I-Corporate Social Junice (CSR) iye yasuka kubuchule bokuhlanganisa umphakathi nokusekela inqubo yezebhizinisi yanamuhla. Enhliziyweni yayo, iCSR ichaza isibopho senkampani sokusebenza ngezindlela zezomnotho, ngokwenhlalo, nangendawo ezungezile, kanye nendlela yokuziphilisa ngenjongo. Enye yezindlela ezibonisa inzuzo engokoqobo nezinamandla kakhulu zalesibopho ukusekela okunikezwa izinhlangano ezisizayo. Ngokuqondisa izimali, inhloko-mpango yabantu, kanye nobuchwepheshe bemisebenzi yezezimali, izinhlangano azigcini nje kuphela ngokwandisa inzuzo yazo engcono kodwa zakha nokuzinzisa, ukuthemba, kanye nenani elide lamalungu azo asebenza.

Ukuchaza Umthwalo Wemfanelo Wezenhlalo: Ngaphandle Kokuphana

Ukuze iqonde ukuthi i-CSR isekela kanjani izinhlangano ezisiza abasweleyo, kubalulekile kuqala ukuqonda i-CSR ngokwayo. I-European Commission ichaza i-CSR ngokuthi “umthwalo wemfanelo wokuthengiselana ngemiphumela yazo emphakathini.” Lokhu kuhlanganisa ukuhlanganisa izenhlalo, indawo ezungezile, inzuzo, abathengi, namalungelo abantu abakhathalela ibhizinisi kanye nezindlela eziyisisekelo. Umqondo ubonwa usuka emgqeni ophansi [ abantu, iplanethi, inzuzo, okuthi amabhizinisi akumelwe alinganise impumelelo ngezimali kuphela kodwa futhi nangamanani eminikelo yabo yezenhlalakahle nendawo ezungezile.

Izindlela zokuthatha iCSR ngokuvamile zingezigaba ezine:

  • umthwalo wemfanelo wezenkolo: Ukunciphisa imephu yekharbon, ukulawula udoti ngokuqinileyo, nokusebenzisa amandla avuselelwayo.
  • [ umthwalo wemfanelo obalulekile: Ukuqinisekisa imisebenzi elungile, ukubusa okucace kakhulu, nokunikeza ukuqina kweketanga.
  • [ Umthwalo wemfanelo woFilipi:[[FT:1] isikhathi sokuzithandela, ukunikela ngemali, noma ukunikela ngezimpahla nezinkonzo ezizandleni zomphakathi.
  • Imithwalo yemfanelo yezomnotho:[ Ukwakha inani elilungile lezomnotho kubabambi, izisebenzi, nemiphakathi esebenzela inkampani.

Umthwalo wemfanelo wokusiza abaswele uhlobene ngokuqondile nezinhlangano ezisiza abaswele, kodwa lezi ezinye izigaba zivame ukugcizelela imigomo yokusiza abasweleyo — ngokwesibonelo, inkampani esekela ukulondolozwa kwendawo ezungezile ingase isebenzisane nenhlangano enakekela imvelo, noma uhlelo lwezimiso zokunakekela imvelo lungasekela intuthuko yomphakathi wendawo engazuzisi.

Umlando: Kusukela Emalini Yokukhathalela Abantu Kuya Ezindaweni Ezifanele

Ukuphana ngekhono akuyona into entsha. Ngekhulu le-19, izazi zezezezimboni njengoJohn D. Rockefeller no-Andrew Carnegie bamisa izisekelo ezamisa iqophelo lokunikeza inzuzo yanamuhla. Nokho, lelikhulu lama-20 leminyaka lashintsha ukuphana ngokungenabugovu ngokusuka ekunikezeleni i-CSR eqenjini elikhethekile elihlangene nezinjongo zezebhizinisi. Namuhla, i-CSR ayithathi ngcono ngokubhala isheke futhi ithonya lezenhlalakahle embonini. Le nkolelo - mbono iye yandisa izinga lokusekela okukhona okungakholekiyo ekunikezeleni iminikelo eqenjini elikhethekile elihamba ibanga elide, iqhubekela phambili.

