Indima Elawula Unxibelelwano Lorhulumente Wasekuhlaleni

Oorhulumente basekuhlaleni bahlala kumgca ophambili wokunikezelwa kwenkonzo kawonke-wonke, ukanti basoloko bezama ukufumana ukubonakala nokuthembana okufunekayo ukuqhuba utshintsho olunentsingiselo. Kwixesha apho abemi balindele ukukhawuleza, ukubonakala, nokusebenzisana, unxulumano lukawonke-wonke (PR) luye lwaguquka lusuka kumsebenzi wokukhupha umatshini wokulungisa intlalo-ntle. Xa lumiselwe ngabom, iPR inceda amagunya asekuhlaleni atshintshe ukusuka kubasebenzi benkonzo abasebenza kunye nabasebenzi abasebenza kunye noluntu.

Luphuhliso lwe-Cvic − inkqubo yokuphuhlisa iinkqubo ezintsha, iinkonzo, okanye ubugcisa bokucombulula iingxaki zikawonke-wonke. "_ukuthenga uphandle-ngaphakathi". Ngaphandle konxibelelwano olusebenzayo, kwanezona zinyathelo zilungileyo zingathintelwa ngenxa yenkcazelo ephosakeleyo, ukungakhathali, okanye inkcaso. Le yindawo apho i-PR yangoku iba yeyona ibalulekileyo. Yakha izihlunu ezidityanisiweyo phakathi kokubona korhulumente kunye nesenzo sobumi, nto leyo ebangela ukuba kubekho intlalo kunye namandla aqhubekayo.

Isizathu Sokuba Imibandela Yepetroli Ecwangcisiweyo Ifanele Ihlaziywe

Ulwalamano lukawonke-wonke kurhulumente wasekuhlaleni ludlulela ngapha koko kunxulumene nonxulumano lwezendaba. Luquka ukulawulwa kwegama, ukudityaniswa komntu obekelwe ityala, unxibelelwano olumaxongo, kunye nokuxelelwa ngemiba yamanani. Ukuze kubekho iinguqu zoluntu ukuze ziphumelele, kufuneka kubekho iimeko ezine: ukuthemba, ukuphaphela, inxaxheba, kunye nemigaqo-mvume. I-PR ecwangcisiweyo iphembelela ngqo nganye kwezi zinto.

Ukuthemba Njengesiseko Sokuhlaziya

Abami basenokuba baxhasa amanyathelo amatsha . njengokusebenzisa uqingqo-mali olunobuchule, abaqhubi benqwelo-moya abakrelekrele besixeko, okanye iiplat zogcino-lwazi ezivulekileyo . Xa bethemba amaziko abawamisela zona. Ukholo lwakhiwa ngokuncitshiswa ngohlobo olungaguquguqukiyo, ukunyaniseka, nonxibelelwano olufikelelekayo. Oorhulumente basekuhlaleni bangaqinisa ukuthemba ngokupapasha uhlaziyo olucacileyo kwimisebenzi yeziganeko zenkqubela, ukuvuma iimpazamo xa zenzeka, nokubonisa abantu abasemva komsebenzi. Umzekelo, ividiyo yesoodolo siso somjikelezo yekhompyutha entsha edityaniswe ngokusetyenziswa kweprojekti entsha ingenza umgudu ubekho kwaye inciphe ukugxeka.

Ukuhamba Ngaphaya Kokukhululwa Kwezinto Ezicinezelayo

Ushicilelo lwezibhengezo lwentlalo lusafuna indawo, kodwa uphuhliso lwamaqumrhu lufuna ukuba kuchazwe ibali elityebileyo. Kunokuba avakalise nje inkqubo entsha ethabatha ibhayisekile, urhulumente wasekuhlaleni angavelisa iprojekthi emfutshane ebonisa abahlali abaza kungenelwa, bachaze impembelelo yemekobume yempilo, kwaye bameme imibuzo yexesha lokwenene kumajelo eendaba. Oku kuguqukela ekusasazeni incoko yendlela ezimbini kwenza ukuba iinguqulelo zivakalelwe njengentsebenziswano kunokuba zibekwe.

