Ukuqonda Indima Yobuhlobo Bomphakathi Ekwengameleni Kwezobuciko

Imisebenzi yasekhaya nemisebenzi yamasiko ibaluleke kakhulu ekuzibonakaliseni komphakathi, ukukhuthaza izimali, ukubambisana kwezenhlalo, nokusungula izinto. Kodwa le zinhlelo zivame ukusebenza ngokusebenzisa imali eqinile futhi zincintisana ukuze ziqashelwe ezindaweni eziminyeneyo. Ubudlelwane obuhlelekile bomphakathi (PR) abuyona nje injini eyakha ukuqapha, iheha imali, nokuvikela izimali ezisekela izenhlalo. I-PR isebenza ngokuphumelela ekusebenziseni imishini elula; izingxoxo zezempucuko ezihlanganisa imisebenzi yomphakathi ebanzi, njengemfundo, ukuvakasha, nezingalo. Lesi sihloko sichaza ukuthi iPR izinhlelo zezezobuciko, imikhandlu yezezomthetho, nezingcweti ezizimele zingasebenzisa ukuqinisa ukuhlangana nokukhula kwazo.

Ukuchaza Indlela Osebenzisa Ngayo I - coral Nenani

Phambi kwanoma yimiphi intuthuko yezezindaba noma ukuvezwa kwezemidlalo, ukuthatha isinyathelo sokubala umbiko wezemisebenzi kumelwe kucacise indaba ecacile nenamandla. Lokhu kulandisa kuphendula imibuzo eyisisekelo: Kungani lokhu kuthatha isinyathelo kuqala? Ubani osebenza? Imibono ehlukile ewunikeza umphakathi? Ukulandisa okuqinile kusebenza njengesisekelo sayo yonke imizamo ye-PR, ukuqinisekisa ukungaguquguquki kwezindaba ezikhishwayo, imithombo yezokuxhumana, kanye nokuxhumana okuqinile. Ngokwesibonelo, inkampani yemidlalo yemidlalo yemidlalo yeshashalabhu ingawuhlela umsebenzi wayo njengethuluzi lokuxoxa ngezenhlalo, ukuthuthukisa intuthuko, noma ukulondolozwa kwezindaba.

Ukulungisa I - pitch Ephakeme

Isenzo ngasinye sobuciko kufanele sibe nobubanzi bekheshi elithatha isiqu sayo. Lokhu kugobeka kumelwe kuphindaphindwe kalula amalungu ebhodi, amavolontiya, kanye nabantu abasebenza nabo. Gxila ethonyeni elingokomzwelo nelomphakathi kunemininingwane ehleliwe. Ngokwesibonelo: “Iprojekthi yethu engokwemvelo iguqula izindawo zomphakathi ezinganakwa zibe yizindawo ezigcwele indawo ezigubha izinhlobonhlobo zezindawo ezihlala futhi zinciphise umonakalo wasedolobheni.”

Ukuhlobanisa Imigomo Yomphakathi

Ukuze ukhulise ukusebenza, dweba inhloso yakho yokuthatha isinyathelo kuqala entweni ebaluleke kakhulu enjengokuthuthuka kwezomnotho, ukucebisa kwemfundo, noma impilo yomphakathi. Uma ukulandisa kwakho kuvumelana nalokho umphakathi osekukhona kakade, izikhangiso zezokuxhumana nezixhasi zisengozini kakhulu yokutshala imali nemithombo yemali. Ukuhlola kubonisa ukuthi izinhlelo zobuciko zingaqondisa ukuvakasha nokusebenzisa imali yendawo; ukuqokomisa lezinzuzo zezomnotho kuqinisa iPRGP yakho ([[[FL:0]] amaMelika emisebenzi yezentengiselwano [] anikeza ukwaziswa okuqinile ngemiphumela yezentengo yezentengiselwano yezenteko yezenteko

Ukubona Nokuhlela Izinhlelo Ozifunayo

Imisebenzi elingana ne-PR ayivamile ukusebenza emisebenzini. Izilaleli ezihlukene zokwenza i-PR. Izindawo ezihlukene zokwenza imisebenzi. (izakhamuzi zendawo, izivakashi, abaxhasi bezemisebenzi, othisha, izikhulu ezikhethiwe, nabadwebi − abahlohliwe − ukuqonda inani labantu, imikhuba yezokuxhumana, nezisusa zengxenye ngayinye kukuvumela ukuba unike imithombo elinganiselwe. Ngokwesibonelo, ochwepheshe abasha bangasabela kangcono kakhulu ezindabeni ze-Istagram nezenzakalo, kuyilapho abasebasekeli abadala bengase bakhethe ukunyathelisa amapheshana noma izimemo zokwamuzo.