Ngokwe- Ukuxhumana kwe-CSR , amaphesenti angu-87 abathengi azothenga umkhiqizo ngoba inkampani elwela umagazini abawukhathalelayo, futhi amaphesenti angu-76 ezisebenzi alindele abaqashi bazo ukuba bathathe ukuma ezindabeni zezenhlalo. Lezibalo zigcizelela ukuthi kungani ukusekela kwezenhlalakahle yezenhlalakahle kungasaboleki − kuyisidingo esincintisanayo esakha ukwethembeka, ukukhanga, ukukhanga italente, nokuthuthukisa.

Indlela I - CSR Esekela Ngayo Izinhlangano Ezinakekela Abasweleyo: Imfihlo Ejulile

Ukusekela izinhlangano ezisiza abaswele kuvela ngezindlela eziningi, ngasinye sinikeza izinzuzo ezihlukile kulezo ezingazuzisi. Singahlela izinqubo eziyinhloko zibe izindawo ezinhlanu ezibanzi:

Iminikelo Yezimali Nezimemezelo

Ukusekela okuqondile okuqondile yiminikelo yemali. Amakhampani anikeza imali engalinganiselwe, imali eqondile, noma izipho ezifanayo, noma lapho inkampani ihambisana khona neminikelo yezisebenzi ezimpanweni ezifanele. Ngokwe i-USA, ukuphana kwenkampani eUnited States kufinyelela cishe kumaRandi ayizigidi eziyizinkulungwane ezingu-52 ngo-2023, ukwenza cishe iminikelo ephelele yokusiza abasebenzi. Nakuba iminikelo yenkampani incane kuneminikelo yomuntu ngamunye, ngokuvamile inikeza i-universemental edinga ukuvumelana nokuhlelela izinhlelo zemali ezithatha iminyaka eminingi.

Ezinye izinkampani zenza izisekelo zazo zezinhlangano ezizisebenzelayo, njenge Walmart Foundation noma Google.org[ ingalo yephithiphithi. Lezinhlangano zinganikeza impatho enkulu, ewusizo futhi zigxile ezindaweni ezinjengemfundo, ithuba lezomnotho, noma inhlekelele.

Ukusekela Okuphakathi Kwe Kind

Ukunikela imikhiqizo noma izinkonzo esikhundleni semali kungenye indlela ebucayi yokusekela. Izinhlangano ezisebenza emaceleni amancane, ngokweminikelo ehlukahlukene − njengamaphepha-software, ifenisha yasehhovisi, izinto zokwelapha, noma ukudla − ukucindezela kwemali yokusetshenziswa kwemali nokuvumela imali eningi ukuba iqondiswe emsebenzini wokuhlola imisebenzi. I-tech Soup, ngokwesibonelo, izisebenzi ezikanye nezinkampani ezifana neMicrosoft ne-Adobe ukunikeza izinhlelo ze-softhiwe noma inzuzo engekho emhlabeni wonke.

Ukusekela kohlobo oluthile kuhlanganisa nokuthola izinkonzo zobuchwepheshe: izinkampani zomthetho ezinikeza izeluleko zomthetho mahhala ezinhlanganweni ezisiza abaswele, izinhlangano zokuthengisa eziklama imikhankaso yezimbangela, noma ukuxhumana nezinkampani ezisiza abanezinzuzo ukuba bakhe amakhono. Loluhlobo lokusekela ludlulisela amakhono abalulekile imali kuphela engenakuwathenga.

3. Umsebenzi Wokuzithandela Namakhono Asekelwe Kuwo

Izinhlelo eziningi zeCSR zikhuthaza noma zikhokhela izisebenzi ukuba zisebenzise isikhathi sazo emsebenzini. Izisebenzi zokuzithandela zakha iqembu elisebenza ndawonye, zithuthukisa ukuziphatha okuhle, futhi zinika izisebenzi umuzwa wenjongo. Ngokwe- I-Deloitte Coonicism Survey[, izisebenzi ezivolontiya njalo zingama-20% amathuba amakhulu okuzizwa zibophene nkonzo kunalabo abangakwenzi.

Izisebenzi zokuzithandela ezisekelwe emakhonweni .alapho izisebenzi zisebenzisa ubuchwepheshe bazo ukuze zisize izinhlangano ezisiza abasweleyo ekuxazululeni izinselele ezithile, ngokuya yanda. Umthuthukisi we-software angakha ibhodi lemininingwane yebhange lokudla; umgcini-mali angasiza i-authoring encane ehambisana nezimali; umuntu osebenza nge-logistica angafaka isikhwama semali. Lokhu kusekela okukhulu ngokuvamile kuveza intuthuko ehlala njalo ngaphezu kwalokho okungafezwa yiminikelo yemali.

