Umkhaya wasebukhosini waseBrithani sekuyisikhathi eside umi njengensika yobunye besizwe nesiko, nokho indlela yawo yokuxhumana nomphakathi iye yashintsha kakhulu ngenkathi yamanani. Kusukela kuKhisimusi wokuqala wasebukhosini owasakazwa yiNkosi uGeorge V ngo 1932 kuya eSussexes esheshayo izindaba zezindaba, umbusi uye waqhubeka ushintsha amasu akhe okuthembisa ukuhlangabezana namathemba esizukulwane ngasinye. Lesi sihloko silandelela leyo nkolelo yokuziphendukela kwemvelo, sihlola indlela amathuluzi emishini emishinini aye aguqula ngayo ubuhlobo phakathi komqhele nezihloko zayo, kuyilapho futhi eqokomisa izinselele namathuba akhona ngaphambili ezweni elihlangene kakhulu.

Ukubukeza Okungokomlando Kokuhlanganyela Ebukhosini

Emakhulwini amaningi eminyaka, ukubusa kombuso waseBrithani kwakugcina ukumiswa komphakathi ngokucophelela. Ngaphambi kokuba kube khona inkathi yemithombo yezindaba, ukuxhumana komkhaya wasebukhosini nomphakathi kwakulinganiselwe ekudwebeni okungokwesiko, ukuhambela kwezikhulu, nekheli lombuso ngezikhathi ezithile. Lezizenzakalo zazihlelwe ngokucophelela ukuze zihlele ukuqina, igunya, nokuqhubeka. Imithombo yezindaba − amashadisi angokomthetho, futhi kamuva, omagazini ababonisa umzila oyinhloko wokwandiswa ngemisebenzi yasebukhosini. Isivumelwano samakhosi sasiyisibopho esisodwa esiqondiswe kakhulu: isihlalo senkosi sasilawula isigijimi, futhi umphakathi wasamukela.

Indima Yomsakazo Nethelevishini

Ukufika komsakazo ngawo-1920 kwanikeza ithuba lokuqala ukuba inkosi ikhulume ngokuqondile nesizwe. Ukusakaza kweNkosi uKhisimusi wokuqala ngo-1932 kwakuyisikhathi esiphawulekayo, ukuletha izwi lombusi ezinkulungwaneni zamakhaya. Indlovukazi uElizabeth II yathatha ithelevishini ngethonya elifanayo, kusukela ngokubekwa kwayo enkosini ngo-1953, [1]a yasakaza okwabangela ukuba kutholakale izibukeli ezilinganiselwa ezigidi ezingu-7 e-UK kuphela. Lemiboniso yezindaba yavumela umkhaya wasebukhosini ukuba wenze umfanekiso womuntu siqu owengeziwe, nakuba ifomu yayilokhu ihlelile futhi ibhalwe ngendlela esemthethweni. Inkosi yagcina ilawula ithelevishini ngokuqinile, ngegumbi elincane lokuthweswa kwe-spontane noma ngokunikeza udumo obala.

Ukushintsha Kwezinombolo Zomnyobo

Ukuguqulwa kwe-inthanethi ngasekupheleni kwawo-1990 kanye nasekuqaleni konyaka ka-1920 kwaveza kokubili ithuba nesidingo sokuba umbuso usebenzise indlela yawo yokuxhumana. I-website esemthethweni ye- Royal Family yaqala ngo-1997, inikeza indawo egcwele yokwaziswa ngomlando wenhlangano, uhambo, nemisebenzi yezikhulu. Nokho, ukushintshwa kwangempela kwaqala ngokuvela kwamapulatifomu ezenhlalo ekupheleni kwawo- 2000.

