Izenhlalo zezokuxhumana ziye zalungisa indlela i-social communists ebangela ngayo ukunakwa nosizo lomphakathi futhi zilusekela ngayo. Ama-Platform anjenge-Facebook, i-Instagram, X (eyayiyi-Twitter), i-Conned In, neTik Tok aye aba amathuluzi abalulekile kakhulu okungakhangi, amaqembu amaqembu afuna ukuveza inzuzo, kanye nokunyakazisa izintambo zotshani ezingokotshalwa kwemisebe. Nakuba ukukhokha isikhwama okungokwesiko kwancike eposini eqondile, ama-teletonton, kanye nesithiyo egcwele imithombo yezindaba ehleliwe, inikeza ikhono elingakaze lifinyelelwe ukufinyelela izigidi zezigidi zabasebenzisi ngesikhathi sangempela, ngezindleko zezokuxhumana ezizobuchwepheshe. Lesi sihloko sihlola izindlela eziphumelelayo zokuphumelela kakhulu ezishukumisa impumelelo, ukuphumelela okubangelwa ukuphana kwezentengo yokusiza, izindleko eziphambili, izinselele ezikhona.

Umshini Wemikhankaso Yobubha

Ukusabela Ngokomzwelo Nokuhlanganyela

Kunoma yimuphi umkhankaso wamagciwane kukhona okugcwele ukulandisa okubangela ukusabela okunamandla okungokomzwelo – kungaba uzwela, ukuthukuthela, ithemba, noma injabulo. Ukucwaninga okuphathelene nhlobo ngokomzwelo kubonisa ukuthi okuqukethwe yimizwelo kuvame kakhulu ukuhlanganyelwa ngenxa yokuthi kushukumisa umvuzo wobuchopho futhi kuqinise izibopho zomphakathi. Amaqhawe akhuluma ngezindaba eziphoqelelayo zabantu ngabanye noma imiphakathi edingayo kulenqubo. Ngokwesibonelo, [i-Bucket Challenget [ [i] ngenxa yokucwaninga okuhlanganisa injabulo, ukuhlanganisa umsebenzi ongathi sína nomyalezo, ukuhlanganisa izigidi zamavidiyo neminikelo engaphezu kwezigidi ezingu-15. Imiphakathi engokomzwelo i - shayekwakubushela abangane nomndeni amanzi eqhwa ukuze ibangele ukuhlangana kwengxenye esemhlabeni wonke.

Imiphumela yenethiwekhi kanye nokufinyelela kwe-Exponential

Izimiso zokuxhumana zisebenza ngesimiso sokugunyaza i-expandism. Uma umsebenzisi ehlanganyela iposi lomkhankaso, kuba sobala kuyo yonke i-nethiwekhi; uma abambalwa balabo balandeli behlanganyela kuwo, izilaleli ziyanda. Lokhu kusebenza kwenethiwekhi kunamandla kakhulu kunendlela engokwesiko yokusekela i-media ngoba ingxenye ngayinye ingena ngokugunyaza komuntu siqu. Amanani ezindaweni eziphezulu njenge Instagram ne Facebook avuza futhi akhokhele okuqukethwe ngokuthuthukisa ngokuthuthukisa ngokudla nangokuhlola amakhasi. Imikhankampani efinyelela inani elikhulu elibucayi lezabela phambili lingaphunyuka ngomsindo futhi lifinyelele abasebenzisi abakude kakhulu. Ngokwesibonelo, [FLC:] Noupzieat [FLD] futhi umkhankaso wokucwaninga u-UKK [ast imiliyoni ezingu-6], ingxenye yezithombe ezivamile, ngenxa ye-octivemodurativey, i-octives.

