Maprojekiti a kukonzanso matauni amakonzanso malo, kukonzanso zinthu, ndi kukulitsa moyo wa anthu okhalamo. Komabe, ngakhale zolinga zabwino kwambiri zingalephere ngati chitaganya chikulingalira kuti sichikupezeka, chikusocheretsedwa, kapena kunyalanyaza. Mbiri ya kumangidwanso kwa mzinda imadzala ndi ntchito zimene zinayang'anizana ndi chitsutso choopsa, kuchedwa, ndi kulephera kwenikweni chifukwa chakuti oyendetsa ndi atsogoleri a makampani analingalira kuti ubale wa anthu ukhoza kuchitika. [FLT: 0] Community-pakati paunansi wa anthu [ imasintha mapangano a m'masunt chotsapo kuchokera ku kulemberana kwapamwamba kubwerera ku kugwirizana kwenikweni, kukupanga ilo yosatheka kukonzanso kwa anthu a m'mizinda.

Kodi Chiyanjo cha Anthu N’chiyani?

Kugwirizana kwa anthu kwa pakati ndi pakati kuli njira yolankhulirana imene imaika patsogolo kudalirana, kulimbikitsa kukambirana, ndi kugwirizanitsa zolinga za ntchito ndi zokumana nazo ndi zokhumba za anthu a m’deralo. Mosiyana ndi PR . Imene kaŵirikaŵiri imasumika pa kuulutsa chidziŵitso cha anthu kuti igwirizane ndi pulogalamu yapoyera ya PR imagogomezera kumvetsera, kuonekera, ndi kusanguluka. Imazindikira kuti nzikazo siziri chabe osungitsa zinthu koma zinzake zimene zikudziŵa, nkhaŵa, ndi malingaliro awo n’zofunika kuti zipambanepo za kusintha kulikonse kwa madera.

Chilangizo chimenechi chimachokera ku kulinganiza kwapadera, kulinganiza, kukhazikitsa malamulo, ndi kulinganiza kwa anthu. Ofufuza amayesetsa kumvetsa mbiri ya anthu, mphamvu, ndi chikhalidwe. Amagwiritsira ntchito zitsanzo ziŵiri za njira zolankhulirana, kumene njira zothandizira kupatsa anthu ufulu wokhudza zosankha ndi kuona mmene zothandizirazo zakhala zikugwirizanitsidwa. Kusintha kwa nthaŵi, bajeti, malonda, ndi ziyambukiro zoipa siziri chabe za makhalidwe abwino komanso zimakulitsa kudalirika kofunikira kuti atheretse mavuto osapeŵeka. Motsimikizirika, mayanjano a anthu a m'dera limodzi ndi ndalama zimene ziyenera kuchitidwa mogwirizana ndi kuyenera kukhala zowona mtima, zoona, ndi ulemu wodziikira ndalama zoikiridwa kapena zofunidwa.

Chifukwa Chake Anthu Anayambitsa Nkhani za M’mabungwe

Kukonzanso malo m’matauni kumasokoneza mkhalidwe wa zinthu. Phokoso la kumanga, mantha, kusintha kwa kayendedwe ka magalimoto, ndi kupanikizika kwa magalimoto kumachititsa nkhaŵa zimene zingapangitse anthu kutsutsana ndi ntchito ina yanthaŵi yaitali. Ngakhale zija zimene zimalonjeza mapindu anthaŵi yaitali. Popanda dala, PR yokhala pakati pa anthu, nkhaŵa zimenezi zimakhala maziko aakulu a mbiri yoipa, mphekesera, ndi chitsutso cholinganizidwa. Zotsatira zake kaŵirikaŵiri zimakhala kuchedwa kwa ntchito, kutha kwa nkhondo, nkhondo zamalamulo, ndi kutha kwa chikhulupiriro chimene chimakhalako kwa mibadwo.