Izindlela Zokucwaninga Ezifundwayo

Phendula izenzakalo, uhlole ukuthengwa kwamathikithi noma ukwaziswa kwangaphambili. Ngisho nezingxoxo ezivamile nabaholi bomphakathi zingaveza ukuqonda okubalulekile. Yakha izingxenye zezilaleli ezinkulu futhi ubhale imiyalezo eyisampuli. Lokhu kuqinisekisa imizamo yakho ye-PR ukuba izizwe ingeyomuntu siqu futhi ifanele, hhayi njengeyodwa.

Ukwakha Nokuthuthukisa Ubuhlobo Bemithombo Yezindaba

Ubuhlobo nezintatheli zendawo, izintatheli zobuciko, nezimpompo eziqophayo ziphakathi kwezinto eziyigugu kakhulu zomsebenzi wobuciko. Lobu buhlobo buthatha isikhathi nobuqotho ukubuhlakulela. Qala ngokuhlukanisa izintatheli ezihlanganisa ubuciko, amasiko, nezenzakalo zomphakathi. Ukuhlanganyela emsebenzini wazo ngokuhlanganyela, ngokuphendula, nangokukudumisa ngeqiniso ngaphambi kokuba unikeze indaba. Uma ufinyelela, unikeza i-engile ekhethekile, izingxoxo zabaculi, noma ukufinyelela phambili kwezenzakalo.

Ukwakha I - media Kit

Ithuluzi lezokuxhumana elikhokhelwayo kufanele lihlanganise izithombe eziphambili zokulungisa, imidwebo, isizinda somlando, izibalo eziyisihluthulelo nephepha eliyiqiniso. Yenza ukuba itholakale kalula kuwebhusayithi yakho. Izintatheli zivame ukusebenza ngemishini ethatha isikhathi esiningi; izinto zokulayisha futhi zigcine isikhathi futhi zifake i-transport.

Ukusakazwa Kwezindaba Nokumiswa Kwezimo

Bheka imijikelezo yezindaba yasendaweni kanye ne-paggyback ezingxoxweni ezinkulu zezesiko. Ngokwesibonelo, uma umnyuziyamu wezwe usemandabeni, khipha umbiko ngemizamo efanayo yesikhungo sakho noma indlela engafani.

Ukuhlehla Kwemithombo Yezindaba Yomphakathi Ukuze Uhlanganyele Ngokuqinisekile

Amasiteshi ezokuxhumana anikeza iziteshi ezibizayo zokubonisa iziteshi ezingaphandle kwe-"%thescenes, izindaba zobuciko, kanye nezenzakalo ezingaphambili. Isihluthulelo siwukungaguquguquki nokuthembeka. Kunokuba nje uthumele izimpukane, uhlanganyele ingxenye yomuntu yomsebenzi wezempucuko: umdwebi oxuba imibala, umdansi ohamba eshadiwe engenalutho, noma izisebenzi zokuzithandela ezilungiselela umkhosi. Sebenzisa amapulatifomu lapho izilaleli zakho eziyinhloko zisebenza kakhulu khona. Kumaqembu amaningi obuciko, i-Instagram ne-Facebooka, i-Instagracey, i-icket, kanti uTik Tok noTwitter bangahlala besamukelekile noma bengaba yindawo engcono yokulalela.

Izinsika Eziqukethe Izinsimbi Zobuciko Be - PR

  • [[UMTL:0] Ubhekisi phambili izigcawu:[ ukubonisa inqubo yokudala yakha ukulangazelela nokuxhumana okungokomzwelo.
  • Ikhono lokukhanyisa:[ veza umdali ngamunye nezindaba zakhe ukuze wenze isinyathelo sakho sibe sesintu.
  • Ubufakazi obuyikhonjiwe: Yabelana izingcaphuno nezikhitshana zevidiyo ezivela kubantu abakhona, izisebenzi zokuzithandela, kanye nabaxhasi.
  • Okuqukethwe: Chaza umlando noma ubuciko bengxenye yobuciko noma umsebenzi.
  • Cela ukuthatha isinyathelo: Khuthaza ukuthengwa kwamathikithi, iminikelo, noma izigqebhezana zokuzithandela ezinamaphawu acacile.

