Isingeniso: Indima Ebucayi Yobuhlobo Bomphakathi Ekuthuthukeni Okuqhubekayo Kwamadolobha

Intuthuko eqinile yasemadolobheni ayisabalulekile. Kodwa akuseyona imfuneko yokuba amadolobha emhlabeni wonke abhekene nokwanda okusheshayo kwenani labantu, ukushintsha kwesimo sezulu, kanye nokungahleleki kwemithombo yezinto. NgokweZizwe Ezihlangene, amaphesenti angaphezu kwangu- 68 ezakhamuzi zomhlaba wonke ahlongozwa ukuba ahlale ezindaweni zasemadolobheni ngo-2050, enza ukuhlelwa nokubophana komphakathi kube yindawo ephambili. Nokho, ngisho nezakhiwo ezithuthukile ezishesha kakhulu, izimiso zokuthutha, noma izakhiwo ezinamandla angeke zikwazi ukuzuza inzuzo ngaphandle kokuqonda komphakathi, ukuthenga, nokuhlanganyela. Lokhu kuyindlela yomphakathi ephambili (PR) eba ithuluzi elibalulekile. Icebo eliphumelelayo phakathi kwemigomo yobuchwepheshe nezindawo ezisekelayo futhi abantu abazophila futhi bazuze kuzo. Lesi sihloko sinikeza isenzo esibanzi sokuqondisa ukuthuthukisa amaqhinga okuthuthukisa amasu, ukuthuthukisa ukuthuthukisa ukuchuma komphakathi, ukusekela nokusekela kwemiphakathi kwezindawo ezihlukene.

Ukuqonda Intuthuko Eqinile Emadolobheni: Akuzona Nje Izakhiwo Eziluhlaza

Ukuze baxhumane ngokuphumelelayo, ochwepheshe be-PR kumelwe baqale baqonde ubukhulu bentuthuko eqinile yasemadolobheni. Kuyisizinda esihlanganisa ukuphatha indawo ezungezile, amandla ezomnotho, kanye ne-equity, ngokuvamile okubhekiselwa kuzo njengengxenye eyisisekelo ephindwe kathathu. Isihluthulelo sihlanganisa:

  • Izakhiwo eziluhlaza: uphahla oluluhlaza, umgwaqo ovulekile, amahlathi asemadolobheni, nezingadi zemvula ezilawula amanzi esiphepho futhi zinciphise iziqhingi ezishisayo.
  • iyakwazi ukuhamba: ukunwetshwa kwezokuthutha komphakathi, izinhlelo zebhayisekili, imigwaqo ehamba ngezinyawo, nemishini yemoto kagesi.
  • Impumelelo engathi sína: izakhiwo ezinenetha-zero, izimiso zamandla ezifundayo, kanye nokufakwa kwamandla okuvuselelwa ekwakhekeni komphakathi nakwasese.
  • Ukunciphisa: izinhlelo zezentengiselwano, izinhlelo zokubhala, nezindawo zomphakathi ezingenapulasitiki.
  • Ukulondolozwa: izindlu ezithengwayo, izindawo zomphakathi ezigcwele, nezinqubo zokwenza izinqumo zomphakathi.

Ingxenye ngayinye yalezindawo iveza izinselele zokuxhumana eziyingqayizivele. Ngokwesibonelo, intuthuko entsha yokuthutha ingase iphikiswe izakhamuzi ezisaba ukufakwa kwenye indawo ensundu, kuyilapho ipulazi lelanga elisezweni elimnyama lingase libhekane ne-NIMBY (Ayikho eMzaneni Wami Wangemva), amasu adinga ukuxoxa ngalezi zinto ngokucace nangokuzwela, ukunikeza ukwaziswa nezindaba eziqokomisa izinzuzo zomphakathi wesikhathi eside. UMBONOMSEKELELELO NGOMALI ONGASEMALIWE EMALISELELEYO IMALI 11[-] [okuthiwakhe amadolobha agcwele, aphephile, aqinile, futhi ahlala ekhona]

Izinyathelo Eziyinhloko Zokungenela Kwamadolobha Okuthuthuka Okuqhubekayo

I-PR esebenzayo kulomongo idlula ukukhishwa kwemisebe yezindaba. Idinga umzamo oqhubekayo, osetshenziswa ngokulandelana ofundisa, oshukumisayo, nowenzayo. Ngezansi amasu ayinhloko, ngalinye elinwetshwe ngezibonelo ezisebenzayo nemikhuba emihle kakhulu.