Mosiyana ndi zimenezo, pamene nzika za dziko zilingalira kukhala zoloŵetsedwamo mowona mtima, iwo amakhala ochirikiza, osati adani. Amathandiza kudziŵikitsa nkhani zosayembekezeredwa, kupereka chidziŵitso cha kumaloko chimene chimawongoletsera kulinganiza, ndi kulimbikitsa anansi kukhala ndi phande m’mipata yopereka yankho. Maphunziro ochokera ku Urban Institute ndi American Planning Association amasonyeza nthaŵi zonse kuti kugwirizana kwa anthu ndi mapangano ogwirizana ndi zivomerezo zapamwamba, kulola mofulumira, ndi zotulukapo zabwinopo kwa onse aŵiri okhala m’dziko ndi okulitsa. Mwachitsanzo, [FLT: 0] Urban Institute [1] Yathandiza kutsimikizira mmene kulinganiza zinthu zowonjezereka m'madera monga Dudley Street , kumene anthu amadalirana kwambiri.

Chofunikanso, PR yapakati ya chitaganya imathandiza kupeŵa zophophonya za zoyesayesa zakale zimene zinathamangitsa mabanja ndi kuwononga malamulo a chikhalidwe, monga polojeti yotchuka ya nyumba ya Pruitt-Igoe kapena misewu ya m’mizinda imene inapanga madera achimwemwe. Mwakukhazikitsa mawu a chitaganya, maprojekiti amakono angapatuke kuchokera ku choloŵa chimenecho ndipo mmalo mwake apanga malo amene amasonyeza makhalidwe ndi zosoŵa za anthu okhala kumeneko.

Mabungwe Othandiza Anthu Ogwira Ntchito

Kukwaniritsa PR pakati pa chitaganya kumafuna njira yadala, yopezera zinthu. Njira zotsatirazi n’zofunika kuti mukhale ndi chidaliro ndi kutengamo mbali kuti mukhale ndi moyo wabwino m’tauni.

Kukhazikitsa Njira Zolankhulirana Zotseguka ndi Zofikirika

Chidziŵitso chiyenera kuyenda m'njira zambiri. Pambuyo pa manyuzipepala amwambo ndi mameseji, maprojekiti achipambano amagwiritsira ntchito mawindo ophatikiza ziwiya za magetsi (mawebusaiti opangidwira okhala ndi mapulogalamu a zinenero zosavuta, maakaunti a makampani a anthu a wailesi a zinenero zosavuta kukonza, makompyuta a textual system system system system system system system system system , macherectivesssssssssssss inters interfectives syndrome synd syndromes , odziŵa za maseacrivers, odziŵa zaup, kapena kulumala.

Malo ovomerezeka a kampaniyi ndi ofunika kwambiri. Magulu a projekiti ayenera kufufuza mafunso onse ndi kupereka mayankho mwamsanga, ndipo amathandiza kuti anthu adziwe nkhani zimene zikufunika kukambirana.

Kulandira Misonkhano ndi Masitolo Ogwirira Ntchito Anthaŵi Zonse, Ophatikizapo Anthu

Misonkhano yapoyera singakhale zochitika chimodzi zochitidwa panthaŵi ndi malo ovuta. Mmalomwake, iyenera kulinganizidwa pa nthaŵi zosiyanasiyana (madeko, masabata, masana) ndi kuzungulira malo osiyanasiyana m'malo akwanuko(masukulu, malo a mudzi, malo olambirira, mapaki. Mabungwe ndi chisamaliro cha ana ayenera kuperekedwa. Mabungwe a misonkhano ayenera kuphatikiza mawonekedwe, makambitsirano a gulu laling'ono, ndi malo otsegulidwa kuti azikhala ndi masitayelo osiyanasiyana a kulankhulana.

Makampani amene amagwiritsa ntchito zipangizo zothandizira anthu popanga zinthu monga mapu, ma shartes, ndi kulinganiza bajeti . Masewerawa amapanga zinthu zofunikira kwambiri (m’ lekuatiso, zinthu zofunika kwambiri) zomwe zimasonyeza mmene kukonza zinthu kumathandizira anthu popanga. Komiti ya Amelika yopanga zinthu imapereka chuma chachikulu pa wirette flacitis ndi machitachita abwino kwambiri a kampani.

Kupereka Chidziŵitso Chomveka Bwino, Chofikirika

Chida chogwiritsa ntchito foni, chinenero chovuta kugwiritsa ntchito, ndi chidziŵitso chochuluka ndi zopinga kuti munthu atengemo mbali. Zinthu zonse zolembedwa . Zinthu zonsezo ndizo zochokera m'mabulosha a mapepala ndi mapepala osintha zinthu ndi mapepala ogwiritsa ntchito poŵerenga ndi kugwiritsa ntchito mfundo zosavuta kumva. Zinthu zothandizira kuona zinthu monga kumasulira, kujambula, ndi kulemba mawu ndi kufotokoza mawu ofotokoza kusintha kwa kapangidwe, kusintha kayendedwe, kapena madesikito.

