile nofingqiwe ochaza imigomo yakho yokufuna ukuzuza imali, kanye nokulungisa ukulandisa kwakho ukuze uzwakale izilaleli ezihlukahlukene, njengabenzi bezimiso, abakhethiwe abaphethe, namalungu omphakathi. Kungase kudingeke uvumelanise isigijimi sakho nezilaleli ezihlukahlukene kuyilapho ulondoloza ukungaguquguquki kwezihloko zakho eziyisisekelo.

Sebenzisa Ukulandisa Ukuze Uxhumane Nemizwelo

Izindaba zikhuthaza abasekeli futhi zenze ukwaziswa kukhumbuleke kakhulu, ngakho kusebenzise ukuze kuzuze wena njengoba uthuthukisa icebo lakho lokuqamba ngokuhlanganisa indaba nanoma yiziphi iziteshi zokuxhumana ozisebenzisayo, njengendaba enhle eyobeka imbonakaliso negama eyimbangela oyisekelayo nekhuthazayo.

Cabanga ngezindaba ezilandiswa kumabhayisikobho, ezinhlelweni zeTV, noma ezinoveli, njengoba lezizindaba ngokuvamile zinomlingiswa oyinhloko nengxabano exazululwayo, futhi izindaba zenu kufanele zihlanganise nalezici, khona - ke ninganezela izithombe nama - video ukuze nisize abasekeli ukuba babe nombono wendaba futhi bayihlanganise nomkhankaso wakho wangempela wobuhlanya nokwaziswa okuqinisekile.

I-AFB ilungiselela abameleli bayo ngokuyiqeqesha ukuba ihlanganyele izindaba zayo ngokusebenzisa i-Pixar elandisa izindaba ezintathu, futhi ukulandisa indaba kuye kwazibonakalisa njengecebo eliphumelelayo lokulawula i-AFB. izinyanga ngemva kokuba umlimi etshele ummisi wemithetho yakhe phakathi nomhlangano weCapitol Hill, lowommeli wabiza umsekeli wemithetho ukuba axoxe ngomthetho ozayo ngoba wayekhumbule indaba yakhe.

Izindaba zokufundisa eziphumelelayo ngokuvamile zihlanganisa:

  • Udokotela osebenza ngokushintshashintsha uthonywa yilendaba
  • Imininingwane eqondile eyenza le ndaba icace futhi ingalibaleki
  • Ukukhuluma ngokomzwelo okusiza izilaleli ukuba zixhumane ngokomuntu siqu
  • Ukuxhumana okucacile nekhambi lakho lenqubo
  • Isiphetho esinamandla esibonisa indlela ushintsho olungenzeka ngayo

Ukwaziswa Okulinganiselayo Nemizwelo

Khumbula ukulinganisela ekufinyeleleni kwakho ngokuhlanganisa kokubili ukwaziswa okuqinile nokukhangayo okungokomzwelo, futhi usebenzise kokubili ukuze uthinte izilaleli zakho futhi ugcine abasekeli besetshenziselwa ukufeza umgomo wakho.

Sebenzisa izibalo, okutholwe ukucwaninga nobufakazi obungochwepheshe ukuze ubonise:

  • Ubukhulu nobukhulu bale nkinga
  • Ukuphumelela kwekhambi olihlongozile
  • Ithonya lezomnotho, ezenhlalo, noma lempilo yalendaba
  • Imiqondo ebonisa ukuphuthuma ngokuhamba kwesikhathi
  • Ukuqhathaniswa nezinye izimo

Ukuqamba amakhanda okukhanga kakhulu kuhlanganisa ikhanda nenhliziyo, “‘ kunikeza abantu izizathu ezinengqondo zokusekela imbangela yakho nesifiso esingokomzwelo sokuthatha isinyathelo.

Izindaba Zofuzo Ngokwezindinganiso Zokulalela

Isehlo sempikiswano yakho ngokubheka ibalazwe lezwe. Lendaba efanayo ingahlelwa ngezindlela ezihlukahlukene ukuze ithinteke ezilalelini ezihlukahlukene. Ngokwesibonelo, ukuvikela indawo ezungezile kungahlelwa njenge:

  • Ithuba lezomnotho (imisebenzi eluhlaza, ukukhokha imali egciniwe)
  • Isivikelo sempilo (umoya ohlanzekile namanzi) kubazali nakubanakekeli bezempilo
  • Ubuphathi nendalo kunakekela imiphakathi yokholo
  • Ukhuseleko lwezwe (ukuzinza okubambene, ukutholakala kwemicebo) lwezilaleli ezihloselwe ukuzivikela
  • Ubulungisa nokungakhethi (ubuhlanga obungokwesiko) kwabasekeli bamalungelo omphakathi

Ukuqonda izindinganiso nezinto eziza kuqala zezilaleli zakho kukwenza ubeke indaba yakho ngendlela evumelana nezinkolelo nezisusa zazo.

Isinyathelo Sesihlanu: Khetha Izindlela Ezihlakaniphile Neziteshi Zokuxhumana

Isu lokukhohlisa liyoba icebo lemizamo yakho yonke kanye nezinhloso, kuyilapho amaqhinga okukhohlisa eyizinto ozisebenzisayo ukuze ufeze lelo cebo. Amasu akho kufanele akhethwe ngokucophelela ukuze afinyelele abantu obafunayo, athuthukise imigomo yakho, futhi afaneleke phakathi kwemigoqo yakho.

Amakhono Okusebenzisa Imishini

Nakuba amasu angokwesiko anjengokulunguza umnyango, ukuthumela izincwadi ngokuqondile, nocingo kusabalulekile, izindlela ezintsha zokuhlela izinombolo ziyaqhubeka zishintsha, futhi ukuvela kwemithombo yezindaba yezenhlalo kuye kwavula amathuba angenamkhawulo okuthuthukisa ukuqapha ezindabeni zezimiso zomphakathi, ukukhuthaza ukuthembisana, nokuzisa umbono womphakathi.

