Corporate Social Junice (CSR) yasintha kuchokera ku njira yothandiza anthu kukhala ndi mbali yaikulu ya njira zamakono za malonda. Pamtima pake, CSR imafotokoza kudzipereka kwa kampani kukugwira ntchito m’zachuma, chikhalidwe, ndi malo okhala ndi anthu, . Kuthandiza phindu la ndalama ndi cholinga. Chimodzi mwa zisonyezero zamphamvu kwambiri ndi zamphamvu za kudzipereka kumeneku ndicho kuchirikiza kumene mabungwe odzifunira thandizo. Mwa kutsogolera chuma, likulu la anthu, ndi luso la ntchito ku kampani ku kampani zachuma, si kuwonjezera chabe mphamvu yawo yabwino ya kakhalidwe komanso kukonzanso, kukhulupirirana, ndi phindu lanthaŵi yaitali kwa osunga ndalama awo.

Kutchula Udindo wa Kakhalidwe: Kuposa Kupereka Chithandizo

Kuti timvetse mmene CSR imathandizira mabungwe othandiza osoŵa, nkofunika choyamba kumvetsa mbali yaikulu ya CSR . Komiti ya European Commission imamasulira CSR kukhala “thayo la mabizinesi a ziyambukiro zawo pa chitaganya. Zimenezi zimaphatikizapo kuphatikiza chitaganya, malo, mwambo, ogula, ndi zoyenera za anthu m'mabizinesi ndi njira zapadera. Chiphunzitsochi chimaonedwa ndi tsiple mzera pansi [ , planeti, phindu , lomwe limatsimikizira kuti mabizinesi ayenera kuyerekezera chipambano osati kokha mwa kuchita ntchito zachuma komanso ndi zopereka zawo za anthu ndi malo okhalako.

Njira za CSR kwenikweni zimaikidwa m’magulu anayi:

  • Udindo wa kuwona: Kuchepetsa mapazi a carbon prints, kuyang'anira zotayidwa mosasintha, ndi kugwiritsa ntchito mphamvu zobwezeretsedwa.
  • Thayo lamphamvu: Kuyesa ntchito zolungama, kuyang'anira koonekeratu, ndi kupereka unyolo.
  • Thayo la Filatchop: Lodzipereka nthaŵi, kupereka ndalama, kapena kupereka katundu ndi mautumiki ku zopangitsa za chitaganya.
  • Udindo wa zachuma: Kukonza mtengo wachuma kwa oloŵa m'kampani, antchito, ndi anthu a m'madera amene kampani imagwira ntchito.

Ntchito yachifundo ndiyo mgwirizano wachindunji pakati pa bungwe lothandiza anthu ovutika ndi mabungwe othandizira osauka, koma magulu ena kaŵirikaŵiri amachirikiza zolinga za kuthandiza anthu osoŵa. ( Mwachitsanzo, kampani imene imachirikiza kusungika kwa malo okhala ingagwirizane ndi bungwe lothandiza otetezera chilengedwe, kapena programu ya malamulo amakhalidwe abwino ingachirikize kupita patsogolo kwa anthu akumaloko popanda phindu.

Mbiri Yake: Kuchokera pa Chamake Kufika pa CSR Yanzeru

Kupatsa si kwachilendo. M’zaka za zana la 19, akatswiri a maindasitale monga John D. Rockefeller ndi Andrew Carnegie anakhazikitsa maziko amene anakhazikitsa maziko a kuthandiza anthu amakono. Komabe, zaka za zana la 20 zinasintha kuchoka pa kupatsa kopanda dyera ku CSR yapadera. Kuthandiza anthu ndi zolinga za malonda. Lerolino, CSR siitha kulemba cheke ndi kukhudza kwambiri anthu m'malonda. Chisinthiko chimenechi chawonjezera mlingo ndi mphamvu ya kuchirikizana ndi kuthandizirana ndi ndalama, kuchokera ku zopereka zongofunikira kukafika ku nthaŵi yaitali, makampani othangamira otha.

