Hurumende yeAustralia haisati iri injini yezvokutengeserana yenyika yose inoda kuti zviverengero zvishandiswe, uye mapepa emitemo; iko mutoo mukuru umo hurumende inotonga kutsanangura nawo kuona kwayo kwezvemari, zvisarudzo, uye chitarisiko chemari kurudzi rwacho. Munhambo inorondedzerwa nezvemari, kuchinja kwezvokutengeserana kwenyika yose, uye kushambadza kwevagari vemo kunoda zvose zviri zviviri ungwaru nokuwana, unyanzvi hwekurukurirano yavose yevese, unyanzvi hwemari hwakava hunokosha semitemo imene. Kukurukurirana kunobudirira kunovaka chivimbo, kujekesera kushatsa kutengeserana, uye kushongedzera vanhu veAustralia zivo inodikanwa kutora rutivi muhurukuro yemari. Bva, bhizimisi rinotarisana nedenho inoremaukodzodzodzo yemari mukuita, kujeka kwakajeka pasina kururamisa. Nyaya iyi inonzvera kugadziridza, uye kunzvera kugadziridza kwoufakazi hwavo, kupfurikidza nokuna kupfurikidza nokuna kugadziridza, kugona kuzivisa, kuzivisa, kana kuti tibudiridza chinyorwa chavose, kana kuti chinyorwa chibvumiro, chiteverwa kuziviswa, chibvumirano chati,

Kupfuudzira Kwezvibvumirano Zvekurukurirano zveHomwe yeUniversity yeAustralia

Gadziriro yekurukurirano yeCentury inosimbiswa mumutoro wayo wemitemo kuzivisa hurumende pamusoro pomuitiro wemari apo inozivisawo vanhu vose. Munhau, mikoto mikuru yave iri mapepa eHlamu inotsaurwa gore negore, Interpresational Report, uye chinyorwa cheEconomic Roundation. Aya magwaro anonzvera, anopfuudza mapeji ane chiuru, uye anoperekedzwa nenhau dzehurumende dzinobudisa nhauro nezvinobudisa nhau. Mumakore anopfuura makumi maviri apfuura, Kondiramendi yakawedzera matura ayo kuti abatane nzvimbo yaro yakatsaurirwa ([[FLT: 0]]. uye . Ault.[FLT:] [Mibuko]]), mibvunzo inoshanda pakati pezvikamu zvamakurusarusaro, uye nhevedzano yenhau dzinowanika mumitengo, uye miteroorwa yavose pamasangano avose, uye mabasa okupazamura mitero, mitero inonzwisiswa namabasa okupazwa.[2]

Zvikamu Zvikuru Zvokukurukurirana Pachena Kunobudirira

Kuyera kubudirira kweTreasurery, tinofanira kutanga kugadza mipimo yekurukurirano yavose inobudirira. Mabhuku esangano nenhungamiro dzavarapi (mutoo, ECD] kurukurirano yapachena [) inobatana pambiru ina: kujeka, kujeka, kusachinjika, uye nguva. Chimwe nechimwe cheichi chinoita basa rakasiana mumagamuchirirwe nokushandiswa kwemashoko eCCHEster.

Kujeka

Chitsama chemitengo chinoreva kushandura mirangariro yezvemari yakadai setsatsananguro dzenzvimbo inogarwa zvinhu, kana kuti bhuraketi inotevedzerwa nejenaresa iri mumutauro ungagona kunzwisisa pasina deti remari. Komishinari yezvokunyora mashoko ne “mapepa adzo, ” kana kuti purojekiti remari inopfupikisana nerevo. Somuenzaniso, 202425 remari inosunungura mapeji maviri “Breat paGlance" chinyorwa parutivi pepepa rakazara. Bva, mabhuku mazhinji eCetagement achiri kutsamira pamashoko ounyanzvi uye kuvaka kusinganzwisisiki. Chinongetarwa chakakurumbira inoshandiswa neapo kunzvera kwehurumende.