4. Imikhankaso Yokuxhasa Nokuthengisa

Inkampani ivame ukusekela ikhampani labo ukuze iqongelele imali yalabo abasizanayo. Imikhankaso yokukhangisa ngemikhankaso enjenge-Apple, Starbucks, ne-Nike(donate) ingxenye yomkhiqizo wokulwa nengculaza. Izinhlelo “zizungeza”, lapho amakhasimende angazungeza khona imali yawo edola eliseduze kakhulu ukuze asekele imbangela, anyuse amakhulu ezigidi zezinhlangano ezinjenge-Melika [[FLT:] ne [FLT] ne[FLT:] Isibhedlela sokucwaninga [Judec.]

Imikhankaso yokuxhasa izisebenzi, enjengokuthengisa ngebhaka, ukudayisa, noma imishini yokuphana, nayo ivamile. Izinkampani eziningi zilingana nemali ekhushulwa izisebenzi, ziphinde kabili inzuzo. Lemikhankaso ayigcini ngokunikeza ukusekela okungokwezimali kodwa futhi yandisa ukuqaphela komphakathi umsebenzi wokusiza abasweleyo.

5. Imikhumbi ehlelekile emidala

Ubuhlobo obunethonya kakhulu be CSR-ream yilabo abakhiwa ngokubambisana kwangempela kunokuphana ngezimali. Ukubambisana okuthatha isikhathi eside kuvumela izinhlangano ukuba zihlele ngoku hleleka, futhi izinkampani zikwazi ukusungula izixazululo ezivumelana namakhono azo ebhizinisi. Ngokwesibonelo:

  • Patagona uhlangene nezinhlangano zendawo ezungezile amashumi eminyaka, ukunikezela 1% yokuthengiselwa “ukulondolozwa nokubuyiselwa kwendawo engokwemvelo” nge- ye-Planet isibopho.
  • I-Salesct ihlanganisa ukuphana kwezisebenzi eziphanayo esitejini sazo sohlelo lwe-software futhi iye yafaka izimali ezingenisa izigidi ezingu-R3 eziyizinkulungwane zemali ezikhokhelwa imfundo nemisebenzi, kuyilapho futhi inika izisebenzi izinsuku ezikhokhwayo eziyisikhombisa ukuba zivote.
  • asebenza nohlelo lwentuthuko yeUN programme nezinye izinhlangano zokusiza abantu ukunikeza ukusekela komthetho phakathi nosizo lwenhlekelele, ukusekela ibhizinisi layo eliyinhloko ekuthuthweni kwemikhumbi nakukuphathwa kwamaketanga.

Izinzuzo Zokusekela Izinhlangano Ezinhle Kakhulu

Nakuba abazuza ngokuyinhloko ekusekeleni kwe - CSR beyizinhlangano ngokwazo, izinzuzo zibuye zibuye zitholakale.

Izinzuzo Zokwenza Izenzo Zomusa

  • Imali ethembekile:[ Izivumelwano zenkokhelo nezokuxhasa izivumelwano zivame ukuthatha iminyaka eminingi, ukunikeza inzuzo eqinile eyenza ukuhlelwa kwezinhlelo kuhleleke kahle kanye nokulinganisa kwezinhlelo.
  • Imisebenzi ye-Probo esetshenziswa izisebenzi zenkampani esebenzelayo igcwalisa izikhala zekhono ezindaweni ezinjengezobuchwepheshe, ezezimali, kanye nokuthengisa, ngokuvamile okungasetshenziswa kakhulu ngenzuzo engakhi.
  • Ukubonakala okukhulisweyo:[ Imkhankaso yokukhangisa kanye nokubambisana kwamankampani kungaletha umnikelo ezigidini zabasekeli abasha, kudlulise isigijimi sawo ngaphezu kwemali yaso yokuthengisa.
  • Impatho elinganayo: Iminikelo emikhulu yenkampani (ngemali noma uhlobo) ingandisa ngokuphawulekayo izinga lokwandiswa kwezisebenzi zokusiza abasweleyo (ngokwesibonelo, ukuthunyelwa kohlobo olulodwa lwempahla yezokwelapha enkampanini yokuthaka imithi kungasiza izinkulungwane zeziguli.

