Ukuqonda Amandla E - SMS Ukuze Kutholakale Ukwanda Kwamanani

Ukuthumela imiyalezo ngemiyalezo kuye kwavela njengenye yeziteshi eziqondile neziphumelela kakhulu ekufinyeleleni izakhamuzi lapho kakade sezichitha khona isikhathi sazo: kumakhalekhukhwini. Ngezikhathi ezivulekile ezidlula amaphesenti angu-98 kanye nezimpendulo zemithombo yezindaba ezingaphansi kwemizuzu emithathu, i-SMS inikeza i-mediancy ukuthi i-imeyili, iposi eqondile, ngisho nezingcingo zocingo azikwazi ukulingana. Izinhlangano zohulumeni nomphakathi ezisebenzela ukuqinisekisa ukubala okuphelele nokunembile, izikhumbuzo zomyalezo zimelela ithuluzi eliphansi, elinolwazi oluphezulu lokuthuthukisa ukuthatha isinyathelo.

Ukubalwa kwabantu kunquma ukuthi izigidi zezigidi zamaRandi ezixhaswa uhulumeni unyaka ngamunye zihanjiswa kanjani ezikoleni, ezibhedlela, ezindleleni nasemikhakheni yezenhlalo. Kubuye kunqume ukuthi izikhulu zezombangazwe zimelelwe kanjani ezindaweni, esifundazweni, nasezweni. Uma imikhaya ihluleka ukuthatha indinganiso, yonke imiphakathi ingabalelwa kancane, okungaholela ekutheni ithatheni ikhefu eligcwele iminyaka eyishumi. Ukubhala imibhalo kusiza ekuvaleni lelogebe eliphakathi nezakhamuzi ezivamile, ezikwaziyo ukulikhumbuza ngesikhathi esifanele.

Kodwa impumelelo ngezikhumbuzo zokubalwa kwabantu ze-SMS ayizenzakaleli. Kudinga izindlela ezicatshangelwe kahle mayelana nokwaziswa okuqukethwe, isikhathi, izigaba, ukufakwa, ukutholakala, nokulalela. Uma ufezwa kahle, umkhankaso womyalezo ungaphakamisa amaphesenti amahlanu kuya ku-15, kuye ngomphakathi womphakathi nangokomongo. Amasu alandelayo azokusiza ukuba uklame futhi uthumele uhlelo lokubhala imiyalezo olubangela imiphumela yangempela yemizamo yakho yokubala.

Ukuthungatha Imiyalezo Ephumelelayo

Isigijimi sakho somlayezo siyisici esisodwa esibaluleke kakhulu ekutheni isakhamuzi sithatha isinyathelo. Uhlamvu ngalunye lubalwa uma unezimpawu ezingu- 160 kuphela ezinakayo. Imilayezo ephumelelayo yokubala iqukethe izici eziningana ezijwayelekile: zicacile, zifinyele, zifinyele, zihloniphekile, futhi zihlolwe ngezenzo.

Hlanganisa Nalezi Zici Ezibalulekile

Umlayezo ngamunye kufanele ube nezingxenye ezine eziyinhloko: injongo yokubalwa kwabantu, ukubaluleka kokuhlanganyela, ukuxhumana okuqondile nefomu le-inthanethi, kanye nocingo olucacile oluzothatha isinyathelo. Izakhamuzi zidinga ukwazi ngokushesha ukuthi kungani zibuzwa, yini ezicelwa zona, nokuthi zingawuqeda kanjani umsebenzi ngokukhuhlana okuncane. Umyalezo omane uthi " uhlanganisa inani lakho namuhla" ngaphandle komongo noma ukuxhumana kuyokwenza ukuba usebenze kahle.

Isibonelo somyalezo onamandla: " HI, 2020 Crimiss ulapha. Ukuma kwakho ekusekeleni izikole kanye nokunakekela impilo [ku-Neighbority]. phelelisa okhokho phakathi nemizuzu engaphansi kweyishumi: [link]. Phendula ukhetha ngaphandle."