Amasu aphumelelayo emishini ahlanganisa:

  • Imikhankaso ye-ETY: I-imeyili iseyindlela ephumelelayo yokuxhumana nokufunda, nangokukwazi ukusika nokudayisa i-memota yakho ngesithakazelo, ukuma kwezwe, noma isenzo sangaphambili, i-imeyili ivumela ukugcwala okukhulu lapho kubhekiswa
  • I-social media edvocacy: Izimoto ezivela kwizokuxhumana kuya ezikhungweni zezokuxhumana ziye zakhuphuka ngokuphawulekayo, futhi kwezinye izinhlangano nabantu abahlala ndawonye basabela kangcono uma othile abamaziyo ehlanganyela ucingo lwesenzo nenhlangano engase ikwazi noma ingayazi
  • Ngezicelo: Eash-to-ngxenye yamathuluzi avumela abasekeli ukuhlanganisa amagama abo enhloso yakho
  • Isenzo sixwayisa:[ I-imeyili noma umbhalo we-meyili abasekeli bakho uma kwenzeka intuthuko ebalulekile emkhankasweni wakho, njengoba injongo lapha iwukuqondisa umuzwa wokuphuthuma futhi ushukumisele abasekeli ukuba bathathe isinyathelo esisheshayo
  • Chofoza---kubiza imikhankaso: Hlanganisa umxhumanisi engosini yakho noma emamakhasini omkhankaso wokuxhumanisa abasebenzisi abakhethiwe nabameleli babo, bese unikeza abasekeli umbhalo abangawulandela uma bekhuluma ngocingo nabashaya babo izishaya-mthetho
  • [ Umphethi-mqalisi wamathuluzi okufuna: Abasekeli bangasebenzisa leli thuluzi lokufuna ukuthola izikhulu ezikhethiwe ezimelela izifunda zazo futhi bazithumele izigijimi ezihloselwe

Endleleni Evamile

Naphezu kokukhula kwe-digital advocacy, ukuxhumana ubuso nobuso kuhlala kunamandla. Ubuhlobo bomuntu siqu buyindlela ephumelela kakhulu yokufinyelela abamisi-mthetho abanethonya, futhi naphezu kwentuthuko kwezobuchwepheshe bokuzingelela, amasu ezokuxhumana, kanye nokuthola ukwaziswa okungangeni mathupha, ngezinye izikhathi kudinga ubuhlobo bomuntu siqu ukuze kuthuthukiswe imbangela.

Amasu esiko okucatshangelwa:

  • Izinsuku zeLob kanye ne-impukane: Izenzakalo zibalulekile ekuhlangabezaneni nemigomo yokuthola ulwazi, futhi izinhlangano ziye zakwazi ukuhlanganisa izenzakalo zezindiza, ziqeqesha amakhulu abantu futhi zengamela imihlangano eminingi yemihlangano yangempela ngosuku olulodwa
  • amahholo e-Towen kanye nemihlangano yomphakathi:[ amathuba okuhlanganyela ngokuqondile nabenzi besinqumo futhi babonise ukusekela komphakathi
  • Imiboniso nemiboniso: Imiboniso ebonakalayo yokusekela edonsa ukunakwa kwemithombo yezindaba futhi ibonise amandla ngezinombolo
  • Izenzakalo ezihlanganisayo: Ukuhlanganisa izenzakalo nokuqaphela kuyizithunywa eziyinhloko ezisiza ekuqapheleni imbangela futhi kusize abafake izinhlu zezingxube ukuze baxoxe ngemibono ehlukahlukene futhi baholele emibonweni emisha, amasu, kanye nemigomo emisha
  • Imihlangano: Ihlanganisa umhlangano owodwa-okanye noma omncane nabenzi besinqumo ukuze banikeze icala lakho
  • Ubufakazi obuphelele: Ukukhuluma lapho kuqulwa, emihlanganweni yomkhandlu, noma kwezinye izinqubo ezingokomthetho

Amaqhinga Ezindaba Nawokuxhumana

Ukuhlolwa kwezindaba kungandisa isigijimi sakho ngokudlulisa. Amasu ayinhloko okukhuthaza ukusakazwa kwezindaba ahlanganisa ukuhlelwa kwezinhlelo ezifingqiwe nezishukumisayo zezindaba, ukuhlelwa kwemikhankaso yokushaya amehlo noma izenzakalo ezihambisana nenhloso yakho, kanye nokwenza umkhankaso wakho wokuthumela eziteshini zakho zezokuxhumana nasemaphepheni noma ezingeni lezindaba ezithena ukuze kwandise ithuba lokufinyelelwa.

Amanye amaqhinga emithombo yezindaba ahlanganisa:

  • Ama - op nezincwadi eziya kumhleli ezincwadini zendawo nezesizwe
  • Izingxoxo nemithombo yezindaba nemihlangano yezindaba
  • Imithombo yezindaba ethwetshulwa ngezenzakalo noma izimemezelo ezidumile
  • Izikhangiso ezikhangiswayo (eziwuchungechunge, ezinyathelisiwe, emsakazweni, noma kuyithelevishini)
  • Abangane abanamandla ukuze bafinyelele izilaleli ezithile

Khetha Amacebo Avumelana Nomkhankaso Wakho

Hlela imisebenzi efanela umgomo wakho nesilinganiso, hhayi wonke amaqhinga okusebenzisa imali asebenza kuyo yonke imikhankaso. Lapho ukhetha amasu, cabangela:

  • Yimaphi amaqhinga azofinyelela izibukeli ozifunayo ngokuphumelelayo?
  • Yiziphi izinto ezidingekayo (isikhathi, imali, abantu) eqhinga ngalinye?
  • Imaphi amaqhinga ahambisana namanani nesitayela senhlangano yakho?
  • Imaphi amasu ahlanganisayo ayobangela ithonya elikhulu?
  • Amasu ahlukahlukene angasebenza kanjani ndawonye ngokubhala?

Njengoba uhlela amasu, kuyodingeka uqiniseke ukuthi bafeza amacebo akho futhi bayayifeza imigomo yakho, bafanelane nendlela ozihlomisa ngayo, bangenza izinto zisebenze futhi balahlekelwe imali esebenzayo emalini yakho, futhi benze iqembu lakho lizizwe lizijabulela futhi liziphathe kahle.

Isinyathelo 6: Yakha Futhi Uhlasele Umsizi Wakho

Abasekeli babaluleke kakhulu kunoma iyiphi inhlangano, futhi babaluleke kakhulu ekufezeni amaqhinga okusebenzisa inzuzo. Ukwakha isisekelo esiqinile, esibophele ukusekela kubalulekile ekuphumeleleni komkhankaso.

Abasekeli Abasha Abayi - Recruit

Ukuthuthukisa i-dataday yakho kudinga ukuba ungene ngemishini eminingi. Iwebhusayithi yakho kufanele ihlale isebenza ngokuvumelana nawe, futhi ukuba ne-alpagn kuwebsite yakho kubonakale kalula izithelo ezikhiqizwa phansi ukuze ubambe futhi uguqule leyo zimoto.

Izinqubo zokujoyina abasekeli ezempi zihlanganisa:

  • Ifomu lokubhala ngokusayina emakhasini akho engosini kanye nasemkhankasweni
  • Ukucela abasekeli abasha ukuba balandele inhlangano yakho kwezezokuxhumana nokukhuthaza umkhankaso wakho nezinhlangano noma imifelandawonye
  • Ukuqoqa ukwaziswa okuphathelene nezenzakalo nemibuthano yomphakathi
  • Imikhankaso yokukhangisa ehlosiwe
  • Abasekelayo bamuva abakhuthaza ukuba bathole abangane nomkhaya
  • Ukubambisana nezinhlangano ezihlangene ukuze zifinyelele izilaleli zazo

Ukwaziswa kwabaxhasi kusekuqaleni, futhi cacisa indlela ohlela ukusebenzisa ngayo ukwaziswa kwabo. Ukubona gca mayelana nokusetshenziswa kokwaziswa kwakha ukwethembana futhi kukhuthaza ukuhlanganyela.