Malinga ndi Kulankhulana kwa CSR SH, 87% ya ogula adzagula chinthu chifukwa chakuti kampani yotchuka kaamba ka nkhani imene amasamala, ndipo 76% ya antchito amayembekezera mabwana awo kutenga kaimidwe pa nkhani za anthu. Ziŵerengero zimenezi zimatsimikizira chifukwa chake chichirikizo cha kuthandiza anthu osoŵa sichilinso chodzisankhira, ndicho kupikisana kumene kumakulitsa kukhulupirika, kukopa maluso, ndi kukopa zinthu zina.

Mmene CSR Ichirikizira Magulu Osamalira: Magwero Ozama

Kuchirikiza mabungwe othandiza anthu osoŵa kumachitika m’njira zosiyanasiyana, ndipo chilichonse chimapereka mapindu osiyanasiyana kwa osapindula.

Zopereka za Ndalama ndi Zopereka

Chichirikizo chachindunji kwambiri ndicho zopereka za ndalama. Makampani amapereka ndalama zosamalitsa, ndalama zopereka projekiti, kapena mphatso zofanana ndi , . Kumene kampani imayenderana ndi zopereka za antchito ku mabungwe othandizira. Malinga ndi Guving USA , kupatsa kwa kampani ku United States kunafika pafupifupi $9 biliyoni mu 2023, kupanga pafupifupi 5% ya zopereka zothandizira zaufulu. Pamene kuli kwakuti zopereka za kampani zimapereka zocheperapo, kaŵirikaŵiri zimapatsa kusinthika ndi kudalirika kumene mabungwe amafunikira kulinganiza maprogramungwe a zaka zambiri.

Makampani ena amapanga maziko awoawo a kampani amene amagwira ntchito modziimira, monga ngati Walmart Foundation kapena Google. org dzanja laphingo. Mabungwe ameneŵa angapange maawire, olinganiza ndi opereka ndipo kaŵirikaŵiri amasumika pa malo onga maphunziro, mwaŵi wa zachuma, kapena chopereka chatsoka.

Kuthandiza ndi Kind

Kupereka zinthu kapena mautumiki mmalo mwa ndalama kuli mtundu wina wovuta wa chithandizo. Mabungwe othandiza m'mbali zowonda, zopereka za mtundu wina . Zonga ngati laisensi ya pulogalamu ya pulogalamu, mipando ya mu ofesi, zopereka za mankhwala, kapena chakudya . "Malipiro a bajeti a ndalama zambiri amatsogozedwa ku ntchito yofufuza ntchito zaumishonale. Soup , mwachitsanzo, makampani onga Microsoft ndi Adobe kupereka pulogalamu yosanja kapena yoperekedwa ku pulogalamu yosatsa malonda padziko lonse.

Chichirikizo cha mtundu wina chimawonjezeranso makampani a zaumoyo: makampani alamulo amapereka malangizo aulere kwa mabungwe othandizira osoŵa, mabungwe ogulitsa zinthu okonza makampani opanga zifukwa, kapena makampani othandiza makampani osapanga phindu. Kuchirikiza kumeneku kumasintha maluso ofunika amene ndalama pazokha sizingagule.

3. Kudzipereka kwa Olembedwa Ntchito ndi Luso la Kudzipereka

Maprogramu ambiri a CSR amalimbikitsa kapena ngakhale kulipirira antchito awo kuti adzipereke pa nthaŵi ya ntchito. Kudzipereka kwaufulu kumakulitsa gulu la anthu ogwirizana, kumawonjezera makhalidwe abwino, ndipo kumapatsa antchito lingaliro la chifuno. Malinga ndi [[FLT: 0] Deloitte Coogationism Survey [1], antchito amene nthaŵi zonse amadzipereka ali 20% a kudzimva kukhala odzipereka kuntchito kuposa awo amene sachita.