Ukusetshenziswa Kwama - plat Ezinhlobo Zokusetshenziswa Kwamanani Kuqala

INdlovukazi u-Elizabeth II yathumela i-imeyili yayo yokuqala ngo-1976, kodwa kwaze kwaba ngawo-2000 lapho isigodlo saqala khona ukuphatha imizila yemishini njengethuluzi elingathi sína. Umzila we-YouTube wavela ngo- 2007, futhi i-@Ryoyal Family Family Twitter akhawunti yalandela ngo-2009. Le mizamo yakuqala yayiqaphe kakhulu − ngokuqapha izimemezelo ezingokomthetho kanye nezinyawo ze-arbial. Kodwa yabonisa ukuthi umbusi umbusi ngeke usathembela kuphela kubagcini bamasango abavamile abanjengomaphephandaba nabasandisi ukuba bakhe isithombe sawo.

Inguquko Yemithombo Yezindaba Yezenhlalo

Intuthuko yangempela yafika ngawo-2010. Ngo-2012, ngonyaka weDiamond Jubile, iRoyal Family yayisithathe indima eyinhloko kulendawo yezokuxhumana. Kwaqaliswa i-Instagram, futhi i-website esemthethweni yeRoyal Family yahlelwa ukuba ibe nesandla esithe xaxa. Isizukulwane esisha senkosi uWilliam, Kate Mobacton, nePrince Harryh.[8] i-Prince Harryhjome / yafaka indima eyinhloko kule ngxenye, isebenzisa imithombo yezindaba yezenhlalakahle ukuze ihlanganyele ngokungagunci, ngemva-sceness ezingeniswe abantu. i-Pronting William, Katetonton [FLT], ngokwesibonelo, yaba yi-techreamfalption, ehlanganisa izigemfashini eziphethe nezithombe zomphakathi.

Ukuhlanganyela Kwezokuxhumana: Uhlobo Olusha Lokuba Khona Kwamakhosi

Imithombo yezokuxhumana iye yabushintsha kakhulu ubuhlobo bomkhaya wasebukhosini nomphakathi. Kunokuba ithembele ephepheni elihleliwe elikhiphayo noma amakheli ashayelwe ngethelevishini, isigodlo manje singaxhumana ngokushesha, ngokuqondile, nangezwi elikhululekile. Lokhu kuye kwandisa kokubili ukuphindaphinda nokuxhumana kwezincwadi zasebukhosini.

Igram nesifekethiso Esibonakalayo

I-instagram, ikakhulukazi, iye yaba indawo eyinhloko yokulandisa indaba yombuso wenkosi. Isikhulu esiphethe i-phonal akhawunti ifaka inhlanganisela yezithombe ezingokomthetho, ukudutshulwa okuqotho okuvela ekuthembiselweni, nangemva kwama-scenes. Ama-Prince and Princess of Wales (@Princeancessofwales) neDucas of Sussex (manje u-archwell) ziye zaheha izigidi zabalandeli, ziveza imibukiso efingqiwe emsebenzini wazo wasobala nokuphila kwabantu kwangasese. Ukusetshenziswa kwe-hathtags, izigragi, indawo, kanye nemikhankatho ephakathi yomsebenzisi (njenge-Ryolaual °) kuye kwavumela ukumiswa komphakathi kanye nokuhlanganyela.

Ukuhlomela Izimemezelo Ezingokomthetho

U-Twitter ufeza indima esebenzayo nesemthethweni. I-@Royal Family ivame ukuba umthombo wokuqala wezaziso ezingokomthetho: ukuthembisana, ukuzalwa, ukudalelwa, nezinkulumo ezivela esigodlweni. Phakathi nobhadane lwe-COVID-19, umkhaya wasebukhosini wasebenzisa i-Twitter ukuze uhlanganyele imiyalezo yezempilo yomphakathi, uveza ubunye nezisebenzi eziyinhloko, futhi uhlaziye impilo yeNdlovukazi. Ukufinyela kweqophayo kanye nesikhathi sangempela kwenza kube okufanelekile ukuhlola imizwelo yomphakathi nokusabela ngokushesha ekuvezeni izindaba. Nokho, futhi kuveza ukuvulela ubukhosi ekugxekweni ngokushesha nokuphikisana, njengoba kubonakala phakathi nomphumela we-Prince Harry noMeghan Markle.