Zosankha zazikulu, zochitika zazikulu, ndi zotsatirapo zoipa ziyenera kutchulidwa bwino ndiponso mochititsa chidwi. Mwachitsanzo, ngati kumanga kungachititse phokoso kapena misewu kutsekedwa kwa miyezi ingapo, nzika ziyenera kudziŵa nthaŵi yeniyeni, kuti, kuti ndi utali wotani. Ngati kukonzanso kumaphatikizapo nyumba zatsopano zimene zingawonjezere lendi, zimenezo ziyenera kuvomerezedwa mogwirizana ndi njira zilizonse zoletsa malo oletsedwa zimene zikuchitidwa. Kuwona mtima ponena za malonda kusakhala kwa anthu kumapangitsa kuti anthu azikhulupiriridwa, ngakhale pamene mbiri yake siike.

Atsogoleri Osinthanitsa M’chitaganya ndi Magulu Akomweko

Odalirana monga mayanjano apafupi, magulu ozikidwa pa chikhulupiriro, mabungwe autumiki a anthu, ndi okonza malo ochitira malonda akwawo . Iwo amamvetsetsa mbiri ya chitaganya, malamulo, ndi maprogramu amwaŵi kuposa aphungu. Kuwapanga mwamsanga, ndi kuwagwirizanitsa bwino lomwe kaamba ka nthaŵi yawo ndi luso, zimathandiza kutsimikizira kulira ndi kufikira anthu oyenera.

Mabungwe ameneŵa angagwirizane ndi anthu, kuthandiza kupanga njira zoyenerera zopitira, ndi kuchita monga oimira pamene mikangano ibuka. Amaperekanso njira zoperekera chidziŵitso zopitirizabe, kuchenjeza gulu la ntchito kuti liyambe kuonekera. Makomiti audindo opanga makampani opangidwa ndi oimira a chitaganya osiyanasiyana (kuphatikizapo alendi, eni nyumba anthaŵi yaitali, eni mabizinesi aang'ono, achichepere, ndi achikulire) angapereke chitsogozo pa chilichonse kuchokera ku mapangidwe a mapulogalamu a makampani.

Kuyankha Mofulumira ndi Moonekera Ku nkhaŵa

Njira yothandiza imakhala yopanda ntchito ngati anthu a m'deralo saona mmene anagwiritsirira ntchito ntchito . Ntchito iliyonse iyenera kukhala ndi njira yophera anthu ndemanga ndi kusonyeza kuti ndi oyenera kuyankha mlandu. Malipoti a chidule cha machaiti (m'chitsanzo, “Mwafunsidwa, Kuyankha”) ofalitsidwa pa webusaiti ya ntchito kapena ogawiridwa pa misonkhano angasonyeze kuti ndi malingaliro ati amene anagwiritsidwa ntchito, amene analingaliridwa koma sanavomerezedwe, ndi zifukwa zake.

Pamene nkhaŵa ziri zazikulu kwambiri . monga ngati mantha a kusamuka kapena kuipitsa malo okhala [1] atsogoleri oikidwa ayenera kukhala ndi magawo opatulidwa omvetsera, kupereka akatswiri odziimira kaamba ka kutsimikizira, ndi kugamula poyera ku njira zakutizakuti. Kuyankha molakwa ku bodza kulinso kowopsa: chiŵalo cha timu chiyenera kuyang’anira zoulutsira nkhani za anthu ndi nkhani za kumaloko, kuwongolera zophophonya zenizeni ndi umboni waulemu, wolembedwa.

Kupanga Kukhulupirirana ndi Kuonana Bwino

Kukhulupirira ndi kuonekera si zinthu zopanda pake; kumangidwa mwa zochita za tsiku ndi tsiku. Chida chimodzi chogwira mtima ndicho chiŵiya chofikira anthu onse chimene chimapita patsogolo, kulinganiza bajeti, ndi kukhazikitsa mametric (m’chitsanzo, chiŵerengero cha misonkhano yochitidwa, opezekapo, ndemanga zolandiridwa, ndi mmene ndemanga zimakhudzira zosankha). Maboard ayenera kukonzedwa mwezi uliwonse ndi kusonyezedwa m’malo a anthu onse ndiponso pa Intaneti.

