Lonke ilizwi elifikelela kwiofisi yengqungquthela ``CRM''', enoba lisebenza ngeleta ethunyelweyo, umnxeba, okanye ukuthobela ucingo lweweb-mfono-mfono-mfono-mfono-mfono-mfono-mfono-mfono-mfono'. Iqalisa uhambo ngendlela elungiswe kakuhle yokuthabatha ukutya, uhlalutyo, kunye nesenzo. Le nkqubo, idla ngokulawulwa ngulawulo lonxulumano oluntsonkothile oluntsonkothileyo (CRM), ingundoqo wedemokhrasi yolawulo-lwazi lwanamhlanje. Ukuqonda olu hambo lungaguqula unxunguqulululo lube lusebenzise kakuhle ubuchule bokulawula i-athotho lwe-mvume kwaye uqinisekise ukuba umyalezo wakho awulahleki kwingxolo kodwa ubhaliselubala kakuhle kubantu abakumelayo.

Ukumisa le nkqubo kufuna okungaphezulu kunentshukumisa; kufuna ukuqonda indlela ii-ofisi zemithetho zale mihla ezisebenza ngayo. Ukusukela kwixesha unxibelelwano lwakho lufunyenwe ngalo, ludweliswe, lucwangciswe, lusetyenziswe ekulungiseni izigqibo zenkqubo. Eli nqaku litsala ilengalenga kuhambo, likunika isiseko esinegunya sokwenza ilizwi lakho liviwe.

Ukusuka KwiiQuill Ukuya KwiQumrhu: Indaleko Yonikezelo Olunamandla

Ulwalamano phakathi kommeli kunye nabo bakwiziko lakhe lusoloko lukhokelwa bubugcisa bonxibelelwano baloo mihla. KwiRiphabliki yokuqala, ileta eya kwilungu leKhomishoni elihamba ngehashe kwaye yayinokuthatha iiveki ukufika. Ukuphendulana kwakusondelene, kungokobuqu, yaye kunqabile. Ummeli angafumana iileta ezimbalwa ngonyaka.

Inkulungwane yama-20 yatshintsha yonke into. Unomathotholo nomabonwakude wavumela abameli ukuba bathethe ngqo nezigidi, kwaye uwonke-wonke waqalisa ukuphendula ngendlela efanayo. Umthamo weposi wadubula. Ukuboniswa kwelungelo elicacileyo, /iposi ekhululekileyo yeposi yengingqi esemthethweni. Ngonyaka ka-1970, iposi yaba ngumqondiso onamandla wokunxibelelana nommeli kwisithili sabo.

Utshintsho lwamanani lwama-1990 kunye nowama- 2000 lwazisa uvavanyo lwe-imeyile kunye nee-webforms, luthoba ngokuphawulekayo umqobo wokungena. Namhlanje, impikiswano enye ingavelisa ngaphezu kwesigidi see-imeyili kwingqungquthela ngeveki enye. Olu lwazi, lwakha lwathathwa njengomnqophiso wokubophelela kwedemokhrasi, ngokukhawuleza lwaba lucelomngeni. Ngaphandle kwenkqubo entlupheneyo ukulawula ulwalamano, i-ofisi izakutshona ngokulula. Oku kuyimfuneko ukuvelisa imigangatho yale mihla yeCRM kunye neenkqubo zokuphatha amanani ezilawula umbiko lwe-Grounics.

Umnyango Wangaphambili: Indlela Isigidimi Sakho Esifika Ngayo Kwinduli YaseCapitol

Umyalezo wakho ungangena kwi ectrametics kumaziko angundoqo amaninzi. Umjelo ngamnye uphathwa ngendlela eyahlukileyo, kodwa ekugqibeleni zonke zidibana kwinqanaba elinye eliphakathi lomsebenzi.

Iminxeba: Ibhalometer yexesha lokwenene

Ifowni ihlala yenye yezona ndlela zinamandla nezikhawulezileyo zokubhalisa uluvo. Xa uvoti oludityanisiweyo lukufuphi, amaplanga okucima angakhanyisa ngephanyazo. Amalungu abasebenzi ayakwazi ukufowuna, bhala igama londwendwe, idilesi, kunye nomba okhethekileyo abawufowuzayo. Le data ingeniswe ngqo kwinkqubo ye CRM. Isikhonkwane kwiminxeba ethile ekhankanyiweyo sisoloko sisisilumkiso sokuqala iofisi eyamkela malunga nomba wokuqhushumbisa emva kwekhaya. Ngoxa unxulumano olunye lungaphoswa ngokukhawuleza, impempempe-mza ediweyo inika umqulu obalulekileyo wogcino-data ekunzima ukuwutyeshela.

