Kunzwisisa Nzvimbo Yakashambadzirwa Nevatambi Vako Vaya Vanoda Kuteerera

Zviteshi zvenhau hazvisi zvinhu zvinotevedzerwa nenhau chete. Zvinobudisa nhau zvinosiyana kubva kumapepanhau nenhepfenyuro dzenzanga kusvika kumichina inotepfenyura mashoko yenyika uye mabhuku ekombiyuta.

Tanga nokuronga nzvimbo dzinobatanidza nguva dzose nhau dzinobatanidzwa nechikumbiro chako chenhau dzinobatanidzwa nejekiseni yako((whenvironment game rezvoutano, kuchinja dzidzo, kutsigira nemari, ruramisiro yenzanga, kana kuti chipi kana chipi chingava nhau yako huru. Kupa pasina, cherekedza kana vachifarira kuputsa nhau, nhau dzinofungwa, kana kuti kunzvera mashoko. Kunzwisisa izvi zvinoda kuchakubatsira kugadziridza kurukurirano yako.

Chikumbiro chinorayira kuti makambani achichinja mabhizimisi chingava chakakodzera zvikuru kumagazini yebhizimisi kana kuti nzvimbo yetsika yenyika inotarisa mashandisiro anoitwa zvinhu zvinobudisa zvinhu zvisingambofi zvakavhara nyaya yako.

Kunzvera Vatori Venhau Vakarurama

Kunyora zvakanaka kunotanga nokuwana munhu wakarurama kutumira kwairi. Dzivisa kushandisa “makero etsamba”. Panzvimbo pezvo, zivisa vatori venhau chaivo, vapepeti venhau, kana kuti vabudisi vakafukidza nhau dzakafanana nedzako nguva pfupi yapfuura. Shandisa zvishandiso zvakadai seMuck Rack, Cision, kana kuti kunyange kutsvakisisa kwakapfava Google News kuti uwane vatori venhau neshoko rimwe chete. Twitter (zvino X) mitsetse inogona kukubetserawo kurova vatori venhau.

Paunowana mupindi, hwirudzura basa razvo zvazvino uno. Verenga inenge mitatu yenyaya dzazvino uno. Tsvakai mitsetse: Ko ivo vanonokora mashoko here mapoka enhau dzomunhu oga kana kuti mahwendefa amashoko?

Tchuro yePro: Vatori venhau vanowanzogoverwa “varongi.” Mutori wenhau anofukidza chinjo yomugariro wokunze angasafarira chikumbiro pamusoro pemapurogiramu ezvokudya zvemasikati echikoro, kunyange kana ose ari maviri achikosha. Gara wakanangidzira ngwariro pamharadzano pakati penhau yako nefariro dzakagadzwa dzomutori wenhau.

Kubata Mucheka Unodhura

Kupa mashoko kunoratidza kuti nyaya yacho iri kupfupi: inofanira kuudza mutori wenhau mumashoko maviri okutanga.Tanga nokutaura chinetso chikuru chekero dzako uye nei zvichikosha iye zvino.

Matombo anoshanda anosanganisira zvinhu izvi:

  • musoro mukuru wakapinza - Nyora muganhu wenhau unopfupikisa nhau mumashoko 8-10. Funga nezvayo sechinhu chinosetsa kukwaniriswa kwenhau. Muenzaniso: “Kuvhara chiwiro mumutemo wekotsekano yemwana kunowana siginicha 10 000 muvhiki rimwe.”
  • “Izvisakiso” zvinoparira[[[FT:1] - Tsanangura chikonzero nei chikumbiro chako chiri nhau kuvoruzhinji. Chibataidzei kukombamiro huru, chisarudzo chiri pedyo, kana kuti tapuro yenzanga.
  • [[FT:0] Areki yepanyika - Nhimbe yako ine mubiyako anoshamisa here? Nyaya yako yomunhu oga yakabva kumunhu anokumbira, kumira kusvikira kunguva yakagadzwa here?
  • Njere nezviono[[FT:1] – Kupa nhamba dzakakodzera, mepu inopera nguva yesaini, kana kuti mufananidzo une simba. Vatori venhau kazhinji kazhinji vanoda kutengesa nhau kuvapepeti venhau; kuva nezvinhu zvakagadzirirwa kunoita kuti chisarudzo chive nyore.
  • Sanojeka danidzo yechiito - kubatanidzawo chikumbiro chako asiwo kubvunza runhare nomutungamiriri womushandirapamwe, pepa reidi, kana kuti karenda yezvinoitika zvinotevera.

Panzvimbo pezvo, batanidza gwaro repashure rekare refu uye ita kuti email yako ive mushori. Chinangwa chacho ndechokukurudzira kuti “Ndiudzei zvakawanda”.

