Iziteshi Zokukhulumisana Ezicacile

Ngokungaguquki, ukuxhumana okubonisayo kwakha umgogodla wanoma imuphi umkhankaso wesicelo ophumelelayo. Abaxhasi badinga ukuzizwa benolwazi futhi bexhunyiwe ekushayeleni kwenhliziyo. Misa icebo lokuxhumana elizinzile elinikeza umyalezo ofanele ngesikhathi esifanele. Sebenzisa amapheshana e-imeyili, uprakthiza, i-SMS, newebsite yakho yomkhankaso ukuze uhlanganyele intuthuko, izenzo ezizayo, nezindaba zokunqoba. Gwema isigubhungu futhi ugcine ulimi luqondile; i-active direction faced ingabuyisela isisekelo esiqinile.

Isho izilaleli zakho[ ezisekelwe kwisilinganiso sokuthembisana. Abasanda kugqwinela bangathola ukulandelana okwamukelekayo bechaza okwenzekayo ngokulandelayo, kuyilapho abasekeli abathatha isikhathi eside benyukela kakhulu emasubeni noma ezinguqulweni zenqubo. Ukuzihlela (ukusebenzisa igama lomsekeli) nokukhomba umsebenzi wabo oqondile /Bootstings ispects nokuqinisa leyo minikelo yabo. Isifundo [[FLT:] sathola ukuthi ukuhlanganiswa komuntu siqu kungandisa ukuthembisana ngo-20% noma ngaphezulu emikhankantini yokuzingezela.

Ukubona ngale kubaluleke ngokufanayo. Uma ushaya isigqebhezana somgwaqo esivimbekile ("isigqebhezana sokuvala imoto esingekho endaweni ebekulindelekile"", ukubambeka kwemithetho, noma ukuhlelwa kwezinselele", kuhambisane nezinselele ngaphandle kokungafihli. Abasekeli bahlonipha ukuthembeka futhi bavame ukukhuphuka ukuze basize lapho beqonda izithiyo.

Ukugubha Izenzakalo Ezibalulekile Ezisobala

Ukuvuma obala izenzakalo ezithatha isikhathi eside kugcina amandla engeziwe futhi kukhumbuza abasekeli ukuthi imizamo yabo iveza imiphumela. I-Mark izigqebhezana eziyizisekelo-zinsika ze-(10 000), ukuhlanganisa, ukunikeza umenzi womthetho, noma ngisho nomkhankaso wezenhlalo wezokuxhumana ohamba namagciwane. Yenza izigqebhezana ezinikezelwe, thumela ama-email okubhalisa, futhi izenzakalo ezincane ezibonisa ukubonga umphakathi wakho. [FLT: 0] Ama-Milestone asebenza njengempumelelo engokwengqondo[[; inikeza abantu umuzwa wentuthuko nofekthi.

Yenza izenzakalo eziyingqophamlando. Ngokwesibonelo, uma ushaya 50% yomgomo wakho wokusayina, qala i-joga lapho abasekeli bethembisa ukuthola ama-sayter amahlanu amasha. Uma ufika kumakhulu, khulula ividiyo yeqembu elilungiselela ukudlulisela isicelo. Lokhu kuguqula umkhosi wesikhathi esisodwa ube ucingo olujulisa isibopho. Ukucwaninga okuvela ku- Ukucwaninga okuse-Created Center[[] kubonisa ukuthi izicelo ezinentuthuko ebonakalayo zihlanganiswa ngokuphindwe kabili kunalezo ezingekho.

Cabangela ukusebenzisa umkhondo obalulekile onikezelwe ekhasini lakho lokungena emkhankasweni. Ibhande lentuthuko elilula elinezimpawu zengqophamlando ngayinye ligcina umgomo uphezulu futhi liveza ukulandisa kohambo.