U-YouTube kanye ne-Phansi-Komsekeli

Umzila weRoyal Family’s YouTube uye wasuka enqolobaneni yezenzakalo zikahulumeni waba isikhungo semibono ehlukene kakhulu. Amarekhodi, izingxoxo, nochungechunge olufana nothi “INdlovukazi Yomhlaba Ovamile” inikeza umongo ojulile futhi ivumela izibukeli ukuba zihileleke emlandweni wenkosi nangamanani. Ngo-2020, umzila wafinyelela ezigidi ezimbili zabakhokheli, namavidiyo avame ukuveza imibono engamakhulu ezinkulungwane. Ikhono lokufaka amavidiyo ngaphesheya kwezinye iziteshi zezindawo − njengewebhusayithi yenkosi nezokuxhumana kwezenhlalo kwanele.

Ama - Webhsayithi Angokomthetho Nezindawo Ezibanzi Eziphilayo

Naphezu kokubusa kwezenhlala - zindaba zomphakathi, ingosi yomkhaya yasebukhosini iseyikhokha lesimiso sokuxhumana. Isebenza njengomthombo onegunya wezindaba, izenzakalo zobukhosi, nezinqolobane zomlando. Umklamo wewebhusayithi uye washintsha waba yi-amovar nobungane, kanye nezindawo ezinikezelwe indima yenkosi, izigodlo zobukhosi, neCommonwealth. Phila izinhlelo zezenzakalo eziyinhloko zezwe eliwumbuso (8) njenge-State Expop of Palame, Trooping the Lavel, nemishadoms , `' ifaka ngokuqondile endaweni, izilaleli zembulunga yonke zibukele ngesikhathi ngaphandle kokufuna ukusakazwa kwephepha-mvume noma ukuqashwa kwe-TV.

Isimiso sokusebenza saqala ukubonakala ebukhosini namuhla. Lapho iNdlovukazi u-Elizabeth II inikeza ikheli layo phakathi nezinyanga zokuqala zobhadane, yatheleka kakhulu kuwebhusayithi yomkhaya wasebukhosini nakuzo zonke iziteshi zezenyuziyamu ezisemthethweni. Le mishini yafinyelela kubantu abalinganiselwa ezigidini ezingu-24 emhlabeni wonke, ibonisa amandla okusakaza imishini ukuze kudluliswe umyalezo owodwa. Ngokufanayo, umngcwabo wePrince Philip wawuphila ngaphandle kokuphazamisa, okwenza ukuba ungene kubantu abayizigidi ababengakwazi ukuya ngokoqobo.

Umphumela Wemishini Yezinombolo

Ukusebenzisa izinombolo zobuchwepheshe kuye kwaba nethonya elikhulu ekuboneni kombuso wenkosi futhi kuphumelele.

Ukucaca Nokutholakala Okwandayo

Amathuluzi emishini aye avumela uMndeni woMkhaya weRoyal ukuba uhlanganyele ulwazi oluningi ngomsebenzi wawo nezinqubo zangaphakathi kunanini ngaphambili. Ngamuva-ka-isisekelo sezisebenzi zasebukhosini, izincazelo zemithetho elandelwayo engokwesiko, nezikhathi eziqotho eBalcalial noma eSandrinham ziye zasiza ekususeni isikhungo. Ukusebenzisa kwesigodlo i-Q&A ezinzinziwayo (umzz., ku-Twitter Spaces noma I-Instagram Live) kuye kwenza ukuba kukwazi ukuqondisa, ukungabhalwa kwemibhalo eyimfihlo, ukuvezela kude kakhulu ekukhishweni kwe-maphephandaba elibhalwe kahle.