Ukukhangisa Okubi Komphakathi

Ngisho nemali elinganiselwe ingakhuphuka ngezikhangiso ezihlotshisiwe. Izikhangiso ezifana ne-Facebook zingakuvumela ukuba ujoliswe endaweni, izithakazelo (umzk.,” “ubuciko banamuhla,” kanye nabantu abakhona. Umkhankaso ongagcwalisa izihlalo esenzekweni esincane noma ukwandisa uhlu lwe-imeyili. Ukuguqulwa ngokucophelela ngokusebenzisa izikhangiso ze-teptic futhi ulungise izisulu ngokwemiphumela.

Ukuhlela Izenzakalo Zomphakathi Ezikhangisayo

Izenzakalo ziseyisisekelo se-PR yobuciko ngoba iveza okuhlangenwe nakho okuqondile, okunobuhlakani okungakholeki kumaphephandaba. Nokho, akuzona zonke izenzakalo eziye zadalwa ngendlela efanayo. Izenzakalo eziphumelela kakhulu yilezo ezimema ukuhlanganyela, hhayi ukuqapha nje. Cabangela ukufakwa okuhambisanayo, izitsha zomsebenzi wezandla, izingqwembe ezivulekile, noma izinkulumo zobuciko. Lamafomethi aphula izithiyo phakathi kwabadali nezilaleli, akhuthaza umuzwa wokuziqhayisa komninindlu nomphakathi.

Isakhiwo Esiyisithulu Sangaphambi Kwesikhathi

  • Thumela “ugcine izimemezelo zosuku” kuhlu lwakho lwemidiya kanye nezikhokhelo ze-imeyili kusasele amasonto amane kuya kwayisithupha.
  • Khuluma i - video yomgcona noma uchungechunge lwezindaba ze - Istagram eziveza ingxenye yokufakwa noma ukudlalwa.
  • Nikeza amathikithi ezinyoni akuqala noma izinto ezizobonwa kuphela emaphephabhukwini ezikhokhelo nakubantu abayinhloko abanikelayo.
  • Ukusebenza namabhizinisi endawo (amasheya, izitolo zezincwadi, ama - reefor) ukuze ubonise izithombe noma imibukiso ye - pop.

Phakathi Nesenzakalo

Nquma isisebenzi sokuzithandela noma izisebenzi ukuthatha izithombe ezilinganayo eziphezulu kanye namavidiyo amafushane. Khuthaza abakhona ukuba bafake amathilomu ezokuxhumana ngokunikeza ama-hashtag nezithombe ezifanele. Livetlatweet noma amaqephu emvumi (nemvume yengcweti). Hlanganisa izimpawu ze-imeyili ngesikhathi sesenzakalo ngezibhebhe noma ngama-QR code. Khuselani i-isusa encane, njengenani eliphansi kumathikithi esikhathi esizayo.

I-evet yokwethula

Thumela i-imeyili yokubonga kubantu abakhona phakathi namahora angu-48, kuhlanganise ne-gallery yezithombe kanye nomxhumanisi wokuhlola okunikeza impendulo. Khuphisana nomshini ophuma ngemva kwe-mett okhipha izinombolo ezikhankanyiwe zabekhona, ithonya lomphakathi, kanye nezingcaphuno ezivela kwabahlanganyelayo. Hlanganisa ividiyo ye-papyp kwimithombo yezokuxhumana. Lokhu kulandela ukulondoloza amandla aphilayo futhi kuqinisa ubuhlobo ngezenzakalo zesikhathi esizayo.

Ukuqondisa Imikhumbi Ehlelekile

Amabhizinisi endawo, izikole, nezinye izinhlangano ezingazuzisi zingaba izisizi ezinamandla. Imishini inganikeza imithombo engu-662 yezezimali (umzk., indawo, izinkonzo zokunyathelisa, ukulungiselela) noma ukuxhasa ngokwezimali. Uma usondela kubantu ongase ube nobuhlobo obuseduze, ugcizelela inzuzo efanayo: inzuzo engcono yebhizinisi nokuhlangana nemvume eqondile ezilalelini zakho, kuyilapho isinyathelo sakho sithola ukusekelwa okukhulu. Ukusekela kwezezimali okunenzuzo ecacile, njengokufakwa kwezimpawu kuzinhlelo, ukuphawula, noma ukubiza amalungelo emicimbini ethile.

Incazelo Yesiphambano Nekhothamo Lamasiko

Ihlobana nezinye izinhlangano zobuciko ukuze zihlangane nezibukeli nengcebo. Ngokwesibonelo, umnyuziyamu nenkampani yokudansa kungamelela umsebenzi ogqugquzelwe umnyuziyamu, ngamunye ukhuthaza isenzakalo ezinhluni zawo. Ukubambisana okunjalo kungakhanga futhi ukunakwa kwemisebenzi eminingi ehlangeneyo kunesenzakalo esisodwa.