Abasekeli Nabasekelayo

Ukwakha ubuhlobo kungomunye wemisebenzi eyinhloko yenhlangano ephumelelayo yokuthola izimali, futhi akudingekile ukuba zonke izivumelwano zibe izicelo ezinzima njengokuthintana nezikhulu ezikhethiwe noma umnikelo, njengoba abasekeli abahlukahlukene beyoba namathemba ahlukile nezifiso zokuba bathembisene ngokusebenzisa “isibalo sokuthembisana ” esigcina sicela abasekeli abasha abakhuthele futhi bethola imivuzo ephakeme ukuze bahileleke ngokwengeziwe.

Lapho umsekeli esengenele ingosi yakho, bagcine benolwazi futhi behileleke ezindabeni zakho ezinkulu kakhulu ngokuwathumelela amapheshana, ukuhlola, izicelo, ukuhlola, nokunye, ngakho bathatha isinyathelo.

Imikhuba emihle kakhulu yokuthembisa ukuthembisa ukusekela ihlanganisa:

  • Ukuqaphela izindlela ezinikela ngazo emkhankasweni wakho, ukuqinisekisa ukuthi izinto ozicelayo ziyakholeka futhi zinengqondo, nokukhulumisana ngokukhululekile
  • Ukubonisa ukwazisa ngazo zonke izenzo abasekeli bakho abazenzayo
  • Ukuba sobala ngethonya eliqondile osebenza ngalo, njengokungathi othile uphikisana ngokuthi angene yini emkhankasweni wakho wobufundisi, bazofuna ukwazi ukuthi yini ngempela inhlangano yakho eyenzayo nokuthi kungani kufanele kube balulekile kubo
  • Ukuthula phakathi kwemikhankaso, njengoba lesi sikhashana esithulile sibalulekile ekutholeni nasekusekeleni isikhathi eside, nasekusebenziseni izikhathi ezithulile ukuhlanganisa izinto ezakha ithemba lomsekeli

Hlakulela Abameleli Botshali Bezimbila

Ukufihla nokutshala utshani obuphezulu nobudlelwane nabantu abanethonya nezinhlangano kungathuthukisa kakhulu ukufinyelela nomphumela wemizamo yakho yokuzingela. Izinhlangano eziningi namabhizinisi anamalungu anobuhlobo "obufihlekile nobungafihli" nabamisi-mthetho.

Izinhlangano ziye zashintsha abameleli bazo abanezimpande zabasekeli botshani abaye bakha ubuhlobo bomuntu siqu nabameleli bazo eSishaya - mthetho ngokwenza uchungechunge lwezimo ezifundisayo ezifundisa noma yini evela emagatsheni kahulumeni eziyisisekelo ukuze ziqonde indlela yokuthatha isinyathelo nokwakha ubuhlobo nommisi - mthetho.

Thola abasekeli abake bathini:

  • Ukuxhumana komuntu siqu noma kochwepheshe nabenzi besinqumo
  • Ithonya emiphakathini yabo noma emikhakheni yabo
  • Qonda okubangela ukuba inhloso yakho yethembeke
  • Imithombo yengcebo (izimali, inhloko - dolobha yezenhlalo, iziteshi) yokunikela
  • Ukuzimisela ukuthatha izindima zobuholi emkhankasweni wakho

Nikeza labameleli bebanga eliphakeme ngokuqeqeshwa okukhethekile, ukuhlelwa kwezindlela ezimbalwa, namathuba okuhlanganyela ngokuqondile nabenzi besinqumo ngenxa yomkhankaso wakho.

Yenza Ithonya Lakho Libe Lomuntu Siqu

Ukuze uxhumane nabasekeli, kudingeka wenze lo mkhankaso ufaneleke kubo ngokuhlohla intatheli yakho ngokuhlanganisa inhloso yakho nokuthile okuthintana nabo, futhi kuwumqondo omuhle ukudlulisela imiyalezo kubenzi bomthetho ngokusekela noma ngokuphikisa kwabo isimiso esifunwayo.

Sebenzisa ukwaziswa kwakho okusekelayo ukuze ufake izingxenye zezilaleli zakho kanye nezingxoxo ezivumelanayo ezisekelwe ku:

  • Indawo yesayensi yezwe nezindaba ezihlobene nendawo
  • Izenzo zangaphambili nokuthembisana umlando
  • Izinto ezithandwayo neziza kuqala
  • Izici zokusebenza kwabantu
  • Ubuhlobo nendaba (isakhamuzi esikhathalelayo, isithakazelo sobuchwepheshe)

Ukuxhumana okungokomuntu siqu cishe kufundwa, kukhunjulwe, futhi kwenziwe ngokuvumelana nakho kunemiyalezo ejwayelekile.

Isinyathelo 7: Ukuhlobanisa Izindlela Ezihlelekile Nezici Ezihlobene

Ukwakha ubuhlobo kungenza ukhulume ngokukhululekile, ufinyelele futhi unikeze imithombo eyengeziwe nokwethembeka.

Ziboneni Abangane Abangase Babe Khona

Funa izinhlangano nabantu ngabanye:

  • Hlanganyela imigomo yakho noma nibe nezinjongo ezivumelanayo
  • Xhumana nezilaleli ofuna ukuzifaka
  • Ziphathele imithombo yemali, amakhono, noma ukuthembeka
  • Senze ubuhlobo nabenzi besinqumo
  • Imishini ezindaweni noma ezisezingxenyeni ezihlobene nomkhankaso wakho

Abangase bashade nabo bangase bahlanganise nabanye abantu abangazuzi, izinhlangano zomphakathi, amaqembu okholo, amaqembu ochwepheshe, izinyunyana zezisebenzi, amabhizinisi, izikole, noma abantu abanethonya.

Yakha Izimali Eziphumelelayo

Imifelandawonye ephumelelayo idinga izivumelwano ezicacile ngokuphathelene nalezi:

  • [[UMTL:0] Imigomo ehlanganyelwe: Yini enisebenza ndawonye ukuze niyifinyelele?
  • [[UMTL:0] Imithwalo yemfanelo:[ Yini omunye nomunye angayinikela?
  • [[UMTH:0] Izinqubo zokwenza i-Decission:[ Ungquzulwano luyokwenza kanjani ukukhetha okusebenzayo?
  • Imithetho elandelwayo yokuhlanganisa: Abangani bazokuxhumanisa futhi bahlanganyele kanjani ukwaziswa?
  • [[UMTL:0] Ukumelelwa kwe-Public: Ubani okhulumela umfelandawonye futhi kuphi umongo?
  • [[UMTL:0] Imithombo ihlanganyela:[ Izindleko nezinzuzo zizosakazwa kanjani?

Isikhathi sokutshala imali ekwakheni ukuthembana nokuhlelana phakathi kwabantu abahlangene. Ukuxhumana njalo, ukuba sobala, nokuqaphela iminikelo yomngane ngamunye kusiza ekulondolozeni ubuhlobo obuqinile.