Lokhu kutholakala okukhulisiwe nakho kuye kwaholela ekuqondeni komphakathi ngokwengeziwe. Ngokwesibonelo, i-akhawunti ye-@Royal Family Instagram ivame ukuveza izincazelo ezichaza indlela yokuchaza ukuthi kungani amanye amasiko egcinwa, kusukela ekukhetheni izimpawu zobukhosi kuya ekubalulekeni kwemendlela ethile neyunifomu. Okuqukethwe kufundisa lapho kuhilelekile, kusiza ukulondoloza isiko enkathini yoshintsho olusheshayo lwempucuko.

Ukufinyelela Abasebasha

Izizukulwane ezisha, ikakhulukazi iMinyaka Eyinkulungwane no-Gen Z, kunzima kakhulu ukufinyelela ngemithombo yezindaba engokwesiko. Ukuthatha kwamapulatifomu anjenge-Instagram, i-TikTok (nakuba ingakangeni irekhodi elingokomthetho), futhi iSnapechat iye yasiza ekugcwaliseni lelogebe. Phakathi kuka-2019 no-2023, i-@Kensington Intoyal Instagram yandisa isisekelo sayo phakathi kweminyaka engu-18-24 ubudala nge-40%. Lesi sazi sivame ukusakaza izindaba ngokudla okungokwenhlalo futhi cishe singalifundi iphephandaba noma ukubukela ithelevishini. Ngokuhlangana nabo lapho kakade bechitha isikhathi sabo, igosambusa isizukulwane esivamile esinemibuzo engokwezinhlalo.

Cela Inkinga Ngokukhulumisana Nokulawula Isikhundla

Kusukela enkathini yezindaba ezinamagciwane nasemahoreni angu-24 ezokuxhumana, iRoyal Family iye yasebenzisa imikhondo yezokuxhumana ukuze ilawule izinkinga ngesivinini esikhulu nangendlela ehlukile. Isibonelo esivelele kakhulu ukusabela kwesigodlo ku- “Megxit” isimemezelo ngo-2020, esasingathwa ngochungechunge lwamazwi ahlelwe ngokucophelela eTwittertter newebhsayithi esemthethweni. Muva nje, ukusabela ekumangaleleni ubuhlanga emkhayeni (ukulandela ingxoxo ye-Oprah) kwakhishwa ngamazwi amafushane kodwa agcwele engosini yomkhaya wasebukhosini naseminyango yezenhlalo. Nakuba lamacebo engazange aqede impikiswano njalo, abonisa indlela amathuluzi ezimiso zokuxhumana avumela ngayo ukulawulwa kwesikhathi sokubhala kwawo, kunokuncika engqungqungqutheleni yemisweni.

Izinselele Nokugxeka Enkathini Yokushaya Kwamanani

Naphezu kwezinzuzo eziningi, ushintsho lwezinqubo zokuthembisana ukushada kwasebukhosini aluzange lube nezinkinga.

Ukulawula Ukudunyiswa Kwama - Internet

Izezindaba zezokuxhumana ziyinkemba evalwe kabili. Nakuba ivumela umkhaya wasebukhosini ukuba uxhumane ngokuqondile nomphakathi, futhi uwachaya ekugxekeni okusheshayo, ukuhlasela, nokuqamba amanga. Izinkulumo ezigxekayo ngombuso, ikakhulukazi ngokuphathelene nezindleko, ifa lamakoloni, namahlazo omuntu siqu, ngokuvamile ukuthambekela kokuTwitter and Reddit. Isigodlo siyakwazi ukulawula izindaba ezivela kula masimu. Ukulandisa kwaso ngokuvamile kuhlangatshezwana nenqwaba yezimpendulo ezigxekayo, futhi isikhungo siye sathatha kancane ukwamukela ukulinganisela okuqinile noma amasu okusabela. Lokhu kuye kwaholela ekumangalelweni ngokuthi ubukhosi abunambiswangawa namazwi enkulumo yenkulumo yomphakathi.