Imizamo Yemfundo: Ukwakha Ulwazi Nokunciphisa Ukungabaza

Izakhamuzi eziningi aziqondi ukuthi kusho ukuthini ukulondolozwa kwemisebenzi. Imikhankaso yemfundo igcwalisa lelogebe ngokusebenzisa inhlanganisela yamasu asetshenziswa ezinombolo nangamasu angenazintambo.

  • Izikhungo zomsebenzi nezifundo: Umngane namayunivesithi endawo, i-NGOS, noma izinkampani zezenzuzo zokunikeza iziqephu zamahhala ngezihloko ezifana nokuhlola amandla asekhaya, ukuhlanganisa, noma ukulungisa igceke lomdabu.
  • I-cocial media equkethwe yi-media: Sebenzisa amapulatifomu anjenge-instagram, i-TikTok, ne-Conned Edinted ukuze uhlanganyele izichazi ezilunyiwe. Ngokwesibonelo, i-“Sisabletious 101” post ingachaza indlela uphahla oluluhlaza olunciphisa ngayo amanzi avuthuzayo, kuyilapho ividiyo emfushane ibonisa umkhaya usebenzisa i-traces entsha yebhayisekile.
  • Iphepha-phepha leposi nezincwadi: Ipheshana elingaguquguquki (ngesonto noma ngesonto) ligcina izikhokhelo zaziwa ngemisebenzi ezayo, izisulu ezilondolozwayo zasedolobheni, nendlela yokuhileleka. Hlanganisa izingcingo ezilula njengesenzo sokusayina i-solar cop noma ukuthatha icala lomphakathi.
  • [ Amathuluzi asebenzayo: Izinhlelo ezivumela izakhamuzi ukuba zibale i-carbon ft noma ukubona ithonya lendawo ezungezile yomakhelwane zingaba abashayeli abanamandla abathembisene.

Isihluthulelo siwukugwema ugesi ohlanzekile. Esikhundleni “sokulawula amanzi asesiphephweni,” yisho“ ukugcina imigwaqo yethu yomile nemifula yethu ihlanzekile.” Yenza izinzuzo zicace: izikweleti eziphansi ze-octive, umoya ohlanzekile, imigwaqo ephephile yezingane.

Ukulandisa: Ukusekela Ukusekela Umzimba Ngomphumela Womhlaba Wangempela

Ochwepheshe be - PR kufanele baqoqe izindaba ezilandisayo futhi bandise izinto ezibonisa ukuthuthuka okunempumelelo okuthuthukisa ukuphila kwangempela.

  • Ukukhanyisa: Ukubheka umkhaya wendawo onciphisa izindleko zikagesi nge 40% ngemva kokulungisa ikhaya lawo ngohlelo lwedolobha. Noma ukuxoxa nomnini webhizinisi omncane owenyukayo ngemva komgwaqo washintshwa abahamba ngezinyawo nabagibeli bamabhayisikili.
  • Izindaba ezichazayo: chaza ukuthi ingadi yomphakathi esendaweni engenalutho yakhula kanjani ngokusuka esicelweni senhlangano yomakhelwane, ichaza ukubambisana nedolobha kanye nenzuzo yendawo.
  • Ividiyo nokuthatha izithombe: iphezulu ukulingana, izibonakaliso ezithembekile zabantu abasebenzisa izakhiwo eziqinile (isib., imakethe yomlimi endaweni egcwele ibhungane, izingane ezigijimela esikoleni emizileni evikelekile) zithonya kakhulu kunezindlela zentuthuko zesikhathi esizayo.
  • Ubufakazi obuqand ’ ikhanda: Abelana ubufakazi obuvela kubaholi bomphakathi, izinhlangano ezisekelwe kukholo, nezakhamuzi zesikhathi eside ezaqala ukungabaza kodwa manje zisekela isinyathelo.

Lapho izisebenzi zasedolobheni zibona imiphumela emihle yomsebenzi wazo, ukulandisa kuthuthuka, futhi zibe abasekeli bemvelo.