Kudzipereka kogwirizana ndi luso la ntchito . Kumene antchito amagwiritsira ntchito ukatswiri wawo kuthandiza mabungwe othandiza osoŵa kuthetsa mavuto ena apadera, kwakhala kotchuka kwambiri. Wokonza mapulogalamu a kompyuta angapange ndandanda ya zinthu za m'mabanki kuti apeze chakudya; wosunga ndalama angathandize anthu a ndalama zochepa kuti apereke ndalama zoyendetsera ntchito za kampaniyo. Kayendetsedwe ka ndalama ka ndalama kangapo kangayambitse kupita patsogolo kwambiri kuposa mmene ndalama zopereka zingathandizire.

4. Mkupiti Wopereka Ndalama ndi Wochititsa Msika

Kampani kaŵirikaŵiri imathandizira makasitomala awo kukweza ndalama za oyanjana nawo. Makampani ogulitsa malonda monga (OF) ndi mapangano monga Apple, Starbucks, ndi Nike . Donate mbali ya malonda kuti amenyane ndi AIDS. “maprogramu a "'aibulu". Maprogramu, kumene makasitomala angagulitse ndalama zawo za ndalama zapafupi kuti achirikize chochititsa, akweza mamiliyoni ambiri a makampani onga kudyetsa America ndi [FLT:] ndi [APT] . . Komiti ya Achipatala ya ana ikhoza kugula ndalama zawo zapafupi zothandizira kuchirikiza chochititsa.

Makampani ambiri amayendera ndalama zimene antchitowo apeza, ndipo zimenezi zimawonjezera ndalama zimene anthu amalandira.

Mabungwe Abwino Anzawo

Ubwenzi woopsa kwambiri ndi CSR ndi umene umakhalapo chifukwa cha kugwirizana kwenikweni mmalo mwa kupatsana mphatso. Kuthandizana kwanthaŵi yaitali kumalola mabungwe othandiza anthu osoŵa kulinganiza zinthu zotheka, ndipo makampani akhazikitsa njira zothetsera zomwe zikugwirizana ndi mabizinesi awo. Mwachitsanzo:

  • [[FLT :0] Patagona adagwirizana ndi mabungwe a malo okhala kwa zaka makumi ambiri, kupereka 1% ya malonda ku “kusungitsa ndi kubwezeretsa malo achilengedwe” kupyolera mwa [[FLT:] 1% ya Planet [[FLT :3] kudzipereka.
  • . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • MPHL kugwirizana ndi programu ya Chitukuko ya UN ndi mabungwe ena othandiza anthu kupereka chithandizo cha zopereka zothandizira panthaŵi ya chithandizo cha tsoka, kuwonjezera ukatswiri wake wa zamalonda m'zotumiza ndi kugaŵira.

Mapindu a Chichirikizo cha CSR kaamba ka Magulu Opereka Thandizo

Ngakhale kuti anthu amene amathandizidwa ndi CSR ndi amenenso amapereka chithandizo, tiye tione mmene anthu onse amapindulira.

Mapindu a Zochita Zokoma

  • Kupereka ndalama zokhoza: Mapangano a Corporate ndi ochirikiza mapangano kaŵirikaŵiri amakhalapo zaka zambiri, kupereka ndalama zokhazikika zimene zimatheketsa kulinganiza bwino ndi kupima maprogramu.
  • Accocs to Expert: Mautumiki a Probono a antchito a kampani amachotsa maluso m'madera monga maluso a zasayansi, ndalama, ndi malonda, amene kaŵirikaŵiri sagwira ntchito kwambiri.
  • Kuwoneka Kowonjezereka: Kampeni yotsatsa malonda ndi makampani angayambitse ufulu kwa mamiliyoni a ochirikiza atsopano, kukulitsa uthenga wake mopambanitsa kuposa bajeti yake yotsatsa malonda.
  • Impangano yolingana: Zopereka zazikulu za kampani (ndalama kapena mtundu) zingawonjezere kwambiri mphamvu ya kuthandiza anthu osoŵa (mwachitsanzo, katundu mmodzi wa mankhwala kuchokera ku kampani yopanga mankhwala angatumikire odwala zikwi zambiri.

