Kutulukira pulogalamu ya ndawala ya pulogalamu (GOTV) ndi maziko a kugawana kwa demokalase kwamakono, kolinganizidwa kusintha chichirikizo chaulesi kukhala chokangalika m'bokosi la oseŵera. Komabe ngakhale kuti zigwirizanitso zawo zowona zimagwiritsidwa ntchito, ziyambukiro zawo zimakhalabe nkhani ya mkangano waukulu pakati pa aluso andale, mabwana a ndawala, ndi mabungwe a boma. Kuchotsa mphamvu za mpikisano umenewu sikuli kokha luso la maphunziro a maphunziro a zamaphunziro; kumasintha mwachindunji mmene mamiliyoni a madola amagwiritsidwira ntchito, mmene antchito odzipereka amagwiritsidwira ntchito, ndipo pomalizira pake, mmene amachitirapo kanthu kena kopanda kupenda kolimba, popanda kupenda, ndi kuchititsa mavuto odalirika, ndiponso kupitiriza kugwiritsa ntchito zinthu zofunika. Nkhaniyi ikupereka njira yothandiza kupenda maluso.

Kumvetsetsa Mkupiti Wochoka Panyumba

MLANDU za GOTV zimaphatikizapo kuyesayesa kulikonse kolinganizidwa kuwonjezera ovota, makamaka pakati pa anthu ena ake kapena mafuko amene asankhidwa. Pamene kuli kwakuti liwulo kaŵirikaŵiri limagwirizanitsidwa ndi milungu yomalizira chisankho chisanakwane, ntchito ya GOTV yogwira bwino ntchito ingathe kuyamba miyezi ingapo pasadakhale, kuyanjana kogwira ntchito modzipereka ndi ovota kukhala njira yaikulu yokopa ndi kusonkhanitsa. Njira zofala kwambiri zikuphatikizapo:

  • Kuyendera anthu ovala zovala zapakhomo: Kuyenderana kwa pa pepala kumakhala imodzi ya njira zopindulitsa kwambiri koma zopezera zinthu, zimene zimalola kukambitsirana kwaumwini ndi kuyankha mwamsanga mafunso a wovota.
  • Banki ya Phone: Onse aŵiri oimba foni ndi ma ronocall ongoyendera agwiritsiridwa ntchito kukumbutsa ovota kuponya mapepala, ngakhale kuti mafoni akukhalako kaŵirikaŵiri amapanga pangano lapamwamba.
  • Kutumiza mawu: [[FLT :1] Mapulatifomu olemba ayamba mofulumira, kupereka njira yosavuta ndi yotsika yotumizira zikumbutso ndi mayankho a mafunso.
  • Kusatsa malonda kwa mlingo ndi manyukiliya a anthu: Mauthenga otsatiridwa pa mapulatifomu onga Facebook, Instagram, ndi YouTube angafikire mbali zenizeni za wovota, ngakhale kuti chiyambukiro chake pa kutuluka kwenikweni chikukambitsiridwa.
  • Iposi yovomerezeka: Mapositikhadi, makalata, ndi mapepala amagwiritsidwabe ntchito kwambiri, makamaka kwa osankha akale amene angavomereze bwinopo kusindikiza zinthu.
  • zochitika zogwirizana ndi kulinganiza kwa mayanjano: Kufufuza makompyuta aumwini kupyolera mwa mabwenzi, banja, ndi anansi atsimikizira kukhala ogwira ntchito kwambiri m'masankho otsalira pang'onopang'ono.

Kampeni ya GOTV imadalira pa zinthu monga mtundu wa chisankho (pakati, chapakati, cha kumaloko), chuma chomwe chilipo, mbiri yakale ya anthu obedwa, ndi kukumana kwalamulo kwa wovota.

Chifukwa Chake Tiyenera Kupenda Zinthu

Kampeni nthaŵi zambiri zimagwiritsa ntchito ndalama zambiri popanga zinthu, ndipo ndalama iliyonse imene imawonongedwa pa ntchito imodzi siiwonongedwa pa chinthu china.

