Indima Elawula Ukuxhumana Kukahulumeni Wendawo

Ohulumeni bendawo bahlala phambili ekuthuthweni kwenkonzo yomphakathi, kodwa ngokuvamile bazama ukuthola ukubonakala nokwethenjwa okudingekayo ukuze baqhube ushintsho olubalulekile. Esikhathini lapho izakhamuzi zilindele ukushesha, ukubonakala, nokuxhumana, ubudlelwane bomphakathi (PR) buye basuka emsebenzini wokukhipha amaphepha-zincwadi baba ithuluzi elisebenzayo lokuthuthukisa umphakathi. Uma i-PR isetshenziswa ngamabomu, i-PR isiza iziphathimandla zendawo ukuba zishintshe zisuka kumalungu asebenzayo ziye kumalungu asebenzela umphakathi ekuthuthukisweni kwentuthuko.

Inqubo entsha ye-Covic − inqubo yokwakha izimiso ezintsha, izinkonzo, noma ubuchwepheshe bokuxazulula izinselele zomphakathi."Ingadalulwa ngaphandle kokuxhumana okuphumelelayo, ngisho nezinyathelo ezingcono kakhulu zingavinjelwa ngenxa yokungaqondi, ukunganaki, noma ukuphikiswa. Yilapho i-PR yanamuhla iba yisidingo. Yakha khona izicubu ezixhumanisayo phakathi kombono kahulumeni nesenzo sesakhamuzi, okwenza ikwazi ukuhlanganisa impumelelo nomfutho oqhubekayo.

Okwenza Izindaba Ze - PR Zihleleke Ngokulungisa Imishado

Ubudlelwane bomphakathi emongweni kahulumeni wendawo budlulela ngalé kobudlelwane bemithombo yezindaba. Buhlanganisa ukuphatha idumela, ukuthembisana, ukuxhumana ngezinkinga, nokuxoxa ngezindaba ezithinta amanani. Ukuze umphakathi usungule ukuchuma, kumelwe kube khona izimo ezine: ukwethemba, ukuqaphela, ukuhlanganyela, nokuthatha isinyathelo. I-PR eqhinga ithonya ngokuqondile ngayinye yalezi zinto.

Ukuthembela Njengesisekelo Sokulungisa

Izakhamuzi zithambekele kakhulu ekusekeleni ukuthatha izinyathelo ezintsha − njengokusebenzisa imali yokuhlukanisa, abashayeli bezimoto abahlakaniphile, noma ukuvula iziteshi zemininingwane yedolobha − uma zithemba izinhlangano ezizinikeza zona. Ukwethemba kwakheka ngokuncishiswa ngokungaguquguquki, ngokwethembeka, nangokuxhumana okufinyelelekayo. Ohulumeni bendawo bangaqinisa ukuthemba ngokunyathelisa izingxenyana ezicacile zemisebenzi yezenzakalo, ukuvuma amaphutha lapho eyenzeka, nokubonisa abantu abangemva komsebenzi. Ngokwesibonelo, i-meyarray yevideo esheshayo esimisweni esisha sokuvuselela izakhiwo zingawenza ube nokwenza umzamo owethembayo futhi kunciphe ukungaqiniseki.

Ukudlulela Ngalé Kokukhululwa Kwemishini

Imithombo yezindaba edaliweyo isenendawo, kodwa ukusungulwa kwezindaba zomphakathi kudinga ukulandisa okunemininingwane ephambili. Kunokuba nje amemezele uhlelo olusha lwebhayisekili, uhulumeni wendawo angaveza uhlelo olufushane oluzozuzisa izakhamuzi, achaze ithonya lendawo ezungezile nelempilo, futhi ameme imibuzo yangempela ethinta isikhathi emithonjeni yezokuxhumana. Lokhu kusuka ekusakazeni izingxoxo zonyaka owodwa kwenza ukusungula kuzwelene kunokuba kubekwe iphoqelele.

Ukusebenzisa Izinkulumo Ezinsundu

Azikho izingxenye zomphakathi ezixhumana ngendlela efanayo. Abantu abadala bangakhetha amapheshana anyathelisiwe nemihlangano yomphakathi, kuyilapho izakhamuzi ezisencane zihlanganyela phakathi kwezindaba ze-Istagram noma umbiko we-message. Impumelelo ye-PR yendlela yokwanelisa umphakathi isebenzisa indlela ebanzi yokufinyelela kubo bonke abantu abahlala ndawonye. Ukuthumelelana imiyalezo ngezilimi eziningi, okuqukethwe yizibukeli eziphansi, kanye namafomethi afinyelelwayo kubantu abakhubazekile aqinisekisa ukukhubazeka. Uma wonke umuntu ezizwa elwazini futhi ecelwa ukuba ahlanganyele, ukusungula intuthuko kuzuza ubuhlakani nobubanzi.