Ukulinganisela Isiko Nesimanje

Enye yezici ezibucayi kakhulu zenqubo ye-almetric i-scife isnance elungele ukulingana phakathi kokuthembisana ngokukhululekile nokulondolozwa kwe-mystique. Amandla ombuso wenkosi aye abonakala ngokwengokomlando empikiswaneni yawo nebanga eliyiwo. Uma isigodlo sihlanganyela kakhulu njengezinsuku zomuntu siqu, izikhathi zokukhulisa izingane, noma imibono engokombangazwe. Ngokuphambene, uma sihlala sikude kakhulu, sibonakala sihlukile. Lokhu kucindezeleka kwakusobala ekusabeleni komphakathi impikiswano yoSuku lukaKate Middleton ngo 2024, lapho isithombe esihlelwe kabusha sihloselwe ukubonakala singenabulungisa. Iqembu lezimiso zobuchwepheshe kumelwe lixoxe njalo ngomugqa phakathi kokusondelana nokuphathwa kwesithombe.

Izindaba Zomuntu Siqu Nokulondeka

Ukuthembisana ngemishini kuphakamisa imibuzo engathi sína eyimfihlo neyokuphepha. Izenzakalo ezinjalo zingabangela umonakalo odumile futhi zidinga ukusabela ngokushesha. Ngaphezu kwalokho, isifiso sokuhlanganyela isikhashana somuntu siqu siphikisana nesidingo sokuphepha; ngisho nezithombe ezishintshwe emagcekeni enkosi zingabangela izingozi. Isigodlo sizama ukufaka imithetho eqinile yokuvikela izibalo ezisezintabeni eziningi zomkhaya.

Iziqondiso Zesikhathi Esizayo: Yini Engaphambili?

Njengoba ubuchwepheshe buqhubeka bushintsha, amasu okuthembisana e - Royal Family cishe ayozivumelanisa nezimo ezengeziwe.

Izingcezu Ezihlanganisayo: ITikTok Neqiniso Leqiniso

Nakuba umkhaya wasebukhosini ungagcini i-akhawunti engokomthetho manje iTik Tok, imikhaya eminingi yasebukhosini − kuhlanganise nama-monarch ase-Denmark nama-Sweden [1] iye yamukela ipulatifomu. Kukhona ukuqagela okukhulayo kokuthi umkhaya waseBrithani Royal uzakulandela i-with, ikakhulukazi ukuxoxa nezilaleli ezisencane. Ivideo efushanisiweyo enikeza ithuba lokuveza ingxenye elula yokuphila kwasebukhosini, kusukela ekuphekeni ekhishinini egumbini lasebukhosini lokupheka amaccapic ngec corgis. Nokho, i-plong yesigaba sesikhulumethi se-paric nekhono eliyiphayo yenza kube yisinyathelo eliyingozi lenhlangano ehambisana nenqubo yesiko.

Iqiniso elingokoqobo (VR) kanye neqiniso elikhona (AR) nalo liseduze. Isigodlo singanikeza izivakashi ezithatha indawo ebanzi zezindawo zokuhlala zasebukhosini, sivumele izivakashi zembulunga yonke ukuba zihlole amagumbi eZweni eBuckingham noma izingadi eWindsor Castle zingasuki ekhaya. Okuhlangenwe nakho okunjalo kungaveza inzuzo futhi kwandise ukutholakala kuyilapho kulawula ukunikezwa kwefa lobukhosi.

Ukuhlanganyela Imininingwane

Amasu emishini yesikhathi esizayo ayoba yi-data-driven. Iqembu lezokuxhumana le Royal Family selisebenzisa kakade imisebe yokuthungatha amaza ukuze lilandelela amazinga okuthembisana, inani labantu, kanye nemizwa eguquguqukayo. Nokho, le mininingwane ingazisa ukuthi ikuphi okuqukethwe yi-odawdic, nokuthi ifakwa kanjani. Isigodlo singazama futhi izinto ezisemqoka. − njengamaphepha-zincwadi ahlolwa izithakazelo zomuntu siqu — noma ukusebenzisa A/B ukuhlola ukwenza kahle ukuthumelela imiyalezo yezindawo ezihlukene. Nokho, i-roplym kumelwe ihambe ngokucophelela ukuze igweme ukuvela kwezentengiselwa noma ukusetshenziswa kwayo kokwaziswa komuntu siqu.