Ukusebenzisa iidisiki

Akukho candelo lasekuhlaleni lasekuhlaleni linxibelelana ngendlela efanayo. Abantu abadala bangakhetha amaphetshana ashicilelweyo kunye neentlanganiso zombindi woluntu, ngelixa abahlali abaselula bebandakanyeka kumabali e-Istagram okanye izilumkiso zomyalezo wokubhaliweyo. Impumelelo ye-PR yolwakhiwo isebenzisa indlela eninzi yokusebenzisa ubuchule ukufikelela kubo bonke abantu abakhoyo. Ukuthumela okujoliswe kwiilwimi ezininzi, okuqulethweyo ngabantu abanobuchule obusezantsi, kunye neefomati ezifikelelekayo kubantu abaneziphene ezinokuzenza zingasebenzi ziqinisekisa ukuba ziyasebenza. Xa wonke umntu eziva esazi yaye ecelwa ukuba athathe inxaxheba, ukuhlaziya okufanelekileyo nobubanzi.

IiMpawu zePR eziziRrategigi zoGunyazo lokuTshayela uHlaziyo

Ngezantsi zizenzo ezinokwenziwa ngurhulumente wasekuhlaleni onokuzivumelanisa nemeko ezichanekileyo. Icebo ngalinye lenzelwe kungekuphela nje ukusasaza ulwazi kodwa ukuvuselela isenzo kunye nemisebenzi yokuzihlaziya.

1. Bonisa icawa ebonakalayo

Kungaba yinto engabonakaliyo de abantu babone iziphumo ezibonakalayo. Oorhulumente kufuneka baphawule ukuphumelela okukhawulezileyo/ibhedi entsha yepaki, inkqubo yemvume ekhutshiweyo, ishishini lokuvula nokubhala lasimahla (nenza ukuba la manqaku akhutshwe ngomatshini wokushicilela, ii-ofisi zonxibelelwano, kunye namaqumrhu eendaba zasekuhlaleni. La mabali empumelelo adala ingxelo yenkqubela ebangela uqhubeko olukhulu, imisebenzi emikhulu. Umzekelo, uSizwe lwamaZwe lwaseCity[FLT] [FLT]] anikela uphando lwezifundo zoonomasipala abasebenzisa amabali aluncedo asebenzisa amabali achuku asezitratweni achuliweyo kunye noluntu olune.

2. Zimiseleni iinkampani ezisebenzisana namaziko eendaba

Amaphephandaba, izitishi zikanomathotholo, kunye neziqhagamshelanisi zikawonke-wonke zokufikelela kumabonwakude zizinto zolwazi ezithembekileyo kuluntu oluninzi. Kunokuba baziphathe njengabamkeli abangasebenziyo abakhutshwe ngomatshini, oorhulumente bayakwazi ukuncedisana nothotho lomxholo. Icandelo leveki neveki "Utshintsho" kwisikhululo sikanomathotholo sasekuhlaleni, elithunywe ligosa lesixeko kunye nomntu ohlala kulo, lingayiphelisa imisebenzi emitsha kwaye limeme umphulaphuli.

3. Sebenzisa amanqaku abonisa ukuba ungenelela kwizinto ezisemgangathweni

Izixhobo zonxibelelwano lwentlalo-ntle zikhuthaza uphuhliso loluntu xa zisetyenziswa ngokusebenzisana. Endaweni yokufaka kuphela izibhengezo, oorhulumente bangaqhuba uphando kwiindlela zokuyila, abakhenkethi baphila kwi-Q&A malunga neentlanganiso ezicetyisiweyo zotshintsho lwenkqubo, kwaye babelane ngesemva-scene eziqulethwe zizinto ezisuka kwi-abrebhu okanye ii-cratonon. I-Platforms njenge-Septrood ne-Facebook Grouption ziluncedo kakhulu kwingxubushobo yangaphakathi. Isixeko singasebenzisa iTwitter ukuqokelela izicwangciso zenkqubo ezingenanto, ngoko kuhlazinziswa kwabalandeli njengeprojekthi-_closss recestion kunye nokubonisa loo mbandela wegalelo.

4. Iziganeko ezibangela ukhuthuzo

Iziganeko zokulungisa iziganeko . ezifana nokuminxeka kokuyila, ukusungula iprojekthi yogcino-lwazi, okanye iinjongo ezivulekileyo zogcino-lwazi, ezizizinto ezimbini: zivelisa iingcamango eziluncedo kwaye zenze ixesha lonxibelelwano. Amaqela e-PR kufuneka alungiselele izixhobo zomatshini wokushicilela, ameme iintatheli ukuba ziqaphele, kwaye akhuthaze abathathi-nxaxheba ukuba bababelane ngamava abo kwi-media yezentlalo-methe media ne-metask. Amandla esenzeka siphilayo angabanjwa ngeembasazo zevidiyo kwaye abelane ngamacala aso. Umzekelo, GovTT rhoqo agubungela ii-ctalogties ezikhokelwe zinkqubo zokwenene.