  • Kugawana mpambo wa padera: Kodi ndi njira ziti zimene zimatulutsa phindu lalikulu pa mavoti padola imodzi? Mwachitsanzo, kuyesa kwamwambo kochitidwa ndi Gerber ndi Green kutulukira pakhomo ndi khomo kuwonjezera mlingo wa 7.1 percentage cents pa avareji, pamene kuli kwakuti kubanki ya telefoni (live foni) imatulutsa pafupifupi mfundo 2.5. Makalata a m’chekechete ali ndi chiyambukiro chochepa kwambiri, kaŵirikaŵiri chochepera pa 1.
  • Kuwongolera kwa SST:[FLT: 1] Kufufuza kumathandiza kudziŵa kuti ndi mbali zotani za njira yoyendetsa galimoto. Kodi kutsegulira khomo ndi kugogoda nkogwira mtima chifukwa cha zimene zili m’mawuwo, kugwirizana kwake, kapena chikumbutso chosavuta kuvotera? Kuyesa kusintha kungagwirizane ndi njira.
  • Umboni: Malo, ndi anthu amafunafuna kwambiri umboni wakuti zopereka zawo zimatsogolera ku zotsatirapo zokhoza kutsutsidwa. Kufufuza kumapereka maziko a kuonekera ndi kukhulupirira.
  • Thanzi la democratic : [[FLT ] Kupyola m'mikupiti ya munthu mmodzi, kuzindikira zimene zimagwira ntchito kuwonjezera ku kampani kumathandiza opanga makampani kupanga madongosolo abwino osankhira motsatira makalata, chilengezo choyambirira, ndi kukweza kulembetsa tsiku limodzi.

Popanda kupenda bwino, antchito a mkupiti angadalire nzeru zofala kapena nkhani za chipambano za m'mafakitale zimene sizimadziŵika. Mwachitsanzo, mkupiti umene umachititsa konsati yapamwamba ndi kuona khamu la zikwi zinganene kuti kuwonjezereka kotsatirapo kwa chochitikacho, pamene kuli kwakuti woyendetsa weniweni angakhale kuyesayesa kwina kwa nthaŵi yomweyo kwa GOTV kapena chisangalalo cha chaka cha masankho.

Njira Zothandizira Kusintha Malo

Kuti asunthe kupyola pa malungo, ofufuza afunikira kuwona bwino, kupima milingo. Zizindikiro zogwiritsiridwa ntchito kwambiri zimaphatikizapo:

Kusintha kwa Zovala

Njira yosavuta ndiyo kufufuzira yosatsutsika m’gulu loyerekezeredwa ndi gulu lolamulira kapena chinsinsi cha mbiri yakale. Komabe, kutulukako kumayambukiridwa ndi zinthu zambiri (m’msewu, kutchuka kwa oloŵa m’gulu, kupenda), chotero openda amagwiritsira ntchito njira za masamu kudziŵira chiyambukiro cha mkupitiwo.

Mwezi wa Okumana Nawo ndi Kutembenuka

Mwezi wa oyenderana ulingana ndi chiŵerengero cha ovota amene anafikiridwadi ndi ndawalayo. Kutembenuka kuyang'ana pa unyinji wa amene anafikiridwawo kuvota. Zonse ziŵiri nzofunika kaamba ka kuŵerengera mtengo pa voti, kulinganiza kofuna kuyendetsa bwino zinthu.

Mtengo Umodzi

Ndawala yonse yogawidwa ndi chiŵerengero cha mavoti owonjezereka opangidwa. Mwachitsanzo, ngati programu yotsatira itayitsa $500,000 ndi kupanga mavoti ena 800, mtengo pa voti ndi $62.50. Zimenezi zimalola kuyerekezera ndi njira zina. kufufuza ndi Green ndi Gerber (Cambridge University Press) imapereka ziŵerengero zatsatanetsatane za njira zoyendera GATV.

Kufika ndi Kukwanira kwa Chiŵerengero cha Anthu

Ayenera kufufuza ngati ndawala zikufikiridwa ndi magulu osafunika . Osankha achinyamata, magulu a mitundu ya anthu, mabanja olandira ndalama zochepa . Mosadziŵa Metrics zimaphatikizapo kukwera kwa makampaniwo mwa fuko, msinkhu, ndalama, ndi malo osiyanasiyana.

Kudziloŵetsamo Mozama

Si onse amene amafanana, kuyesa utali wa kukambitsirana, mafunso ambiri amayankhidwa, kapena kaya wovotayo apanga makonzedwe a kuvota (m’chitsanzo, adzipereka ku nthaŵi ndi malo enieni) anganeneretu za kubwerera kwenikweni.

Njira Zofufuzira

Mkupiti wa GOTV umafunikira kulinganiza kowopsa. Muyezo wa golidi ndiwo kuzenga kolamuliridwa mwadongosolo (RCT), kumene gulu la osankha limapatsidwa kupatsidwa chithandizo (landirani GOTV) kapena kuyang'anira (musalankhulana ndi GOTV). Gawo lapadera limatsimikizira kuti kusiyana kulikonse pakati pa magulu aŵiriwo kungachitidwe ndi ndawala.