Izinyathelo Eziyinhloko Zomkhankaso Ophumelelayo

Ukulandisa Njengekati

Ukulandisa izindaba okuphumelelayo kuyisisekelo sanoma yimuphi umkhankaso wezenhlalo wezembutho ophumelelayo wezenhlalakahle. Kunokuba kuhlasele izibukeli ngezibalo, kungazuzisi ngokuqokomisa umsebenzi wazo womuntu ngamunye, izisebenzi zokuzithandela, noma izisebenzi eziphambili. I-arctic metary - ebonisa inkinga, indawo yokushintsha, nekhambi – ukudweba izibukeli ezithathe isinyathelo. I-Platforms njenge Instagram ne-Tik Tok ilungele ukulandisa ngezindaba ezimfushane zevideo, lapho izilaleli zilandela uhambo ngesikhathi. Ngokwesibonelo, [[FLT:] i-World Food Programmes [FLD] [FLct1:][# umkhankaso wokuhlanganisa izigigaba zezindaba nezindaba zangempela ze-TikTok kulungile ukuxoxa ngezindaba eziphindidayo, lapho i-octivedromesting promesting. [[FLD]]

Indima Yama - hashtag

I-Hashtags isebenza njengengxenye ehlelekayo yemikhankaso yezokuxhumana. I-aggregate , ifinyelela, futhi idala umuzwa wokuhlanganyela ndawonye. I-hashtag – njenge #GivingTuesday[, [[FLT]]# BlackMatters , noma [[FLT:]] i-Clittettetteske [ – i-ingcingo yokushaya nesithombe senhlangano yenhlangano. Imikhankambi ingenza ukuba ikwazi ukubheka ithonya ithonya, isilinganiso, noma ukuphumelela, futhi ingahlanganisa nokusetshenziswa kakade, nokusetshenziswa kwe-octivestings.

Ubuhlobo Obunethonya

Ukuhlobana nabantu abathonyelwa yizithombo – abantu abanolwazi olukhulu, abalandela – abahlohlose ukufinyelela umkhankaso. Abagqugquzeli baletha ukuthembeka, ubuqiniso, nezilaleli ezakhelwe ezabethembayo ezithemba ukutusa kwabo. Isihluthulelo singaba nobudlelwane namacro-influencers (abadlali abanobungcweti) bokuqapha obanzi, noma ukuqaphela okuncane kakhulu, noma ukuhoxa okuncane (izimboni, abaholi zomphakathi) ukuthembisa ngokujule kakhulu ngenani elithile labantu abakhethekile. Isihluthulelo siwukukhetha abalandeli abazindinganiso zabo zivumelana nembangela futhi abangazixhumanisa nezilaleli zabo. Ngokwesibonelo, phakathi nobunzima obusehlathini obubodwa [[FLFF: 0], i-Invoct:], i-Instagrams ezihlangene kakhulu ezindaweni ezihlukene, ukuhlanganisa amathuba okusiza ekuhlanganeni kwezisebenzi ezinkontile.

Okuqukethwe okubonakalayo kanye nevidiyo

Okubonakalayo kuhlelwa ngokuphindwe izikhathi ezingu-60 000 kunemibhalo, ukwenza izithombe namavidiyo amafomethi aphumelela kakhulu okudonsa ukunakekela kwezokuxhumana. Amakharethi kufanele afake imali ezithombe eziphezulu, i-menugraphics, nevidiyo e-mfushane. Ama-Platform anjenge-TikTok ne-Instagrams zenzile ividiyo ezizodwa ezibalulekile ukuze zifinyelele abantu abasebasha. Ukuhlala umnyango kungelinye ithuluzi elinamandla: amathekthoba anjenge Facebook Live and Twitchting enza ukuba izenzakalo zangempela zesikhathi esikhona, i-Q&A, nemuva kwe-scenessssssssss zomsebenzi wokusiza izintandane. [[FLCLD] [FFLD], igcine umkhankatho wemizwayo engokomzwelo, isebenzise izimpawu zangempela ze-injini emisha ka-injini ehlala i-injini egciniwe. Futhi, ingenakuhambisa ukusekela komzwe yindabukiso yezingane ezingokomzwelo.