Izinzuzo Zezinhlangano

  • I-Encanced Reputation and Brand Trust: Abathengi bafaka ithonya lenkampani emphakathini ezinqumweni zabo zokuthenga. Umlando ongaguquguquki, othembekile weCSR wakha umusa futhi uhlukanisa uhlobo lwezentengiselwano.
  • [[FLT: 0] Ukuhlolwa kwe-Employee Incenment neResolution: Izisebenzi ezineminyaka eyinkulungwane ne Gen Z, ikakhulukazi, zifuna umsebenzi onenjongo. Ngokwendawo enkulu yokusebenza ukuhlolwa, amakhampani anezinhlelo eziqinile zobuCSR abika u-50% we-pane. Abaqashi bayaziqhenya kakhulu, baqotho, futhi bashukumiseleka lapho bebona umqashi wabo enza umehluko.
  • Izinzuzo: Ezizweni eziningi, iminikelo enikezayo ikhokhelwa intela, inciphisa izindleko zenetha lokupha.
  • Ukuvula kabusha nokufunda: Usebenza nezinhlangano ezisiza abasweleyo − ikakhulukazi labo ababhekana nezinselele zezenhlalo eziyinkimbinkimbi .Qalisa ukusungulwa kwemisebenzi enkampanini. Abaqashi bazuza imibono emisha, futhi ukubambisana kweqembu eliphambanayo kuvame ukuholela emikhiqizweni, ezinkonzweni, noma ekusebenziseni.
  • Ukuphathwa kwe-Risk: Ukuhlanganyela nezindaba zomphakathi ngokuphamazela kungasiza inkampani ilindele izingozi zomphakathi nendawo ezungezile, ukwakha ubuhlobo bendawo, futhi ilondoloze imvume yayo yokusebenza.

Ithonya Lomzabalazo: ICSR, Impatho, Nemigomo Eqhubekayo YeUN

Izinhlelo zembulunga yonke zokuthuthukisa intuthuko eqinile, ezishicilelwe ngezikhathi ezingu-17 zeZizwe Ezihlangene Ezinamasu aqhubekisela phambili izinjongo (SDGs)[FL:1], zinikeza uhlelo olunamandla lokuhlela izinhlangano zezemali nezinselele ezinkulu zomhlaba, ukungalingani, ukushintsha kwesimo sezulu, ukuthula, nobulungisa. Izinkampani eziningi zihlela amasu azo eCSR nge-SDGS ethile. Isibonelo, inhlangano egxile e [[FLT:] 4 [imfundo ephambili][FLT] [izentection] [izentengiselwano] [FLT] [iir.[FLT]]]

Ngokusebenzisa i-SDG-aligined izinhlangano zokusiza abasweleyo, izinkampani ziqinisekisa ukuthi iminikelo yazo inezela entuthukweni yembulunga yonke engenakulungiseka. Lokhu akwandisi nje kuphela ukuthembeka kwemizamo yazo ye-CSR kodwa futhi kusiza ekubikeni nasekufakeni izingxoxo. Ngokwe- PwC Global Sustainability Reporter[, 67% yezinkampani manje zikhomba ama-SDGs ekubikeni kwazo okulondolozwayo, kusukela eminyakeni engu-34% embalwa edlule.

Izinselele Nemikhuba Emihle Kakhulu Emikhunjini Yobuhlobo Be - CSR

Naphezu kwezinzuzo eziningi, ukusekela kwe-CSR kwezinhlangano zezinhlangano zezinhlangano zezinhlangano kunezinselele. Izihibe ezivamile zihlanganisa amathemba angaqondile, ukuntuleka kwesibopho sangempela (ukugeza okuluhlaza noma “ukugeza”), kanye nemithwalo yokuphatha ebekwe ezinhlanganweni ezisiza abasweleyo. Ukuze kwandiswe, kokubili izinhlangano nezinhlangano kufanele zithathe imikhuba engcono kakhulu ethathwe ensimini.

Izinselele Ezivamile

  • Inkampani ingasebenzisa i-token: ngokuyinhloko isebenzisa i-asease jonia ukuze ikwazi ukusakaza ngaphandle kokunikeza ukusekela okungalawuleki noma ukuhlonipha ukuzibusa komphako.
  • [ Ukuguquguquka: Izenzo ezicindezelayo ukuba zivumelane nemisebenzi ephambili zingaphambuka emsebenzini wazo oyinhloko noma zifeze izithakazelo zenkampani kunezidingo zabazuzayo.
  • [ Umbiko: [ Abasebenza nomphathi womthetho bangadinga ukubika kakhulu okuqeda amandla alinganiselwe okuphatha kosizo.
  • Ukugxila okungalawuleki: Iminikelo eyodwa engaphandle noma imikhankaso ingadala imiphumela ebuthakathaka, engalawuleki.