Kuyesa Kumanga Manda

Donald Green ndi Alan Gerber atayamba ntchito zandale mu 2000, kufufuza kwa m'magawo kwakhala njira yodalirika kwambiri yoyezera GOTV . Mwachitsanzo, kuyesa kwakukulu m'chosankha cha m'dziko la 2016 chogawiridwa kuti mabanja 10,000 alandire maulendo apakhomo kupita kunyumba ndi kuyerekeza kutuluka kwawo kwa mabanja olamulira 10,000. Zotsatira zake zinasonyeza kuwonjezeka kwa 4.2% pakati pa ochezedwawo. RCT imathetsa tsankho la kusankha (kumene antchito a kampesapeto mwachibadwa amagamulako, kupangitsa kuti aonekere kukhala opambana kwambiri kuposa iwo).

Kupanga Zinthu Zanzeru

Ngati sikungatheke, openda amagwiritsira ntchito maluso onga ngati kubwezera kumbuyo kwa masinthidwe (kugwirizanitsa osankhidwa pamwamba ndi pansi pa kutsekereza kwa kugwirizana), kusiyana-kusintha (kugwirizanitsa masinthidwe kwa nthaŵi pakati pa madera opangidwira ndi osaloŵetsedwa), kapena kufanana (kuchiritsa kosankha ndi osankha ena ogwirizana ndi mikhalidwe yowoneka). Njira zimenezi n’zosatsimikizirika koma n’zofunikabe, makamaka popenda msinkhu kapena maprogramu oyendera kwa nthaŵi yaitali.

Kufufuza ndi Kudzipangira Mabuku

Kufufuza kwapambuyo pa chisankho kungafunse ovota ngati akukumbukira kuti anafikiridwa ndi kaya kuyambukiridwa ndi chosankha chawo cha voti. Komabe, mbiri zaumwini zimakhudzidwa ndi kukondera ndi kusagwirizana kwa mayanjano . Anthu anganene mopambanitsa kuvota kapena kuiŵala oyanjana nawo. Kufufuza kumagwiritsiridwa ntchito bwino kwambiri pamodzi ndi chidziŵitso chotsimikizira.

Kutumiza Zinthu M’manja ndi Kuzigwiritsa Ntchito Kwambiri

Ndende zamakono zogwirizanitsa mafaelo a voti (zolemba zapoyera za amene anavota m'masankho akale) ndi chidziŵitso cha kugwirizana kuti apange zithunzithunzi zodziŵiratu. Mafanizo ameneŵa amayerekezera kuthekera kwakuti wovotayo adzavota, ndiyeno kupenda ngati zoyesayesa za GOTV zidzasintha kuthekerako kuposa kumene kungayembekezeredwe mwamwayi. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mavuto a Kupima Malo

Ngakhale kuti luso la zopangapanga lapita patsogolo, kupenda magulu ankhondo a GOTV n’kovutabe.

Zochititsa Zosakaza ndi Zokhazikika

Anthu amakumana ndi mauthenga osiyanasiyana kuchokera ku makampani, wailesi, makompyuta, ndi magulu ena olankhulana ndi anthu. Kusiyanitsa zotsatira za kampeni imodzi n’kovuta kwambiri. Mwachitsanzo, munthu amene wasankha kulemberana kulemberana kulemberana mawu angaonenso TV ndi kulandira telefoni kuchokera kwa bwenzi lake. Kufufuza kopanda nzeru kumathandiza kuti zimenezi zitheke, koma machitachita a pulogalamu enieni apadziko lonse satha kumangodziwiratu.

Kusagwirizana ndi Kuipa kwa Anthu

Poyesa, si osankha onse oikidwa ku gulu la chithandizocho amene adzafikiridwadi (kusagwirizana). Mosiyana ndi zimenezo, osankha ena m'gulu lolamulira angafikiridwe ndi zoyesayesa zina za GOTV (kuwononga). Zonse ziŵirizo zimachepetsa chiyambukiro cha kupima ndi kufuna masinthidwe (m’jere, kugwiritsira ntchito mawilo).

Kudziwa Zinthu Moyenerera Ndiponso Kuthandiza

Mafaelo a zinthu zopangapanga kaŵirikaŵiri amakhala olakwika . Angakhale ndi maadiresi olakwika, manambala a foni amakono, kapena kusoŵa chidziŵitso cha anthu. Mkupiti waung’ono sungakhoze kusonkhanitsa ndi kuyeretsa bwino zinthu. Kuwonjezera apo, malamulo achinsinsi amaletsa kugawana chidziŵitso, kupangitsa kupima kwa makimpagi ambiri kukhala kovuta.