Umphumela Olinganayo Wokusekela UCharitable

Ukuphakanyiswa Kwezizwe Nokuphangwa Kwemali

Ithonya eliqondile lemikhankaso yezenhlalo libangelwa ukukhuphuka kweminikelo. Ukuhlola kuye kwabonisa ukuthi izinhlangano zokusiza abasweleyo ezikhona kwezezokuxhumana zinyuse ama-30-50% kunalezo ezingekho, kuye ngokuqondene nokubulawa komkhankaso. Imikhankaso yamabhadane ingabangela izigidi ngemizuzu emibalwa ngokuhlela umngcele wokuthatha isinyathelo – isici esilula noma ukumpompela i-electal iminikelo. Izinhlangano zosizo ezifana ne-Facebook kanye ne-Instagram zihlanganisa amathuluzi abomda, zivumela ukuba izimali ezingatholi nzuzo ziqoqe ngaphandle kokuthumela abasebenzisi ezingosini zangaphandle. Phakathi kwe-[FLT:] #Givings Tay manje [[FLT:] [25:] ukusabela okuphuthuma ngo-20], ukusakaza kwezembutho kwe-somphakathi kwandawo-17% kunyukela ku-inthane yonyaka odlule onyaka owodwa.

Ukuzinikela Ngokuzithandela

Izokuxhumana ziphumelela kakhulu ekuhlomeleni izisebenzi zokuzithandela ezisebenza ngaphandle kolayini nakuyi-inthanethi. Izimemezelo zezisebenzi zokuzithandela ezisebenza ngaphandle kolayini, emabhange okudla, ezikhungweni zosizo, noma ezihlambululweni zomphakathi ezingabhekiswa endaweni ethile ngokusebenzisa amathuluzi ezindawo zokukhangisa. Ngokwalokho okuzenzayo, njengokufundisa, ukulinganisela, noma ukungena kolwazi - ikakhulukazi kungcono ekutholeni izinhlelo zokuxhumana ngenxa yokuthi ucingo lokuthatha isinyathelo lungafakwa ezinsimini nasezindabeni zenhlekelele. Imikhankankani eveza izimpawu ezivela ezisebenzini zamanje zokukhangisa ngamathuluzi, ibonise okuhlangenwe nakho okuhle kokunikeza isikhathi, futhi inikeze izimpawu ezicacile zokuxhumana nokuguqula abantu abambalwa. [[FLT:]#VUtenute ngenxa ye-Premoual [FFFLD] [FOLD]]

Ukuqaphela Nokushintsha Kwesimo Sengqondo

Ngaphezu kweminikelo engokoqobo nezisebenzi zokuzithandela, imikhankaso yezokuxhumana iguqula ukuqashelwa komphakathi nesimo sengqondo ezindabeni ezibalulekile. Umkhankaso osusushiwe ungafundisa izigidi ngembangela eyayinganakwa kakhulu ngaphambili. Ngokwesibonelo, # MeToo umkhankaso wembulunga yonke wezezingxoxo ezithinta ukuhlukunyezwa ngokobulili, oholela ekushintsheni kwenqubo emsebenzini naseziminyangweni ezingokomthetho. Ngokufanayo, #PlastFreeJuly[ umkhankaso weze wenze ukuncishiswa kwepulasitiki eyodwa edingayo. Izenzweni ezisheshayo ekubhuntshiseni izenzakalo: phakathi namahora enhlekelele, angakhipha ulwazi, ukuxokozela, ukuxoxisana, nokuqondisa kwemithombo yezelelwa kwezemfundo engcono kakhulu ezingeni elifanele.

Izinselele Nezihibe

Ukungaqondi Nokuthembana

Igciwane elifanayo elisiza imikhankaso yokusiza abasweleyo libenza babe sengozini yokuthola ukwaziswa okunganembile. Abadlali abakhohlakele bangadala amakhasi okunikela okukhohlisa, badlulise izibalo ezingamanga, noma bathumbe iziphakamiso ezithandwayo ukuze basakaze inkulumo - ze. Ngisho nemikhankaso ehlosiwe kahle ingahlanganyela ngokungaqondi imininingwane ephelelwe yisikhathi noma enganembile. Ukuthemba, lapho ilahlekile, kunzima kakhulu ukwakha kabusha. Izenzo zokulawula inqubo, ukubambisana namaqiniso omkhakhakhakha, nokunikeza amazwana acacile emithonjeni engokomthetho. Imibiko yokubona bhakaliso nezindlela zokuhlola kungaqinisekisa abanikeli. #Pisecrogiegtion [FLT] phakathi neCOVD [19] izimpawu zokungamangalelana kwezelo mayelana nokusekela noma ukukhohlisa kokusiza umphakathi.