5. Ugcino-lwazi lwe-Heverse kunye nokuxelelwa ngemiboniso

Ukukhanya kogcino-lwazi yi-PR enamandla. Iibhodi zokupapasha ezilandelela inkqubela kulwakhiwo lwe-metrics , njengokuncitshiswa kwexesha lokulungiselela, inani lamacebiso aphunyezweyo, okanye ugcino-mandla olusuka kwimisebenzi ye-grid ephezulu .Ncamake zibonisa ukuphendula. Ukwenziwa kokubona, ukwenziwa kwemifanekiso, iividiyo, kunye neevidiyo ezimfutshane ezichazayo zenza ukuba kufumaneke ugcino-lwazi oluntsonkothileyo. Oorhulumente banokufaka ezi zinto zibonakalayo ekucimeni, iibhodi ze-media zonxibelelwano, kunye neewebhsayithi zabo. Isixeko saseLos Angeles, umzekelo, sikhupha rhoqo iingxelo zempumelelo yogcino-data ezithatha kwaye zabelana.

Ukulinganisa Impembelelo Yokwenziwa Kwendawo Entle

Ulwalamano lukawonke-wonke lokuphuhliswa kwentlalo-ntle ayinakushiyelwa kwithuku; impumelelo yayo kufuneka ilinganiswe ukuthethelela oovimba kunye namaqhinga okucoca. Izalathisi ezingundoqo zokusebenza kufuneka zihambelane nosukelo olukhethekileyo lwenyathelo ngalinye.

Umlinganiselo

  • Imedia ikhankanya kunye nohlalutyo lwemvakalelo: Jonga indlela ezisoloko ngayo iiprojekthi ezitsha ezigqunywe kwi-media yasekuhlaleni kwaye nokuba isandi siluncedo, sobundilele, okanye sesaphulelo. Izixhobo ezifana neMeltater okanye i-Cision zinganika iingxelo ezizenzekelayo.
  • [[NTLA] Ukhuphiswano lweze-media media: IMonitha efana nayo, yabelana, yabelana, yanda, yanqakraza igqitha kwixabiso kwimiba enxulumene nento entsha. Ukubopha okuphezulu kucebisa ukuphinda kusebenze.
  • [[UMTHETHO: 0] Inani labemi abaya kwimisebenzi, abanikezela iingcamango, okanye abavoti kwimijikelo yoqingqo-mali.
  • [[UMTL: 0] Ukunyuka kwezithuthi ezihamba ngemibhobho ukusungula amaphepha eprojekti: Ulwando kwiindwendwe ezingaqhelekanga ezilandela iphulo elibonisa ulwando.
  • Iimpendulo ezibukhali: Ngaphambi nasemva kwe-campagigs zingalinganisela umlinganiselo wotshintsho ekuthembekeni, ekuqondeni, kunye nokuvuma ukuba nenxaxheba.

Isalathisi soMsebenzi weNkqubo

  • [[FLT: 0] Imveliso: Ii-Testimonials, oonobumba kumhleli, kunye namagqabaza ngexesha leentlanganiso zasesidlangalaleni zityhila indlela ulwenziwo lolwakhiwo oluqondwa ngayo.
  • I-Anting kwintatheli efuna ulwazi ngeprojekthi enika iziphumo zemigudu yePR ibangela umdla wofunxo.
  • I-Cross-partiment intsebenziswano: Xa amanye amasebe esixeko eqalisa ukucela inkxaso yePR ukwenzela imisebenzi yawo yophuhliso, ibonisa ukuba wamkelekile ngaphakathi kwaye uthembeke.

Ukunikela ingxelo rhoqo ngala mabhunga esixeko okanye kwiofisi yomphathi-dolophu kunceda ekukhuseleni inkxaso eqhubekayo yemali kunye nenkxaso yezopolitiko ukwenzela amanyathelo amatsha. Ibhodi elula ekwikota ingabalaselisa ukuphumelela neendawo zokuphucula.

Ukoyisa Iingxaki Eziqhelekileyo

Kwaneeplani zePR ezingcono zijongene nemiqobo. Oorhulumente basekuhlaleni kufuneka bakhangele phambili kwaye bacombulule le mingeni.

Isalathisi somsebenzi

Oomasipala abaninzi abanawo amaqela onxibelelwano anikezelweyo okanye abanamalungu amnye okanye amabini kuphela asebenza kwimisebenzi ye-PR. Kwiimeko ezinjalo, amaqabane angazalisa izithuba. Ukusebenza neeyunivesithi zasekuhlaleni ukulungiselela imisebenzi yecapyring evelisa ividiyo okanye amaphulo onxibelelwano olunentengiso esezantsi. Sebenzisa izixhobo ezifana neCanva kwimizobo kunye neSithutyana ukwenzela iibhodi zokucwangcisa. Abameli boluntu abavolontiya banokuyandisa ukufikelela ngaphandle kokwandisa iindleko.