Mapindu a Makampani

  • [[FLT: 0] Zolemba zodalirika za CSR zimakulitsa ubwino ndi kusiyanitsa mtundu wa misika ya mpikisano.
  • [[FLT: 0] Kuphunzira, makampani okhala ndi maprogramu amphamvu CSR akusimba 50% ya madesiki. Olembedwa ntchito amanyada, okhulupirika, ndi osonkhezeredwa pamene aona kuti abwana awo akusinthana.
  • Mapindu a 'kax: M'madera ambiri, zopereka zothandizira anthu osoŵa n’zokhoza kukhometsedwa msonkho, kuchepetsa mtengo wa khoka la kupatsa.
  • Kusintha ndi Kuphunzira: Kugwira ntchito ndi mabungwe othandizira osoŵa [1] Makamaka awo amene amalimbana ndi mavuto ovuta a kakhalidwe ka anthu . Olemba ntchito amapeza malingaliro atsopano, ndipo kugwirizana kwa kagulu kampatuko kaŵirikaŵiri kumatsogolera ku zinthu zatsopano, mautumiki, kapena ntchito.
  • .Risk Management: Kudziloŵetsa m'nkhani za chitaganya kungathandize kampani kuyembekezera ngozi za chitaganya ndi malo okhala, kumanga maunansi a kumaloko, ndi kusunga chilolezo chake cha kuyendetsa ntchito.

Chiyambukiro cha Broader: CSR, Thandizo, ndi UN Development Repulment Yokhazikika

Makonzedwe apadziko lonse a kukonza zinthu zokhazikika, okonzedwa kupyola pa 17 United Nations Sustatable Development Zolinga (SDGs)[FL:1], amapereka njira zamphamvu zokonzera ntchito za makampani ndi mavuto aakulu kwambiri padziko lonse, kusalingana, kusintha kwa nyengo, mtendere, ndi chilungamo. Makampani ambiri amalinganiza njira zawo za CSR ndi SDGS. Mwachitsanzo, gulu losumika maganizo pa [[FLT:] 4 (Iphunziro) ] angagwirizane ndi makampani amene amatsatira pambuyo pa mapulogalamu kapena maphunziro a zamaphunziro. Kulimbana ndi CFD: [FGD] [FK: [D]

Mwa kugwiritsa ntchito mgwirizano wa anthu ovutika wa SDG, makampani amatsimikizira kuti zopereka zawo zikuthandizira kupita patsogolo kwa dziko lonse. Zimenezi sizimangowonjezera kudalirika kwa zoyesayesa zawo za CSR komanso zimathandizanso kupereka lipoti ndi kutumiza mauthenga. Malinga ndi PwC Global Survivation Reporter [1], 67% ya makampani tsopano amatchula SDGs popereka lipoti lawo lodalirika, kuyambira pa 34% zaka zingapo zapitazo.

Mavuto ndi Njira Zabwino Kwambiri za Kugwirizana kwa Anthu Okhala ndi Mabwenzi

Mosasamala kanthu za mapindu ambiri, kuchirikiza makampani othandizira mabungwe osoŵa sikuli kopanda zitokoso. Zotsatira zake zimaphatikizapo ziyembekezo zosayenera, kusadzipereka kwenikweni (kutsuka kapena “kutsuka”), ndi katundu wa zauyang'anira woikidwa pa mabungwe othandizira. Kuti zipani zonse ziŵiri ziwonjezere mphamvu, makampani ndi mabungwe othandiza anthu ayenera kutengera njira zabwino zotengedwa m’munda.