Kuyenera Kwakunja

Zotulukapo za chisankho chimodzi sizingapereke ku chimodzi chifukwa cha kusiyana kwa nkhani. Njira imene imagwira ntchito m'dziko la mpikisano wa pulezidenti ingalephereke m'chosankha cha kumalo opanda gawo. Kufufuza kuyenera kuchitika pa mapulogalamu osiyanasiyana musanapange zigamulo zazikulu.

Kukhalitsa ndi Kulimbikira kwa Zotsatirapo

KUYENDERA kuti zimene anthu apeza pa Tsiku la Chisankho zikhoza kusintha kusiyana ndi zimene zinachitika milungu ingapo m’mbuyomo, ndipo kafukufuku amene anachitika mu 2014 anasonyeza kuti anthu amene anasankhidwa kuti asinthe, akamaliza kusankha masankho, amafunika kuphunzira kwa nthawi yaitali.

Kufufuza za Mkupiti wa Kuchoka ku Malo Adziko

Kufufuza mmene dziko lilili kulili kumapereka maphunziro odziŵika bwino.

Mkupiti wa Obama ndi Kuyesa Kumanga Minda (2008-2012)

Barack Obama adatchuka ndi ntchito zawo za pulezidenti chifukwa cha ntchito za unduna wa masamu ndi ma drive GOTV. Mkati mwa 2008 primmary, ndawalayo inachita mayeso osiyanasiyana ongoyesera kuyesa malembo. Iwo anapeza kuti akuonetsa kuvota monga mwambo wa chikhalidwe cha anthu (m’jeng'ono, “Anansi anu adzavota ?).) adagwira ntchito yoposa kugogomezera ntchito ya boma. Mu 2012, anayesa ndi “anzake - foni , kumene mabanki odzipereka omwe anali ndi dzina lomalizira ndi wovota anali okopa kwambiri. Kufufuzaku kunalembedwa m’buku [FLD:] Chomwechochi cha Jewish Labb [FLD [F:] [F1] ndi Saenbergat [aumboni yamphamvu]

Chigwirizano cha Akazi Opereka Maphunziro

Chigwirizano chakhala ndi maphunziro ambiri a ovota ndi maprogramu a GOTV omwe akuyang'ana kutsalira kwa zoyesayesa zake mu Florida mu 2018 kugwiritsira ntchito njira yosiyana ndi zikalata za kusiyanitsa anapeza kuti magawo kumene Chigwirizano chinali ndi zikalata zolembetsera ndi otumiza makalata anaona kutembenuka kwapamwamba koposa pakati pa olembanso atsopano olingana ndi magawo ofanana popanda ntchitozo. Kufufuzako kunadziŵitsanso kuti kuphatikiza zochitika za zochitika ndi zikumbutso za ndandanda ya makono kunatulutsa ziyambukiro zazikulu.

Achinyamata Akugwiritsa Ntchito Mafilimu: Madansi a Pakati pa 2018

Mabungwe onga Vote.org ndi Pamene Tonse Vote tinagwiritsira ntchito ndawala zamphamvu za mlingo wa GOTV mu 2018, kuphatikizapo kusatsa malonda a Facebook ndi kujambula kwa ausinkhu wachiŵiri. Masewera a Brennan Center a Justice anayerekezera kuti zoyesayesa zimenezi zinathandizira kuwonjezereka kwa 36% kwa achinyamata (magawo 18-29) poyerekezera ndi zaka zapakati pa 2014, ngakhale kuti zikuchotsa chopereka chenicheni cha GOTVV kutsutsana ndi zina zikukhalabe zovuta.

Mizu ya Mazira ya M’deralo ndi Kukonzanso Zomera

Mu 2019, gulu lopanda chigawo china chapakati pa mzinda wapakati pa chigawo linachititsa mkupiti wa khomo ndi khomo lopita ku khomo lokhala ndi anthu osapezeka. Kugwiritsira ntchito RCT, iwo anapeza kuti zolembedwa zophatikizapo “makonzedwe opanga ndalama” (kufunsa wovotayo kutchula nthaŵi ndi mmene angasankhire) zochirikizidwa ndi 5.8% yosavuta kukumbutsa. Zimenezi zikufanana ndi zimene anapeza pa kufufuza koyambirira kwa maphunziro zimasonyeza kuti kupempha anthu kupanga pulani yakutiyakuti itsatire mowonekera bwino.