Ukungaqiniseki Nokungathembani

Kuluntu olunembali yamadinga aphukileyo okanye ulawulo oluzizi, abemi bangajonga ulwakhiwo lwe-PR njengolujikelezayo. Ukuphelisa oku, oorhulumente kufuneka bamisele isenzo kubuchule bokuthetha. Isibhengezo ngasinye kufuneka sibotshwe kwikonkrithi ekwaziyo ukudluliswa okanye kumgca wexesha. Ukudibana kwesithathu okuthembekileyo. "Iindawo ezingeyongeniso, iimbutho zobume, okanye iinkokeli zokholo, okanye iinkokeli ."ukuncomela kwabo kungaqinisekisa ukuba amajelo asemthethweni asweleyo.

Ulwazi luninzi

Abami bahlaselwa ngemiyalezo evela kwimithombo emininzi. Umngcipheko wonxibelelwano karhulumente awuhoywa ukuba basoloko bekhona okanye bahlala kwibala elininzi. Isisombululo sikwicandelo labaphulaphuli kunye nokuqulathwe ngumthungi. Umzekelo, i-imeyile yeveki ngeveki yabemi abatsha ababotshelelweyo ingaya kubunzulu, ngelixesha iposi kawonkewonke-wonke ebalaselisa eyona mpembelelo. Sebenzisa imigca ecacileyo yesihloko kunye nemifanekiso enyanzelisayo ukusika ingxolo.

Ukusetyenziswa Kwezifundo Zetyala

Imizekelo yehlabathi yokwenene ibonisa indlela iPR enokuphucula ngayo intlalo-ntle.

Ukuthabatha Inxaxheba Ekuqingqeni Uqingqo - mali Esixekweni SaseNew York

Inkqubo yePrevory Balting (PB) yesiXeko saseNew York ivumela abemi ukuba bagqibe indlela yokusebenzisa izigidi zeerandi kwimisebenzi yamakomkhulu. Iqhinga le-PR lixhomekeke ekuphumeleni ngezixhobo ezininzi: izibhengezo ezihamba ngaphantsi komhlaba, izikhankanyiso zephephandaba lasekuhlaleni, iifakela-maphepha-ndaba eziphuma esikolweni, kunye namaphulo onxibelelwano oluqhelekileyo kwiilwimi ezininzi. Ngo-202020, phezu kwayo nje indyikitya yokuhlasela, inkqubo yabona ukuthatha inxaxheba emva kokuba isixeko sindulule i-"Ilizwi Lakho, isixeko sakho" isiXhobe sichaza abahlalisa abahlali bemi ababekhe baphembele iprojekthi ngaphambili. Iphulo le vidiyo iquka ibhodi yeqela lengingqi newebhthi yocalulo olunentelekelelo olune. Oku kubhexeke ngokuqhama ngo-30% ngonyaka ongaphambili.

Ukuqalisa Kwesixeko Esikrelekrele EBarcelona

Izenzo zesixeko esikrelekrele se-Barcelona `iquka ukumiswa kwezixhobo zobugcisa, ulawulo lwenkunkuma olusekelwe kubuchule boluvo, kunye nokuchasana koluntu lokuqala ngenxa yemibandela ye-mfihlo. Iqela lePR lesixeko lathetha oku ngothotho lweziganeko zendlu ezivulekileyo kwimibutho etsha, apho abemi babenokuvavanya ubugcisa nokubuza imibuzo. Bakwasebenzisana nabaphathi bezixhobo zobugcisa basekuhlaleni ukupapasha amanqaku achaza iintsomi ezithi ze-encwadi. I-PR nolwe-intanethi ye-intanethi yavumela abemi ukuba banike ingxelo yemibango kunye nenkcazelo ecebisayo. Isiphumo saba yi-75% yoluvo oluvunyiweyo lwenkqubo yesixeko entle, njengoko kubhaliwe [[FLT:]

Ukufudusa iPR Ingena Kwibhayisekile Yobomi Obutsha

Ulwalamano lukawonke-wonke akufunekanga lube lucingisiswe emva kocwangciso lokuqala lweprojekthi ehlaziyayo. Ngoko ke, ingcali yothungelwano ihlala kwiqela leprojekthi xa ithe yaxelwa ngovavanyo. Oku kuqinisekisa ukuba ukuthumelelana imiyalezo kuhambelana neenjongo, ubungozi obunokwenzeka bungabhanga, kwaye igalelo lommi liqukiwe ngaphandle kwenkomfa.