Iposi: Ubunzima Bobuntlola

Nangona incipha kumthamo, iposi ephathe ubunzima obubodwa. Ibonisa umgangatho ophezulu womgudu kunye notyalo-mali olusuka kwi-acticity. Noko ke, ikwajongene nemiqobo ebalulekileyo. Ngenxa yokhuseleko − kuquka iintlaselo ze-anthrax zonyaka ka-2009 `iposi zonke ezithunyelwa ku-Capitolil Hill zinyibilikisiwe kwaye zikhutshiwe kwindawo ekude. Le nkqubo ingakwazi ukulibazisa ukuhanjiswa kwe-oyile ngeeveki ezintathu ukuya kwezintandathu. Xa ifika e-ofisini, iposi iyavulwa, iyahlulwa, kwaye iyavavanywa. I-scan' isoloko idityaniswe kwirekhodi yamanani kwi-CRM, kwaye ibhalwe okanye igcinwa. Oku kuthetha ukuba ileta ephathekayo ingafundwa emva kweeveki ezintathu emva kokuba ibhaliwe, nto eqwala xa kudibana ne-ovtiovti ye-voti ekufuphi.

Iizibuko zamanani: IiWebs kunye ne-imeyile

Iindlela ze Webformation ziyindlela elawula unxibelelwano kwi-ofisi ezininzi. Zisebenzisa injongo ezimbini: zikwenza kube lula ngabasebenzi ukuthumela umyalezo, kwaye ziqokelela ngokuzenzekelayo iimetadata ezifunekayo ukuze zingqiniswe kwaye zikhethwe. Iiwebforms ezininzi zifuna i-accoration ukukhupha idilesi yazo epheleleyo. Oku asiyo mqobo we- bureaucratic; kukukhangela okubhaliweyo. Indlela yokunqumla idilesi ukuqinisekisa ukuba umntu uyi-akhitsha yeso sithili okanye imo. Imiyalezo evela ngaphandle kwesithili idla ngokudityanisiweyo okanye ngokuzenzekela ilahlwa.

I-imeyile, ngexa iqhelekile, ayicwangciswanga. Ii-ofisi ezininzi zinezihluzi eziqulathe ulwazi lwe-flegi yesithili. Ezi zikhutshwayo ii-imeyili ezivela kwi-ongeyo- projekti zisoloko zihluzwa kumboniso osezantsi. Isitshixo sikukuba umendo wento encinci echaseneyo . "Ithetha i email yohlobo oluqhelekileyo ukusuka kwidilesi yengingqi engafikelelekiyo"

IZiko leNyembe: Ulawulo lolwalamano oluManyeneyo (CRM)

Xa umyalezo wakho ufunyenwe, ufunxwa sesiqwenga esibaluleke kakhulu sezibonelelo kwiofisi yequmrhu langoku: isixokelelwano seCRM. Le asiyoncwadi yedilesi nje. Yiqonga elintsonkothileyo lokulandelela, ukuhlalutya, nokusabela kumsebenzi ngamnye phakathi kwe-ofisi noluntu.

Ukungena kogcino-lwazi nokwenziwa komgaqo-nkqubo

Unxibelelwano lwakho lucazululwe ngoko nangoko. Amalungu asebenzayo adibanisa imiyalezo ngengingqi yenkupho "ukhuseleko, ukhuseleko, ukufuduka, irhafu- kwaye rhoqo nge-sentsi-ssue. Bakwaphawula uluvo lomyalezo: "Umphandu," okanye "Ukuphakamiso,"" "Ophakamisa"" Oku kugqalwa kwenza isiseko esiphengululekayo, esilungelelanisiweyo soluvo lukawonke-wonke. I-CRMS ingenza nohlalutyo oluzenzekelayo lombhalo, izicelo ezikhawulezayo zetyala lomsebenzi okhawulezayo okanye amabali obuqu.