Ukuhileleka Kwezokuxhumana

Amasiteji ezokuxhumana awawona nje ama-temptein asakaza; ayizindawo zokudlala ukuxhumana kwangempela kwesikhathi. Ukugcina ukuthembisana, ukudlula ngalé kwendlela eyodwa yokuthumela. Yenza okuqukethwe yikhokhayo [ njengokuhlola (umz., “Yiliphi iphuzu lokukhuluma elizwakala kakhulu kuwe?”), i-Q&A imibuthano kanye nabaholi bemikhankaso, noma “Imincintiswano yezithombe evela emiqhutshelweni. Umsebenzisi-oser-geooooooficed." Abaxhasi bahlanganyela amavidiyo abo noma izindaba zabo.]

Sebenzisa izici ze-tep-mtein eziqonde ngqo njenge Instagram ukuhlaziya okusheshayo, i-Twitter Speaces yezingxoxo eziphilayo, ne-Facebook Group yesakhiwo somphakathi. Izindaba ze-Post: hlela okungenani ezintathu kuya kwezine izingeniso ngesonto phakathi nezikhathi zomkhankaso omkhulu, kodwa gwema abalandeli abagqekezayo. Izinhlobo zokuhlanganisa: ama-metagraph abonisa ukukhula kokusayinwa, izimemezelo ezimfushane zevidiyo, nezingcingo ezisekelwe kumbhalo. Ikhuthaza abasekeli ukuba baphawu, bahlanganyele izinsi, futhi basebenzise umkhankaso we-hashtag.

Umququzeleli wamasonto onke “umshini wokuhlola” lapho iqembu lenu lezenhlalo liphendula khona ngenkuthalo kuyo yonke impendulo nomyalezo oqondile phakathi nehora. Lokhu kusabela kwenza abasekeli bazizwe futhi bathuthukise ingxoxo ehamba ngezindlela ezimbili. Sacial Media Examiner umbiko [[[FLT: 1] uphawula ukuthi izikhangiso nezinhlangano ezisabela ngokushesha zibone ukwanda kwesilinganiso sama-40% ekulandeleni.

Nikeza Isinyathelo Ngaphandle Kwesigqebhezana

Uma othile esesayina isicelo sakho, bahloselwe ukuhileleka ngokujulile. Qikelela uhlu lwezenzo ezilandelanayo: ukuhlanganyela isicelo nomngane abathathu, ukubhalela umhleli incwadi, ukuya ehholo ledolobha elinguwodwa, noma ukuthumela isithombe ngesibonakaliso somkhankaso. Isenzo ngasinye kufanele sibe lula futhi sichazwe ngokucacile. izicelo ezikhuthazweyo zivimbela ukukhathala [[ futhi zivumele abasekeli ukuba bakhethe izinga lesibopho sabo.

Yakha iladi lonyaka elinezitebhisi. Izinga 1 lingaba “nesabelo kwizenyuziyamu,” izinga lesi-2“thumela ummeleli wakho wendawo esebenzisa isilinganisi sethu,” Isigaba 3 “hosha iqembu elincane lendlu.” Bhala lezizenzo ku-CRM yakho bese ugubha uma othile ekhuphuka izinga elithile. Sebenzisa i-automation ukushumayeza umyalezo wakho wokubonga ngemva kwesenzo ngasinye esiqediwe, ufaka isibindi sokuziphatha okuhle.

Ukunikeza impendulo elula njalo. Thumela ukuhlolwa okufushane ubuze ukuthi bacabangani ngabasekeli ngesiqondiso somkhankaso, iziphi izithiyo ababhekene nazo kakhulu ekukhuthazeni isicelo. Ukwenza ngokuvumelana naleyo mpendulo kubonisa ukuthi uyakwazisa ukusikisela kwabo. Lapho abasekeli bebona ukusikisela kwabo kusungulwa − njengokuthi incwadi entsha noma isikhathi esihlukile semihlangano.