Uluvo nophawu lweQumrhu

Phambi kokuba kucetyiswe nasiphina isisombululo, iPR ingasetyenziswa ukuhlanganisa uphakamiso lukawonke-wonke. Uphando lwentlalo-ntle, amaqela ajolisekileyo, kunye nezimemo neenkokeli zoluntu zinceda ukubumba indlela yolwakhiwo. Kwanangoko, iqela lePR lingadala iphulo "leproblem" elilungisa ucelomngeni ngokwemiqathango ephindaphindiweyo, ukumema iingcamango kubaphulaphuli abaphezulu. Umzekelo, kunokuba "Sifune inkqubo yamanzi acocekileyo," iphulo lingabuza, "Singawuphepha njani imiqathango yamanzi ehlotyelwe kunye?" Oku kuthululwa kwenza inkupho icace kwaye kukhuthaze ubuni.

Phase 2: Isikhokelo kunye nokwenza

Ngexesha lokuvavanya umqhubi wenqwelo-moya, i-PR igxininisa ekwakheni imincili ngexa kujongwa ulwakhiwo. inkqubela-phambili eqhubekayo. uhlaziyo olucazululwe rhoqo ngemiboniso ye-glob, iividiyo ezimfutshane, kunye neentlanganiso zasekuhlaleni. /i-parters ezigcina umqondiso wonxibelelwano oluphambili, unxibelelwano oluphambili nolunyanisekileyo lungakhusela ukonakala kodumo. Sebenzisa la mathuba ukubonisa ulwazi olulungelelanisayo: "Sifumene imbambano ngokutshintsha kwezimvo; siya kulungisa kwaye siza kwabelana neziphumo ezihlaziweyo kwinyanga ezayo."

I-Pase 3: UHlahlo kunye nokuQhubekeka

Xa umqhubi wenqwelo-moya ephumelela, iPR kufuneka itshintshele ekulinganiseni ingxelo. Impumelelo ye-metric, isiqinisekiso esisuka kubaseki bokuqala, kunye nohlalutyo lwexabiso lokulungisa kufuneka lupakishwe kwizifundo ezinyanzelisayo ezinokudityaniswa noomasipala, amasebe karhulumente, kunye nezixhobo zelizwe. Iphulo lePR elixhaswe kakuhle kweliqonga linokukhusela inkxaso eyongezelelekileyo kunye nenkxaso yezobupolitika ukwenzela umanyano olusisigxina. Umzekelo, isixeko esincinane esinciphisa ixesha lokulungisa ibhobhithi ngenkqubo yedata yoongidifini sinokuyifaka kwimibalo yaso yesizwe enjenge [[FLT:] [FLT:] [FLD] [FLD]] [1] [51] [iiiiiiiienuthi] [i] ukukhuthaza ukuthemba nokutsala.

Isiphelo: Ukusuka kunxibelelwano ukuya kwindalo ebumbeneyo

Ulwalamano lukawonke-wonke loorhulumente basekuhlaleni alukho malunga nokujikeleza-jika-jika-jika-jika, kudala iimeko zenkqubela-phambili yeqela. Xa yenziwe kakuhle, i-PR iguqula uphuhliso lwentlalo ukusuka kugunyaziso oluphezulu ukuya kuhambo olwahlulweyo. Abahlali baba ngabasebenzi abasebenzayo, hayi abamkeli abangasebenzanga. Ukuthembana kuthatha indawo yokukrokrela, kwaye uvavanyo luziva lukhuselekile kunokuba lube yingozi.

Iindlela ezidweliswe apha ```Uyilobozi olubonakalayo, ukwakha amaqabane eendaba, ukudibanisa iingxoxo ezimbini ezihamba ngendlela, iziganeko zokudityaniswa kwezixhobo, kunye nokulinganiswa kweziphumo-ethential-aspect, kodwa zinika isiseko esiqinileyo. Uluntu ngalunye lunemvelaphi yalo, imingeni, kunye namathuba. Awona maqela asebenzayo e-PR ngalawo aqala ukuphulaphula, aqhelanisa rhoqo, kwaye angaze alahlekelwe kujongwa ngosukelo olupheleleyo: ukwenziwa kotshintsho, ukusabela, kunye norhulumente wasekuhlaleni oqulukileyo.

Ngokufaka iPR kwiDNA yento nganye engaqhelekanga, oorhulumente basekuhlaleni banokwenza okungakumbi kunokuthetha nje ngeinguqulelo ezithile, kodwa banokuyikhokela kunye nabantu abakhonza kubo.