Kuona bhaisikopo

Kuona chitarisiko hakubatanidzi bedzi kutsanangura zvisarudzo asiwo kutsanangura kurangarira namashoko zviri shure kwazvo. Zvikamu zvevezvokugadzirwa kwemari zvinosanonyorwa nenzira ine udzame hwemipimo yemari, kubatanidza kunzvera kwokunzwisisa, uye kuchengeta chinyorwa chavose chezvitsamisiro zvemitero. Kuoneka kwoga hakugutsi kana mashoko acho achipiwa munzira dzinodzivisa kunzvera. Somuenzaniso, mapepa ebhajeti akarongwa nokuda kwavateereri vezvemari nemisika yemari, kwete nokuda kwevoruzhinji. Nzira yokuratidzira zvechokwadi yakananga mashoko: pfupi yakakwirira yavose, kudzokororwa kune udzame nokuda kwenyanzvi, uye mashoko asina kugadzirwa. Dare rakavamba kugamuchirwa nokubudiswa kwemazita okuoneka (g., bhajeti remari, chishandiso chekushandisa kugamuchirwa chakasiana.)

Kusachinja - chinja

Kusachinja kunovimbisa kuti mashoko haapokanidzi mashoko asati ataurwa kana kuti kuchinja pasina tsananguro. Kurangarira kuti kurukurirano dzevezvemari dzinowanzobatanidzwa nehofisi dzezvinobudisa nhau, kuchengeta kusachinja kunogona kuva kwakaoma, kunyanya apo hurumende dzinochinja. Tsika dzekurukurirano dzevese dzeTreasury dzakagadzirirwa kuva dzezvamatongerwe enyika, asi mukushandisa, matauriro nokuchinja zvinogona kuchinjana nemamiriro ezvamatongerwe enyika ehurumende. Somuenzaniso, mukati mekuchinja kwechikamu cheCHOVAD ne19, kukurudzira kwaidzokororwa kwairondedzerwa se “tsigiro isingaenzaniswi” pasi peimwe hurumende uye gare gare gare se“ mari inoshandiswa inodiwa navose. Nepo uku kupesana kungava kwamano, kunogona kushatisa chivimbo kana vagari vemo vakafunga kushaidzwa kwokupfuurira.

Kuziva Nguva

Kufamba kwenguva kunonyanya kunetsa munguva yenhevedzo dzenhau dzinokurumidza uye zvinobudisa nhau. Treasure yakavandudza nhanho yazvo nokupfuudza nokubudisa nokukurumidza magwaro makuru pawebsite. Asi, kunonoka kunogona kuitika apo mashoko anoda kudzokororwa nokungwarira. Somuenzaniso, upedzisi hwemwedzi nemwedzi kazhinji kazhinji hunomira mazuva pashure pomugumo wemwedzi, nepo mamwe masangano ehurumende (umr., Biage of Statistics) achibudisa mashoko pakarenda yapamberi yatepfekerwa. Kutevera rudungwe rwenguva yakarongwa kunowedzera kujeka nenguva uye kubvumira vatori venhau navose kuronga kunzvera kwavo.

Kushandisa Madhiragi

Kuvapo kweNzvimbo yeTreasury kwakura zvikuru, asi kunononokera kukura kwemipimo kwemamwe masangano akaenzana. Kudya kwayo kweTwitterter (@Treasury_A) kunoshandiswa zvikurukuru kuzivisa zvinyorwa nokubatanidza zvinobudiswa. Ikazhinji Komiteri yeTrenda inopinda mukurukurirano mbiri dzinotevedzerwa, kururamisa kusanzwisisana, kana kuti kuisa Q& marusando. Iyi ibanza rakarasika. Nhepfekedzo yenzanga haisati iri bedzi mukoto wenhepfekedzo. Bank yeCanada, somuenzaniso inoshandisa shinda dzechipfuudzo mukati me dzemari, inoguma nokuvimbisa kwakakwirira namashoko akaderera. Konquer inogona kugamuchira “mutoondiro mukuru yezviteshi”. PaPromendimu, mapepa, mapepa okuvhura, asi mapepa okushandurira, kazhinji kazhinji kubudiswazve pasina kubudiswa kwemichina.

