I-Australian Treasury ayiyona nje injini ye-bureaucrate efuna ukuba kube nezinombolo kanye nokuhlelwa kwezinhlelo; iyindlela eyinhloko uhulumeni ophethe achaze ngayo umbono wakhe wezomnotho, izinqumo zezezimali, kanye nombono wezimali kusizwe. Enkathini echazwa nge-Entaneti, ukushintsha kwezentengiselwano zembulunga yonke, futhi izakhamuzi ezifuna kokubili ukuba kube nokucaca nokutholakala, amasu okuxhumana kwasobala, amasu okusobala eNdawo yokuxhumana nokwezomnotho, amasu abalulekile njengaleyo mithetho ngokwayo. Lokhu kuveza ukwethenjelwa okuphumelelayo, ukuthengiselwa kwezokuthengwa okuyinkimbinkimbi, nokuhlobisa abantu ngolwazi oludingekayo ukuze bahlanganyele enkulumweni yezomnotho. Kodwa, i-Cometerne ibheke inselele inselele yezentengo yezentengo yemali, i-ebula i-ebula, ngaphandle kokulungisa. Lesi sihloko sihlola i-swordtice, sifaka inzuzo yokwaziswa, noma inzuzo yokwaziswa yokwaziswa, noma ukukho.

Ukubukeza Izinyathelo Zezimali Zokuxhumana Zase - Australia

Isimiso sokuxhumana seTreasure sisekelwe enqubweni yaso yokunikeza imvume yokululeka uhulumeni ngesimiso sezomnotho kuyilapho futhi ukwazisa umphakathi. Ngokomlando, imikhondo eyinhloko ibiyiphepha lokuHla iHlayela laminyaka yonke, i Interprendational Report, nencwadi ye-Economic Roundlup. Lamaphepha agcwele, adlula kakhulu amakhasi ayinkulungwane, futhi ahambisana nezingqungquthela zokusebenza nemithombo yezindaba. Emashumini amabili adlule, iNdawo yezimali iye yandisa ingosi yayo ukuze ihlanganise ingosi ehholweni enikezelwe (].[FLTH.gov.[FLTLT:1]]), imibuzo esebenzayo (iinsells, insensense, i-Facean, i-Pcence, futhi i-unicence, futhi uchungechunge lwemikhasime lokuhlola komphakathi oluvamile, ihlelwe ngezindlela ezivamile. Izihloko zezindawo ezivamile, futhi ezitholakalayo.[2]

Izingxenye Eziyinhloko Zokuxhumana Nomphakathi Okuphumelelayo

Ukuze sihlole ukuphumelela kwe-Mooral, kumelwe siqale simise izilinganiso zokuxhumana komphakathi okuphumelelayo. Izincwadi zomphakathi kanye neziqondisi (umzk., i-ECD] uhlelo lokuxhumana kwasobala [) luhlangana ezinsikeni ezine: ukugqama, ukuvaleka, ukungaguquguquki, nokuhamba kwesikhathi. Ngazinye zalezi zifeza indima ehlukile ekutheni imiyalezo ye-OCRCRC ithathwa futhi isetshenziswa kanjani.

Ukubaneka

I-literable isho ukuhumusha imiqondo engokomnotho .njengezintengo ze-ault, izikhiphi ezizenzekelayo, noma isibhuleki sinyakaza − olifundayo angaqonda ngaphandle kwezinga elithile kwezomnotho. I-Moneral iye yenza imizamo kulendawo, enezincwadi ezifingqiwe ne-conotic “izazi-astricity” kuwebhusayithi yayo. Ngokwesibonelo, ama-202425 emali ebhanki ekhutshwe “ebhandeni le-Glance” ibhalwe ngakuphinde kukhulu. Nakuba ibhukwana eliyinhloko le-Money lisencike kakhulu emaphepheni agcwele. Kodwa, izincwadi eziningi zemali eziyinhloko zemali ezikhona, izakhiwo ezisezingeni eliphansi ezingekho mthethweni lapho zisebenzisa izinhlangano zikahulumeni (RL).