Imikhuba Emihle

  • Uhlelo oluqinisekile: Amakhampani kufanele akhethe abantu asebenza nabo abamisebenzi yabo ivumelana ngempela nezindinganiso zabo kanye nemboni. Inkampani esheshayo yokudla esekela imfundo yokondleka iyavumelana; osekela umkhakha kaphethilo wemivubukulo ayinjalo.
  • [[[NT:0] Iminyaka Yonyaka Yommoliti Izibophelelo: Imali ethatha isikhathi eside (iminyaka engu-3-5) ivumela izinhlangano zokusiza abasweleyo ukuba zihlele ngokuphumelelayo futhi zakhe amandla, kunokuba zicime imililo unyaka ngamunye.
  • hloniphani u-Autonomy:[ Inhlangano ephanayo yazi kahle umphakathi wayo. Abangane bomphakathi kufanele balalele futhi basekele ngokuvumelana nezimo, hhayi ukuqondisa indlela yokusiza.
  • [[NTL:0] Qinisekisa ukuthi Yini Ebalulekile: Bobabili abahlangene kufanele bavumelane ngemiphumela ehlanganyelweyo nangemiphumela efanayo kusukela ekuqaleni. Ukugxila ethonyeni lomphakathi (umzk., inani lokudla elifeziwe, izingane ezifundile) kunokuba nje ukhiqizo (umz., amahora okuzithandela anikelwe, amahora ewiswe).
  • [ Ukuxhumana okusobala:[ Umbiko ngokwethembeka ngalokho okusebenzayo nokungasebenzi. Ukufunda ekuhlulekeni kuqinisa ubuhlobo kanye nengxenye iyonke.

Izibonelo Zangempela Zezwe Zobungane Obuyisibonelo Be - CSR

Izibonelo ezicacile zibonisa indlela i - CSR engasetshenziswa ngayo ngokuphumelelayo ukuze isekele izinhlangano ezisiza abaswele ezingxenyeni ezihlukahlukene.

Ubuchwepheshe: Injongo YeMicrosoft Yokuhle

I-Microsoft’s AI ye-Evine inikeza izimali, ubuchwepheshe, kanye nobuchwepheshe ezinhlanganweni ezingakhiqizekiyo nokucwaninga ezisebenzisa ukuhlakanipha kokwenziwa ukuze kulungiswe izinselele zendawo ezungezile neyokusiza abantu. Imishini efana I-Nature Conservancy[[FL:3] isebenzisa amathuluzi e-UIP ukuze ihlaziye imininingwane eminingi ye-Microsoft yemisebenzi yokulondolozwa kwemvelo, kuyilapho abanye besebenzisa i-AI ukuze bathuthukise ukucwaninga ngokwezesayensi yendawo ezungezile noma ukuthuthukisa ukufinyelela kwabantu abakhubazekile. Lo mhlanganono womphakathi uhamba ngaphezu kokubhala i-mistrosoft efwini emafuni nase-AIFlue kanye nezidingo zemisebenzi enjalo.

Indaba Ethakazelisayo: Ukuphila Okuqhakazile Kwababaleki E - IKEA

Uhlelo lwe-IKEA CSR luhlanganisa ubuhlobo ne- UNHCR (UN Couragency) ukuze inikeze indawo engcono yokukhosela kanye nokukhanya emakamu ababaleki. Inkampani eklanywe ngezibani ezinamandla anamandla emhla nezindawo zokukhosela ezicasha ezikwazi ukuhanjiswa futhi zihlanganiswe kalula. Ngokuzinika umklamo nemishini ehambisanayo, i-IKEA’s synocrogen, i-active shond short eyathuthukisa izimo zokuphila eziyizinkulungwane zabantu abafudukile.[1] Ngesikhathi esifanayo yandisa ukuqapha phakathi kwabathengi be-IEA emikhamplisweni egciniwe.