Amazwi Ahlukahlukene E - leverage

Imibono yamasheya inamandla kakhulu lapho ibonisa ukusekela okukhulu phakathi kwezindawo ezihlukahlukene.

  • Bonisa abenzi besinqumo ozikhathalelayo emaqenjini amaningi ahlukene
  • Finyelela izilaleli ngezithunywa ezithenjwayo ezivela emiphakathini yakubo siqu
  • Zisa imibono ehlukile nobuchwepheshe ukuze uqinise izimpikiswano zakho
  • Nikeza ihholo lezombangazwe kubenzi besinqumo ngokubonisa ukusekela okusakazeke kabanzi
  • Imithombo ye - poole ukuze ifeze okungaphezu kwanoma iyiphi inhlangano kuphela

Amaqembu ahlangene anganamandla kakhulu. Uma amaqembu angasebenzi ndawonye ehlangene kumagazini othile, kubonisa ukubaluleka nokubaluleka kwenhloso yakho.

Isinyathelo 8: Yenza Icebo Eliningi Nesikhathi

Uma usuyazi imigomo yakho, izinhloso, amasu, uzakufuna ukusungula icebo elichaza imininingwane ecacile yohlelo lwakho oluqondile. Icebo eliningiliziwe liguqula icebo lakho libe izinyathelo eziqinile ngemithwalo yemfanelo nemisebenzi ecacile.

Hlakulela Isikhathi Sakho

Sebenzela emuva ukuklama umzila wesikhathi ofanelekile, onokwenzeka ngokunquma ukuthi uzoqala nini ukuxhumana nezisebenzi zokuzithandela, ukuthi uzofinyelela kanjani emphakathini obanzi, nokuthi iziphi izenzakalo ozimisele ukushaya, futhi uma umkhankaso wakho wokubhalisa uboshelwe emiphumeleni yomthetho oqondile, sebenzisa usuku lokuvota ukuqondisa isikhathi sakho somkhankaso.

Imikhankaso eminingi yokukhomba incike ekutholeni umthetho othile lapho kuthathwa ivoti, ngakho cabangela ukuthi uzobabuthela nini abasekeli bakho abasekelwe ezimisweni ofuna ukuziguqula njengoba ufuna ukwakha amandla futhi unike abasekeli bakho isikhathi esiningi sokuphumelela ngaphandle kokubangela ukutubeka ngokushesha.

Isimiso sakho sokwenza isikhathi kufanele sihlanganise:

  • Ukuqalisa kosuku lomkhankaso
  • Izenzakalo ezibalulekile nezinhloso eziphakathi nendawo
  • Izenzakalo ezinkulu, izenzo, noma ukuhlongoza
  • Amaphuzu esinqumo noma imigomo emisiwe yemithetho
  • Izimiso Zokukhulumisana Nezokuxhumana
  • Izinkathi zokuhlola nokulungisa
  • Isiphetho somkhankaso noma ukushintshela esigabeni esilandelayo

Yabelani Indima Nemithwalo Yemfanelo

Iqembu lenu labaholi liyoba nabantu abambalwa abayinhloko abazosiza ekuqondiseni isisekelo sakho esikhulu sabashisekeli, futhi ukuthi bangaki abantu onabo esimweni ngasinye abayoxhomeka ebukhulwini benhlangano yakho nasesilinganisoni somkhankaso wakho uwonke, nezinhlangano eziningi zokuphatha iqembu eliqoqa iqembu elinomhleli oholayo onomthwalo wemfanelo wokwengamela wonke lomkhankaso.

Izindima ezibalulekile zihlanganisa:

  • Umqondisi weCampaign/i-leath hlela: indlela ephelele kanye nokubambisana
  • umqondisi we-communication: ukulayeza, ukuxhumana kwemidiya, kanye nokuqukethwe
  • Grasroots umxhumanisi: Isekela, ukuthembisana, nokubuthwa
  • uchwepheshe wePolitiki: Ukucwaninga, ukuhlaziya, kanye nobuchwepheshe bobuchwepheshe
  • Umxhumanisi wobungane: ubuhlobo bomngane kanye nokubambisana
  • umphathi wedatha: Ukulandelela, ukuhlaziya, nokubika
  • [[I-DQT:0] Uchwepheshe we-Digital: i-Online advocacy, i-media yezokuxhumana, kanye nobuchwepheshe

Chaza ngokucacile ukuthi ubani onomthwalo wemfanelo womsebenzi ngamunye, ukuthi liliphi igunya abanelungelo lokwenza izinqumo nokuthi kufanele basebenzelane kanjani nabanye abaseqenjini.

Hlela Ukuvumelana Nezimo Nokuzivumelanisa Nezimo

Nakuba kuwumqondo omuhle ukwenza uhlela phambili ngangokunokwenzeka, umkhankaso wokuguqula izikhali ungaba namandla, uvumelane nezimo ezishintshayo, futhi ngokusobala, akuyona yonke into engavalelwa. Uma wenza umkhankaso wezokubhaka, uzodinga ukulungiselelwa izinguquko ezingalindelekile, futhi ukuguqula indlela yakho yokufinyeza esekelwe emkhankasweni kumane nje kuyindlela eyodwa ongase udinge ukujika, njengoba imizamo yokubhaka ihlangene nezenzakalo zamanje nemithetho, ngakho qaphelisisa imijikelezo yezindaba futhi wenze ukuqiniseka ukuthi ungazivumelanisa ngokushesha, futhi ukwenza uhlelo olusheshayo emkhankankanyeni wakho kungakusiza ukuba uqiniseke ukuthi ukulungele ukusabela ezimweni ezintsha nezishintshashintshashintshayo.

Yakha ukuvumelanisa icebo lakho nakanjani:

  • Ukuthola amaphuzu esinqumo lapho uzohlola khona intuthuko futhi ulungise amasu
  • Ukuhlela kabusha izimo ezihlukile
  • Ukulondoloza imithombo yemali ngamathuba noma izinselele ongalindele
  • Ukumisa imithetho yokusabela okusheshayo ezimweni eziphuthumayo
  • Ukwakha izindlela zokuthola ukwaziswa ukuze uthole ukuhlakanipha futhi ulungise indlela

Isinyathelo 9: Ukufeza Umkhankaso Wakho Nentuthuko Yokuhlolwa Kwakho

Uma uhlela usendaweni, sekuyisikhathi sokuqala umkhankaso wakho futhi uqale ukwenza amaqhinga akho. Ukufezeka okuphumelelayo kudinga ukubambisana, ukuxhumana, nokuqashwa okuqhubekayo.

Qedela Umkhankaso Wakho Ngokuhleleka

Ukuqalisa kwakho umkhankaso kufanele kubangele amandla nokunaka.