Ukubona ngale

Ukubona gcalulo akuhileli nje kuphela ukuchaza izinqumo kodwa futhi nokuchaza ukucubungula nokwaziswa ngemva kwazo. I-Mooral ikhipha imininingwane eningiliziwe ehambisana nezikhombo zemali, ihlanganisa ukucubungula kolwazi lokuzwana, futhi igcine imvume yomphakathi yokuhlela izindleko zentela. Nokho, ukubonakala kodwa akwanele uma ukwaziswa kunikezwa ngezindlela ezivimbela ukuhlolwa. Ngokwesibonelo, amaphepha emali ahlelelwe izilaleli zezezomnotho nezimakethengiso zezimali, hhayi ezomphakathi obala. Icebo lokuxhumana elibonisa ngokucacile ngempela lingakhomba ulwazi oluphakeme lwezentengiselwano, ukuwohloka okunemininingwane kabanzi, nemininingwane eluhlaza yabacwaningi. Imali iqalile ukumukela lokhu kuvezwa ngokukhipha imininingwane (g., i-palbacreal amathuluzi okuthatha iziteshi (e., i-e, i-ersernd systnamential , kodwa i-meoctives) ezindaweni ezihlukene.

Ukungaguquguquki

Ukungaguquguquki kuqinisekisa ukuthi imiyalezo ayiphikisani namazwi angaphambili noma ukushintshwa ngaphandle kwencazelo. Uma kunikezwa ukuthi ukuxhumana kwezezimali kuhlangene namahhovisi ezokuxhumana, ukulondoloza ukungaguquguquki kungaba yinselele, kodwa ikakhulukazi lapho ohulumeni beshintsha. Imithetho ye-Money yezokuxhumana iklanyelwe ukuba ibe ngeyezombangazwe, kodwa uma isebenza, iphimbo nokuzimelela kungashintshana kwemibango kahulumeni. Ngokwesibonelo, phakathi nokwanda komqedazwelo we-CHOVAD-19, ukuvuselelwa kwemithetho kuchazwe ngokuthi “ukusekela okungalindelekileyo” ngaphansi kohulumeni othile futhi kamuva ngokuthi“ ukusetshenziswa okudingekile”. Nakuba lokhu kungacatshaza, kungaphazamisa izakhamuzi uma ziqaphela ukuthi akukho ukuqhubeka. I-oral coral ingaqinisa ukuhlanganisa indlela yokuqondisa eqhubekayo yokuxhumana ekhona.

Isikhathi

Ukuhamba kwesikhathi kuyashesha enkathini yemijikelezo yezindaba esheshayo nezokuxhumana. I-University iye yathuthukisa izinga layo lokuhamba ngokulandelana kwemisebenzi ephilayo yokuhlela ibhange nokukhipha ngokushesha amabhukwana ayinhloko kuwebhusayithi. Nokho, kungathatha isikhathi lapho ukwaziswa kudinga ukudluliswa ngokucophelela. Ngokwesibonelo, ukufingqa kwanyanga ngayinye kuvame ukumisa izinsuku ngemva kokuphela kwenyanga, kanti ezinye izinhlangano zikahulumeni (umz., i-Australian Bureaunicator of Statistics) zikhipha ukwaziswa ngekhalenda yangaphambi kokumiswa kwezinsuku. Ukulandela isimiso esihleliwe kuthuthukisa isikhathi kanye nezintatheli nomphakathi ukuhlela ukuhlaziya kwazo.

Ukusetshenziswa Kwemithombo Yezindaba

Ukuvela kwe-Moove ye-Internationals kuye kwakhula kakhulu, kodwa kushiyeka ekukhuleni kwezibalo zezinye izinhlangano ezilinganayo. Ukudla kwayo i-Twitter (@Treasury_A) kusetshenziselwa ngokuyinhloko ukumemezela izincwadi nokuxhumanisa nemithombo yezindaba. Ikancane i-Mooral engenela engxoxweni yezindlela ezimbili ze-(ukuphendula imibuzo, ukulungisa ukungaqondi, noma ukufaka i-Q& izinhlelo zokufaka i-A. Lena ithuba eliphunyuswayo. Izentengiselwano zezentengiselwano akuyona nje indlela yokusakaza; iyindida. I-payikhomba yaseCanada, ngokwesibonelo, isebenzisa imicimbiza phakathi nezimemezelo zemali, okuphumela ekubopheni izimemezelo eziphezulu nakunyuswayo. I-Mongolter ingamukela indlela efanayo yokukhipha izingcingo. Ngo-Mthelela, i-omkhampatho, kodwa isebenzisa izinhlelo eziphambili zezekelele eziphambili zeze izikhampatho zeze.