Isivumelwano sezindaba: Ukuthola i-couting ethembiwe esisesithathu sengxenye

Nakuba imithombo yezindaba (izenhlalakahle, ingosi yezokuxhumana, amapheshana) iyigugu, imithombo yezindaba ehlawulwayo − ithola ukwaziswa kwezindaba zendawo, izincwadi zezohwebo, kanye nezincwadi ezinethonya eliphakeme (izinhlelo zokuxhumana nemithombo yezindaba) kufanele zihlanganise:

  • Izinhlelo ezikhishwayo kanye nezixwayiso zemithombo yezindaba: Izenzakalo zengqophamlando (ukugawula inhlabathi, imiklomelo, imiklomelo) kanye nemininingwane emisha (umz., “idolobha linciphisa ukukhishwa kogesi okhipha ugesi oshisayo ngo-15% kusukela ngo-2018”.
  • [[FLT: 0] Izimfuno ezifingqiwe: mema izintatheli ukuba zivakashele isakhiwo esiluhlaza noma zigibele umugqa omusha webhasi likagesi. Izandla-zithonsi ziveza izindaba ezingcono.
  • I-op-ed nomholi wokucabanga: Umeya noma umqondisi oqinileyo ubhala iziteshi zezimemo zephephandaba lendawo elichaza isimo sezomnotho sezesisekelo esiluhlaza.
  • [ Ubudlelwane be-influencer: Uhlobana nezincwadi zendlela yokuphila yendawo, abathonyeli babazali, noma abashisekeli bendawo ezungezile abangahlanganyela ukwaneliseka nezilaleli zabo ezithembisiwe.

Ukuqeqeshwa kwemithombo yezindaba kubalulekile. Ukuqiniseka ukuthi abantu abakhulumayo bangachaza intilibathwa yemikhawulo emithathu ngolimi olulula nolushukumisayo futhi bangasingatha imibuzo enzima ngezindleko noma ukushabalala.

Izenzakalo Zomphakathi: Ukwenza Ukuzinakekela Nokuzijabulisa Kube Yize

Izenzakalo ezilandelanayo ziphula izithiyo futhi zenze okuhlangenwe nakho okufanayo okungavumelani nemikhankaso yezibalo. Zibuye ziveze izikhathi ezifanele ukuthathwa ngezithombe zemithonje ehlawulwayo.

  • Izikhawu ze-Eco-festistiasm namaphathi amathikithi: Ihlanganisa umculo, amaloli okudla, imisebenzi yezingane ekwazi ukumelana ne-(i-e-waste-aste sun, isiteshi sokulungisa ibhayisekili, noma “indlela yokutshala ingadi yemvula” ihle.
  • Izinsuku zevolunteer ezihlanzekile nezihlahla ezitshalwe: Lezizenzakalo zenza izakhamuzi zibe nezindawo zomphakathi. Linda i-t-shirt, iziphuzo, nangaphambi/ngemuva kwezithombe ukuze uhlanganyele emithonjeni yezokuxhumana.
  • "uvula uhambo oluya endlini”: Vumela umphakathi ukuba uhanjele isiteshi somlilo esisha senetha elino-zero, isikhungo sokulaphela amanzi angcolile esikhipha ama-biogas, noma indawo yokuthenga yezindlu ezithengwayo enezindawo ezinama-lar e-at collect.
  • Ukuhlela indawo ebanzi yokulala: Sebenzisa izinqubo ezibonisa ngalé, ezihlanganisa indawo lapho izakhamuzi zinikeza khona umfakela ngqo wepaki noma isipaki somgwaqo. Lokhu kwakha ukwethemba futhi kunciphisa ukuphikiswa kamuva.

Izenzakalo zisebenza futhi njengezinye izikhundla zokulalela. abashayeli bangaqoqa impendulo, baphendule imibuzo futhi baphawule abangase babe abalweli bemisebenzi yesikhathi esizayo.

Imikhumbi Engumngane: Ukuqoqwa Kwezinto Nemithombo

Awukho umkhakha okwazi ukuthuthukisa amadolobha kuphela.

  • Ukubambisana okungazuzi nzuzo: Umsebenzi namaqembu obulungisa bendawo ezungezile ukuqinisekisa ukuthi izinzuzo ezilinganayo zidluliselwa ngokucacile emiphakathini ehlukene ngokomlando. Lokhu futhi kuvimbela ukumangalelwa kokugeza okuluhlaza.
  • [ Imikhumbi exhasayo exhasayo: Umngane wamabhizinisi endawo anemibhalo eqinile egciniwe. Ngokwesibonelo, ibhange lesifunda lingase lifake uhlelo lokuqeqesha umsebenzi oluhlaza, lengeze ukuthembeka kwalo ekuthatheni isinyathelo kuqala.
  • Izinhlangano ze-Academic:[ Imisebenzi enganikeza ukucwaninga, ukubonelela, kanye nokwaziswa. Umbiko ohlangene ukhulula mayelana nesifundo esiphathelene nesiqhingi esishisayo isilinganiso sezindaba sibalulekile kakhulu.
  • Ukuxhumanisa i-Government:[ Ukuthumela imiyalezo ngesifundazwe, isifunda, kanye nombuso wezinhlangano zikahulumeni ukuze ziqinise izinto eziza kuqala (umz., zihambisana nesimiso sesimo sezulu sikahulumeni).