Ukuhlanganyela Ekwandiseni Ukwanda

Ukukhuluma nezakhamuzi ngegama lazo lokuqala kungakhuphula amazinga ngokuchofoza ngesilinganiso sawo ngamaphesenti angu-20 kuya ku-30 uma kuqhathaniswa nemiyalezo ejwayelekile. Uma kungenzeka, zihlanganisa futhi indawo eseduze, idolobha, noma okunye ukwaziswa okuhlobene nendawo. Izimpawu zokuziveza zomuntu siqu ukuthi lo myalezo awusona isici esibanzi kodwa umzamo ohloselwe ukufinyelela emthonjeni othembekile. Nokho, qaphela ukuba ungadluliseli ulwazi oluzwelayo olungaphakamisa izinkathazo zomuntu siqu. Igama lokuqala kanye nokubhekisa komakhelwane kuvame ukwanele.

Indaba Yokukhuluma Neyolimi

Qhathanisa indlela isigijimi sakho esizwakala ngayo ezilalelini nasemongweni. Kubantu abaningi, umsindo ongathathi hlangothi, oqeqeshiwe usebenza kahle. Kubantu abasebasha, ukuphathana ngokunganaki nonobungane kungaba ngcono. Gwema isigungu, amagama afanayo, nolimi olunobuphiko. Isimo ngokwaso sokubala singasabisa; umyalezo kufanele uzizwe njengomshukumezo owusizo, hhayi njengombuso.

Ukucwaninga kwamaqembu esayensi yeCensus Bureau nezimiso zokuziphatha kubonisa ukuthi inqubo yomphakathi yokuthumela imiyalezo futhi ingaphumelela. Ukutshela izakhamuzi ukuthi ]"9 emakhaya asendaweni yakini asephendule kakade"[[ kuveza ukucindezela kobuqili ukuze uthathe igalelo. Ngokufanayo, imiyalezo egcizelela [FLT:] izinzuzo emphakathini wendawo [[[FLT:]]]] ngokuvamile idlula labo abagxile ezidingweni ezingokomthetho noma izijeziso.

Ukuthatha Isikhathi Nokuphindaphinda

Ngisho nomyalezo obhalwe kahle kakhulu ungehluleka uma ufika ngesikhathi esingafanele noma kaningi kakhulu. Isikhathi nobuninzi buyimicu enzima yokuqeda ukusabela kuyilapho unciphisa ukucasuka nokukhetha.

Izikhathi Zokuthumela Ezinengqondo

Izindlela ezingcono kakhulu zokuthengisa i-SMS zisikisela ukuthumela imiyalezo phakathi kwehora leshumi ekuseni nelesi-8 ntambama, kodwa ukubala inani labantu kunezinzuzo ezitholakala ngokwesikhathi esiqondile. Izinsuku zakusihlwa phakathi kwezinsuku zesonto, phakathi kwesihlanu ntambama no 7 ntambama, kuvame ukubona ukuthembisana okukhulu ngoba izakhamuzi zisekhaya emsebenzini futhi zinesikhathi sokuthatha isinyathelo. Impela ekuseni, ikakhulukazi iMigqibelo phakathi kwehora lesi-9 ekuseni nehora le-11.m., yenza imisebenzi yasekhaya efana nokuqeda ifomu lokubala abantu.

Gwema ukuthumela imiyalezo ebusuku kakhulu, ekuseni kakhulu, noma phakathi namahora omsebenzi lapho abamukelayo bengase babe matasa, kufanele ucabangele futhi izindawo zohlelo lwesikhathi uma uthumela izilaleli ezihlukahlukene ezisezweni.

Ukuqonda Inani Elifanele Lemilayezo

Isikhumbuzo esisodwa noma ezimbili indawo emnandi emikhankasweni eminingi yokubala abantu. Isikhumbuzo esisodwa singaphumelela, kodwa esesibili ngemva kwezinsuku ezimbalwa kamuva ngokuvamile sibamba labo abahlose ukusabela kodwa bakhohlwe. Imilayezo emithathu noma ngaphezulu ngokushesha ifaka engozini yokunciphiswa kweminxeba futhi ikhuphule amazinga. Uma uthumela imiyalezo eminingi, ngamunye kufanele anikeze okuthile okusha: i-engile ehlukile, ukwaziswa okuthuthukisiwe, noma uphawu oluphuthuma kakhulu.