Njira ina ndiyo kukhazikitsa komiti yoyang'anira chitaganya yokhala ndi ufulu wofuna kukonza mayeso ndi ulamuliro wopempha kuweruza kwa anthu. Makomiti otero angapendenso malipoti opititsa patsogolo milandu, kuyendera limodzi ndi mapangano a chitaganya, ndi kubwezera lipoti kwa anthu okhalamo. Pamene kuli kwakuti zimenezi zikuwonjezera kuvuta kwa ulamuliro, zimachepetsa kwambiri kukayikirana ndipo zimathandiza kuti magulu onse adziwitse mlandu. U.S Dipatimenti ya House and Urban Development [1] Imapereka malangizo pa zoyang'anira maofesi a bungwe la Community and Development .

Kuona magetsi moonekera bwino kumatanthauzanso kuvomereza zolakwa.

Kulimbikitsa Anthu Kukhala ndi Mbali Yatanthauzo

Kufufuza ndi nyengo zonena za anthu n’zofunika koma n’zosakwanira. Kuchita nawo zinthu kumatanthauza kupatsa nzika mphamvu yeniyeni pa zosankha zimene zimakhudza miyoyo yawo. Kuphatikizapo bajeti . Kusankha mwachindunji mmene anthu angaziperekere ndalama za ntchito yomanga [1] kwagwiritsidwa ntchito mwachipambano m’mizinda monga New York, Seattle, ndi Toronto. Ngakhale kuti nthaŵi zambiri si zinthu zazikulu zofunikira, zingagwiritsiridwe ntchito ku kukonza zinthu zomanga bwino m’mapaki, mipando, zojambula m’misewu, kapena kukonza maprogramu a chitaganya.

Malo opangirako zinthu amaitana anthu kuti azigwira ntchito limodzi ndi akatswiri omanga ndi okonza mapulani popanga njira zina zopangira zinthu, mmalo mwa kungovomerezana ndi malingaliro. Magulu ameneŵa kaŵirikaŵiri amatulukapo njira zopangira zinthu ndi zogwirizana ndi mawu ozungulira ndi otsatizana ndi mawu ozungulira. Mofanana ndi paki yopangidwa ndi achichepere imene imakhala malo osonkhanira otchuka, kapena kuyambika kwa nyumba zimene zimasunga misewu yakale.

Mabungwe a akulu a boma ayenera kusonyeza kusiyanasiyana kwa anthu a m’deralo, kuphatikizapo magulu otsika amene amanyalanyazidwa kaŵirikaŵiri . Monga anthu osakhala ndi mbiri yakale, anthu osoŵa pokhala, ndi achichepere. Kupereka ndalama, omasulira, ndi zoyendera kumathandiza kuchepetsa zopinga kuti akhale ndi phande. Cholinga sichili chofanana ndi (anthu ena safika ku misonkhano) koma chiyambukiro chosalakwika: kuti mawu onse ali ndi kulemera m'kupanga zosankha.

Kuyesa Kupambana kwa Anthu Kunaloŵetsamo Maunansi a Anthu

Zotsatira zake ziyenera kuchitidwa kuti akonzetse njira ndi kutsimikizira phindu la njira imeneyi. Mitengo ya Quantive imaphatikizapo: chiŵerengero ndi kusiyanasiyana kwa opezekapo osonkhana, kupenda kwa kufufuza, ndemanga zambiri, kufulumira kwa mayankho a mafunso, ndi kuchuluka kwa malingaliro a nzika zimene zaphatikizidwa m'maprojekiti. Chofunika kwambiri, zizindikiro zosonyeza kudalirana zonga mapendedwe (kutumikira patsogolo ndi pambuyo pa zochitika zazikulu), kusanthula malingaliro a anthu, ndi kupenda kwachindunji kwa anthu, ndi kutsimikizira kwa anthu okhala m’dziko kungavumbule kuti anthu odalirana.