Malangizo a M’tsogolo a Mkupiti wa Mkupiti wa Mkupiti

Malo a wovota akusintha mofulumira, mosonkhezeredwa ndi luso la zopangapanga, chidziŵitso, ndi kusintha kwa kavoti. Zotsatirapo zake zili:

Kuphunzira Makina ndi Kutenga Mabuku

Kampeni zikugwiritsa ntchito kwambiri makampani kuphunzira kuneneratu kuti osankha ati amene akulabadira kwambiri zoyesayesa za GOTV. Mwa kuphunzitsa anthu ojambula za kukumana ndi kutulukira, iwo angapeze njira yofikira anthu “ofuna kusonkhezeredwa,” mmalo mwa kungofuna kuvota awo amene angavote. Malonjezowa akuchepetsa kwambiri mtengo wa voti iliyonse, komanso akudzutsa mafunso a makhalidwe abwino okhudza kupotolera.

Kugwirizana ndi Kulembetsa ndi Maphunziro a Voter

Mkupiti wa GOTV umene unayamba pa nthawi yolembetsa . Kuthandiza anthu kulembetsa pa Intaneti kapena kulembetsa tsiku limodzi kuti apeze mlingo wapamwamba wa kutembenuza. Kufufuza kukusonyeza kuti kupempha munthu wina wolembedwanso kuti avote panthaŵi yolembetsa kumathandiza kuwonjezera mapaipi 4-7 . Kupenda kwa m’tsogolo kuyenera kupima mapaipi onse kuchokera ku kulembetsa mpaka kuvota.

Kuyenderana kwa Magazi

M’malo mwa malo amodzi okha ogwirira ntchito, ndawala za GOTV zikulinganiza malongosoledwe: uthenga wa meseji mlungu umodzi chisankho chisanavotedwe, kutsatiridwa ndi foni, kugogoda, ndi chikumbutso cha manambala pa Tsiku la Chisankho. Kuchotsa chiyambukiro chowonjezera cha kukumana kulikonse m'mndandandawo kumafuna maluso ofufuza ocholoŵana kwambiri (m’mphindi, “kuyesa kwa bucket". kumene magulu osiyanasiyana amalandira masanganizo osiyana).

Kuyesa Nthaŵi Yeniyeni

Malo amakono osungiramo zinthu amalola kuti mkupiti wa zoyesera zazing'ono zambiri zichitidwe panthaŵi imodzi mkati mwa nyengo ya masankho, kusintha njira za ntchentche. Njira imeneyi ya “kuyesa kwatsopano yabwerekedwa kuchokera ku makampani a tekinoloji ndipo ikhoza kusintha kupima GOTV. Komabe, imafunikira madongosolo amphamvu a zolemba ndi chikhalidwe cha kuyesa.

Kusumika Maganizo pa Kuyenera ndi Kukondera

Kupenda kwamtsogolo kuyenera kuyang'anitsitsa kaya ndawala za GOTV zikuchepetsa kapena kupititsa patsogolo kutsika kwa malo otsika. Mwachitsanzo, ndawala za magetsi zokha zingaphonye opanga makampani akale ndi osalandira ndalama zambiri amene alibe osankha odalirika. Kuphatikizapo makompyuta ndi kusanthula ndi gulu la anthu nkofunika kutsimikizira kuti njira zogwiritsiridwa ntchito zikufikira anthu onse.

Kumaliza

Kuchotsapo kupambana kwa mautumiki a kutuluka kwa makampani kuli ponse paŵiri sayansi ndi luso. Kumafuna kuyesa mosamalitsa kulinganiza, kulinganiza kwapamwamba, ndi kufunitsitsa kuvomereza kuti njira zina zokondedwa sizingagwire ntchito bwino lomwe monga zoyembekezeredwa. Umboni wotungidwa pa zaka makumi aŵiri zapitazo umasonyeza maphunziro ambiri omveka bwino: kuyanjana kwa munthu mwini (mwa munthu kapena mwa foni) kumakhalabe wokonza bwino kwambiri; kupempha osankhidwa kupanga mapulani akutiakuti apange bwino; ndipo mphamvu ya njira iliyonse yaluso imakhala yochepetseka (maperesenti ochepa) koma ingakhale malire a chilakiko mu fuko lapafupi. Monga momwe makampani amalandirira maluso atsopano ndi kusintha kwa mavoti, kupenda kosasinthasinthasinthasintha, nkofunika kwambiri kwa democracy. Ofufuza, ofufuza, ndi magulu ongopereka ndalama, angatsimikizire bwino, ndi kutsimikizira kuti apange makampani apange opanga makampani opanga mapangano okhoza kuyendera bwino monga ochirikiza kuyendera malingana opanga makompyuta.