Yakha Umphakathi Oyikhilikithi Elinamandla

Umkhankaso wesicelo ozwa sengathi uwumnyakazo kunokuba uthengise uzogcina abasekeli isikhathi eside. Yenza izindawo lapho abantu bengahlangana khona: isiphakeli soMdadisi onikezelwe, iQela leFacebook, noma umzila we-Slack for facessing ; kulezi zindawo, khuthaza izingeniso, hlanganyela uvale okuqukethwe yi-scene, futhi uqokomisa izindaba ezisekelayo. Commony ikhuthaza ukwethembeka nokuzimela [; uma omunye umuntu ezizwa edangelekile, anganikeza isikhuthazo.

Umembi uvame ukuhlangana njalo ngesonto noma ngenyanga.Njengoba abasekeli bangabuza imibuzo, baxoxele amaphuzu, futhi bezwe ngokuqondile kubaholi bemikhankaso. Khuluma lezi zinhlelo zalabo abangakwazi ukuphila. Cabangela ukuhlobana kwabasekeli abasha “nezingane” .Izisebenzi zokuzithandela ezinezisulu ezingaziqondisa futhi ziphendule imibuzo. Lokhu kuxhumana kontanga kuyanciphisa futhi kwakhe i-meetamnet.

Qaphela obala abanikeli abaphezulu. “Umbonisi wesonto” uqaphelisisa imithombo yezindaba noma ukumemeza kwezembutho noma ephephandabeni lomkhankaso kwenza abantu bazizwe bebalulekile. Thumela izimpawu ezincane zokubonga: amabheji e-minumber, incwajana yokubonga ebhalwe ngesandla, noma isigqebhezana somkhankaso. Nakuba kulula, lokhu kuthuthukisa ukunamathela ngokomzwelo enkolelweni.

Sihlome Ngemithombo Yengcebo Nemfundo

Abasekeli abagunyaziwe bathembisa ukuthembisa ukusekela. Yenza ikhasi elisesangweni lakho lomkhankaso (indawo yokuthola izimpahla) enezinto ongakopisha: amaphuzu okukhuluma, amakhasi asemakhasini, imibhalo yokubiza izishayamthetho, izimpawu zezokuxhumana, nezindlela zokunyathelisa eziyekelelayo. Qhubezela lemithombo njengoba umkhankaso uzenzakalela. lapho abantu bezizwa bekulungele, basebenza ngokuqiniseka [[ futhi babe abameleli abaphumelelayo.

Nikeza okuqukethwe nge-iekhodi, izingqwembe ze-webinar, noma izichaza-vidiyo ezimfushane. Simboza umlando walendaba, isimo sezombangazwe, noma indlela izicelo ezithonya ngayo abenzi besinqumo. Ulwazi lwakha inkanuko futhi lusiza abasekeli ukuba baphikise ukwaziswa okunganembile. Ngokwesibonelo, isicelo sesimo sezulu singahlanganisa ukuhlanganisa ukuhlanganisa i-carbon crimplist noma umzila wemizamo ehlangene nemithetho.

Qeqesha abasekeli bakho abakhuthele ukuba babe “abakaputeni abaphaphamele” abangaqeqesha abanye. Banikeze incwadi yokudlala ehlanganisa imibuzo ejwayelekile nezimpendulo, izinqubo zokushaya imoto, nezindlela ezingcono kakhulu zokuhlela imisebenzi yendawo. Lokhu kwandisa umthwalo futhi kuqinisa amandla omkhankaso.

Ukuzihambela Kwamaposi Nemikhankaso Yokuphola

I-imeyili ihlala ingenye yezindlela ezibuyisele phezulu kakhulu zezokuguqula. Hlela ukulandelana okuzihambelayo okuqondisa abasekeli abasuka ekuphumeni kwesayina kuya ekusebenziseni ulwazi oluqinile. I-imeyili yokuqala kufanele ibabonge ngokufudumele futhi ibeke amathemba okuxhumana kwesikhathi esizayo. Ama-imeyili alandelanayo angathula indaba yomkhankaso, ahlanganyele ividiyo eshukumisayo, acele isenzo esincane, futhi aqokomise isenzakalo esivelele.