Ukufinyelela Ukulinganiselwa Kwemithetho

Izindawo zezokuxhumana zivame ukuvuselela imigaqo-mithetho yazo yezenhlalo, ngokuvamile zisusa izinto ezikhiqizwayo ngemishinyana nenzuzo ehambisana nokukhangisa okukhokhelwayo. Imikhankaso eminingi yokupha ibone ukwehla kwemisebe yezinto eziphilayo eminyakeni eminingana edlule, yenza kube nzima ukusekela ijubane ngaphandle kwemali yokusebenzisa izigqebhezana ezikhungethwe noma izikhangiso. Izinguquko ze-algorithrial kaFacebook ngo-2018, ngokwesibonelo, zinciphisa ukubonakala kwephepha lokukhangisa izindaba, ziphoqelela ukuba zithembele kakhulu emaqwembeni akhokhelwe noma ekuhlanganyeleni komsebenzisi. Ukuhamba kule zinhlangano, kufanele zakhe izinhlu ze-imeyili neminye imishini eseduze kwezokuxhumana, futhi zifake imali ekuqondiseni ukuphathwa komphakathi ukuze zikhuthaze ukwabelana okuqotho kunokuncike kuphela ekusakazeni kwemisebe yemithetho yezomthetho.

Ukukhathala Nokugcwala

Ngezinkulungwane zemikhankaso yokusiza abasweleyo ehlolwa nsuku zonke, izilaleli zingakhathala, ziphelelwe amandla okunxusa. Ukulandelana njalo kwezindaba ezidabukisayo, izicelo eziphuthumayo, nezicelo zomnikelo kungabangela ukuba uzwela lufiphale - lapho izibukeli ziyeka ukuhileleka ngenxa yesidingo esinzima. Abahleli bemikhankaso kumelwe balinganisele ukuphuthuma kanye nethemba, babonise intuthuko nethonya kunokuhlupheka kuphela. Izihloko zomkhankaso, ukusebenzisa amahlaya noma izinhlelo (njengeyasethubeni # NoMacupSIE[), futhi banike abalandeli umuzwa wenhlangano ukunqoba ukukhathala. Ngaphezu kwalokho, isikhathi: ukuhlasela izicelo eziningi ngenkathi emfushane kungabangela ukuba bashabalalise noma balandele ikhasi.

Impumelelo Elinganiswayo Emkhankasweni

Izindlela Ezingaphezu Kokwemvelo

Njengezingxenye, ingxenyana, nezinkulumo zingamagugu ahlangene njalo nemiphumela yangempela. Izinhlangano ezihlakaniphile zilandela izikhombo ezijule kakhulu njengokuchofoza emaphethini ukuze zinikele, amazinga okuguqula (inani labasebenzisi abaqede umnikelo), izindleko zokuthola, kanye nokubaluleka kokuphila kwabanikelayo. Amathuluzi ezokuxhumana angabonisa iminikelo ezinsikeni ezithile noma eziphembelelini, ivumela izinhlangano ukuba zibale ukubuya kwemali ekhangisweni. Ngokwesibonelo, i-#Giving Tauesday umnyaka ophilayo usebenzisa amabhodi angempela esikhathi sokusebenza. Amathuluzi ezokuxhumana angabonisa izingxoxo zobungako kanye nemali ekhuliswe phakathi kwezinhlangano ezihlangene. Ngaphandle kokulinganisela, izingozi ezifaka inzuzo.