Izindlela Zokulungisa I - PR

Ngezansi kunezinqubo ohulumeni bendawo abangazenza ngokuvumelana nomongo wabo. Icebo ngalinye aliklanyelwe ukusakaza ulwazi kuphela kodwa ukuvusa isenzo kanye nenhlanganisela.

1. Bonisa i - case ebonakalayo ukunqoba Kusenesikhathi

Ukuvuselelwa kungaba yisici esingabonakali kuze kube yilapho abantu bebona imiphumela ebonakalayo. Ohulumeni kufanele baphawule ukuphumelela okusheshayo /a bhentshi elisha lasepaki, inqubo evunyelwe ukuphuma kwemvume, ishabhu lokufunda elikhululekile , futhi balenze likhululeke ngemishini yokunyathelisa idededelwe, izikhungo zezokuxhumana, kanye nokuhlangana kwezindaba zendawo. Lezindaba zempumelelo zakha ukulandisa kwentuthuko okwakha amandla amakhulu, imisebenzi emikhulu. Ngokwesibonelo, iNhlangano yesizwe yaseCity[[FLT] inikeza izifundo zezindaba zomphakathi ezisebenzisa ukuthatha ngokushesha izibani eziphambili zomgwaqo ezihlakaniphile nomphakathi we-Wifi.

2. Yakhani Izinhlangano Zemithombo Yezindaba Nezindawo Ezingasese

Amaphephandaba endawo, iziteshi zomsakazo, neziteshi zomphakathi zokungena kwe-TV ziyimithombo yokwaziswa ethenjwayo emiphakathini eminingi. Kunokuba bayiphathe njengabathumeli abangenzi lutho bemisebenzi yezindaba ekhishiwe, ohulumeni bangabambisana nochungechunge oluqukethwe yizinto. "Ukushintsha" ingxenye yesonto ngalinye esiteshini somsakazo sendawo, esiholwa isikhulu sedolobha nesakhamuzi, singayisusa imisebenzi emisha futhi simeme isilaleli ukuba sikhiphe umyalezo.

3. Sebenzisa Imithombo Yezindaba Njengethuluzi Lokuhlanganyela Ezimbili

I-Q&A isebenzisa izikhawu ezihlongozwayo ze-social social ulwembu lwe-projekthi olusungulwayo. Kunokuba bafake izimemezelo kuphela, ohulumeni bangafaka izinqumo zokukhetha umklamo, i-Q&A iphethe izikhawulo eziphathelene nezinguquko zenqubo ezihlongozwayo, futhi bahlanganyele emuva-zici ze-scene ezikhishwe ngokusungulwa kwe-labobreator noma ama-crathons. Ama-platform afana ne-Sepperdoo kanye ne-Facebook Grouption asebenza kakhulu kakhulu. Idolobha lingasebenzisa i-Twitterter ekumishwaneni kwemiqondo egcweleyo yokuvuselelwa kwemfuculo, bese livuselela abalandeli njenge-injini yokuguqula i-injini yokusebenza futhi libonise leyo zindaba.

4. Ababemthuthile Bahlanganyela Ezigabeni Ezibangela Ukuphazamiseka

Izenzakalo zokuvuselela izenzakalo − njengokuminyana kokuklama, ukusungula izakhiwo zomphakathi, noma ukuvula izinselele zemininingwane: ziveza izinselele ezimbili ezisebenzayo futhi zenze isikhashana sezokuxhumana. Amaqembu e-PR kufanele alungise amathuluzi omshini, amemele izintatheli ukuba zibone, futhi akhuthaze abathathi-nxaxheba ukuba bahlanganyele okuhlangenwe nakho kwabo kwezezokuxhumana nomkhankaso we-cine hashtag. Amandla esenzakalo esiphilayo angabanjwa ngezindlela ezivelele zevidiyo futhi ahlanganezelwe emizini ebanzi kamuva, anwebe ukufinyelela kwayo. Ngokwesibonelo, GovTY njalo ahlanganisa izingqgi ezikampathi ze-masterin eziye zaholela ezinjukwini ezingokoqobo.