Cabangela lokhu kushaya indiva okulandelayo njengesiqalo:

  • Imiyalezo 1: Isimemo sokuqala noma isikhumbuzo, ithunyelwe isonto elilodwa ngemva kokuba ifomu lokubala lifikile noma ngemva kokuqala kwesikhathi sokuzihlela.
  • Imiyalezo 2:[ Isikhumbuzo sokulandelana nezimiso zomphakathi noma ukuthumelelana imiyalezo okuzuzisayo, ithunyelwe izinsuku ezintathu kuya kwezinhlanu kamuva uma kungekho mpendulo etholakele.
  • Imilayezo 3 (ziyizinketho): Isikhumbuzo sokugcina ngesiqinisekiso sokugcina noma sokuphuthuma, ithumele izinsuku ezimbili kuya kwezintathu ngaphambi kokuphela kwefasitela lempendulo.

Imiyalezo ethunyelwa iseduze kakhulu izwana njengokuhlukunyezwa. Shiya okungenani amahora angu- 48 kuya ku-72 phakathi kwezikhumbuzo. Futhi njalo unikeze indlela elula yokukhetha, njenge " REMT ukungafaki ekuzibopheleleni", kuyo yonke imilayezo evumelana nezimiso nokuhlonipha izintando zomammukeli.

Ukuhlela Izilaleli

Akuzona zonke izakhamuzi ezifanayo, futhi u-onke umlayezo wombhalo olinganayo uzoshiya inzuzo yokusabela etafuleni. Ingxenye ye-udie ikuvumela ukuba uvumelanise imiyalezo yakho namaqoqo ahlukene amanani abantu, ukuziphatha, nokukhulumisana okuthandayo, kuthuthukise kakhulu izinga lokusebenza nokusabela.

Ukufakwa kweNkqubo

Inkathi ingenye yezinguquko ezinamandla kakhulu ze-SMS. Izakhamuzi ezisencane, ezineminyaka engu-18 kuya ku-34, ngokuvamile zikhululekile ngokuthumela imiyalezo nge-mesethi yokuxhumana futhi zingasabela kahle emibhalweni emifushane, engenamsebenzi ebhalwe ngama-emoji noma ulimi oluvamile. Izakhamuzi ezindala, ezineminyaka engu-65 nangaphezulu, zingakhetha iphimbo elihleliwe futhi zingadinga iziyalezo ezicacile mayelana nendlela yokungena noma ukucela inguquko yephepha ku-inthane.

Ulimi lungesinye isici esibucayi. Uma umphakathi wakho uhlanganisa izikhulumi zeSpanishi, izikhulumi zamaMandarin, noma ezinye izilimi, kufanele uhlanganise izigaba zolimi oluthandayo bese uthumela imiyalezo ngolimi olufanele. I-Census Bureau inikeza izinto ezihunyushweyo nezixhunyiwe ongazifaka emilayeni yakho.

Ukuhlelwa Kwesimiso Sokuziphatha

Ukuhlela ngokwendlela yokusabela kukuvumela ukuba uthumele imilayezo ehlukene kulabo abaqeda kakade ukubala abantu, labo abaqala kodwa abangakapheli, kanye nalabo abangakasabeli. Ukuthumela umyalezo wokubonga kulabo abaqeda kakade ukubala abantu kwakha umusa futhi kunciphisa ukungadingekile ukulandela. Kulabo abaqala ifomu kodwa abangayihambisi, isikhumbuzo esimnene esihambisana nentuthuko yabo egciniwe singabuyisela ingxenye enkulu yesiphetho.

Ukuhlelwa Kwesimiso Sendawo

Ingxenye yesigaba se-oceal ephezulu yenza kube nokuthumela imiyalezo kakhulu esendaweni yakhona. Ukubiza umakhelwane othile, isithiyo, noma isifunda somphakathi esigijimini kwandisa ukusebenza futhi kukhuthaze umuzwa womthwalo wemfanelo ohlangene. Ngokwesibonelo: " Izindlela ze-Residenties of [Neighborication Name]: ukusabela kwakho kuyasiza ekusekeleni izimali emapaki nasezikoleni. Ukubala kwakho manje kungenza ukuba usebenze kahle. [u-'u-'mbala] [FLT] Lendlela inamandla kakhulu emiphakathini engaphansi kwezibalo lapho ukwethemba kukahulumeni kungase kube phansi khona.