Ukuhlanganyela Egabeni Nesikhathi Eside

Ukunikeza umnikelo noma isimemezelo sokuzithandela esikhungweni sezenhlala - kahle kuyinselele ngoba abasebenzisi bavame ukucwaninga iziteshi eziningi ngaphambi kokuba benze. Ukuhlola okuningi kusiza ukuba baqonde uhambo olugcwele lwekhasimende – mhlawumbe umsebenzisi abone indaba ye-Istagram, wabe eseya ewebsite yokusiza abasweleyo, futhi ekugcineni wanikelwa ngemva kokuthola i-email. Indima yezembu jikelele ingase iqhube ukuqapha kuqala kunokuguqula kokugcina. Ukuthatha isikhathi eside kuyabaluleke ngokufanayo: imikhankankaso akumelwe igxile nje kuphela ezinikezelweni zesikhathi sokuqala kodwa ekuzigcineni. I-post-campagingssss, ibonga imilayezo, futhi ibuye ithuthukise imiphumela edluliselwe i-webhusayinwe ngosizo lwezelelwa emphakathini ingaguqula abasekelinye abaqotho. [FL:]## [FFF]

Iziyalezo Zesikhathi Esizayo

Izimfashini Ezivundlile

Njengoba imithombo yezokuxhumana iguqula, amapulatifomu amasha namafomethi anikeza amathuba amasha emikhankaso yokusiza abasweleyo. Izinhlangano zomphakathi ezihlangene, ama-creenterate e-created, amapulatifomu asekelwe kumabhuloho okunikela (isinye, i-paing Block for stoppocurrency), kanye nezindawo ezihlukene ezifana noRoblox noFortnite zisekhona kakade. Izisebenzi ezisebenzelana nokudlalelana nethonya lokudlalelana zipha ngezindawo ezikhona. Izindawo ezikhona ngempela zinikela ngesilinganiso esincane isikhathi ngasinye lapho umsebenzisi ehlanganyela inkinobho yakhe siqu nesinye isisemfaza eqeleni efana neCalhouse (ihouse) kanye nezincwadi ze-Substern ziye zathola izindlela zokuthuthukisa izindlela ezintsha ezikhona ezisezindaweni ezizungezile ezizungezile ezizungezile.

Ukuzihlela Ngenjongo Yakho

Ukuhlakanipha kokwenziwa kuqala ukushintsha indlela imikhankaso yokusiza abasweleyo esetshenziswa ngayo futhi ilalele. I-Al ingahlaziya izingxoxo zezokuxhumana ukuze kubonwe izimo ezivelayo, ibikezela ukuthi yimiphi imiyalezo ezwakalayo nenani labantu abathile, futhi ingenza ngisho nemilayezo yevidiyo ebongwa abantu ngabanye abanikela ngayo. I-Chatbots kumapulatifomu anjenge-Facebook Impactures ingasingatha imibuzo yokuqala enikezayo, ilandela inqubo yomnikelo, futhi inikeze ukusabela okusheshayo phakathi nezinkinga. Nokho, ukucabangela okungokokuziphatha mayelana nemininingwane yemfihlo ne-algorictic controlth kumele kukhululwe. Izindlela ezifanele ziqondiswe ekutholeni i-Alicobox – ngemvume yokwenza i-oct - umbaxazulu ngaphandle kokuphelelwa kwethembana. [FLT:][FLD][FL:][F]][FM]]

Isiphetho

Imikhankaso yezenhlalo yezenhlalakahle iye yaguqula kakhulu ukuphana nokusiza abasweleyo. Ikhono labo lokuthuthukisa isigijimi emhlabeni wonke, ukuhlobana ngokomzwelo, nokukhuthaza ukusekela okungokomzwelo nokuzibophelayo alilingani nezindlela ezingokwesiko. Uma ibulawa ngokulandisa izindaba ezingokwesiko, ukuhlobana okuqinile, nokulinganisela okukhulu, lemikhankaso ingaveza imiphumela eguqulayo – kusukela ekusekeleni ukucwaninga kwezokwelapha ukuze kuqhutshwe inguquko yezenhlalo. Nokho amandla afanayo okwenza impumelelo engokwezentengiselwano engokwezentengiselwano aveza izinselele eziphawulekayo: ukuncikelelwa kwemithetho eyimfihlo, ukukhathala kwezelelwa, nokuswela izimali. Njengoba izinhlangano zobuchwepheshe ziqhubeka ziguqula, inzuzo, inzuzo, inzuzo, inzuzo, kanye nemininingwane eshintsha kakhulu, kodwa ulwazi oluvamile, kodwa ulwazi olungabantu, kodwa iyakushintshwa kakhulu.