Elinye ithuluzi lemitapo liyi-YouTube’s Scereary’s YouTube, ephethe amavidiyo ezinkulumo, ukuzwa kwekomiti, kanye nama-asts angezinye izikhathi. Umzi we-panethi inezikhokhelo nezimboni ezingaphansi kuka-200 000 ezibonisa ukuthembisana okuphansi kakhulu. Ngokungafaniyo, amavidiyo e-Reserve Bank of Australia afundisayo avame ukuphatha izinkulungwane zemibono. I-Motein ingadweba izifundo ezifundweni ze-RBA ekusebenziseni kwe-graphics kanye nohlelo olufushane (RBA Imfundo [[FLTLD:1])]. I-Podcastss ingenye esetshenziswa ngaphansi komzila. “Izintwezintwezintwezimposo ze-partrop ezichazayo echaza isihloko esisodwa esibanzi esinengxenye esine esineyokusebenza i-mo ephumayo ephumayo.

Imininingwane evela kuwebhusayithi ye-Etherlytics (etholakala phakathi kwe 2023-24 Annual Report) ibonisa ukuthi 65% wezivakashi zifika ngezinjini zokuphenya, enamakhasi avakashiwe kakhulu yi- “amazinga e-Tax” kanye“ nokucathula okungaqondakali.” Lokhu kusikisela ukuthi abasebenzisi bafuna ukwaziswa okuqondile, hhayi ukufuna ukuqonda okuvamile. Inkampani kufanele iqinise ukuthi amaqoqo aqukethe izimpendulo ezicacile, eziqondile. Ngaphezu kwalokho, ukusabela kocingo kuhlala kuyi-impikiswano: amathebula ocingo ngokuvamile agcwele kakhulu, aphoqelela abasebenzisi ukuba babhale ngokuqonde kahle. Lamazwi obuchwepheshe asekelwe ekusebenziseni izinombolo.

Ukuhlanganyela Komphakathi Nokudla

Ngalé kwendlela eyodwa yokusakaza, i-Moondre isebenzisa inqubo esemthethweni yokuhlola umphakathi ukuze kwenziwe izinguquko ezinkulu zenqubo. Izibonelo zamuva zihlanganisa ukuhlola inzuzo yomhlalaphansi, ukukhokha intela, nokuklanywa kwezinhlelo ezintsha zezinkonzo zemali. Le zingxoxo zihilela izingxoxo, ukukhokha emachwebeni angaphakathi, nokuhlola umphakathi. Izimali zifake imali esiteji ye-inthanethi yomphakathi (] ukukhokha intela. utho. ukuphathwa kwemali yemali encintisiwe.) ezivumela ababambi bemi bagwedli bezincwadi ezibhalwe nge-intengo yomphakathi, nezinkulumo zokuzithoba kwabanye abantu. Nakuba lokhu kuncomeka kakhulu ezimbonini nasezindaweni ezisemkhankabeni. Ukuhlanganyela kuvame ukusekela izinkampani ezimbonini kanye nezingako.