5. Ukwaziswa Okuthathekayo Nokulandisa Ngezinto Ezibonakalayo

Ukukhanya kwemininingwane kuyi-PR enamandla. Ama-clackboard ahlola intuthuko ye-metrics projects org org, njengokuncishiswa kwesikhathi semvume yezakhamuzi, inani lokusikisela okukhiqizwayo, noma imali egciniwe egcinwe emikhankasweni yama-grid amahle-style [1] abonisa ukulandisa. Ukuveza amehlo, ulwazi, ngisho namavidiyo amafushane achazayo enza ukuba ukwaziswa okuyinkimbinkimbi kutholakale. Ohulumeni bangafaka lezizinto ezibonakalayo ephepheni lokudayisa, izigqebhene zezokuxhumana, amabhukwana, kanye namawebhusayithi abo. Ngokwesibonelo, iDolobhathe yaseLos Angeles, iveza njalo izindaba zempumelelo ezithathwa yizintatheli futhi yabelane.

Ukulinganisa Umphumela We - PR Yokulungisa Inqubo

Ubudlelwane bomphakathi ukuze kuqaliswe umphakathi abunakushiyelwa ekubikweni; ukuphumelela kwabo kumelwe kulinganiswe ukuze kuthethelelwe imithombo yengcebo namacebo okucwenga. Izimpawu eziyinhloko zokusebenza kufanele zivumelane nemigomo eqondile yokuthatha isinyathelo ngasinye.

Amanani Anemiqondo Ebalulekile

  • ikhuluma ngeMedia kanye nokuhlaziya umzwelo: Kuphawulwe ukuthi izinhlelo ezintsha zihlanganiswa kangaki kwezezindaba zendawo nokuthi iphimbo lihle, alithathi hlangothi, noma alikho kabi. Amathuluzi anjengeMeltwater noma i-Cision anganikeza imibiko ezenzekelayo.
  • Isivumelwano sezezindaba: IMonitor efana, ehlanganyela, ekhulumela, kanye nokuchofoza ngamazinga ezinsika ezihlobene nenguquko. Ukuthembisa phezulu kusikisela ukubuyisana.
  • [ Izinga eligcwele lokuba khona nokuthatha inxaxheba: Bala inani lezakhamuzi eziya ezindaweni zokusebenzela, ukunikeza imiqondo, noma ukuvota ngemijikelezo yokuhlela.
  • [ Umgwaqo owehlayo wokusungula amakhasi omsebenzi: Ukwanda kwezivakashi eziyingqayizivele ezilandela umkhankaso kubonisa ukuqapha okukhulayo.
  • Iziphetho eziphendulwe: Ukuhlolwa kwangaphambi kanye nangemva kwe-campaign kungalinganisa ukushintsha kwenkathi yokuthemba, ukuqaphela, nokuzimisela ukuhlanganyela.

Izikhombo Zokuhlanganisa

  • I-partifix: Ama-Testimonial, izinhlamvu eziya kumhleli, nokukhulumela phakathi nemihlangano yeningi kwembula indlela imizamo yokusungula eqondwa ngayo.
  • [[QULT: 0] Imibuzo yombuzo: I-Anquick kuntatheli ifuna ulwazi olusheshayo ngezimpawu zeprojekthi ukuthi imizamo yePR ibangela ilukuluku.
  • Ukubambisana okungokomsuka: Uma eminye iminyango yedolobha iqala ukucela ukusekela iPR ukuze ithole imisebenzi yayo emisha, kubonisa ukutholwa kwangaphakathi nokwethenjwa.

Ukubika njalo ngalezi zikhawu kumkhandlu wedolobha noma ehhovisi lomphathi-dolobha kusiza ekutholeni ukusekela okuqhubekayo ngokwezimali nokusekela kwezombangazwe emikhankasweni emisha. Ibhodi elivamile elingase libe nenhloko engcono.

Ukunqoba Izinselele Ezivamile

Ngisho namasu angcono kakhulu ePR abhekene nezithiyo. Ohulumeni bendawo kumelwe balindele futhi baxazulule lezi zinselele.

Izindleko Nezimemezelo Zokusetshenziswa Kwamahhovisi

Omasipala abaningi abanawo amaqembu okuxhumana anikezelwe noma amalungu asebenzayo ahlanganisa yonke imisebenzi ye-PR. Ezimweni ezinjalo, ukubambisana kungagcwalisa izikhala. Ukuhlobana namayunivesithi endawo kuhlanganisa imisebenzi yama-capry eveza amavidiyo noma imikhankaso yezokuxhumana ephansi. Sebenzisa amathuluzi aphansi njenge-Canva ezithombeni naseSithulweni seSithuku se-Cher ukuze kubekwe izikhungo ezihleliwe. Amanxusa omphakathi okuzithandela angafinyelela ngaphandle kwezindleko.