Muenzaniso Pitch Egadziriro

[[FLT:] Chirevo:[[FLT:]] Chikonzero nei vabereki 5 000 vari kukumbira kudzorera mari yenhambo muruwa rwedu

[[FLT]] [[FOLT]]] Vadiwa [Zita reJournalist],[

[[FLT]] vhiki inotevera, mitezo yechikoro ichavhota bhajeti yebhajeti ichabvisa bhajeti yemagiredhi rechitatu. Boka ravabereki raunganidza sigi 5 000 mumazuva 10 rinoda kuti purangari yacho igadziriswe. Mumwe mai ane ADHDHDH, anotaura kuti nguva bedzi yaam. [FF:] [FF:] [FF:] [5]

Kugadzira Kubudiswa Kwemapepanhau Nekubudisa Mashoko

UYEFURA kuti uone kuti kunyorera tsamba inoita sei, kana kuti unobudisa mashoko matsva anenge abudiswa paine chimwe chinhu chikuru: kuisa siginicha, kuendesa chikumbiro chacho kumukuru mukuru, kana kuti kubudisa mashoko matsva akafukunurwa nenhimbe yacho.

Kubudiswa kwakanaka kwepepanhau kunotevera manyorerwo anoitwa:

  • [ Headline nekachidimbu ka - Traight, maidi.
  • [[INDANGA] Dati[[FLT] - Guta uye musi wokubudiswa.
  • [[[FOL:0] Ndima [[[[FLT]] - Mhinduro dzinoti, chii, rini, kuti, nei, uye sei.
  • [ Udzame hunopa [ - zvinotorwa kuvatungamiriri kana kuti nyanzvi, mashoko akapoteredza, nhamba.
  • Boolerplete – A pfupi “panenge” chikamu chesangano rako kana kuti nhimbe.
  • Onano neMedia – Zita, foni, email, website.

Zvishandiso zvako zvezvinobudisa nhau zvinofanirawo kubatanidza mapikicha okutsiva, mashoko mapfupi evhidhiyo anobva kumurongi wechikumbiro, nhevedzano yenguva yebasa renhimbe, uye ndaza yezviratidzo zvinoratidzwa kana kuti zvinotsigirwa. Vatori venhau vanoshanda pamisipi yenguva yakakwana; apo vanogona kubata nokushandisa zvikuru, zviri nani.

Tsvakaro: nokuda kwokuparadzira kwamabhaisiko enhau kwapachena, rangarira PRLog. Nokuda kwebasa remariko, [ Uropi hwebhizimisi hunopa kusvika kwakafara. Nguva dzose kubatanidza redhiyo yerekodha yakananga kupeji yako yokukumbira uye pfupi imwe yebutiro yenharidzano.

Kuvaka Ukama Hwechokwadi Nevatori Venhau

Kuwana mashoko kunoshanda zvakanakisisa apo kunenge kuri kufambiswa kwoukama panzvimbo pekutengeserana. Tanga kutevera vatori venhau vanokosha pasocial network. Pindura nokufunga pamusoro penyaya dzavo. Goveranai basa ravo nesociation yenyu. Pamunotumira mashoko, nongedzero yemashoko yazvino uno yakanyora kuti mawana basa ravo. Ikoku kunokuratidzai kuremekedza basa ravo, kwete bedzi kubudisa kwavo mashoko.

Vatori venhau vanogamuchira mazana ezvitsikiso pazuva. Kubuda, taurai kuti nei makasarudza zvakananga. Kana wakasangana navo kare, vayeuchidze nezvebatano iyoyo. Dzivisa kutumira zvikwaniriso kunze kwokunge wakumbirwa; panzvimbo pezvo, bvisa mashoko uye kubatanidza mashoko.

Kunyange kana mutori wenhau akasada kunyorwa, anotenda kuti nguva yaaswera achichinja - chinja pazviitiko zvikuru.

Kuremekedza nguva dzinotarwa uye nguva dzakabatikana — Mangwanani ezuva nezuva namasikati eChishanu kazhinji kazhinji inguva dzakaipisisa dzokutumira fungu. Pakati pevhiki, pakati pousiku kunowanzowana ngwariro yakanakisisa.

Kutsungirira Nokupfuurira Mukutevera

Paunotumira chidimbu, cherechedza musi. Kana usina kunzwa mazuva matatu kusvikira kumashanu ebhizimisi, tuma tsamba pfupi inoteverwa. Iyi inotevera inofanira kuwedzera mashoko matsva(a chiverengero chitsva, chiverengero chitsva, kana kuti chinoitika chinotevera. Usangobvunza bedzi kuti “Wawana here email yangu?” Ikoko kurangarira kuva kurambwa.