Ukufanisa Izinto Ezithetha Ngezi ngxelo

Inkqubo ikhangela idilesi ye ququzeleli ngokuchasene ne siseko sogcino-lwazi. Ukuba ummeli sele ekwindlela yokusebenza, intsebenziswano entsha idityaniswe kwinkangeleko yabo ekhoyo. Oku kuvumela abasebenzi ukuba babone imbali epheleleyo yokudibana kwe ofisi. Bazibiza izihlandlo ezilishumi ngokusingqongileyo? Ingaba babhala iphetshana lokubulela emva kokuba ummeli encediwe ngomba we visa? Le mbali inikeza umongo onceda abasebenzi bavavanye ubunzulu bokholo lwe-acconsole.

Ukwenza Iingxelo Neenkqubo

Amandla okwenyaniso e-CRM alele kumandla ayo okunikela ingxelo. Ulawulo lwemithetho lungavelisa ingxelo ebonisa ukuba zingaphi iinkalo ezidibene ne-ofisi malunga nemali ethile, ezophulwe yikhowudi ye-zip, okanye kwanayiyo. Le data isoloko isetyenziswa ukwenza "iposi" kubameli. Ezi ngxelo, ngokufuthi amaphepha ambalwa ubude, zinika ucaphulo lwemibandela ephezulu yesithili. Ziyi-temply uvavanyo lomba-data kwimbono kawonke-wonke.

Ukusuka Kwibhokisi Engenayo Ukuya Kwisenzo: Ukufuduka Komsebenzi Womqeshwa

Ugcino-lwazi lulungile kuphela njengokuba abantu belusebenzisa. Ukuveliswa komsebenzi ochaziweyo kuqinisekisa ukuba sonke iceba lonxibelelwano liphathwa ngokufanelekileyo, ukusuka kwiphetshana elilula lokubulela ukuya kwisicelo esinzima sokulungisa.

Inqaku 1: Iqela lokuphendula imiyalezo

Uhlolo lokuqala lomntu lonxibelelwano lwakho ludla ngokuphathwa liqela elinikezelweyo okanye abasebenzi abasezantsi. Umsebenzi wabo ngumsebenzi owenziwe thathu. Baphatha inkqubo, imiba ephezulu yovolume besebenzisa ithala leencwadi zeleta ezigunyazisiweyo. Ukuba uthumela ifomu ye email, iyakuphendulwa ngefomu esezantsi. Oku akuyiyo impendulo esezantsi; kukuvuma ukuba ugcino-lwazi lwakho luye lwakhutshelwa. Umqulu wefomu uyafunyaniswa kwaye uxelwe, kodwa kunqabile ukubangela uhlolo olunzulu lwemeko nganye.

I-AICC ye-EPF (I-A)

Kulapho umyalezo wakho unokuba nempembelelo engaphandle. I-Aidres esemthethweni yimiba yomxholo oyingcali yemiba yezomgaqo-nkqubo othile. Ileta ebhalwe kakuhle, ebhaliweyo, inqaku lobuqu eliphakamisa inqaku elohlukileyo okanye ixele ibali elisisithende liza kuphawulwa lize lithunyelwe ngqo kwi LA efanelekileyo. I LA ifunda ezi leta ngenyameko. Zisebenzisa zona ukuvavanya uluvo lukawonke-wonke kwimibandela entsonkothileyo. Ibali lobuqu elinamandla ukusuka ku-amplate linganikezela ngokubaluleka kokuziphatha okufuna ukuncomela indawo kumphathi wabo. Le yi-La i-pactal yonxibelelwano ephezulu.

Ingxelo 3: Umlathisi weSithili kunye nabasebenzi

Ukuba unxibelelwano lwakho alungombandela obanzi kodwa lumalunga nengxaki ethile nombutho wesizwe, luba "lumsebenzi osisigxina". Lo ngumsebenzi ongundoqo wayo nayiphi na iofisi yengingqi. Amalungu abasebenzi besithili . "Ngokufuthi abekwe kwiofisi yesithili yasekuhlaleni", azenze zikhetheke ngokukhethekileyo ekuhambiseni ulawulo lwesebe lorhulumente ngenxa yeziququ. Basingatha imiba ye-VA, i-Social Security, iMedicare, iinkonzo zokufuduka, kunye ne-IRS. I- Casecoses iphathwa ngomgangatho ophezulu wemfihlo nenkathalo kunye nenkathalo.