Ukungabaza Nokungathembani

Emiphakathini enomlando wezithembiso eziphukile noma ukubusa okungasho lutho, izakhamuzi zingabheka ukuqashelwa kwe-PR njengokujikeleza. Ukuze zinqobe lokhu, ohulumeni kumelwe bahlele isinyathelo ngokukhuluma. Isimemezelo ngasinye kufanele siboshelwe engxenyeni yesithathu ekwaziyo ukudluliswa noma isikhathi. Ukusekela okuthenjwayo.

Ukwaziswa Okuningi

Izakhamuzi zihlaselwa ngemiyalezo evela emithonjeni eminingi. Ingozi yokuxhumana kahulumeni ayinakwa uma ivame kakhulu noma ibhungane kakhulu. Ikhambi yilezilaleli eziseqenjini kanye nokuqukethwe umthungi. Ngokwesibonelo, i-imeyili yamasonto onke yezakhamuzi ezibolewe ingajula, kuyilapho ikhadi lanyanga zonke lomphakathi eliqokonyiswe i-oday evelele kuphela. Sebenzisa imigqa ecacile yezihloko kanye nezithombe ezishukumisayo ukuze unqamule umsindo.

Ukuhlola Izenzakalo

Izibonelo zezwe langempela zibonisa indlela iPR engasungula ngayo intuthuko yomphakathi.

Ukuhlanganyela Ekuhlelweni Kohlelo Lwemali EDolobheni LaseNew York

Inqubo ye-PR i-Prevenory Balbing (PB) yeDolobha laseNew York City ivumela izakhamuzi ukuba zinqume ukuthi zingasebenzisa kanjani izigidi zamaRandi emikhankasweni emikhulu. Icebo lePR lincike ekuphumeleni okubanzi: izikhangiso zomgwaqo ohamba ngaphansi komhlaba, izikhangiso zendawo, amaphephandaba esikole, amaphepha esikole, nemikhankaso yezezokuxhumana ngezilimi eziningi. Ngo-202020, naphezu kobhadane, uhlelo lwabona ukulandisa ngemva kokuba idolobha lisungule "Izwi Lakho, iDolobha" indaba elandisa umkhankaso owezazisa izakhamuzi ababeke bathonya imisebenzi ngaphambili. Lomkhankaso wahlanganisa amavidiyo avela emabhodini ebhodini edolobha newebhsayithi yezokuxhumana okunikeza izingxoxo. Lokhu kukhanya nokuxhumana kwabantu kwaphumela ekuhlanganyeleni nge-30% ngonyaka odlule.

Ukuqala Kwedolobha Elihlakaniphile EBarcelona

Izindlela ezihlakaniphile zasedolobheni laseBarcelona − kuhlanganise nokupaka izimoto ezihlakaniphile, ukuphathwa kwemfucumfucu okusekelwe ezicuphweni, kanye nokukhululeka komphakathi uWi-Fi_Fi (wasekuqaleni kwabangelwa izinkathazo zomuntu siqu. Iqembu lePR ledolobha lakhuluma lokhu ngochungechunge lwezenzakalo zendlu ezivuliweyo ezisezikhundleni ezintsha, lapho izakhamuzi zazingahlola khona ubuchwepheshe futhi zibuze imibuzo. Zasebenzisana futhi nezintatheli zobuchwepheshe bendawo ukuze zinyathelise izihloko ezichaza izibalo ezichaza i-akele. I-i-injini eshisayo ne-ilayini ye-inthanethi ye-ibhulopopu yavumela izakhamuzi ukuba zibike izihloko zezindaba ezihlakaniphile zedolobha phakathi neminyaka emibili, njengoba kuphawulwe [[FLT:] iphephandaba lezwe ngezwezwezwezwe ngokuba i-Economum [FLP].

Ukuthuthela IPR Ebhayisekilini Elivuselelayo

Ubudlelwane bomphakathi akumelwe bube ukwenzeka ngemva kokuqondana, kodwa kumelwe buqanjwe kusukela ezingeni lokuqala lomsebenzi oqanjiwe. Ngokufanelekile, uchwepheshe wezokuxhumana uhlala eqenjini leprojekthi ngokuhlola. Lokhu kuqinisekisa ukuthi ukuthumelelana imiyalezo kuhambisana nemigomo, izingozi ezingase zivele zifinyele, futhi ukufakwa kwezakhamuzi kufakwe ngaphandle komcimbi.