Muenzaniso unotevera: “Kubvira pandakapedza Chipiri chapfuura, chikumbiro chedu chakwira kubva pa 3 000 kusvikira ku 6,500. Dare rechikoro rakazivisa kutonga kwavose nokuda kwechi15. Chichiri kufarira nhau iyoyo?”

Kana usati wagamuchira mhinduro pashure pokutevera vanhu vaviri vanyoro, pfuurira. Kupfuurira kunokosha, asi kuvhima mutori wenhau kunokuvadza mukurumbira wako. Chengeta shopu yewawakataura naye, nguva ipi, uye imhinduroi yawawana. Ishandise kuvandudza nhamburiko dzomunguva yemberi.

Kunyengetedza Zvinobudisa Nhau Zvenzanga Kuvatori Venhau Vanokwezva

Vatori venhau vanowanzoshandisa zvinobudisa nhau kuti vawane zvinofungwa nenhau. Shandisa nhau dzako dzenzanga kutumira mashoko ayo vatori venhau vangawana ndokunyora. Ronga kubata kwomutori wenhau apo unogoverana nhau dzine chokuita nemhanza yavo (_asi ita kudaro zvishoma. Zviziviso zvezvirongwa zvenyunguriro dzechokwadi: nhambo yevhairasi, kutsigira kwechinyakare, chibhegi chinoshamisa musigi.

Ita mifananidzo ine mashoko anokosha.

Rangarira kushandisa shinda dzechiTwitter kana kuti maInfounded In kuti utaure nhau iri seri kwechikumbiro muchimiro chenhau.

[ Tsvakaro: Kukudza mutoo wako wesociation, verenga [ Chirango Chamanyuko Kumuchina wokuchinja Tech [. Inobatanidza matendime anoshanda okugadzira mashoko anogoverwa anotorwa nevanyori venhau.

Kushandisa Marudzi Akasiyana - siyana Ezvinobudisa Nhau

Hadzisi nhau dzose dzinosikwa dzakaenzana.

Mapepanhau Nezvinyorwa

Mapepanhau anowanzova nenguva refu dzemutobvu — plan kuti ipedze vhiki mbiri kusvikira kunhatu pamberi pechinoitika kana kuti nhano. Ipa remorejeka yakajeka inobatanidza nenhau yakafara munzvimbo yawo inotenderera. Ibatanidza nhamba dzomunzvimbomo kana kuti zvikwangwani zvomunzvimbomo kuita kuti nhau yacho ive yakanyanyowandisa.

Terevhizheni Nenhepfenyuro

Zvinobudisa nhau zvinoda mifananidzo yakasimba nenhau dzavanhu. Chishongedza “nguva inoonekwa”: kuungana, kupiwa kwechikumbiro, chinjo inoshamisa. Chipikirwa kuuya kunzvimbo yokuitira kana kuti kugovera nzvimbo nokuda kwechipfuro chipenyu. Chengeta mapfundo ako okutaura ari mapfupi uye anoyeukwa.

Nzvimbo Dzinongoshandiswa Chete Nenhau Nemabheji

Mabudiro aya anowanzova anochinjika uye anogona kufukidza nyaya nokukurumidza. Angagamuchira mashoko akareba kana kuti pfungwa. Anoda kunyora nhoroondo yakanyorwa kana kuti yokutanga. Nzvimbo dzakawanda dzenhau paIndaneti dzinobvumira mashoko akatsikirirwa, zvichiita kuti zvive nyore kuzivisa varavi zvakananga chikumbiro chako.

Mishonga Yemitambo Nemiedzo Yako

Zvibayirei semuenzi anogona kutsanangura zvakaita chikumbiro chacho, kukurukura nyaya dzomunhu oga, uye kukurukura matanho anotevera. Ipai pfupi yemashoko evateereri vanonzi vatambi vaparidzi vepodcast kuti vaone kurongwa kwacho.

Kushandisa Mashoko Nemaane Mashandisiro Anoita Mari

Vatori venhau vanokweverwa kunhamba dzinotaura nyaya. Usadzibatanidza nemashoko asina kubikwa. Sarudza mitanharo miviri kana mitatu inoenzanisira mwero kana kuti kukurumidzira kwechikumbiro chako. Somuenzaniso:

  • “ Chikumbiro chedu chakasvika zvisaini 10 000 mumaawa 48 — nokukurumidza zvikuru kupfuura chikumbiro chipi nechipi chakafanana munharaunda yacho.”
  • “ 78% yezviratidzo inobva mumitsetse yezip inotapurwa zvakananga nechinjo yomuitiro inokarakadzwa.”