Chimwe chishandiso chemichina iYouTube mukoto weTreaty yeIvery, iyo ine mavhidhiyo ehurukuro, matare okunzwa, uye vatsananguri venhambo nenhambo. Nhepfenyuro ine vazvinyoresi navarendi vasingasviki 5 000 uye vanoona zvinova pasi pe 200(inoratidzira kuvandika kwakaderera zvikuru. Nhamba yeReser Bank yeAustralia yedzidzo inowanzo. Konsoleti yezvidzidzo. Mutengi angagona kunyora zvidzidzo kubva kushandisiro yeRBA yemapikichature namashoko mapfupi anoshandiswa ( RBA D DHFLY]). Podcasts dzinoshandiswa pasi pechiteshina. “ATreyrorroptrop postting powtingtingtingting inokurukura musoro mumwe musero mukuru mukuru mukuru.

Nhengo dzepawebsite yeveMali pachayo inonzi anlytics (inowanikwa mu2023-24 Annuary Report) dzinoratidza kuti 65% yavashanyi vanosvika neinjini dzokufeyafeya, namapeji anoshanyirwa zvikurusa achiva “mwero yemazai” uye“ Nhamba dzechidimbu.” Ikoku kunokarakadza kuti vanoshandisa vari kutsvaka mashoko chaiwo, kwete kutsvaka nzwisiso yose. Komishoni inofanira kuita kuti mapepa ane mhinduro dzakajeka, dzakananga. Mukuwedzera, kutora mapeji ebhaisikopo inoramba iri chinyorwa: matafura ebhaisikopo kazhinji kazhinji kazhinji anenge ari kunyanyowanda nokuda kwemanzwirefukidzwa. Mazano aya anofanira kuva anoshanda.

Kubatanidzwa Kwavose Nokupa Zvokudya

Kupfuura kumwe kuzivisa kwenzira, Kompare inoita gadziriro yapamutemo yokunzvera yavose nokuda kwechinjo huru dzemiitiro. Mienzaniso yazvino uno inobatanidza kunzvera pamusoro pemitemo inotambira mari yokurega basa, mutero, uye gadziriro yemitero mitsva yemari inobhadharwa. Uku kunzvera kunobatanidza mapepa ekurukurirano, mahotera apaIndaneti, uye mabutiro avose. Komiteri yakapa mari paIndaneti panzvimbo yapaIndaneti inoshandira ([[FL:0]] kubhadhadhaka.. kudzorwa kwemitero.gov.[FL.1]]) inobvumira vapa mari kuti vanyore mashoko akanyorwa uye vapinduri vemitendi vemitengi vemitengo. Kunyange zvazvo izvi zvichirumbidzwa, kubatanidzwa kazhinji kazhinji kumichina inoitwa kumiviri yemiviri inotengo inotengwa. Vagarisana vanozviisa pasi poruzhinji nemhaka yokunzvera kwemimwe mitauro inopfupikisa yehurumende inopfupikisa, kunyange kupfurikidza nokupfupikisana kupfupikisa kupfumisa kupfumisa kupfuka.