Izinhlelo Zokuzithandela Nezingamanxusa

Izisebenzi zokuzithandela ezishisekayo namanxusa omphakathi aphakathi kwempahla ye-PR ethembeke kakhulu. Bahlanganyela izindaba zomuntu siqu nentshiseko yangempela okungekho ukukhangisa okungafana nayo. Yakha uhlelo oluhleliwe lwenxusa oluqeqesha izisebenzi zokuzithandela ngokuthumela imiyalezo ebalulekile, zinikeza izinto zokuthuthukisa (imishini, amanxusa ezokuxhumana ezenhlalo), futhi ziqaphele iminikelo yazo obala. Amanxusa anganikeza izinkulumo ezikhungweni zokwaziswa ezisemhlanganweni, futhi abhale amabhodi ezivakashi.

Ukunika amandla amagama-othu

I-memouth-mouth ihlala iyindlela yokuxhumana ethenjwa kakhulu. Kwenze kube lula ngabasekeli ukusakaza izwi. Okuqukethwe yi-apply toolkits, ngisho ne- “Thengisa umngane” ewebhusayithini yakho. Bheka i-social ikhuluma futhi uphendule ngokomuntu siqu ukubonga labo abakhuthaza ukuthatha kwakho isinyathelo.

Ukuphumelela Kwe - pR Nokusebenzisa I - pR

I-quantitive ne-qualitive millimeties ibalulekile ekucwengisiseni indlela yakho ye-PR. Imithombo yezindaba ikhuluma (ngokuhlaziya imizwa), ukuhlangana kwezokuxhumana (ukungenela, ukuchofoza), ukuhlangana kweze-webhusayithi (ikakhulukazi ukunikela noma amakhasi amathikithi), kanye nokuhlola imiphumela evela kubantu abakhona. Ngokwesibonelo, hlela imigomo ekwazi ukuhlanganisa i-PRCR. Iyanda i-imeyili yakho nge-20% noma ukwandisa uhlu lwezikhokhelo ze-imeyili ngezinyanga eziyisithupha. Sebenzisa amathuluzi akhululekile njengo-Google Analytics, ukuqonda kwezenhlalo, kanye namashadi okulula ukuhlola intuthuko.

Izimpawu Eziyinhloko Zomsebenzi Ezibonisa I - PR

  • Imedia ezibonakalayo: ingqikithi yezilaleli ezingase zifinyelelwe ngokukhokhelwa okugunyaziwe.
  • [ Izimoto ze-Website ezihamba ngezinyawo: ukuhambela kwezindawo zokusakaza imithombo yezindaba noma amapulatifomu ezenhlalo.
  • Isilinganiso sokuthola isilinganiso: asithandeki, sihlanganyele, sikhulume, siphawulwe ngeposi.
  • Isilinganiso se-Conversion: ngamaphesenti ezivakashi zewebhusayithi ezithatha isinyathelo esifiselekayo (i-donote, i-vractif, ithenge amathikithi).
  • Inqaku lokulinganisa: ukulinganiswa kokuthi isinyathelo sakho siboniswa kanjani noma sixoxwe kanjani.

Hlola lezi zinqubo cishe uhlobo oluthile lwesenzakalo ludonsa ukunakekela kwemithombo yezindaba, kanti ezinye azikuqapheli. Noma isikhulu esithile somphakathi sidlula abanye abasebenzi bokuthengisa amathikithi. Isinqumo sokwaziswa sokwandisa izimali zakho ezilinganiselwe futhi sibonisa ukuthi unomthwalo wemfanelo kubanikazi bezimali.

Ukubhekana Nezinkinga Zokuxhumana Ezindaweni Zobuciko

Ngisho namanyathelo obuciko asetshenziswa kahle angase abhekane nezinkinga: umbukiso ophikiswana ngawo, ukuphambana ngokwezimali, ukuphikisana ngokomthetho, noma ukumangalelwa umphakathi. Lungisa uhlelo lwezimo ezibucayi zokuxhumana kusengaphambili. Ukukhethwa komkhulumeli, ukudweba izinkulumo, nokumisa isinqumo sokulungisa itshekethe lokulungisa. Enkathazweni, ukusabela ngokushesha nangokubonisa uzwela. Ukuvuma, ukuveza uzwela, nokuthatha isinyathelo. Uma kugunyaziwe, xolisa ngobuqotho. Umphakathi wobuciko ngokuvamile ubheka ubuqiniso ngokuphelela kokuphelela; izingozi ezingathandeki zingaqeda ukuthemba okuthatha iminyaka eminingi ukuze kwakhiwe.