Ukusebenzisa Ukwaziswa Ukuze Uthole Izisusa Zomuntu Siqu

Ukuzifaka komuntu siqu kudlulela ngalé kokufaka igama lokuqala kwisilinganisi. Ukwaziswa okuphumelela kakhulu kokubala i-SMS okukhona ukuze kwenziwe imiyalezo ethinta umuntu ngamunye futhi efike ngesikhathi. Umgomo uwukwenza lowo nalowo ozoyinikwa azizwe ebonwa futhi eqondwa, hhayi njengenye yezinkulungwane ezithola ukuqhuma okufanayo.

Imithombo Yemininingwane Ongayisebenzisa

Uma ungathola ukwaziswa komphakathi kusuka ekusabelweni kwabantu kwangaphambili, emarekhodini entela, noma kuma-sethi e-althitum, ungahlela imiyalezo ngokobukhulu bendlu, (intela yokuqasha), noma ubude bendawo yokuhlala. Ngisho nokwaziswa komphakathi, njengeholo lemithombo yezindaba noma izici ezivelele zokuzalana kwabantu, kunganikeza ulwazi nokuqukethwe. Ngokwesibonelo, indawo enabaqashi abaningi ingasabela kangcono ngokudlulisela imiyalezo mayelana nezimali zezindlu, kuyilapho izindawo ezinemikhaya eminingi zingathuthukisa kakhulu ukukhokhela imila yesikole.

Izimbangela Zokuziphatha

Izimpawu ezizivelelayo ezisekelwe ekuziphatheni komamkeli zingenza umkhankaso wakho uzizwe usabela futhi uhlakaniphile. Uma isakhamuzi sichofoza umshini kodwa singawuqedi phakathi namahora angama-24, umyalezo olandelayo ungavuma ukuthi ziqalile futhi zinikeze usizo. Uma isakhamuzi singavuleli noma imiphi imiyalezo ngemva kwemizamo emibili, ungathumela umyalezo ohlukile ngesisusa esinamandla noma ngefomu yephepha.

Imingcele Yangasese

Ukuzimela komuntu siqu kunamandla, kodwa futhi kukhulisa nokulindela kwakho ngasese. Izakhamuzi zingazizwa zingakhululekile uma unganikezanga ukwaziswa okubhekiselayo ngokuzithandela ngenxa yalenjongo eqondile. Namathela emniningo etholakala obala, ukuthi unemvume yokusebenzisa, noma ukuthi isakhamuzi sesiye sahlanganyela nenhlangano yakho kakade. Ngaso sonke isikhathi hlanganisa isaziso semfihlo noma ukuhlobana nesimiso sakho sobumfihlo esigijimini sokuqala, futhi ungafaki ukwaziswa okungalawuleki njengenombolo yokulondeka komphakathi, inzuzo, noma amakheli aqondile emibhalweni yemiyalezo.

Ukuthola Ukutholakala Nokungahloniphi

Umkhankaso womyalezo we-meset osusa izingxenye zomphakathi wakho awusizi. Ukutholakala nokungaqondakali kumelwe kufakwe eqhingani lakho kusukela ekuqaleni, hhayi njengendlela yokucabanga ngemva kokucabanga. Zonke izakhamuzi kufanele zikwazi ukwamukela, ukuqonda, futhi zenze ngokuvumelana nomyalezo wakho kungakhathaliseki ukuthi ukhuluma luluphi ulimi, ukhubazekile, noma ubuchwepheshe obulinganiselwe.

Ukufinyelela kolimi

I-Census Bureau inikeza i-web signal yemibuzo ngezilimi eziyi-13 futhi inikeza iziyalezo zezilimi ezingu-195. Umkhankaso wakho we-SMS kufanele ubonise leli qiniso. Emiphakathini ekhuluma izilimi eziningi ezingakhulunywa isiNgisi, ithumela imiyalezo ngolimi oluyinhloko lwengxenye ngayinye. Uma ungakwazi ukubeka izigaba zolimi olulodwa, cabangela ukuthumela umyalezo wesibilini ezinemininingwane ebaluleke kakhulu ngesiNgisi nangolimi oluvamile. Ngisho nokubingelelana okulula nokuhlobana okubhalwe ngezinhlamvu ezimbili kungawenza umehluko.