Zvisarudzo zvokudzosera shure pashure pezvisarudzo zvinoitwa zvinokosha zvakaenzana. Apo Vemitengo inobudisa pepa rokupedzisira romutemo kana kuti murairo, ingagona kubatanidza kupfupikisa kwekupesvedzera kwemuuyo. Ikoku kungaratidzira kuti kunzvera ndekwechokwadi, kwete kwechikamu. Komishoni inoita ikoku panhambo nenhambo asi nenzira isingawirirani. Imwe nhevedzano “wati, taita kuti, taita kuti kurukurirano imwe neimwe ive nohupi hwenguva yemberi ichavaka chivimbo nokukurudzira kutora rutivi. Uyezve, Kondira yaigona kutakura horo dzeguta dzinova chaidzoidzo inoshandisa zviteshi zvakadai seFlance kana kuti Masangano, ichibvumira vatori rutivi vari kure kubvunza zvakananga vapfumikoro vakuru. U. . .Bato rezvo, somuenzaniso, rinoita kuti vapindiri vemitero muzviuru.

Kuongorora Kubudirira Kwacho

Kuyera kubudirira kwekurukurirano yavose kwakaoma zvikuru, zvikurukuru apo nharidzano yacho isinganzwisisiki (mutoo., “kunzwisisa vanhu vose” kana kuti“ gwaro”. Komiteri inoshandisa mibatanidzwa inoverengeka yapamutemo yokuvhota: zvinobudisa mashoko anodudza, vashanyi vepawebsite, zvavanofunga zvenzanga, uye mibvunzo yokuongorora muAustralian Government Communication and Treament Survey. Zvisinei, iyi mitanharo yemicro yebasa, kwete mugumisiro. Somuenzaniso, chiverengero chakakwirira cheshanyo dzewebsite yezvingaratidzira kuti vashandisi vanovhiringidzika uye vanofanira kuvhima mashoko, havasati vasanosanoziva.

Chirongwa chinobetsera chinobva mu CD yeHurumende yeNyama yeChipo cheGavhuna , inorumbidza kuyera muitiro uri wose (Iye Shoko rakapiwa panguva here? Inzira yakakodzera?) uye simba (Vateereri vanzwisisa here? Vakachinja tsika yavo?). Kushandisa iyi kuTenzi yeTream, munhu anowana mano asi utera huri musimba. Somuenzaniso, 20242425 Bhajeti yakapiwa panguva inoyambuka mikoto mizhinji (kubudirira), asi nzvero huru neAustralia Institutement yakaona kuti 31% bedzi yavanhu vakuru vaigona kuzivisa zvakarurama sechikamu chikuru cheGDP (kundikano). Kupfiga muganhu iyi, bhajeka raigona kudzorwa panguva inodzora mashoko akafanana neapoteve (miendi iT), UC.

Matambudziko Aunotarisana Nawo

Treasureri inoita zvinhu zvakasiyana - siyana uye zvinetso zvinotadzisa kukurukurirana zvakanaka.

  • Kudzikamiswa kwemisoro yezvemari: Mapfuma anorwisana nomuzvarirwo neprobilistic. Mifungo yakadai se “GDP chaiyoiyo” iwiriraniswa na“idzo yeGDP” kana kuti“idzo dzoukuru. urongwa hwemakemikari". Hunovhiringidza kunyange vateereri vakadzidza. Veki yemari haigoni kuisa muganhu pasina kurasikirwa nechinhu chinokosha, bva hairerutsi voruzhinji shure.
  • Kuwandisa kwemashoko: Dhipatimendi roga rinobudisa zviuru zvamapeji gore rimwe nerimwe. Vatori venhau, kusareva vagari vemo, vanotamburira kuyera nokuda kwezvidimbu zvinokosha zvikurusa. “Bhishopu mupfupi” yeCeta yeZvokushandisa inoedza kupfupikisa, asi pa 20+ mapeji ichiri kukurira varavi venguva dzose. Ngozi iri mifungo mikuru ndeyekuti . Yakadai sechinjo dzemitero / yakadai sechitsamasurudzo.
  • Kuchengeta kuvimbisana muzera remipimo: Marobhoti esocial media resocial aretistes kana kuti deficision. Chiyerwa cheTreasury, manzwi ezvomupiyuta. Pasina kusimudzirwa kunobhadharwa, mabudiro azvo anosvika bedzi chikamu chiduku chavateveri vawo. Denho ndeyokukwikwidza ngwariro pasina kuvhura kuckuro.
  • Mashoko asiri echokwadi: Mashoko enhema ezvemari `akadai sezvinotaurwa kuti chikwereti chehurumende chakaenzana nechikwereti chemba(8) zvinoramba zviri muhurukuro yavose. Kondirakiti ine zvinhu zvinoshandiswa pakuongorora zvinhu, asi inoparadzira kazhinji kazhinji zvikuru kupfuura ruramiso dzapamutemo. Nzira inoshanda ichishandisa “kuvhura pepanhau risati ratanga) ichiri yakanaka.
  • `Resourced system's: Boka reTreasurey’s Council nereSCM iduku zvikuru pamusoro pevvurutsi hwebasa. Nepo vashandi venhau dzavose vanokwanisa zvikuru, havagoni kubudisa zviri musero nokuda kwezvikamu zvose zvevateereri pasina mari kana kuti ruzivo rwokugadzirwa kwezvinhu.