Iziphambeko zokuzijezisa ngemva kwezinqumo zenziwa zibaluleke ngokufanayo. Uma i-Mooral ikhulula iphepha lokugcina lesimiso noma umthetho, ingahlanganisa ukufushaniswa kwendlela ufakelwa ofaka isigqebhezana othonye ngayo umphumela. Lokhu kungabonisa ukuthi ukuhlola kungokoqobo, akuvumi i-proproma. I-Mooral njengamanje yenza lokhu ngezikhathi ezithile kodwa ngokungaguquguquki. I-Mooral yenza “uthe,” umbiko ohleliwengeziwe ngemva kokuba ukuxoxa ngakunye kuzakuhlanganisa ishenxiso nokukhuthaza ukuthatha iqhaza. Ngaphezu kwalokho, i-Monday ingafaka amahholo edolobha asetshenziswa amapulatifomu anjenge-Flance noma amaqoqo, ivumela abathathiwedwa ukuba babuze ngokuqondile izazi zezomnotho ezinkulu. U.S. U.U.U.U.U.U.S. Departersers, ngokwesibonelo, ufaka izikweleti zentela zentela zentela, ukuhlanganisa ezinkulungwane zezinkulungwane zezinkulungwane zezinkulungwane ze-Australia.

Ukuhlola Ukuphumelela

Ukulinganisa ukuphumelela kokuxhumana komphakathi kunzima kakhulu, ikakhulukazi uma umgomo ungaqondakali (umz., “ukuqonda umphakathi” noma“ukuthembeka”). I-Mooral isebenzisa ama-metric amaningana okungagunyazi: izivakashi zewebhusayithi, imibono yezenhlala-khaya, nokuhlola imibuzo e-Australian Governmental Communication and Triniment Survey. Nokho, lokhu kulinganisela umsebenzi, hhayi umphumela. Ngokwesibonelo, inani elikhulu lezokuhambela kwe-webhusayithi kungabonisa ukuthi abasebenzisi badide futhi kufanele bazifune ulwazi, hhayi ukuthi baluqondisile kahle. Indlela enzima kakhulu yokuhlola ulwazi lwangaphambi nolwe-post - labcation, ukuhlaziya imizwa yezokuxhumana, ukuveza amazinga amade engosimumumumumumumumumumumu we-webhulo.

Isimiso esiwusizo sivela ku- Izimpawu ze-Hulumeni yokuThunganisa ye-Roumente, esitusa ukuhlaziya kokubili inqubo (Ubewuwunikezelwe ngesikhathi? Ingabe umzila ufanelekile?) futhi ithonya (Ingabe izilaleli ziyakuqonda? Ziye zawushintsha yini ukuziphatha kwazo?). Ukusebenzisa lokhu eMkhakheni wezokuxhumana, umuntu uthola amandla kodwa ubuthakathaka. Ngokwesibonelo, u-2024/25 Ibhajeziwe wanikezelwa ngesikhathi ngezindlela eziningi (impumelelo), kodwa ukuhlola okulandelayo kwe-Australia i-Unity Institute kungathola ukuthi abantu abadala abakwazi kahle ukuhlukanisa iprojekthi ekwenziweyo njengengxenye ye-GDP (incictive). Ukuvala leligemgemgebe, ukukhomba lokuhlola okungalawula iziteshi (impumelelo) elawula i-TCRCCT) elawula i-SCPFographic.

Izinselele Ezibhekene Nazo

I - Treasurer ibhekana nezinselele eziningana eziphazamisa ukukhulumisana kwayo.