Izinxulumani nezinhlobo zeselula

Wonke ama-internet othumelayo kumelwe asebenze ngaphandle komthungo emshinini ohambayo. Ifomu le-Census Bureau's kuyi-makhalekhukhwini, kodwa kufanele uyihlole ezisetshenziswani eziningi nakuthwebula ukuze uqinisekise okuhlangenwe nakho okubushelelezi. Shorten URLs ende isebenzisa isixhumanisi esifinyele ukuze ugcine isikhala sophawu futhi uthuthukise ukufundeka. Gwema ukuxhumana namakhasi edesktop kuphela noma ama-PDFS okungabonwa ngocingo.

Ukutholakala Kwabantu Abakhubazekile

Imilayezo ye-message itholakala ngokwemvelo kubantu abaningi abangakwazi ukubona kahle ngoba abafundi be-website bayakwazi ukuyifunda ngokuzwakalayo. Nokho, kufanele ulandele imikhuba engcono kakhulu yokuthola ukwaziswa: sebenzisa ulimi olulula, ugweme izinhlamvu ezikhethekile ezingase zisetshenziswe kabi, futhi uqinisekise ukuthi noma iziphi izinto ezixhunyiwe zihlangana neWeb Memorence Guideline (WCAG). Kubantu abangezwakali kahle noma abangakwazi ukuzwa, ukuthumelelana imiyalezo kuyisiteshi esithandwa kakhulu, okwenza i-SMS ibe yindlela ekhethelwe kakhulu ukubala ukubala inani labantu.

Amagebe Obuchwepheshe Obutholakalayo

Akuzona zonke izakhamuzi ezinezingcingo zocingo noma ama-data angenamkhawulo. I-SMS isebenza kunoma iluphi umakhalekhukhwini, kuhlanganise nocingo oluyisisekelo olu-flip, olulwenza lungahlangani kakhulu kune-apps noma i-imeyili kuphela. Nokho, qinisekisa ukuthi iziteshi zakho zokuphendula, njengezindlela zocingo noma zephepha, zisebenza kahle ngokufanayo emibhalweni yakho yemiyalezo. Hlanganisa nezakhamuzi zocingo ezingashayela ukuze ziqede ukubala inani locingo noma zicele ifomu lephepha.

Ukuthutha I - SMS Ngemikhankaso Yeziteshi Eziningi

Ukuthumelelana imiyalezo kunamandla kakhulu uma kusebenza nezinye iziteshi zokuxhumana, hhayi ngokuzihlukanisa. Indlela esetshenziswa ngezindlela eziningi iqinisa umyalezo ezingosini ezithintanayo futhi izakhamuzi ezibambayo ezingase zingawunaki omunye umzila kodwa zithathe omunye.

I - SMS Njengengxenye Eqondisweni Lemiyalezo

I-imeyili eqondile iyindlela evamile yokubala abantu, kodwa inemingcele: ingalahlwa, ilahlekile, noma inganganakwa. Isikhumbuzo se-SMS singasebenza njenge-apply ebuyisela abamukelayo emuva efomeni yeposi noma ekuxhumaneni kwe-inthanethi. Cabangela ukuthumela umlayezo weposi ezinsukwini ezimbalwa ngemva kokufika kweposi, ukukhomba isimemo esithunyelweyo nokunikeza enye i-internet. Lenhlanganisela iboniswe njengendinganiso ekhuphukayo ephawulekayo uma iqhathaniswa neposi kuphela.

Ukuhlangana Nokushaya Ucingo Nokungqongqoza Emnyango

Uma usebenza ebhange noma eminyango yokungqongqoza, i-SMS ingasetshenziselwa ukufudumeza imishini ngaphambi kokuba izisebenzi zasemasimini zifike. Umyalezo wokwaziswa wangaphambi konyaka wazisa izakhamuzi ukuthi isisebenzi esibala abantu sizoba endaweni yaso singanciphisa ukusolana futhi sithuthukise ukubambisana. Ngokufanayo, ngemva kokuhambela umnyango ngokungqongqoza, i-SMS ingabonga isakhamuzi futhi inikeze isixhumano sokuqeda ifomu ku-inthanethi.