  • Ukuhlela ukuba ungene ngesikhathi esihambisana nezenzakalo ezifanele noma imijikelezo yezindaba
  • Kuqaliswa isenzakalo noma isaziso sokudazululwa kwezindaba ezizolandelana
  • Ukuthungatha iziteshi eziningi ngesikhathi esisodwa
  • Ukusebenzisa abasekeli bakho abanamandla kuqala ukwakha umfutho wokuqala
  • Ukuba nezimemezelo ezicacile zokuthatha isinyathelo ezilungele abasekeli abasha

Ukugawulwa kwesikebhe okunamandla kunikeza ithuba lomkhankaso wakho futhi kungakhanga abezindaba, abasekeli beqembu, kanye nophawu kubenzi besinqumo esiye safika kulokhu kuhlelwa.

Isihluthulelo Sezinombolo Nemininingwane

Khetha i-millimeta ebaluleke kakhulu eyokusiza ukuba uqaphele futhi ulinganise umkhankaso ngokuqoqa ukwaziswa okuvela emithonjeni ehlukene ukunikeza ukuqonda okujulile ngabameleli bakho, kuhlanganise nokulinganisa okungokoqobo cishe indlela abathatha ngayo abameleli bakho, ukuthi yimiphi imikhondo abayisebenzisayo, nokwaziswa okuphathelene nabantu okulandisa indaba nge-procession ngayinye.

Ngesenzakalo ngasinye, izindlela zokufinyelela, nezinyathelo, qoqa ukwaziswa okuphathelene nesithembiso somshado. Izibalo ezibalulekile ezingabhalwa zihlanganisa:

  • Ukukhula kobuSupporter:[ Izimpawu ezintsha-up, ukukhula kohlu lwe-imeyili, abalandeli bezokuxhumana
  • Izinga lokuveza izenzakalo: Amazinga e-imeyili avulayo nochofoza, ukuhlanganisa izokuxhumana, ukuba khona kwemicimbi
  • Isenzo sokuqeda: Izikhangiso ezisayinwe, izingcingo ezenziwe, ama-imeyili athunyelwe, kuyabelwe emihlanganweni
  • Intengo ye-media: Inani nemfanelo yemithombo yezindaba ikhuluma ngayo, ifinyelele futhi ibe nomzwelo
  • [ Ukuthembisana ngoMakhi woBukhosi: Imihlangano eboshiwe, izinkulumo zomphakathi, amavoti noma izinqumo
  • Amandla okuthola: Izinhlangano ezibambisanayo zihilelekile, izenzo ezihlanganyelwe
  • Ukunikeza iminikelo: Iminikelo eyamukelwa, ukuqoqa nokugcina

Sebenzisa Ubuchwepheshe Ukuze Uthuthukise Ukuphumelela Kwakho

Kunzima ukwenza umkhankaso ophumelelayo wokuthatha imali ngaphandle kwekhambi le-millimetic namuhla, njengoba ukusika izimpande zotshani notshani obunama-mimetic advocacy kunikeza izixazululo ezibheke ekupheleni kombono wemikhankaso yakho yokuziphilisa, ukukuvumela ukuba ulandele i-commarket, umsebenzi wokuhlola, ukuhlaziya imiphumela yakho, bonisa i-ROI yakho futhi uthuthukise ukuphumelela kwemikhankaso yakho.

I-software eyisokudla ikusiza ukuba ungene futhi uphinde uthathe izintambo, uthumele imiyalezo eyimfihlo, futhi uhlakulele izimpande zotshani, nekhono lokuveza imibiko futhi wenze ukuhlaziywa kwe-Al kukusiza ukuba uthuthukise imiphumela yakho njalo. Cabangela ukutshala imali ku-software ye-advocacy, ukulawulwa kobuhlobo nabathengi, kanye nokuhlelwa kwamathuluzi omshini angahlanganisa umsebenzi wakho futhi anikeze ukuqonda okubalulekile.

Londoloza Umkhankaso Wokugcina Ijubane

Qiniseka ukuthi amalungu akho nezisebenzi zokuzithandela ziyazazi izinto ezincane ezifeziwe endleleni ukuze zikwazi ukusekela amandla adingekayo ukuze zifinyelele umgomo oyinhloko.

  • Ukugubha impumelelo nezenzakalo ezivelele, kungakhathaliseki ukuthi zincane kangakanani
  • Ukuxoxa ngezindaba ezithinta intuthuko
  • Ukuhlela njalo izinto ezithuthukisiwe emikhankasweni
  • Ukunikeza amathuba ahlukahlukene okuhlanganyela ngezindlela ezihlukahlukene
  • Ukuqaphela nokubonga abasekeli abakhuthele obala
  • Ukwakha ukuphuthuma ngezikhathi eziyinhloko nangezikhathi ezimisiwe

Ubuchwepheshe benza kube lula ukuthatha isinyathelo ngokwesilinganiso, kodwa akuqali ukuthembana, njengoba abaningi abangase bamelane nabo benganqikazi ngoba abaqiniseki ukuthi amaphimbo abo aphathelene nezindaba noma iminikelo yabo izosetshenziswa kanjani, ngakho ukuze kwakhiwe ukwethembana nokukhuthaza, yenza icace ukuthi izimali zasetshenziswa kanjani esikhathini esidlule, bonisani izenzakalo nemikhankaso nezimpawu zalabo abasizwe, futhi bacace ukuthi bakhona ngempela, abameleli baba nethonya.

Isinyathelo 10: Funda, Ufunde, Futhi Uzivumelanise Nezimo

Ukuphumelela kobuciko kudinga ukuba sicabange ngamacebo ethu nangezenzo, sihlaziye amasu ethu, futhi siwabukeze futhi siwaguqulele ezinguqulweni eziphumelelayo ezisekelwe kulokho esikufundayo ngalokho esikufundayo ngalokho okungenziwa, futhi kungalinga ukuba uqhubeke namacebo akho futhi ukhathazeke ngokuhlaziya kamuva, kodwa ukuhlolwa okunenjongo nokuwusizo kudingeka kuhlelwe ngokucophelela futhi kufakwe kuyo yonke inqubo.

Yenza Ukuhlolisisa Okuqhubekayo

Kuyo yonke izenzakalo zakho, izindlela zokufinyela, nezinyathelo, qoqa ukwaziswa okufinyelelwe, khona - ke ngemva komkhankaso wakho, thatha ukuhlolwa okunzulu kwemininingwane ukuze ubone ukuthi ungawenza kanjani umkhankaso ngamunye uphumelele kakhulu kunowokugcina, futhi uyofuna ukuhlaziya ukwaziswa okuqoqiwe phakathi nomkhankaso futhi ulungise izindlela zakho zokufica ezidingekayo ukuze uthole imiphumela emihle.

Kufanele uhlole njalo:

  • impumelelo engokoqobo: Imaphi amasu abangela ukuthembisana, ukufinyeza kwemithombo yezindaba, noma ukusabela komenzi wesinqumo?
  • Imiyalezo ibuya phambili: Imiphi imilayezo namafelemu okwathinta izilaleli eziningi ezihlukene?
  • umsebenzi wesiteshi: Imiphi imikhondo yokuxhumana efinyelelwe futhi iphenyele abasekeli ngokuphumelelayo?
  • [[Umthetho:0] Ukuphumelela okunenzuzo: Imiphi imisebenzi eyabuyisa inzuzo ekusebenziseni isikhathi nemali?
  • uqhubekela phambili emigomweni: Usufuna ukufinyelela izinjongo zakho ne-ward line?