Mikana Yokuvandudza

Mikana inotevera yakavakirwa pakushandisa zvinhu zvakanakisisa munyika dzakawanda uye kugadzira zvinhu kuri kubuda.

  • Kubatanidza manyuko akawanda emibatanidzwa nokuda kwokuvimbisana kuri nani: Kupfuura maPDIF anotsamira pamashoko namapeji akavakirwa parugwaro kumavhidhiyo mapfupi, madreadbodhi emitsetse, uye zviratidziro. “Breadt in Pictures” nhevedzano yeUK inoshandisa zvidimbu zviri nyore kutsanangura mitemo yemafashoni uye yakabvumikisa kuva inowanika kuvaraidzwa kwakaderera. Konsori yevhidhiyo yaigona kubudisa“miniti yegore rimwe remwedzi. ”
  • Kuvhura nokuvhura nokuedza mashoko kwakazaruka: Treasureri inotobudisa mashoko mumichina inonyorwa asi inofanira kupfuudzira kupfurikidza nokubudisa nzvimbo dzinobatanidza API dzinobvumira vagadziri kugadzira maapps echitatu neokuona. Kosheritari yeNew Zealand, somuenzaniso, inogovera vanhu vose API nokuda kwedanho rayo refistri. Ikoku kungasimbisa vatori venhau namapoka ezvoruzivo rwokugadzirwa kwezvinhu kuti vaite maapurojeti avo vamene, kuwedzera kujeka kwapasi pose.
  • Kuparadzira mhedziso kunzanga dzakasiyana-- siyana: Pari zvino, zvinhu zvevemari zvinodokuva chose chose muchiNgezi uye zvakanyorwa mumurangariro weCanberra nepakati pechiNgezi. Kusvika kunzanga dzetsika nemitauro yakasiana----wiriranwa (CALD), veveBiblicator inofanira kubatira pamwe nezvinobudisa nhau zvemitengo, kushandura kupeta kunokosha mumitauro inotaurwa zvikurusa (Masterin, Arabia, Vietnam, Hindi), uye kushandisa redhiyo yenzanga nokuda kwezviziviso. Australian Elmectoral Commis inogovera muenzaniso wekurukurirano yemitauro mizhinji.
  • Kushandisa zvikamu zvinobatanidza mashoko kugadziridza mashoko nenzira inobudirira zvikuru: Treasurer inounganidza zvitsama zvikuru zvemikoto yemishandisi kupfurikidza nenzvimbo yayo yewebsite nemunzanga. Inoshandisa maturusi akadai seGoogle Analytics uye zviteshi zvemaganhu, inogona kuziva kuti imisoro ipi inoparira kuvhiringidzika kukurusa kana kuti kuda kuziva, uye ipapo kunzvera kunobva pachineiso chechisiko nenzira inowirirana. A/B kunzvera kunogona kuchenesa mitsetse yenhau dzeemail, mifananidzo yenzanga, uye kuisa peji. Chikamu chapa. Chikamu chaparo chaparo chezvo kuiswa nokukura uye mhuri netsana tsanangudzo dzebetsero mwana.
  • Kupa mhinduro yokurondedzera nayo [[[FLT: 1]]: Mashoko ezvemari haanzwisisiki; nhau dzinokuita kuti kuve kwechokwadi. Treasurendi ingagona kubudisa fundo dzenhau dzenzira iyo chinjo yomutero inotapura nayo mhuri imwe kana kuti bhizimisi duku, ichishandisa mienzaniso chaiyoiyo (asi isingazivikanwi). “Nhau dzechinyakare” dzinotevedzana dzemari dzinosimbisa kuti kuderera kwesimba kwaderedza sei zvikwereti zvedzimba chakananga. Ikoku kunoderedza zviverengero zvesimba uye kusimudzira tsitsi.