Ukuthelelana Kwemithombo Yezindaba Nezokuxhumana

Sebenzisa amasiteji ezokuxhumana ukuze uthuthukise umkhankaso wakho we-SMS futhi ukhuthaze izakhamuzi ukuba zisayine izikhumbuzo zokubhala. Ucingo olulula-to-action kuFacebook, Istagram, noma ku-Sendreor lungakha uhlu lwezikhokhelo ze-SMS yakho ngokwezinto ezingokwemvelo. Uma izakhamuzi zikhetha, ungazithumelela uchungechunge lwezikhumbuzo nokuzihlaziya. I-cros-motion phakathi kwemikhondo ifinyelela futhi iqinise ukuphuthuma nokubaluleka kokuthatha i-anti yokubala.

Ukucabangela Izindaba Zomuntu Siqu Nokubambisana

Imikhankaso yomyalezo ingaphansi kwezimfuneko ezingokomthetho nezilawulayo ezihluka-hlukene ngokwezwe nangokwegunya. E-United States, i-Telephone Consumer Protection Act (TCPA) neziqondiso ze- CTIA [ ibusa i-SMS. Compliance ayiyona into engakhethi; ukuphambathiswa kwe-mfamu ye-Mer Protection (TCPA) [[FLTLT]] neziqondiso ze-CT] [[FLTY:2]]] [[FLTY]]] ilawula i-SMS. Compliance ayikho engakhethi; ukuphula kungaphumela ekuthembeni okukhulu nomonakalo wokwethemba umphakathi.

Ukuthola Imvume

Kulo mshini wemvume kahulumeni ongaziqondi kahle, ngokuvamile udinga imvume ecacile kulokhu owamukela ngaphambi kokuba uthumele izikhumbuzo ze-SMS. Imvume ingatholakala ngezindlela ze-inthanethi zokhetho, iziqwembe zephepha, noma isivumelwano samazwi phakathi nezingcingo. Khuluma indlela yokwamukela nosuku lomthumeli ngamunye. Ukuze ubale, ezinye izinhlangano zikahulumeni zingaba negunya elibanzi lokuxhumana nezakhamuzi, kodwa kungcono ukuthola imvume ekhethekile uma kungenzeka.

Umshini Ophuma Kuwo

Umlayezo ngamunye kumele uhlanganise indlela ecacile nelula yokuba abamukelayo bakhethe imilayezo yesikhathi esizayo. Indlela ejwayelekile ingu-" Phendula ukuze ungazifaki. Kumelwe uhloniphe izicelo ezikhethelwe ngaphandle kwe-octive ngokushesha futhi uqinisekise ukuthi akukho miyalezo ethunyelwe kulelo nani. Gcina uhlu lokucindezela ukuze uvimbele ukuzwa ngengozi.

Ukulondeka kwemininingwane

Imilayezo yetekisi ayikhonjwanga ngokufihlekile ukuze igcine ngokungakhokhwa yibo bonke abathwele. Gwema ukuhlanganisa ulwazi olubonakalayo (PII) olunjengamagama agcwele ahlanganiswe namakheli, izinombolo zokuphepha kwezenhlalo, noma izinsuku zokuzalwa emzimbeni womyalezo. Amahunyusi okuvikela amafomu ayamukeleka ngokuvamile uma nje ifomu ngokwayo ifakwe esendaweni elondekile, efihliwe (HTTBS). Uma usebenzisa isigaba sesithathu se-SMS, qinisekisa ukuthi ihambisana neziqondiso ze-data ezihlobene nezimiso ezihlobene nezimiso zesivikelo ezifana ne [ [FLT:] [FLT]] [[FLT]] CC[FFFFLT] [FFFF:2]]

Ukulinganisa Impumelelo Nentuthuko Eqhubekayo

Ngaphandle kokulinganisa, awunakwazi ukuthi yini esebenzayo noma ukuthi ungazivumelanisa nani. Ukudambisa isikhumba kukwenza ukwazi ukulandelela indlela osebenza ngayo, ukubona amabhodlela antamo, nokucwenga amaqhinga akho ngokuhamba kwesikhathi. Umgomo ukuthuthukisa okuqhubekayo, hhayi umkhankaso owodwa osebenza ngokumanyene.