Lapho wakhe ubuhlobo, wenza indima ecacile, iziqondiso zokuxhumana ezihlanganyelwe, kanye neqoqo lemiyalezo eyisihluthulelo. Gwema izingxabano zesithakazelo futhi uqinisekise ukuthi imithombo yezimali itholakala kanjani.

Ukusebenzisa Ukukhulumisana Okuphumelelayo: Amashaneli, Amathoni, Namakhono

Nasi isiqondiso esiwusizo sokuguqula amacebo abe yizenzo.

Ukukhetha Ukuxubana Okufanele Kwamashaneli

Izilaleli ziyahlukahluka ngenxa yemikhuba yabantu, yokuma kwezwe, neyokuxhumana.

  • Digital: Website enendawo yokuxhumana enikezelwe eqinile; imithombo yezindaba (Incwadi yezakhamuzi ezindala, ye-intstagram yezithombe, i-Twitter/X yesikhathi sangempela, i-Prive ye-tempper-pane yasendaweni yakhona); amaphephandaba e-imeyili; futhi ukukhangisa okukhokhela amagama ayinhloko afana no- “i-sear rebate eduze kwami.”
  • Imithombo yezindaba yendawo: Izindaba zeTV, umsakazo (kuhlanganise ne NPR Communites), amaphephandaba nsuku zonke namasonto onke, amabhodi okwaziswa omphakathi, kanye nabathumeli abaqondile (ikakhulukazi ezindaweni ezisekugcineni okuphansi).
  • [ Imihlangano yomphakathi, imikhankaso yokungqongqoza emnyango yezindlela ezithile, nokushaya ibhayisethi ezimakethe zabalimi noma emikhosini.

Ukulayeza kufanele kuhambisane kuzo zonke iziteshi kodwa kuvumelaniswe neqophelo ngalinye. Ukukhululwa kwezindaba kungaba nephimbo elihleliwe, kuyilapho ividiyo yeTik Tok kufanele ibe nomdla futhi ifinyele.

Ukuthuthukisa Ukulandelela Okucacile, Okunesizotha

Umthetho obalulekile: njalo beka izithakazelo zezilaleli kuqala.

  • Health:[ “Izimoto ezihambayo zisho ukuthi izingane zethu zinesifo sesifuba somoya esincane.”
  • [ Imali egciniwe: `“ Lendlela ekhanyisiwe yomgwaqo yonga u-R220 000 ngonyaka.
  • Ukhuseleko: “Imizila evikelwe yebhayisekili inciphisa ukushayisa nge 40%.]
  • Ukuzinza: “Izakhiwo eziluhlaza zimunca amanzi esiphepho, ukunciphisa umonakalo wesikhukhula endaweni yakini.”

Gwema amagama angaqondakali afana nethi “amandla angenakho” noma“ i-low-carbon” ngaphandle komongo kakhonkolo. Sebenzisa ulimi olulula, futhi uphindaphinde imiyalezo eyimfihlo kaningi ezindaweni ezihlukene.

Ukukhulumisana Okubonakalayo: Ukwenza Ubunkimbinkimbi Bufinyeleleke

Ukwaziswa okusekelayo kungadlula. Okubonakalayo kulula futhi kunamathele. I - Investivery ithi:

  • Informations:[ Bonisa phambi/ngemva kwezibuko zomdwebo obomvu womgwaqo, ishadi likaphaya lentuthuko yokuzilibazisa, noma umngcele wesikhathi sokwakha.
  • amabhodi ama-dratboard: Omphakathi amathuluzi asebenza ku-inthanethi avumela izakhamuzi ukuba zihlole ukusetshenziswa kwamandla, amazinga okuvuselela, noma isimbozo sezihlahla egumbini lazo.
  • Ukuthatha izithombe ze-Drone kanye ne-atmosfera: I-draws ephezulu yepulazi lelanga elisanda kufakwa noma isakhiwo sophahla oluluhlaza kungabangela ukuthembisana okukhulu komphakathi.
  • Indaba yevidiyo ilandiswa:[ amavidiyo omzuzwana 60-90 alandela uhlamvu (ohlala kulo, umhleli wedolobha) ngosuku oluthinta umklamo oqinile.