IPhase 1: Incazelo Kanye Negama Lenkolo

Ngaphambi kokuba kuhlongozwe noma iliphi ikhambi, i-PR ingasetshenziselwa ukuhlanganisa ukuxhumana komphakathi. Ukuhlola kwezenhlala-zwe, ukubhekisa amehlo, kanye nokumema kuphela komholi womphakathi kusiza ekulolongeni indlela yokuthola ulwazi. Ngisho noma kungcono, iqembu le-PR lingakha umkhankaso "umthelela" olungisa inselele ngezindlela ezifingqiwe, ukumema imiqondo ezilalelini ezibanzi. Ngokwesibonelo, kunokuthi "Sidinga isimiso samanzi esingcono kakhulu," umkhankaso ungase ubuze, "Singakugwema kanjani imingcele yamanzi ehlobo?" Lokhu kulula kwenza umbango ocacile futhi kuthuthukise ubunikazi.

Iphini 2: Indiza Nesiphepho

Phakathi nokuhlola abashayeli, i-PR igxila ekwakheni injabulo lapho ilawula amathemba. Intuthuko eqhubekayo i-construct(iyahlulwa nge-body, amavidiyo amafushane, kanye nemihlangano yomphakathi. / Abagcini be-parters." Uma umshayeli ehlangana negliches, ukuxhumana kwakuqala nokwethembeka kungavimbela umonakalo wedumela. Sebenzisa le mizuzu ukuveza ulwazi oluvumelanayo: "Sithole indaba ngokulungisa izinzwa; siyolungisa futhi sizohlanganyela imiphumela emisha ngenyanga ezayo." Lokhu kuqinisa ukuthembana.

Ukwenziwa Kwezinga Nokumiswa Kwenhlangano 3:

Uma umshayeli wendiza ephumelela, iPR kumelwe ishintshele ekulinganiseni ukulandisa. Impumelelo, ubufakazi obuvela kubatholi-mzanyana bokuqala, kanye nokuhlelwa kwezindleko zokulungisa kufanele kufakwe ezinxibeni eziphoqelelwe ezihlanganyelwayo nonomasipala abangomakhelwane, izinhlangano zikahulumeni, nemithombo yezindaba yezwe. Umkhankaso wePR owenziwe kahle kulesiteji ungaqinisekisa ukusekela okwengeziwe kwezezimali kanye nokusekela kwezombangazwe ukuze kuhlale njalo. Ngokwesibonelo, idolobha elincane elinciphisa isikhathi sokulungisa imbobo ngesimiso sedata esingumakhelwane lingafaka indaba yalo kuma-state-station ezweni njenge [[FLT:] [FLT:] [FLT] [FLD] [FLD:1]] [5] [1] [5] ukusekela okusekela ukukholeka nokukhanga kwalo.

Isiphetho: Ukusuka Ekuxhumaneni Kuya Ekudalweni Kobunye

Ubudlelwane bomphakathi kohulumeni bendawo abuyona i-specter(isikhathi sokudala izimo zentuthuko ehlangeneyo. Uma kwenziwa kahle, i-PR iguqula ukusungulwa kwezindawo zomphakathi ukusuka kumthetho ophezulu ukuya kuhambo olulodwa. Izakhamuzi ziba ababambisi abakhuthele, hhayi abamukela ngaphandle kwemisebenzi. Ukuthemba kuthatha indawo yokusola, futhi ukuhlola kuzizwa kuphephile kunokuba kube ingozi.

Amasu adwetshwe lapha `umbukiso wokuwina okubonakalayo, ukwakha imibuthano yezokuxhumana, ukuhlanganisa izingxoxo ezimbili ezihamba phambili, izenzakalo zokuhlukanisa, kanye nokulinganisa i-(aspectro), awekho ngokuphelele, kodwa anikeza isisekelo esiqinile. Wonke umphakathi unesiko lawo, izinselele, namathuba. Amaqembu e-PR aphumelela kakhulu yilawo alalela kuqala, ashintsha njalo, futhi angalahlekelwa nayikho ukubona umgomo wokugcina: umgomo omusha, othathekayo, othathekayo, nohulumeni bendawo ogcwele.

Ngokufaka i - PR kuyi - DNA yanoma yikuphi ukusungula okuthile, ohulumeni bendawo bangenza okungaphezu nje kokuxhumana — bangayihola, kanye nabantu abakhonzayo.