Ukuze uqiniseke ukuthi uhlala emkhondoni ofanele njengoba uqala umkhankaso wakho, qaphelisisa ukwaziswa komsekeli wakho kusukela ekuqaleni kuya kokuqala futhi usebenzise i - CRM yakho ukuze uhlele futhi uhlaziye ukwaziswa, uhlole amathuba amasha, futhi wenze ushintsho lapho kudingeka.

Yenza ushintsho lwemininingwane

Sebenzisa lokho okutholiwe ukuze ucwengisise indlela yakho. Uma abanikeli abaningi nezisebenzi zokuzithandela besabela ekuhloleni okuthi imbangela yabo ehlobene nento ethile iwumkhakha okhethekile, uzokwazi ukugxilisa imiyalezo edluliselwe ekuthuthukiseni imikhankaso yakho engathi ingaba nethonya kuleyondaba, futhi uma ubona ukuthi imiyalezo yakho yokugcina efezwa kahle kakhulu imibhalo ehlanganisa izithombe, ungagxila kakhulu ekusebenziseni kwakho i-SMS indlela yalesikhathi yokuxhumana nabasekeli.

Zimisele:

  • Ukushintsha imithombo yemali esetshenziswa kancane kwezindlela uye kwephumelela ngokwengeziwe
  • Gcobha imiyalezo esekelwe kulokho okuthinta izilaleli
  • Lungisa isikhathi sakho uma izimo zishintsha
  • Ukuthola amathuba amasha
  • Dlulisa noma uqede amasu angasebenzi

Izifundo Zencwadi Ezifundiwe

Yenza ulwazi olusemthethweni ngokubhala lokho okufundayo kulo mkhankaso wakho. Qopha:

  • Okusebenza kahle futhi okufanele kuphindwe
  • Okungasebenzanga nokufanele kugwenywe
  • Izinselele ezingalindelekile nendlela owabhekana ngayo nazo
  • Ubuhlobo obakheka futhi balondolozwa kanjani
  • Ukwaziswa nokuqonda ngabasekeli bakho nezilaleli
  • Okutuswayo ngemikhankaso yesikhathi esizayo

Le mibhalo iyoba usizo olukhulu emikhankasweni yesikhathi esizayo futhi ingasiza ekuqeqesheni amalungu amasha eqembu noma ihlanganyele imikhuba emihle kakhulu nabangane abahlangene.

Linganisa Ithonya Eliphelele

Impumelelo yezemfundo ifuna ukwehluka kuwo wonke umsebenzi nenhlangano, kungakhathaliseki ukuthi ihlobene nokwandisa noma ukuhlanganisa abasekeli bakho, noma ukufinyelela izinjongo zebhizinisi ngokushintsha imithetho noma imithetho, nendlela izinkampani ezihlela ngayo imikhankaso ephumelelayo ethonya isimiso sonke esiqala ngokuhlela.

Hlola impumelelo yakho kumkhankaso ngokumelene nemigomo yakho yokuqala:

  • Ingabe uye wayifinyelela imigomo yakho yezimiso?
  • Ingabe wakha isisekelo sokuhlela nokusekela?
  • Ingabe wakwenza waqaphela futhi washintsha umbono womphakathi?
  • Ingabe nakha ubuhlobo obusha nobudlelwane obusha?
  • Ingabe ufunde izifundo ezibalulekile zomsebenzi wesikhathi esizayo?

Khumbula ukuthi imikhankaso yokudlalela ivame ukuphumelela ngokwesilinganiso noma ibangele izimo zempumelelo esikhathini esizayo ngisho nalapho ingayifinyeleli ngokugcwele imigomo yayo esheshayo. Ushintsho lwesikhathi eside luvame ukudinga umzamo oqhubekayo phakathi nemikhankaso eminingi.

Imikhuba Engcono Kakhulu Yokuphumelela Emkhankasweni Wokuthumba

Ngaphandle kwenqubo elandelanayo, izimiso ezithile nemikhuba kunikeza impumelelo eqhubekayo ekusunguleni umkhankaso wokukhuthaza ukuphumelela. Ukuqinisekisa le mikhuba emihle kakhulu kuyoqinisa imizamo yakho futhi kwandise amathuba akho empumelelo.

Yakha Ubuhlobo Obunokwethenjelwa

Umkhankaso omkhulu wobungcweti awuwona nje umkhankaso wesikhathi esisodwa kodwa ubuhlobo phakathi kwakho, inhloso yakho, nabasekeli bakho, futhi ngokusuka ekunxenxeni ungene ebuhlotsheni, ungavikela abasekeli bakho emthonjeni womsindo ube yithonya loshintsho lwangempela. Yenza ulwembu loqobo nabasekeli, abangane bomshado, abakhi besinqumo, namalungu omphakathi kunokuba uphathe abantu njengendlela yokufinyelela isiphetho.

Ngisho nemikhankaso yezwe idinga ukuzwa indawo ezungezile ukuba abasekeli bazizwe benesigxobo esisemphumeni, njengendaba esondeleneyo nezwe futhi abantu benze okuthile lapho bezwa ithonya egcekeni legceke labo. Hlanganisa umagazini wakho kokuhlangenwe nakho kwabantu okuphilayo kanye nomongo wendawo.

Londoloza Ukubona Okuqondile Nokulandisa

Yakha ukwethembana ngokuveza imigomo yakho, amasu, ukuxhasa, nemiphumela. Hlanganisa kokubili impumelelo nokwehluleka kwabasekeli bakho. Yamukela uma amasu engasebenzi futhi uchaze ukuthi uvumelana kanjani nezimo. Bonisa abasekeli ukuthi ukuhlanganyela kwabo kusiza kanjani ekuthuthukeni.

Zibeke esimweni sokuziphendulela kubantu okhonza nabo nakulabo abasekela umsebenzi wakho.

Isikhungo Esithintekile

I-advocacy enamandla kakhulu imisa amazwi nomholi wabantu abathinteke ngokuqondile kulendaba. Qiniseka ukuthi umkhankaso wakho uqondiswa futhi ulandiswa ngemiphakathi oyisekelayo, hhayi nje ukusekela bona. Yakha amathuba abantu ukuba basho izindaba zabo, indlela yokulungisa, futhi baholele imizamo yokuzilawula.

Gwema izindlela ezithathayo ezisebenzisa izindaba zabantu ngaphandle kokubanika ingosi noma ukubopha amandla. Kunalokho, yakha imikhankaso enika imiphakathi amandla athintekayo futhi isekele ukuzidla kwabo.