  • Ukudlula kwezihloko zezomnotho: Izomnotho ziwukuphikisana ngokwemvelo nokuzilawula. Imiqondo efana nethi “iGDP yangempela” ihambisana no-“nomineal GDP” noma“i-syclical gP. ukukhubazeka kokwakheka” kuphazamisa ngisho nezibukeli ezifundile. I-Ecatence ayinakuzenza ziqine kakhulu ngaphandle kokulahlekelwa yi-convolution, kodwa ingashiyi ngqa phambili.
  • Ubuninzi bolwazi: Uhlelo lokuhlela lukhiqiza izinkulungwane zamakhasi unyaka ngamunye. Izintatheli, ingasaphathwa eyomphakathi, zizama ukucubungula izicubu ezihlobene kakhulu. “Izinombolo ezibhalwe ka-Book nge-Prime” zizama ukufinyeza, kodwa emakhasini angu-20 ibuye inqobe abafundi abavamile. Ingozi iwukuthi leyomiyalezo eyisihluthulelo injenalezo zinguquko ezingosini zentela, qhamahhayiwe.
  • Ukulondoloza ukuthembisana ngenkathi yenombolo : Imithetho elawula imithombo yezindaba yangaphambi kokushukuma komsindo noma kokuncitshiswa. Isilinganiso se-Mooral, iphimbo eliyiqiniso alivamile ukuveza izimpawu. Ngaphandle kokukhushulwa, izikhombo zayo zifinyelela ingxenyana yabalandeli bayo. Inselele iwukuncintisana ngaphandle kokuchofoza.
  • Amaphuzu angewona amaphutha akhona [: Ukwaziswa okungaqondile kwezomnotho − njengokuthi isikweleti sikahulumeni silingana nesikweleti sasekhaya “‘ kuhlala kusekhona enkulumweni yeningi. I-Union inezinto eziqondisayo, kodwa ukuxoxisana kuvame ukusakazeka ngokushesha kunezigwebo ezingokomthetho. Icebo elisebenzayo elisebenzisa “ukuyeka izilaleli ngaphambi kokuba izinganekwane zibambeke) liseyinzuzo.
  • Imithombo evimbelayo: Iqembu lezezimali zokuxhumana nezokudayisana lincane kakhulu uma kuqhathaniswa nobukhulu bomsebenzi. Nakuba izisebenzi zezezindaba zomphakathi zifaneleka kakhulu, azikwazi ukuveza okunemicikilisho yazo zonke izingxenye zezilaleli ngaphandle kwezezimali noma ubuchwepheshe obengeziwe.

Amathuba Okuthuthuka

Naphezu kwalezi zinselele, i - Treasury inendawo enkulu yokuthuthukisa amasu ayo. la mathuba alandelayo asekelwe ekuziqeqesheni kahle kakhulu emhlabeni wonke nasebucikweni bezobuchwepheshe obuvelayo.

  • Ihlanganisa okuqukethwe yimidwebo eminingi kungcono ukuthembisa : Ukuhamba ngalé kwama-PDF akhona namakhasi asekelwe kumbhalo kumavidiyo amafushane, ama-flashboard okwaziswa, nezifanekiso. I-UK Treeter’s “Bodget kwizithombe” isebenzisa uchungechunge olulula lokuchaza imithetho ehamba phambili futhi ibonakale ifinyeleleka ezibukelweni ezilula ze-lithilithayo. I-Australian Moneral ingaveza“ imizuzwana yevidiyo echaza isibonakaliso esisodwa sezezomnotho ngemizuzwana engu-90.
  • Ukunyuka kokukhanya ngemigomo yokwaziswa evulekileyo: Izimali kakade zikhulula ukwaziswa kumafomethi afundekayo omshini kodwa kufanele iqhubeke ngokunyathelisa amapotimethi ahambisanayo e-API avumela abathuthukisi ukuba bakhe izinhlelo zesithathu nokubona. Ngokwesibonelo, i-Moolement yase-New Zealand, inikeza umphakathi i-API ngenxa yebhodi layo elifushayelweyo. Lokhu kunganika izintatheli namaqembu obuchwepheshe ukuze enze izilinganiso zazo siqu, ukwandisa ukukhanya okugcwele wonke.
  • Ukunweba ukufinyelela emiphakathini ehlukahlukene : Okwamanje, izinto zezimali zingesiNgisi ngokuphelele futhi zibhalwe ngombono weCanberra-centrial. Ukufinyelela emiphakathini ehlukene ngokwesiko nangolimi (i-CALD), i-Mooker kufanele ihambisane nezikhangiso zezemiphakathi yezizwe, ihumushela izihluthulelo zezilimi ezikhulunywa kakhulu (isi-Arabhu, isi-Vietnam, isi-Hindi), futhi isebenzise umsakazo womphakathi ukuze imeme isaziso. I-Australia Electoral Commission inikeza indondo yokuxhumana ngezindlela ezikhuluma ngezilimi eziningi.
  • Isebenzisa amathuluzi okulungisa imiyalezo ngokuphumelelayo: IMakethe iqoqa inqwaba yokwaziswa komsebenzisi ngewebhusayithi yayo nangezokuxhumana. Isebenzisa amathuluzi anjenge-Google Analytics namapulatifomu alalelayo, ingabona ukuthi izihloko zidala ukudideka okukhulu noma ilukuluku, futhi indalo egcwele ngaphambili ingacwenga ngokuvumelana. I-A/B ukuhlola kungacwenga imigqa yezihloko ze-imeyili, izithombe zezenhlalakahle yezokuxhumana, nokuveza ikhasi. Ingxenye ye-Conaral `icharal' ifaka izikhala zokukhula nezindlela ezizuzisa izingane futhi inciphise umthwalo wokwazi ukuzihlola."
  • Ukuthatha indlela yokulandisa indaba [: Imininingwane yezomnotho ayiqondakali; izindaba zikwenza kuqiniseke. I-Moove ingashicilela ukuhlolwa kwecala ngendlela ushintsho lwentela oluthinta ngayo umkhaya owodwa noma ibhizinisi elincane, esebenzisa izibonelo ezingokoqobo (kodwa ezingaqondakali). Izentengo zemali ye-U.S. “Izindaba ezizentengiselwano” ziqokomisa indlela ukwehla kweminyango yamandla emakhaya athile. Lokhu kunciphisa ngayo izinombolo futhi kukhuthaza uzwela.