Kugadzirira kubvunzurudzwa: Vapeiwo mibvunzo inogona kunge yakabvunzwa uye vabatsirei kudzidzira kupindura mhinduro dzakajeka.

“ Vamwe amai vokuOakdale vanoti mwanakomana wavo ave akamirira mushonga weasima kwemwedzi mitatu.

Kuyera Kubudirira Kwako Pakubudisa Mashoko

Tsvaka girafiti iri yose, mhinduro, uye dudza. Shandisa girafu yakapfava kana kuti chishandiso seGoogle Maheadhead. Nyora musi, mabudire, mutori wenhau, rudzi rwokufukidza (kubvunzurudza, kubvunzurudza, kududza), uye zviverengero zvinovapo zvemotokari kana kuti siginicha. Nokufamba kwenguva, mitoo ichaoneka: zvichida bvunzurudzo dzeTV dzichafambisa sigini dzinopetwa nekagumi kupfuura nyaya dzepepanhau, kana kuti zvidimbu zvokudhinda zvine upenyu hwakarefu.

Sarudza mipimo chaiyo:

  • Nhamba yevanyori venhau vakagamuchira zvakanaka
  • Nhamba yenyaya dzinobudiswa kana kuti dzinobudiswa mundege
  • Fika (vateereri vanoyemurika)
  • Kufamba kwemotokari kunobva kuzvinhu zvinobudisa nhau
  • Zvisaini zvitsva zvinonzi zvakasainwa zvakananga

Shandisa mitauro yeUTM mumibatanidzwa yako yokukumbira kutevera manyuko. Somuenzaniso, wedzera kuURL. Google Analytics kana kuti zviteshi zvako zvokukumbira zvakavakwa mudariro zvinogona kuratidza kuti zvii zvinobudisa mashoko zvakasunda kuvimbisana kukurusa.

Cherechedza miuyo yako pashure pekupinda kumwe nokumwe. Dzimwe nhevedzo dzenhau dzeemail dzakaita zviri nani here? Ko kutevera nguva yakarongwa here? Shandisa iyi nzwisiso kunatsa nhimbe yako inotevera. Ukama hwezvinobudisa nhau hunobudirira muitiro wokudzidza, kwete nhamburiko yenguva imwe.

Misungo Inowanzosashandiswa

  • Vatori venhau vanochinja - Kutumira chitsama chimwe chetecho kuvatori venhau vane zana vasina kunyorwa somunhu oga kazhinji kazhinji vanowana maemail ako sechisarudzo. Iva anosarudza.
  • Kukanganwa kuvandudza peji yako yokukumbira - Kana mutori wenhau akafvuta ndokuwana mashoko ekare, havasati vachizovimba nenhimbe yako. Ichengete yazvino uno.
  • Kupfupikisa nhau [ - Vatori venhau vanogona kuona kukatutsira. Batirira kumaidi. Kana ukataura kuti “zviuru zvamasaini,” iva nechokwadi kuti nhamba yacho inosimbiswa.
  • Kushora zvibudiso zviduku [ - A nhau iri mupepanhau renzanga inogona kuva inokosha zvakafanana neyorudzi, zvikurukuru kana ichivaka simba romunzvimbomo uye ichikwezva fariro huru zvikuru yezvinobudisa nhau gare gare.
  • Kusagadzirira nokuda kwebvunzurudzo - Kana wangowana chinyorwa, iva akagadzirira. Gadzirira mapfundo okutaura, karira mibvunzo yakaoma, uye iva nemubvunzo wakajeka (mutoo, “isai chikumbiro pachikumbiro. muenzaniso.com”.

Zviwanikwa Zvokudzidza Zvakadzama

Kuti urodze unyanzvi hwako hwokubudisa nhau, nzvera zvinhu zvinotevera:

  • [[FLT: 0] Pich Pitch Reck’s Pinding Journalers Blog - Mazano anobva kunyanzvi dzeukama hwavanhu vose navanyori venhau pamusoro pokugadzira zvinobudirira.
  • [[ITS. 0] Betsera mutori wenhau Out (HARO) - A apo vatori venhau vanopa nhau panzvimbo dzepashure pekutsvaka manyuko. Unogona kupindura nenhau yako kana ichiwirirana nechikumbiro chavo.
  • Online News Association Resources - miitiro yakanakisisa nokuda kwokurondedzera nhau dzemakombiyuta neukama hwetsika muzvinobudisa nhau.

Nokubatanidza kutsvakurudza kwokungwarira, nhoroondo inonakidza, uye kupfuurira kwokuremekedza, kukumbira kwako kunogona kuita kuti vanobudisa nhau vakuone zvakafanira.