Umzila wenkinombho lokudwebela

  • Isilinganiso seNkundla: Isilinganiso semiyalezo edluliswa ngempumelelo. Amazinga okuhambisa aphansi angabonisa izinombolo ezimbi noma ukuhlungwa kwemiyalezo.
  • open/ss bear: Nakuba amazinga okufunda i-SMS evame ukuphakama, ukulandelela ukuthi imiyalezo ivuliwe yini kunikeza isisekelo sokuthembisana.
  • Chofoza ngokugcwalisa izinga (CTR): Amaphesenti abamukeli abacofoza umxhumanisi kumyalezo wakho. Lena isilinganiso esiqondile sokuphumelela komyalezo.
  • Isilinganiso se-Conversion: Amaphesenti abamukeli abaqeda ukubalwa ngemva kokuchofoza umxhumanisi. Lokhu kudinga ukuhlanganiswa nokuhlolwa kwakho noma i-platform.
  • Isilinganiso sokungangeni: Amaphesenti abamukeli abakhi abakhipha izimvume. Izimpawu zesilinganiso esiphezulu sokukhetha ukuthi ukuphindeka noma okuqukethwe kudinga ukulungiswa.

A/B Ukuvivinywa Ukuze Uqiniseke

Sebenzisa ukuhlola okulawulwayo ukuqhathanisa ukuhluka komyalezo. Vivinya i-atho eyodwa ngesikhathi: umugqa wesihloko olingana (wokuqala amagama ambalwa), i-vs. ubude, ubude, iphimbo, ukuthumela isikhathi, noma ucingo-to-action phrassing. Ngokwesibonelo, ungahlola [" ukuhlanganisa ukubala kwakho manje" [[ ngokumelene " ukuze ubone ukuthi yini ebangela ukuba kubelwa kakhulu kwe-CTR. A/B]

Ukusebenzisa Imininingwane Ekulungiseni Isimiso Sesimiso

Hlola indlela yokusabela phakathi kwezingxenye ukuze ubone ukuthi yimaphi amaqembu angasebenzi kahle. Uma izakhamuzi ezisencane zinamazinga okuguqula abantu, kungadingeka ulungise indlela oyisebenzisayo noma umzila waleyo ngxenye. Uma indawo ethile inendlela ephakeme yokuhambisa kodwa ine-CTR ephansi, cabangela ukuthi umlayezo noma ukuhlobana kuyasiza yini kulowomphakathi. I-data-odrive iyisihluthulelo sokwakha umkhankaso othuthukisayo nganoma isiphi isithumo.

Ukwakha Ukwethembana Nesivumelwano Sesikhathi Eside

Ukuhlolwa kobalo akukona ukuthengiselana isikhathi esisodwa. Kuyingxenye yobuhlobo obuqhubekayo phakathi kwezinhlangano zikahulumeni nemiphakathi eziyikhonzayo. Yonke imiyalezo ye-msmessage iyithuba lokwakha ukwethembana, ukubonisa ikhono, futhi ubonise ukuthi uyasihlonipha isikhathi sezakhamuzi nemfihlo.

Ukwethembana kubaluleke kakhulu emiphakathini engokomlando engaziwa, kuhlanganise nemiphakathi yabafuduki, imiphakathi enemibala ephansi, izindawo ezithola imali encane, kanye nezindawo zasemaphandleni. Lemiphakathi ingase ibe nezizathu ezifanele zokungabaza ukuqoqwa kokwaziswa kukahulumeni. Umkhankaso wakho we-SMS kumelwe uvume ukuthi umongo ngokuveza ngokucacile ukuthi ukwaziswa kuyosetshenziswa kanjani, ukugcizelela isivikelo esiyimfihlo, nokunikeza izindlela ezicacile zokuthola usizo noma ukubuza imibuzo.