Fundo Yenhau: Kukurukurirana Kwebhajeti 2024242425

To illustrate the strengths and gaps in current practice, consider the Treasury’s communication campaign for the 2024–25 Budget, delivered on 14 May 2024. The Treasury produced the full Budget papers (four volumes), a Budget Overview booklet, a “Budget at a Glance” infographic, a press release, a series of social media posts, and a dedicated website page. The media lock-up was live-streamed, and the Treasurer and Treasury Secretary held press conferences. In terms of reach, the Treasury’s social media posts garnered approximately 150,000 impressions combined, and the Budget web pages received 1.2 million visits in the first week. However, a poll conducted by YouGov three days after the Budget found that only 28% of Australians could recall one specific measure from the Budget (such as the expected surplus or the Stage 3 tax cuts). More concerning, 19% believed the Budget contained a new tax on family homes, which was entirely false. This suggests that while the Treasury’s distribution infrastructure is robust, the actual comprehension and retention of key messages are low. The misinformation about a “family home tax” likely originated from a misinterpretation ofChinjo kukuronga kwakaipa pamusoro pemitengo yemari, kuratidzira kundikano yokutsauranisa zvakajeka muitiro wedzimba. Kumwe kugadzirirwa kwevhidhiyo pamusoro pezviteshi zvedzimba, yakabudiswa pamberi peBhaundi, ingagona kuva yakaparira iyi vhiringidziko. Iyi nhau inoratidzira kuti kubudirira kwekurukurirano kunodzongonyedzwa nokushaikwa kwokuedza kwapanguva nenhau dzakajeka.

mhedziso

Gadziriro dzekurukurirano yavose dzesangano rehurumende dzakabva pabhurokwa remari yemari yemari inonyorwa kamwe chete. Chinyorwa chemari yemari yemari chinoderera kuva chiwiriranwa chakawanda, basa regore rakatenderera. Bva, mukaha pakati pebudiro nemuuyo unoramba uchikosha. Nepo Treasu yebhizimisi inopfuura mukuona nokusachinjana pamativi akati, inorwisana nokujeka uye yapachokwadi pakati pevateereri vasiri vatsva. Zvinetso zvemari, kurema, uye mashoko enhema ndeechokwadi, asi hazvina kuoma. Kupfurikidza nomutauro wakajeka, zvishandiso zvemichina, midziyo inopinza mipimo, chisiko, uye kuyera kwakakomba, mari inogona kuchinja kurukurirano yayo kubva pakurondedzera nyika kukurukurirana nenyika. Kuchinja kwakadaro hakudikanwi upfumi hwemari, inodikanwa kugoveranawo. Zvipo, uye unyanzvi hunodikanwa kui, zvinotoko, zvinotoko kuti inzwiswe, kutodza kubetsera kubetsera kubetsera kubetsera kubetsera kubetsera mune zvemari.