Intsingiselo Yezigqibo: Ingcamango Nesithumo Esibalulekileyo

Iiofisi zowiso-mthetho zangoku ziya zisiba zizinto eziqhutywe ngogcino-lwazi. Ugcino-lwazi oludityanisiweyo oluvela kuthungelwano olukhoyo lunika isixhobo esinamandla sokuqonda ukuthanda kwesithili.

Ubuchule bokuhlola bungabonisa intsingiselo enokungaphawulwa. Umzekelo, iofisi ingabona isikhonkwane esikhawulezileyo kunxulumano lwe-intanethi ephezulu kummandla wasemaphandleni wesithili. Le ncam yogcino-lwazi inokuba nento enxulumene nogcino-lwazi lwezoqoqosho ukuze yakhe umzekelo onamandla owenzelwe ukuthatha inyathelo lomthetho. Izilungiselelo ezifana ne ConRegational Management Imentation Foundation [[[FLT: 1]]] ifunda ixesha elide indlela ii-ofisi ezisebenzisa ngayo le data ukuphucula ulwamkelo lwazo nomelo lwedemokhrasi.

Le nkcazelo ikwachaza indlela ummeli anxibelelana ngayo emva kwisithili. Ukuba i-CRM ibonisa ukuba i-80% yeposi ye-activation kwimali ethile echasanayo, ummeli uyazi ukuba kufuneka achaze ivoti yabo kwelo tyala ngokucokisekileyo. Le nkqubo yenza irhintyela elinika ingxelo elilawulayo elicace ngakumbi nelinoxanduva.

Ubuchule Bokwenza Okuninzi Okuchaphazela

Ukuqonda inkqubo echazwe ngasentla kukunceda kakhulu ekwenzeni ilizwi lakho liviwe. Ezi ndlela zenzelwe ukunceda umyalezo wakho uhambe ukusuka kugcino-lwazi ukuya kwitafile yokwenza izigqibo.

Indlela Engaphambili: IiHolo Zesixeko Ezibonisa Imbonakalo Nezamanani

Inkqubo yonxibelelwano oluzizizo ayimi ndawonye. Ijikeleza ngokukhawuleza njengoko kuvela ubugcisa obutsha. Ubukrelekrele obuye baqalisa ukwenza indima ekulungiseni iimpendulo zokuqala, ekucaciseni imiba, kwanokuhlalutya imvakalelo. Oku kunokukhulula abasebenzi banikel ’ ingqalelo kuthungelwano oluntsonkothileyo nolunovakalelo.

Kukho nemfuneko ekhulayo yokufuna ukuba mhlophe. Abanye abaxhasi baphikisa ngelithi ugcino-lwazi olukwizimvo ezizii-acity maluboniswe ngokubanzi, luvumele abemi babone indlela izenzo zabameli babo ezihambelana ngayo neembono zesithili sabo. Le yingxaki entsonkothileyo elingana ngayo nokubonakala yimfihlo obubodwa.

Iiholo zedolophu zamanani kunye nee-webinari ezisebenzisanayo ziya ziqheleka, zinika umjelo omtsha wencoko yababini engqalileyo. Njengoko obu bugcisa buthe bakhula, umsantsa phakathi kwabalawuli nabalawuli uyaqhubeka uncipha. Ukunxulumana nezi migangatho zitsha yenye yezona ndlela zisebenzayo zokuhlala zibandakanyekile. Cinga iitanki ezifana ne Iziko le-Stanford kwiDemocracy, uphuhliso noMthetho kuyaqhubeka kuphando ngendlela ezi zixhobo zobugcisa ezisetyenziswa ngobuchule ezisetyenziswayo ezizizinto ezisetyenziswayo eziye zasetyenziswa ngokutsha.

Uhambo lweleta yakho okanye unxulumano lwakho asiyonto eyimfihlelo. Yinkqubo ecwangcisiweyo, elungelelanisiweyo, yogcino-lwazi elungiselelwe ukulawula ubuninzi bamazwi kwidemokhrasi yale mihla. Ngokufunda indlela esebenza ngayo inkqubo, ungasuka ekubeni nje yenye incopho yogcino-lwazi ukuya ekubeni ngummeli onamandla, ophumelelayo kwisizathu sakho. Ilizwi lakho lingumatshini ongachazwanga worhulumente ongummeli. Ukufunda indlela yokuwudlulisela ngokunempumelelo ngolunye ubuchule obubalulekileyo ummi obophelelekileyo angabuvelisa ngayo.