Sebenzisa izimpawu zokuziphatha: uma umsekeli ehlanganyela isicelo kuwembutho wezokuxhumana, zithumele “ngiyabonga” ngokubona okunganqamuki. Uma zingavulanga i-imeyili emasontweni amabili, thumela umyalezo ozoyibuyisela ngomugqa wesihloko njengo-“Siyakuphuthela” nesenzo esiphansi (umz., “chofoza ukuze uqinisekise ukuthi usalokhu unathi”.

Izihloko ze-migqa bese uthumela izikhathi. Ukuhlolwa kwe-A/B kungaveza ukuthi “Sisize sifinyelele izignesha ezingu-5 000” kungaphezulu kwemisebenzi ethi“ Siphakathi nendawo!” Umzila uvula, chofoza, futhi uguqule amazinga. Amasiteshi okuthengisa ngama-mail anjenge-Mailchimp noma i-Draice’s awekho (ama-viya) avumela ukulandelelana okungenamkhondo. Ukulungiswa kwemininingwane-drive kugcina ukuxhumana kwakho kusesimweni esihle futhi kusebenza.

Yenza Umkhankaso Ube Nje Obalulekile

Ukwazisa izinto zokudlala ukuze wenze isithembiso somdlalo sijabulise futhi sincintisane. Yakha ibhodi lomholi wababani abaphezulu noma abasayinwa abaningi. Amabheji aveza izinto ezihlukahlukene: “Prenal Bird,”“ Speger,” “Community Kiorter.” Sekela abantu ukuba bakhe amaqembu (umk. ngedolobha noma ngeyunivesithi) futhi bancintisane umklomelo.

Ukuhlanganisa kufanele kube nokuveza sobala futhi kube nokulunga. Beka imithetho ecacile nokulungisa isimo masonto onke. Gwema ukwenza umncintiswano oyingozi; ukugxila ekuxhumaneni nasekuphumeleleni okungakhi. Ngokwesibonelo, vula umvuzo weqembu (umz., umyalezo wevidiyo okhethekile ovela ku-omsekeli) uma lonke iqembu lifinyelela ingqopha - mlando ethile. Lendlela yakha ukusondelana lapho ushayela.

Ukucwaninga okuvela Ukuhlanganisa.co kubonisa ukuthi ukwenezela amakhenika emidlalo elula emikhankasweni yokucela kungathuthukisa ukuthembisana ngezindlela ezivamile ezingu-30-50%. Isihluthulelo ukugcina omakhenikha belula futhi beboshelwe ngokuqondile emigomweni yomkhankaso.

Yenza Abantu Bazibone Benake Futhi Baziqaphele

Ukuxhumana okukhulu kungazizwa kungenangqondo. Uma kungenzeka, sebenzisa igama lomsekeli, ubhekise izenzo zabo zangaphambili, futhi uvumelane nesicelo esisekelwe ezithakazelweni zabo. Uma othile asayina isicelo ngesimiso sendawo ezungezile, ungasithumeleli isicelo esivamile esihehayo. Thuma uhlehlela phezulu ethonyeni lemali. Sebenzisa amasimende anamandla kuma-imeyili nakuma-webhusayithi ezenhlalo ukuze udale umuntu oyedwa ozizwa ngokwesilinganiso.

Thumela amanothi-obonga abhalwe ngesandla ezisebenzini zokuzithandela eziphezulu ezingu-50. Khuphela ividiyo emfushane ebonga umthofi oyinhloko. Lokhu kushukuma komzimba kuthatha isikhathi kodwa kudala umusa omkhulu futhi ngokuvamile kuholela ekunyuselweni kwegama elikhushuliwe lomlomo. Ukuvuma okukodwa kungaguqula umsekeli ongenzi lutho abe ummeleli wokuphila konke.