Kuvuta kuyerekezera koma kowopsa mofanana ndi zotsatira za ntchito: chitsutso chochepa ndi zitokoso za lamulo, kulola ndi kugwiritsa ntchito nthaŵi zomanga, kutsika kwa kutsatsa ndi kuchepetsa mtengo wa kuchepetsa, ndi mapindu anthaŵi yaitali a chuma ndi chikhutiro cha nzika. Kukwaniritsidwa kwa chuma cha National Community Reinvementation kunapeza kuti maprojekiti okhala ndi pangano lamphamvu anali ndi kuchedwa kwa 20% ndi kukwera kwa 15% kwa chikhutiro cha nzikazo zaka ziŵiri pambuyo pake, poyerekezera ndi ntchito zofanana ndi kukwaniritsidwa kochepera.

Magulu a projekiti ayenera kusimba poyera zotsatirazi za “chiyambukiro cha nthaŵi zonse” kufotokoza mwachidule, kusonyeza kuti kuikizira PR pakati pa chitaganya kunatulutsa phindu lotsimikizirika. Kuwoneka kumeneku kumalimbitsa chidaliro.

Kugonjetsa Mavuto Ofala

Mosasamala kanthu za zolinga zabwino, PR yapakati imayang'anizana ndi zopinga . Kusakhulupirira kozama kochokera ku nsautso zakale (kuponderezedwa, kuchitiridwa nkhanza kwa anthu, kuswa malonjezo) kumafuna kuleza mtima. Kukhoza kutenga miyezi kapena zaka za pangano losasintha, laulemu anthu okayikira asanagawane nawo. Kugwirizana kwa anthu ogonana mwachisawawa omwe akhala ndi chidziŵitso m’deralo kungafulumize kukulitsa chikhulupiriro.

Mabodza achinyengo akhoza kufalikira mofulumira, makamaka pa Intaneti kapena kudzera m'mabungwe amwayi. Dongo lofulumira lokhala ndi mapepala otumizira mauthenga ovomerezeka, anthu olankhula, ndi makampani a anthu odalirika, lili ndi nkhani zabodza zisanavomerezedwe.

Kulephera kuyendetsa zinthu kumachititsa kuti ndalama zoyendetsera ntchito zikhale zoposetsa anthu a m'magulu a anthu, kupangitsa kukhala kovuta kukwaniritsa pulogalamu yofanana. Kukhazikitsa maziko opereka chithandizo cha makompyuta kwa anthu okhala m’deralo (m’chitsanzo, kugwiritsa ntchito wolinganiza kapena loya wawo) kukhoza kuwonjezera malo oseŵera. Mofananamo, kufuna kuti anthu omanga bwino apindule ndi mapangano kapena mapangano okhazikika bwino kwambiri kutsimikizira kuti mudziwo ulandire mphoto za konkire kaamba ka kutengamo mbali kwake.

Pomalizira, kutopa kungayambike pamene ntchito zikula kwa zaka. Kusunga mphamvu kumafuna maluso owonekera nthaŵi zonse . "a mrawlea, phwando lophwasula nthaka, phwando la ziwiya zokondwerera kumaliza kumanga. Kukondwerera pang’ono kumasunga nyonga ndi kukumbutsa aliyense zimene akugwirirapo ntchito.

Kumaliza

Maprojekiti a kukonzanso matauni angathandize kwambiri kuwongolera malo, koma kokha ngati anthu okhala kumeneko ali ndi antchito ogwira ntchito, osati olandira ongokhala. Unansi wa anthu ndi anthu si kuwonjezerako; ndi chilango chachikulu chimene chimasonkhezera ntchito, mtengo, ndi kuchuluka. Mwa kuchuluka kwa kuonekera, kumvetsera kwenikweni, ndi kusanguluka m'chigawo chilichonse, kuyambira pokonzekera kupita ku mapulogalamu a anthu. Makampani ndi mabungwe a anthu onse angapange kudalirana kuti apeze mavuto a nyengo, apange malo abwino, ndi kupeŵa kulakwa kwa kalelo. M'nyengo yowonjezereka ya kukayikira za kukula kwa zinthu, chitsimikizo chachikulu cha chipambano ndicho chitaganya chimene chimaona kuti chikulemekezedwa, chikumvedwa, ndi kupatsidwa mphamvu.