Kuqinisekwa ukuthi zonke izinto ezibonwayo zihlanganisa i - alt text ukuze ikwazi ukutholakala futhi ihlelwe kahle ukuze ikwazi ukubuka amaselula, njengoba izakhamuzi eziningi zithola ukwaziswa ngomakhalekhukhwini.

Impumelelo Elinganiswayo: Ithonya Elikhulu Le - PR

Ngaphandle kokulinganisa, izingozi ze-PR zithathwa njengezindleko ze- “statt”. Bopha ama-milline ukuze wenze imigomo(ukuzihlolela, ukuthembisana, ukushintsha ukuziphatha, nokusekela isimiso.

Izimpawu Eziyinhloko Zomsebenzi (KP Is)

  • u-'u-'I-'inxaki] nokuqaphela:[ Imibono, ukunyathelisa, ukudlulisa ingosi yewebhusayithi, ukufinyelela, nokuhlanganyela izwi uma kuqhathaniswa nabaphikisi.
  • Ukuthola izenzakalo:[ izenzakalo, imithombo yezokuxhumana efana/izindawo/izindawo zokuxhumana, amazinga okuvula iposi, isikhathi esichithwa ekufundiseni, kanye nenani lezimpawu zemisebenzi yokubhala.
  • Intengiselwano:[ Isimo esisiso. Izwi eliphambene ekuhlanganiseni imithombo yezindaba namazwi ezenhlalo; ukuhlola ukulinganisela ukuthembela emizamweni yedolobha eqinisekisiwe.
  • Ukushintsha kwemoto: Ukuthatha izinhlelo (isib., inani lemikhaya eyasebenzisa umshini wokuhlola amandla), amazinga akhuphukayo okubuyisela imoto, imoto enciphile amakhilomitha ahamba ezindaweni zomshayeli.
  • Ukusekela kobupholikha: kuvumelana nesilinganiso sesibopho, ukuba khona ezindlebeni zomphakathi, nokunikezwa kweziphetho zomphakathi.

Sebenzisa amathuluzi afana ne-Google Analytics, amathuluzi ezokuxhumana (owesimanje noma akhokhelwayo njenge-Pueval Social), izinkonzo zokuhlola imithombo yezindaba (Meltwater, Cision), kanye nokuhlolwa (i-SurveyMonkey noma i-oveces yedolobha).

Ukukhipha Imali Nokubika

I-PR ivame ukusebenza ngokubhalisa ngemizamo ethile, ngakho ukunikeza kuyinselele. Sebenzisa amaqembu okulawula (umz., qhathanisa nomakhelwane abathola umkhankaso obhekiswe phambili. labo abangawutholanga) noma abangazange bahlolwe nge-past/post. Umbiko uphumela njalo kubabambi bebhodi elifingqa i-KPS st ngolimi olucacile. I-PR imiphumela yentuthuko yasemadolobheni ebanzi, ngokwesibonelo, “Umkhankaso wethu womphakathi wanikela ngokuqondile ku-85% wabavoti bemvume yesibopho esiluhlaza.”

Izinselele Ezivamile Nendlela Yokuzinqoba

Ngisho namapulani ePR angcono kakhulu abhekana nezithiyo. Ukuwalindela kunciphisa ingozi.