Mavuto Amene Anthu Ambiri Amakumana Nawo

  • . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • Kutengeka: Zikhululukiro zokakamizidwa kusinthira ku zinthu za kampani zofunika zingasokonekere ku ntchito yawo yaikulu kapena kutumikira zikondwerero za kampaniyo mmalo mwa zosoŵa za opindula nawo.
  • Kupereka Mtolo: Anzake a Corpeare Angafune kusimba mozama kuti achotse mphamvu ya maulamuliro a anthu opereka chithandizo.
  • Throught- great Ghoss: Zopereka kapena ndawala imodzi yokha ingapangitse chiyambukiro chosatheka.

Machitidwe Abwino Koposa

  • Upindu Woona: Makampani ayenera kusankha anthu odzipereka amene ntchito zawo zikugwirizana ndi makhalidwe awo ndi maindasitale. Kampani ya chakudya chofulumira yochirikiza maphunziro a chakudya imagwirizana; wochirikiza malo osungira mafuta a pansi panthaka sangakhale.
  • [[MLT:0] Chaka cha Kudzipereka kwa Ufulu: Ndalama za nthaŵi yaitali zothandizira anthu osoŵa ((ma-5)) zimalola mabungwe opereka chithandizo kukonzekera bwino ndi kumanga mphamvu, mmalo mwa kuzima moto chaka chilichonse.
  • Lemekezani wothandiza mnzake: Mabungwe achifundo amadziŵa bwino kwambiri chitaganya chake. Anzake a m’bungwelo ayenera kumvetsera ndi kupereka chichirikizo chosinthika, osati kulamula njira yoperekera chithandizo.
  • Seŵererani Zimene Zili Zofunika: Maukwati onse aŵiri ayenera kugwirizana pa zotulukapo ndi mamembala kuyambira pachiyambi. Chigogomezero chiyenera kukhala cha kuyanjana (m’chitsanzo, chiŵerengero cha chakudya choperekedwa, ana ophunzira) mmalo mwa kungotulutsidwa (m’mphindi, zoperekedwa zadola, maola a kudzifunira odulidwa).
  • Kulankhulana kwabwino: Limba moona mtima za zimene zinagwira ntchito ndi zimene sizinagwire ntchito. Kuphunzira pa zolephera kumalimbitsa mgwirizano ndi mbali yonse.

Zitsanzo Zenizeni za Dziko za Ubwenzi Waubwenzi Waubwenzi wa CSR

Zitsanzo zosonyeza mmene CSR ingagwiritsidwire ntchito bwino kuti ithandize mabungwe othandiza anthu ovutika m’madera osiyanasiyana.

Luso la Umisiri: Chofunika kwa Microsoft

Microsoft’s KUYANA KWA BONK] Kumapereka ndalama, luso, ndi luso ku mabungwe osapanga zinthu ndi ofufuza pogwiritsa ntchito nzeru zopanga kuthana ndi mavuto a malo okhala ndi anthu. Mabwenzi onga Mapangano a Nature Conservancy [ kugwiritsa ntchito zida za Thupi kusanthula zinthu zambiri zotetezera zinthu, pamene ena amagwiritsa ntchito AUNG kupititsa patsogolo kufufuza zamankhwala kapena kuwongolera kupezeka kwa anthu okhala ndi zolemala. Ubwenzi umenewu umaposa kulembetsa kupenda kwa pakati pa [1] Microsoftics m'm'm'kufufuza ndi AIFYPUP ndi zosoŵa za makampani osoŵa chuma amenewo.

Kuthawa: Miyoyo ya Othaŵa Kwawo ya IKEA Ili ndi Miyoyo Yowala Kwambiri

Programu ya IKEA CSR imaphatikizapo kugwirizana ndi [[FL:0] UNHCR (UN Ofesi ya Othaŵa) kugaŵira malo abwino ndi magetsi ku misasa ya othaŵa. Kampani yopangidwa ndi mphamvu ya dzuŵa ndi malo osungirako amagetsi omwe anganyamulidwe ndi kusonkhanitsidwa mosavuta. Mwa kukonza IKEA ndi kutumiza maluso, liŵirolo linapereka njira zothandiza zimene zinawongolera mikhalidwe ya moyo kwa anthu zikwi zambiri othaŵa kwawo [1] Pambuyo pakenso kukweza chidziŵitso pakati pa I KEA amalonda kupyola m'mabwalo lankhondo.