Ukuhlolwa Kwecala: Ukuxhumana Ngokusetshenziswa Kwemali Ngohlelo Lwemali

To illustrate the strengths and gaps in current practice, consider the Treasury’s communication campaign for the 2024–25 Budget, delivered on 14 May 2024. The Treasury produced the full Budget papers (four volumes), a Budget Overview booklet, a “Budget at a Glance” infographic, a press release, a series of social media posts, and a dedicated website page. The media lock-up was live-streamed, and the Treasurer and Treasury Secretary held press conferences. In terms of reach, the Treasury’s social media posts garnered approximately 150,000 impressions combined, and the Budget web pages received 1.2 million visits in the first week. However, a poll conducted by YouGov three days after the Budget found that only 28% of Australians could recall one specific measure from the Budget (such as the expected surplus or the Stage 3 tax cuts). More concerning, 19% believed the Budget contained a new tax on family homes, which was entirely false. This suggests that while the Treasury’s distribution infrastructure is robust, the actual comprehension and retention of key messages are low. The misinformation about a “family home tax” likely originated from a misinterpretation ofUkushintsha kokuhlela ngokuphambene izakhiwo zoveziselo, okubonisa ukwehluleka ukuhlukanisa ngokucacile isimiso sezindlu. Uma uchwepheshe wevidiyo oqondiswe kakhulu ngezindlela zokuhlala, okhishwe ngaphambi koHlanziso lwemali, angaqeda lokhu kudideka. Lokhu kubonisa ukuthi ukuphumelela kokukhulumisana kwe-ove yenze iphazamiso kuphazanyiswa ukuntula ukuhlola nokulandisa okungacazululi.

Isiphetho

Ibhukwana lokuxhumana komphakathi elisuselwa kuhlelo lwemali lwemali lweminyaka elikhona liye lasuka ku-Australian ibhukwana lokusebenzisa imali elihamba phambili, elisebenza kabanzi ngonyaka. Nokho, igebe phakathi kwemiphumela nomphumela lihlala libalulekile. Nakuba iNdawo yezimali iphumelela kakhulu ekuboneni nasekulinganiseni ngeminye imilinganiso, ilwisana nokucacisa nokuvumelana okuqotho (ngokucacile) phakathi kwezilaleli ezingezona ezekhethekayo. Izinselele zobunkimbinkimbinkimbi, ukunqwabela, nokungaqondi kahle, kodwa azinamandla angenakuqiniswa. Ngokusebenzisa ulimi olucacile, amathuluzi amanani ahlukene, i-screaner, i-condalth quective, kanye nethonya eliqinile, i-engashintsha ukuxhumana kwayo ezingxolweni nesizwe. Ukushintsha okunjalo akufuneki ngokusiza abantu ukuba bahlanganyele. Ikhono, imishini, ikhona, futhi ikhona yini inzuzo edingekayo manje, futhi ilalele nje, intengo, ifanele ukuzwa nje, futhi intengo yemali, ifanele ukuzwa njalo ukuba izikhulu.