  • Ukungaguquki:[ Ezinye izakhamuzi ziphikisa noma isiphi isenzeko. Yibhekise kusemuva ngokuhlukanisa ukukhathazeka (indlela, umsindo, ukulahlekelwa kokupaka ipaki) nokunikeza ubufakazi noma ukuhlehla. Sebenzisa amanxusa omphakathi ahloniphekile ukuze ukhulumele iprojekthi.
  • Imisformation kanye nokugeza okuluhlaza: Enkathini yokungaqiniseki, ukubonakala kokukhanya kuyagxeka. Shicilela yonke imininingwane, izindleko, nokuhlola, nokuthinta kwendawo ezungezile. Mema abacusumbuli ukuba babukeze izinqubo. Abahloli bengxenye yesithathu uma kudingeka.
  • [[FLT: 0] Iziphakamiso ze-Bridget: PR ivame ukuncishiswa. Gxila ku-conpost, amasu aphezulu anjengemidiyamu eholweyo nokuxoxa ngezindaba zokuzithandela. Cabangela ukusekela kwe-bono kumayunivesithi endawo noma kumafemu ezokuxhumana.
  • ulimi nemingcele yamasiko: emadolobheni anezinhlanga, ukuhumushela izinto ezilimini eziphezulu, ukusebenzisa ukuxhumana komphakathi, futhi uqhube imihlangano ngezikhathi ezifinyele. Gwema ukuthembela kuphela eziteshini zemishini ekukhulumeni okungesisiNgisi noma emiphakathini yakudala.
  • .Pilot : Uma umholi wedolobha eshintsha, izinto eziza kuqala zingashintsha. Yakha ukusekela komphakathi okudlula imijikelezo yezombangazwe ngokuhilela izakhamuzi ekuklanyweni kweprojekthi. Yenza amalungiselelo okuxhumana ukuze ziphumelele ezinguquko.

Ukuze kunciphe kakhulu izinselele zokuxhumana eziqinile zasedolobheni, i-'C40 Citys'net [ inikeza ukuhlola kwezesifo nemikhuba emihle kakhulu emadolobheni emhlabeni wonke.

Imikhuba Yesikhathi Esizayo EPR Yokuthuthukisa Amadolobha Aqhubekayo

Umkhakha ujikeleza ngokushesha. Ochwepheshe be-PR abacabangayo kumele balungiselele lentuthuko:

  • I-AI-explanity:[ izikhangiso zomphakathi zingaletha izihloko ezivumelanayo (umz., umqambi uthola ukwaziswa nge-composing; umninikhaya uthola izisusa zelanga).
  • Ukuhlanganisa:[ Izinhlelo ezihambayo ezivuza abasebenzisi ngezenzo eziqinile (ukuya emsebenzini, ukusebenzisa izikhwama ezihlengwayo) ngamaphuzu avulekele emabhizinisini endawo. I-PR kufanele ikhuthaze lezinhlelo futhi igubhe abasebenzisi abaphezulu.
  • Iqiniso elingokoqobo nelengeziwe: Sebenzisa i-VR ukuze ivumele izakhamuzi zibone umgwaqo oluhlaza wesikhathi esizayo, ipaki, noma ukwakha ngaphambi kokuba wakheke. Lokhu kunciphisa ukungaqiniseki futhi kwakha injabulo.
  • Izindawo zomphakathi ezisendaweni: I-Foutwood, Amaqembu e-AsApp, kanye nezindlela zendawo ezingekho zikhula ngethonya. Izisebenzi zesitimela ukubheka nokuhileleka kulezizindawo.
  • Ubuntwana obuyintsha obudla izikhali: ukugadla kwesimo sezulu kanye noGen Z ukuhlelwa kunamandla. Umngane namaqembu abafundi nezinhlangano zentsha ukuze anikeze amandla awo iqophelo elakhayo, elingokwendawo.

Hlale uvuselelwe ku-amathuluzi e-octal aphumayo ngemithombo enjenge- Public Relations Society of America[ kanye nengxenye yayo eqhubekekayo.

Isiphetho: Ukuxhumana Kuya Ekushintsheni Komphakathi

Ubudlelwane bomphakathi obuqinile basemadolobheni abubangelwa ukukhula okuqinile, kodwa akuyona i-slin", ukuhlanganisa nokuhlanganisa izenzakalo, ukuhlanganisa nokuhlanganisa. Uma ibulawa ngokukhanya, uzwela, nobunzima, i-PR ingaguqula izifiso ezingabonakali zibe izinjongo ezisekelanayo zibe ukufezeka komphakathi. Idolobha ngalinye linamathuba nezinselele eziyingqayizivele, kodwa izindlela zokusungula isisekelo ezihlala njalo: ukufundisa, ukulandisa izindaba eziphoqelelayo, ukuthatha izenzakalo eziningi, ukwakha iminyango eqinile, kanye nethonya eliqinile. Njengoba abantu basedolobheni beqhubeka bekhula, ikhono lokuxhumana ngokuphumelelayo ngempumelelo, izizukulwane ezinokuhlala njalo. Manje isikhathi sokuba ochwepheshe bePR bathathe ijubane futhi basebenzise amakhono abo ukuthuthukisa umkhankaso woshintsho, isenzakalo esisodwa, ngesikhathi esisodwa.