Ukulondolozwa Kwamasiko Ezwe Elisebenzisa Izinombolo

Phakathi kwakho konke lokhu kusungulwa, inselele eyisisekelo ihlala: indlela yokwenza ukuthembisana kwamanje ngaphandle kokulahlekelwa yizici ezenza ubukhosi buhluke. Isiqalo sombuso sihlukile, ukuvuleka kwemingcwabo, amandla omqhele, namandla angokomfanekiso axhomeke ekuchazeni ibanga elithile nangokomthetho. Inkathi yezibalo ifuna ukuba yiqiniso nokutholakala, kodwa ubuqiniso bombuso busekelwe ekuqhubekeni kwayo. Amasu ezindlela eziphumelelayo kakhulu zezibalo ayoba yilawo athuthukisa isiko kunokuba alinciphise, ngokusebenzisa iqiniso elingokwengeziwe ukuchaza ama-actractic engokomlando, noma izenzakalo ezihambisana nokuthola imfundo engeziwe ngokubaluleka kwazo.

Ukubambisana kwangaphandle kungahlela ikusasa. Ukuhlelwa kwezinhlangano ezinjenge-BBC eziphilayo, noma ngemitapo yefa yemivubukulo yezinombolo, kungasiza ekuhlanganyeleni indaba yasebukhosini ngaphandle kokuyifaka ekhoneni. Isigodlo sesibonise kakade ukuzimisela ukunikeza imvume egcwele ezindaweni zobupulfomu ezifana ne-Netflix (izinhlelo iSinyuko singaba yize, kodwa sishukumise isithakazelo esikhulu emlandweni wangempela wenkosi) kanye ne-Amazobu - Amazon (Iqoqo le Royal Sriting inendawo yokubuka yocingo nezohambo). Lemibango ye-rome yenza umbusi ukuba ikwazi ukulawula lapho ifinyelela ekufinyeleleni kwezinhlangano zezezobuchwepheshe zomhlaba.

Isiphetho

Ukuziphendukela kohlelo lokuthembisana komphakathi lomkhaya wasebukhosini baseBrithani kusukela emikhosini engokwesiko kuya kweyokuqala ukuxhumana nge-minuctal kubonisa ukushintshwa okubanzi kwe-social. Lokhu kwaqala njengensakazo eyodwa yamakheli angcwele kuye kwaba ukuxoxa ngezindlela eziningi, nokuhlanganyela kwezikhathi ezihlukene kwendlu yasebukhosini kaWilliam neWales, ukubonakala kokugcina kweNdlovukazi eTroopper, ngisho nokushintsha kwezikhathi ezithile. Lokhu kushintshela kwandisa ukucaca kombuso, ukufinyelela, nokulingana, ikakhulukazi phakathi kwezilaleli ezisezintsha. Kodwa futhi kuye kwaveza isidingo esisha sokuphatha idumela elihle, usongo lokuhlenga lwe-intengo, ukuwohloka kwemizwano-ikhupho, kanye nobunzima bokusondelana kwami.

Njengoba indawo ezungezile iqhubeka iguqula i-AI-generated okuqukethwe yi-AI, i-metaved, nezimiso ezintsha zezenhlalo, kudinga ukuhlala kushesha. Amasu esikhathi esizayo aphumelela kakhulu kulawo asebenzisa ubuchwepheshe hhayi ukuthatha indawo yesiko, kodwa ukulithuthukisa nokulichaza. Ngokwenza kanjalo, umbusi ungaqhubeka ufeza indima yawo engokomthetho-sisekelo kuyilapho uhlala ukhona, usekeli ophilayo, owehlela abantu ekhulwini lama-21.