Cabanga Isikhathi eside

Ushintsho lwenqubo alwenzeki ngokuphazima kweso, ngakho kubalulekile ukubeka izinhloso ze-SMART ngezinyathelo ezicacile zokusiza ekuqondiseni ukuhlelwa kwakho futhi uqinisekise ukuthi yonke imizamo igxile futhi iyasebenza. Qaphela ukuthi ushintsho olubalulekile ludinga umzamo oqhubekayo phakathi nezinyanga noma iminyaka, hhayi umkhankaso owodwa.

Yakha amandla enhlangano nesisekelo esingasekela umsebenzi oqhubekayo wokulawula. I-lives ekuthuthukiseni abaholi, ekulondolozeni ubuhlobo obusekelayo, nasekwakheni izimiso ezizosiza emikhankasweni eminingi ngokuhamba kwesikhathi. Cabanga ngendlela umkhankaso ngamunye osiza ngayo ekwakheni isakhiwo esithatha isikhathi eside noshintsho lwezimiso.

Vikela Isineke Nokuphikelela

Ukufundisa kudinga ukuphuthuma nesineke. Yenza ukuphuthuma ezikhathini ezithile namathuba kuyilapho ulondoloza ukuphikelela kokuqhubeka lapho intuthuko ithatha isikhathi eside.

Ungadunyazwa yizithiyo noma ukunqoba okuncane. Imikhankaso eminingi ephumelelayo ibhekana nokunqotshwa ngaphambi kokufinyelela imigomo yayo. Funda ekuhlulekeni, uvumelanise indlela yakho yokukhuluma, futhi ulondoloze ukuzimisela kwakho.

Hlela Isidingo Esiza Kuqala Nesokuzinakekela

Umsebenzi wokuziphilisa ungacindezela ngokomzwelo futhi uholele ekutubekeni uma ungalawulwa ngokucophelela.

  • Ukubeka amathemba angokoqobo ngezisebenzi nezisebenzi zokuzithandela
  • Ukusakaza abaholi nemithwalo yemfanelo kubantu abaningi
  • Ukwakha indawo yokuphumula nokuvuselelwa
  • Ukugubha intuthuko nokulondoloza ithemba
  • Ukusekela inhlalakahle yeqembu lakho nabasekeli
  • Ukwakha umphakathi nokusekelana phakathi kwabasekeli

Ukuze uqhubeke usebenza kahle kudingeka unakekele abantu abenza umsebenzi, hhayi nje ukufinyelela imigomo esheshayo.

Izihibe Ezivamile Zokugwema Emkhankasweni Wobugqila

Ukufunda emaphutheni avamile kungakusiza ukuba ugweme amaphutha abizayo futhi wandise ukuphumelela komkhankaso wakho. Nazi izingibe ezivame ukululaza imizamo yokuzingela:

Ukuqala Ngaphandle Kokucwaninga Nokuhlela Okwanele

Yilesosizathu sokuhlela ngokucophelela amasu, ngisho noma indaba ibonakala icacile njengensimbi, futhi ukukhetha kwakho kusobala, kuwumqondo omuhle ukuphinde uyibheke ngesinye isikhathi. Ukuthatha isinyathelo ngaphandle kokuqonda kahle impikiswano, indawo, kanye nabafaki bemali kuvame ukuholela ekuchitheni imisebenzi namathuba aphuthelwayo.

Zinike isikhathi sokucwaninga, ukuhlela, futhi wakhe isisekelo esiqinile ngaphambi kokuba uqalise umkhankaso wakho.

Ukubeka Imigomo Engeyona Engokoqobo Noma Engalawuleki

Imigomo efuna ukuvelela kakhulu oyinikwe iyakuthena amandla iqembu lakho nabasekeli uma bengafinyelelwanga. Imigomo engacacile yenza kube nzima ukwazi ukuthi uyaphumelela yini noma uyakwazi ukudlulisela intuthuko kubasekeli.

Zibekele imigomo eqondile, enzima kodwa ongayifinyelela.

Ukudebeselela Ukwakha Ubuhlobo

Ukuthatha ukuqasha njenge-advocal jply jl", ukufaka abasekeli kuphela ngenxa yezenzo ngaphandle kokwakha ubuhlobo bangempela . kuholela ekuthembiseni okuphansi nasekunyukeleni. Ngokufanayo, ukuhluleka ukwakha ubuhlobo nabenzi besinqumo, abezindaba, nabangabambisene nabo kulinganisela ithonya lakho nokuphumelela.

Isikhathi sokusebenzisa ubudlelwane ngisho nalapho kungekho kucela noma inzuzo esheshayo. Lobu buhlobo buyoba bukhulu uma udinga ukusekelwa, ukwaziswa, noma ukufinyelela.

Ukukhulumisana Ngokushintshashintshayo Noma Ngobudlabha

Ukuhlanganisa imiyalezo, ukuxhumana okungavumelani, noma izikhathi ezinde zokuthula kungawululaza umkhankaso wakho. Abasekeli badinga ama-projekti avamile ukuze bahlale bethembile, futhi abenzi bezinqumo badinga imiyalezo ecacile, engaguquguquki ukuze baqonde ukuthi yini oyicelayo.

Zibekele icebo lokukhulumisana futhi unamathele kulo. Qiniseka ukuthi bonke abantu abakhulumayo banikeza imiyalezo engaguquguquki. Gcina abasekeli benolwazi ngisho nangezikhathi ezithulile.

Ukungayinaki Imininingwane Nokuhlola

Ukwehluleka ukulandelela imikhondo ye-millimeter noma ukuhlola ukuphumelela kusho ukuthi awunakwazi ukufunda ukuthi yini esebenzayo nengasebenzi. Lokhu kuholela ekuphindaphindeni amaphutha namathuba aphuthiwe okulungisa indlela yakho.

Zihlole njalo ukwaziswa futhi uzimisele ukulungisa izindlela ezisekelwe kulokho okufundayo.

Ukuba Ongaqondakali Lapho Izimo Zishintsha

Ukunamathela ngokunemba elungiselelweni lakho lokuqala uma isimo sezwe sishintsha, lapho kuvela ulwazi olusha, noma amasu angasebenzi, kungawuqeda umkhankaso wakho. Ukuqamba kusebenza endaweni ezungezile eqinile edinga ukuvumelana nezimo.

Hlala uqaphile lapho izimo zishintsha futhi uzimisele ukulungisa indlela osebenzisa ngayo indlela yokukhuluma kuyilapho ugxila emigomweni yakho yangempela.

Imicebo Namathuluzi Emikhankaso Yokuthungatha Izincwadi

Imithombo eminingi ingawusekela umsebenzi wakho wokuphanga futhi ikusize ukuba wakhe imikhankaso ephumelela ngokwengeziwe.