Ukuphathwa Kwedumela Elinamandla

Gcina isisekelo esihle sokuxhumana ukuze kuthi lapho kugadla inhlekelele, ube nenqolobane yomusa. Njalo xoxani ngezindaba zempumelelo, imibiko yemiphumela yomphakathi, kanye nezindaba ezikhuthazayo zomphakathi. Lo mthonga ungadambisa igalelo phakathi nezikhathi ezinzima. Ngokwe- Public Relations Society of America, isakhiwo sedumela elihle siyisisekelo sendlela ephumelelayo yokuphatha izinhlekelele.

Izindlela Zokuhlela Imali Ezisetshenziswayo

Akuwona wonke amasu obuciko anomnyango we-PR onikezelwe. Abaningi bathembele engxenyeni eyodwa yezisebenzi zokuzithandela zesikhathi esisodwa. Ngenhlanhla, amasu amaningana aphansi e-computer angaveza imiphumela ebalulekile. I-Piggyback emijikelezweni yezindaba yendawo ngokunikeza abacwaningi bezobuciko bezobuciko ngokwaziswa. Bhala amashadi ezindaba zamaphephandaba omphakathi noma ama-meyili omphakathi. Ukuhlanganyela ezingxoxweni zomsakazo wendawo noma izinhlelo zokungena komphakathi. I-Preap ekhalecrap ezindaweni ezimatasa ukuze ikhiqize i-active. I-panege ekhululekile amathuluzi e-inthaneti efana no-Canva echaza umklano ne-map. Ngisho imali encane, esetshenziswa ngokuculingwa ngokucubukhali, ingaphumelela kakhulu.

Izinhlu Ezingenamakhambi Zemithombo Yezindaba

Amaphephandaba amaningi endawo, amakhalenda emicimbi ku-inthanethi, kanye neziteshi zomphakathi zihlela izenzakalo zomphakathi ngaphandle kwenkokhelo. Faka izenzakalo zakho eziningi ngangokunokwenzeka. Qinisekisa ukuthi uhlu lwakho luphelele ngomhla, isikhathi, indawo, izindleko, nencazelo ehilelekile. Ukungaguquguquki kuloluhlu lwezikhawu ozithathayo kwakha ijubane lakho lokuthatha isinyathelo.

Ukulandisa Ngezindaba Eziningi

Ekugcineni, iPR yezobuciko ukulandisa. Kungakhathaliseki ukuthi ngezindaba eziphumayo, isiteshi sezokuxhumana, noma incwadi enikezayo, imishini yokuxhumana ephumelela kakhulu ithinta imizwelo yendawo yonke: ilukuluku, ukuziqhenya, injabulo, ukuphefumula. Indaba yengcweti entsha eyathola izwi layo ngohlelo lomphakathi inamandla kakhulu kunohlu lwempumelelo yakho. Hlanganisa iziqinisekiso kanye nama-acdotes njalo. Qeqesha izisebenzi nezisebenzi zokuzithandela ukubona nokubhala imizuzwana ecindezelayo. Izindaba zomuntu zigcinwe ezindaweni zakho, imibiko, nezicelo. Njengoba i- i-National Endowment for the Arts[FLD [FLD:1] igcizelela ukuthi imisebenzi ihlanganisa nathi futhi ihlobana nabanye abantu; i-PR ibonise ukuxhumana kwakho.

Isiphetho: Ukwakha Isimiso Semvelo Esisekelayo

Ubudlelwane obuphumelelayo bomphakathi wobuciko bendawo kanye nemisebenzi yamasiko abuwona umkhankaso wesikhathi esisodwa kodwa isimo esiqhubekayo sobuhlobo, ukulandisa, kanye nokwaziswa okulungisiwe. Ngokuqonda izilaleli zakho, ukuqinisa izibopho zezokuxhumana, amathuluzi asetshenziswayo, ukuhlela izenzakalo zokuhlukanisa, kanye nemiphumelo, ungathuthukisa ukuphumelela kwezempucuko yomphakathi wakho. Ukunqoba okuqinile , umboniso omusha, umxhasi we-PR. Ngosizo lwezemishini yezobuchwepheshe, ubuciko bendawo abukwazi ukuphumelela kodwa bungaqhubeki phambili, bungacebisa ukuphila kwezizukulwane.