Sebenzisa ukwaziswa okuvela ku-CRM yakho ukuze uthole abasekeli abangase bazimisele ukuthatha indima enkulu. Bathumele umyalezo oqondile ovela kumphathi womkhankaso ocela usizo emsebenzini othile, njengokuhola ibhange locingo noma ukuqasha izisebenzi zokuzithandela. Ukucela komuntu siqu kuphumelela kakhulu kunokushaya ucingo oluvamile.

Amanxusa Anamandla Nezinduna

Yazi abasekeli bakho abanothando kakhulu futhi ubameme ukuba babe amanxusa asemthethweni. Banikeze indima ecacile, ithuluzi elishintshwayo, nomzila oyimfihlo wokuxhumanisa. Amanxusa angahlanganisa izenzakalo, izikhala zomphakathi ezilinganiselwe, futhi asebenze njengomphandle womkhankaso endaweni yakubo. ngokuvamile ukufinyelela kuthenjwa kakhulu kunemisakazo ehlelayo[.

Nikeza amanxusa ukuzinqumela ukuze azenzele izenzakalo zawo noma okuqukethwe, ngaphakathi kweziqondiso ezibanzi.

Ungakhohlwa ukusekela amanxusa ngokuqeqesha ama-webinar, ama-check-in, kanye nokuthola imvume yokubhala izinto ezibhaliwe kuphela. Qaphela iminikelo yawo ngezitifiketi, ukubonga komphakathi, noma izipho ezincane. I-nethiwekhi yenxusa elisekelwa kahle iba injini enamandla yokuthembisana ngokuqhubekayo.

I - metrics Nokuvumelana Nezimo

Ukuze ulondoloze isithembiso sokuthembisana, kumelwe usilinganise. Yisa ngalé kwamanani abhaliwe.

Hlola ukuthi ukuganana kuphelelaphi. Ingabe abasekeli abakunaki ama-imeyili ngemva kokuthunyelwa kwesithathu? Ingabe ama-mail ezokuxhumana athola izimpendulo ezimbalwa ngokuhamba kwesikhathi? Sebenzisa leli mininingwane ukulungisa indlela yakho. Uma umbiko omusha uveza ukuthembisana okukhulu, veza ukwaneliseka okwengeziwe ngaleyo-engile. Uma umshini othile owenziwe nge-injini, imithombo ye-rayocate ukuze wenze kangcono.

Khuthaza u-A/B njalo-kabili uhlola izihloko zezihloko, ucingo-to-action, umklamo wephepha, namafomethi okuqukethwe. Intuthuko encane ekwakheni isilinganiso somkhankaso womhlaba. Hlanganisa impumelelo (kanye nokuhluleka) neqembu lakho nabasekeli. Ukubonisana ekufundeni kubonisa ukukhula kwengqondo nokubambisana.

Isiphetho

Ukusekela ukuganana phakathi nomkhankaso wokucela kuyinqubo eqhubekayo edinga icebo lenhloso, ukuhlangana kwangempela, nokuhlelwa kokwaziswa. Ngokuxhumana ngokucacile, ukugubha intuthuko yonke, ukukhuthaza imiphakathi ehambisanayo, ukuhlomisa abasekeli ngemithombo, nokuthatha izimali, wenza indawo lapho abantu bezizwa bebalulekile futhi beshukunyiswa. Ukwenezela izinhlelo zobunxusa, nokulandelela indlela yakho engcono. Umphumela ukwenza umkhankaso ongaqoqi nje izigqebhezana kodwa owakha umzabalazo ohlala njalo okwazi ukufinyelela ushintsho lwangempela.

Khumbula: Wonke umuntu ohlala ethembisene umshado ungowokuba umholi ozoyiqhubekisela phambili imbangela yakho.