Cabangela kuhlanganise nokuxhumana kwezincwadi emilayezweni yakho lapho izakhamuzi zingafunda khona okwengeziwe ngemithetho eyimfihlo, kuhlanganise nomthetho onqabela ukusabela komuntu ngamunye nomthetho ogunyaza ukuthunyelwa kwabantu abahlala kwamanye amazwe. Iwebhusayithi yeCensus Bureau inikeza ukwaziswa okucacile ngalendaba, futhi ukuhlobana nayo ngokuqondile kungadambisa ukwesaba.

Izinyathelo Ezisebenzayo Zokusebenzisa Imisebenzi

Ukuze uqalise umkhankaso wokubala ophumelelayo, sebenzisa lezi zinyathelo ezilandelayo ukuze ubhale umyalezo:

  1. [ hlela izinhloso zakho kanye nezinjongo zomphakathi wakho. Bona indawo esendaweni, amaqembu anamanani abantu, kanye nemigomo yokusabela kumkhankaso wakho.
  2. Yakha noma thola uhlu lwakho lokuxhumana. Thola izinombolo zocingo ngemvume esemthethweni ngokubambisana komphakathi, ukufinyela kwangaphambili, noma amarekhodi omphakathi lapho kuvunyelwe ngokomthetho.
  3. Khetha iqophelo le-SMS elivumelanayo. Khetha iqophelo elisekela isigaba, i-autom, A/B ukuhlolwa, nokuphathwa ngaphandle kokhetho. Izibonelo zihlanganisa i-Tulio, EZ Trining, noma i-Templining, kodwa qinisekisa ukuthi indawo yesikhulumi ihlangabezana nemfihlo yakho nezimfuneko ezihambisanayo.
  4. [ Umlayezo we-develop amasilinganisi sesilinganisi se-imessatery sengxenye ngayinye. Ubhala ngokucacile, isenzo esinengxenye ehlanganisa umxhumanisi nomyalo ongaphandle. Ukuguqulela nokuhlanganisa uma kudingeka.
  5. Beka uhlelo lwakho lokuthumela. Hlela ikhonki yakho ngokusekelwe ekhaleni lesikhathi sokubala nethuba lezilaleli zakho. Yakha isikhala phakathi kwe-posi.
  6. Nxusa ngokuhlolwa komshayeli. Thumela imilayezo kwisampuli encane kuqala ukuhlola ukuhanjiswa, ama-intshi, nokusebenza nge-oct. Fix noma imiphi imiba phambi kokulinganisa.
  7. [[NTL:0] I-millitor metrics ne-iterite. Ukuhambisa i-oda, i-CTR, inguquko, kanye namazinga angaphandle. Sebenzisa lokho okufundayo ukucwengisisa imiyalezo, isikhathi, nesigaba sokuthumela okulandelayo.

Isiphetho

Ukuthumela imiyalezo kuwumkhondo onamandla kakhulu wokubala ngoba uhlangana nezakhamuzi lapho zikhona, ngokunxusa okulula nokuqondile ukuba zenze isenzo okunzima ukukushaya indiva. Uma unikezwa ukunakekela okucophelelayo kokuqukethwe komyalezo, isikhathi, izahlulo, ukuzenzela, ukutholakala nokulalela, izikhumbuzo ze-SMS zingandisa ngokunengqondo amazinga okusabela nosizo ukuze kuqinisekiswe ukuthi yonke imiphakathi ibaliwe.

Amasu achazwe ngenhla anikeza uhlelo lokuklama, ukwenza, nokucwenga umkhankaso womyalezo we-oda othinta izakhamuzi kuyilapho ushayela imiphumela. Qala ngokuqonda okucacile kwezilaleli zakho, imiyalezo ekhuluma ngokuqondile ngezinkathazo zazo kanye nezisusa, futhi usebenzise ukwaziswa ukuze uqhubeke uthuthukisa indlela yakho yokuhamba. Ukubalwa kwabantu kwenzeka kanye ngemva kweminyaka eyishumi, futhi izigxobo azinakuba ziphakeme. Uhlelo olukhunjuzwayo lwe-SMS lungenye yamathuluzi abiza imali kakhulu atholakalayo ukuze kusizwe izakhamuzi zonke ukuba zizwe izwi lazo.