Ndalama: Banki ya Malo Omanga Amalo a Ku America

Bank of America’s Programu ya Unighbiorbior Butting ndi pulogalamu ya zaka zambiri imene imapatsa ndalama, maphunziro a utsogoleri, ndi mipata ya malo ochezera ku mabungwe osapanga phindu ogwira ntchito m'madera otsala. Kuyambira mu 2004, programuyo yawononga ndalama zoposa $300 miliyoni ndi kulimbitsa mphamvu ya anthu osapanga phindu. Kampaniyo imapatsanso antchito odzipereka kuchirikiza mabungwe ameneŵa. Njira imeneyi . Kupanga ndalama zothandizira kumanga nyumba ndi ntchito yapadera ya CSR.

Tsogolo la CSR ndi Chichirikizo cha Charitable

Zinthu zosiyanasiyana zimene makampani akonza kuti athandize mabungwe othandiza anthu ovutika m’zaka zikubwerazi zikusintha:

  • [[FLT: 0] Kupereka Ivestial: Mmalo mwa kupereka ndalama, makampani ena akupanga chiyambukiro cha kusungitsa ndalama zimene zimadzetsa mapindu a kakhalidwe ndi ndalama. Njira imeneyi ikhoza kupereka ma kampani a makampani othandizira kubweretsa ndalama zoyendetsera ntchito, monga makampani a zachikhalidwe.
  • Employee-Driven Giving: Mafomu amene amalola antchito kutsogolera kampani ku mabungwe othandizira amene asankha akutchuka. Kupereka ndi kukulitsa pangano la antchito.
  • , ndi Transparency: [[FLT :1] Technology imatheketsa kulondola mosamalitsa zotulukapo. Ziŵalo ndi makampani angagaŵane chidziŵitso cha nthaŵi yeniyeni kupyolera m'ma brankchain kapena maboard a onse, kuwonjezereka kwa kudalirana.
  • Mabungwe ogwirizana kwambiri: akuphatikizana mowonjezereka mphamvu ndi wina ndi mnzake ndi kuphatikizapo mamediapy (monga Givingtusday [ kapena [[FLT:]]GWIVIGUP ] kuphatikiza zinthu ndi mavuto a dongosolo la zinthu pamodzi.
  • [[NT.0] Kukakamiza kwa malamulo: Maboma mu EU ndi kwina kulikonse akuvumbula zinthu zosafunikira pa ESG (Environment, Social , Goverdance). Kukakamiza kumeneku kwa lamulo kungawonjezere kuvuta ndi mlingo wa ntchito ya CSR, kuphatikizapo kupereka kwaufulu.

Kumaliza: Mpangidwe Woyera

Makampani, nawonso amalimbitsa makampani, kukopa ndi kusunga luso lawo, ndi kumanga maunansi amphamvu ndi anthu amene amawachirikiza. Mayanjano achipambano kwambiri amazindikira kuti CSR si chopereka chapadera. Mwakugwirizanitsa mphamvu za bizinesi ndi zosoŵa za anthu, makampani ndi makampani pamodzi, angathetse mavuto amene sangawathetsere okha.

Pamene anthu padziko lonse akuyang’anizana ndi mavuto owonjezereka . kuchokera ku mkhalidwe wowopsa kufikira ku kuchuluka kwa kusalingana kwa nyengo ndi kuchuluka kwa makampani othandizira osoŵa.

[1] Nkhani ino inafalitsidwa poyamba pa Fleet Directus ndipo yalembedwanso ndi kufutukulidwa kaamba ka mapulatifomu owonjezereka.