Izinhlelo ze - Software yokuguqula imishini kanye nemishini yobuchwepheshe

Amathuluzi emishini angakunikeza ukwaziswa okubalulekile kanye ne - alytics. Cabangela iziteshi ezinikezayo:

  • Ukulawula ubuhlobo (CRM) okuqinile ukuze kulandele abasekeli nokuxhumana
  • Email ne SMS kulungiselelwa amathuluzi okuxhumana
  • Iziphathimandla zezokuxhumana zokuqondisa i - Internet
  • Izimemezelo nezenzo eziqaphile zokubuthela abasekeli
  • Ukuqondisa imicimbi yokuhlela imibuthano, izinsuku zokwamukela izihambi, nemihlangano
  • Ukuchaza nokubika ngomkhankaso wokuhlola uphumelele
  • Ukulandelela imithetho ukuze kuqashelwe intuthuko yezezimali nezimiso

Izinhlelo eziningi zezinhlelo ze - computer ezisebenza ngokuphambanisa imisebenzi eminingi, ezikuvumela ukuba ulawule wonke umkhankaso wakho ngesimiso esisodwa.

Ukuqeqesha Nokwakha Isakhiwo Sasedolobheni

Ukuqeqeshela iqembu lakho nabasekeli kungathuthukisa umkhankaso ophumelelayo.

  • Ukuqeqesha amakhono okuqeqesha (ukuphanga, ukuxhumana kwemithombo yezindaba, ukuhlela umphakathi)
  • Amashabhu ezokuhlela nokuxhumana
  • Ukulandisa nokuqeqesha ukuxhumana
  • Ukuhlaziya ukwaziswa nomkhankaso wokuhlola isilinganiso semillimeta
  • Izinhlelo zokuthuthukisa zihola
  • Imfundo yesimiso eqondile

Izinhlangano eziningi ezingatholi nzuzo zisekela izinhlangano, izinkampani zokuphaka, nezinhlangano zemfundo zinikeza izinhlelo zokuqeqesha, izikhungo ze - webinar nengcebo yalabo abasekela izinhlangano.

Ulwembu Nokufunda Kontanga

Ukuxhumana nabanye abasekela isayensi abasebenzela ukubhekana nezindaba ezifanayo noma ukusebenzisa amasu afanayo kunganikeza amathuba awusizo okufunda, ukusekela ngokomzwelo, kanye nokuhlangana okungase kube khona.

  • Izinhlangano ezihlanganisa impikiswano kanye nemifelandawonye
  • Izinhlangano zochwepheshe zabasekeli nabahleli abangazuzisi
  • Imiphakathi esebenzisa i - Internet nama - “foum ” asetshenziswa ochwepheshe bezeluleko
  • Imihlangano nokuhlangana lapho abasekeli behlanganyela khona amasu

Ukufunda ekuphumeleleni nasekuhlulekeni kwabanye kungakusiza ukuba ugweme ukusungula kabusha isondo futhi uthole izindlela ezintsha zokubhekana nezinselele ezivamile.

Ukucwaninga Nemithombo Yokwaziswa

Ukukwazi ukuthola ulwazi oluphezulu kuqinisa ukuqapha kwakho. Ukulinganisa:

  • Izinhlangano zokucwaninga ngomthetho nama - state acabangayo
  • Izinhlangano nabacwaningi abahlola umagazini wakho
  • Imininingwane nemibiko kahulumeni
  • UbuJournal nokubika ngomagazini wenu
  • Ukucwaninga okusekelwe emphakathini kanye nokuthatha isinyathelo sokuthatha isinyathelo sokukhetha

Ubufakazi obunamandla nokwaziswa kwenza izinkulumo zakho zikholise ngokwengeziwe futhi kukusiza ukuba usabele ngokuphumelelayo ekuphikisweni.

Ukuqhubekela Phambili: Ukusuka Ekuhleleni Ukuthatha Isinyathelo

Ukuqapha kusekelwe esifisweni sokuveza ushintsho oluhle, ngakho yenza imizamo yenhlangano yakho ihleleke kakhulu ngokusebenzisa amacebiso ngenhla nangokuhlola njalo intuthuko yomkhankaso wakho ukuze wakhe lokho okushintsha ngokuphumelelayo. Ukuhlela umkhankaso ophumelelayo wokuqamba i-advocace kudinga ukuzinikezela, ukucabanga okuhleliwe, nomzamo oqhubekayo, kodwa amandla okwakha ushintsho olunenjongo enza lomsebenzi uzuzise kakhulu.

Ngokulandela izinyathelo ezibanzi ezibekwe kule siqondiso − ukucwaninga ngokucophelela, ukuchaza imigomo ecacile, ukuqonda izilaleli zakho, ukusungula imiyalezo eshukumisayo, ukukhetha amasu abalulekile, ukwakha izisekelo zokwakha, ukwakha amacebo anemininingwane, ukusebenzisa imishini yokuhlola, nokuhlaziya ukufunda ukuthi kuzoba ngcono ukuthatha imikhankaso efinyelela imiphumela yangempela.

Khumbula ukuthi ukuqamba i - advocation kuyisayensi yobuciko. Nakuba ukuhlela nokuhlaziya ukwaziswa kubalulekile, kubaluleke kanjalo nokwakha ubudlelwane, nekhono lokushukumisa abantu futhi bahlanganise umbono owodwa. Imikhankaso ephumelela kakhulu ihlanganisa ukuhlela ngokunesifiso esiqotho nangokuzimisela enkoleni.

Kungakhathaliseki ukuthi ukhuthaza ukuvikela indawo ezungezile, ubulungisa bezenhlalo, ukuthuthukisa impilo, ukuthuthukisa imfundo, noma yisiphi esinye isizathu, izimiso nemikhuba kulo mqondisi kungakusiza ukuba uhlele imikhankaso ephumelela kakhulu. Qala ngokulungiselela kahle, gxila emigomweni yakho, yakha ubuhlobo obuqotho, uhlale uvumelana namasu akho, futhi ulondoloze ukuphikelela ngisho nalapho intuthuko ithatha isikhathi.

Ukuzimisela kwakho ukuphatha kunamandla okubumba izimiso, ukushintsha izimiso, nokuthuthukisa ukuphila. Ngokuhlela imikhankaso yakho ngokuphumelelayo nangokufunda ngokuqhubekayo kokuhlangenwe nakho kwakho, ungandisa ithonya lakho futhi uthelele ekudaleni ushintsho ofuna ukulubona ezweni. Umsebenzi wokuqasha unzima, kodwa futhi kungenye yezindlela ezinamandla kakhulu abantu nezinhlangano ezingahlanganyela kuzo ukubusa ngentando yeningi futhi zisebenzele emphakathini onobulungisa nowokulingana.

Ukuze uthole isiqondiso esengeziwe ngamasu okuthungatha nokuhlela umkhankaso, hlola imithombo evela ezinhlanganweni ezinjenge bhokisi le-Award Office futhi uhlale uxhumene nezimiso zokuzingela endaweni ofunda kuyo. Umphakathi wezempatho zezempango uyabambisana futhi uphana ngokuhlanganyela ulwazi."'inzuzo yalemithombo futhi unikele izifundo zakho usize abanye ukuba baphumelele emikhankasweni yabo.