Imali: Ibhange Labakhi Bomakhelwane BaseMelika

IBhange lama- Uhlelo lokwakha i-Facebuorbior Button luyi-asmenti eyiminyaka eminingi enikeza izimali ezingalinganiselwe, ukuqeqesha ukuqondisa, namathuba okuxhumana ngezokuxhumana ezinhlanganweni ezingazisebenzisi inzuzo ezisebenza ngokuhambelana nezomnotho emiphakathini egciniwe. Kusukela ekuqaleni kwayo ngo-200, uhlelo luye lwabiza imali engaphezu kwezigidi ezingu-R3 zezigidi ze-R37, futhi lwaqinisa amandla angaphezu kuka-1,500 angangeni nzuzo. Inkampani futhi inikeza izisebenzi ezisebenza ngokusekela lezinhlangano. Lendlela yezentengiselwano yokuxhasa izakhiwo zezengakhokheli yemali.

Ikusasa Le - CSR Nokusekela Kwakho

Izici eziningana zihlela indlela izinkampani ezizosekela ngayo izinhlangano ezisiza abaswele eminyakeni ezayo:

  • Ukutshala Imali okungalawuleki: Esikhundleni sokunikela ngeminyango, ezinye izinkampani zenza ithonya ekubekeni imali eletha inzuzo engokwenhlalo nangokwezimali. Lendlela inganikeza izinhlangano ezisekela inhloko-mkhakha yesineke ezisekela imisebenzi yokuzuza imali, njengamabhizinisi ezenhlalo.
  • [ Ukuphana nge-Employee-Driven: Izakhiwo ezivumela izisebenzi ukuba ziqondise izimali zenkampani ezinkampanini ezifuna izinhlangano ezifuna izinhlangano ziyathandwa. Le mithetho yedemocracy ikwenza kube nokuphana nokuqinisa isibopho sezisebenzi.
  • I-Data kanye nokubonisa ngaphaya: Ubuchwepheshe busiza ukulandelela imiphumela enzima. Imisebenzi kanye nezinhlangano zingahlanganyela i-data ethinta isikhathi sangempela nge-blockchain noma amabhodi omphakathi, ukuthembana okwandayo.
  • [[QUTY: 0] Imishini ehlobanayo: Izinhlangano zihlanganisa amandla kakhulu nolunye noluhambisana nephinithi-thyropy internamediary (njenge Givingtuesday[ noma [[FLT:]]GWIVING[]) ukuhlanganisa imithombo kanye nezinselele zesimiso somsebenzi.
  • [[NTL:0] Ukucindezela kokulawula: Ohulumeni e-EU nakwezinye izindawo baveza ukuthululwa okungekona okungokwezezimali ezifweni ezisezingeni le-ESG (Environment, Social, Controlance). Lokhu kuphoqelelwa komthetho ngokunokwenzeka kuyokwandisa ubuqatha nobungako be-CSR, kuhlanganise nokuphana ngesisa.

Isiphetho: Umjikelezo Onemisebe Enhle

I-Corporate Social Junice, lapho ibulawa ngenhloso eqotho nangobuhlobo obuhleliwe, idala umjikelezo onobuhle onamandla. Izinhlangano ze-Accorick zithola imali, ubuchwepheshe, nokubonakala okudingayo ukuze kufeze ushintsho lwangempela. Izinkampani, ziqinisa ungwengwevu lwazo, zithathe futhi zilondoloze isiphiwo, futhi zakhe ubuhlobo obuqinile nemiphakathi ezisekelayo. Izinhlangano eziphumelela kakhulu ziqaphela ukuthi i-CSR ayiwona umcebo osekelayo. Ngokuhlanganisa amandla ebhizinisi nezidingo zezenhlalo, izinhlangano nezinhlangano zezinhlangano ndawonye zingaxazulula izinkinga ezingenakukwazi ukuzibamba zodwa.

Njengoba umphakathi wembulunga yonke ubhekene nezinselele ezikhulayo − kusukela ezimweni eziphuthumayo kuya ekukhuphukeni kokungalingani kwe-CSR ekusekeleni izinhlangano ezisiza abasweleyo — indima yeCSR iyomane ibe ebucayi kakhulu. ibhodi, izikhulu, nezisebenzi ngokufanayo kufanele zifune amathuba okupha iDNA yenkampani yazo. Uma kwenziwa kahle, iCSR ayigcini nje ngokusekela izinhlangano ezisiza umphakathi; isiza ekwakheni izwe elilondolozwayo, nelilinganayo kuwo wonke umuntu.

]] [1] Lesi sihloko sanyatheliswa ekuqaleni eFleet Directus futhi sabhalwa futhi sanwetshwa kumapulatifomu agcwele.