Table of Contents

Kutanga: Chinoita Kuti Zvinete Nenyaya Dzekukurukurirana Nehurumende Dzezvirongwa Zvematongerwe Ezvinhu

Kana njodzi inongoitika yoga, kana kuti kukanganisa kwoutungamiriri kuchiitika, shoko rose nechinhu chinoitwa nesangano rehurumende zvinokwidziridzwa. Vanhu vanotarisira nokukurumidza, zvakarurama, uye kukurukurirana zvine tsitsi. Kukundikana kubudisa mashoko akatora makore akawanda kuti pave nokuvimbwa, mashoko okushayisa mafuta, uye kuomesa simba.

Masangano ehurumende anoshanda mudzvinyiriro dzechienzi mukati menjodzi. Anofanira kushandisa zvirambidzo zvapamutemo zvakadai semitemo yakavanzika (zvikurukuru, HIPAA muU.S.) nezvinodikanwa zvezvinyorwa zvavose (zvikurukuru, FOIA), zvinobatira pamwe mumitengo mizhinji yehurumende, uye kukurukura navanhu vakasiana- siyana nezvinodikanwa zvakasiyana - siyana. Gadziriro yenjodzi haisati iri chinhu chikuru chokutarisira zvinhu zvapamberi chinogona kuponesa upenyu, kuchengeta nhevedzano, uye kuchengeta chibvumirano chenzanga pakati pehurumende navagari vemo.

Iyi nhungamiro yakakudzwa inogovera nzira dzinoshanda nokuda kwenyanzvi dzeukama hwehurumende mumasangano ehurumende kugadzira, kushandisa, uye kuvandudza nhamburiko dzekurukurirano dzenjodzi. Kuvambira panheyo kusvikira kumichina yemichina yekombiyuta nenzvero yapashure, idzi gadziriro dzinoshanda kusangano ripi neripi revoruzhinji rikagadzirira zvisingakarirwi.

Kunzwisisa Kunonetesa Kukurukurirana Mumamiriro Ehurumende

Kukurukurirana kwenjodzi muhurumende kunonongedzera kukuparadzirwa kwamaune uye nenzira yokuda kuitirwa basa kwemashoko mukati memigariro yekurumidziro, ngwavaira, kana kuti zvinoitika zvinokosha zvinotyisidzira chengeteko yavose, mukurumbira, kana kuti mamiriro ezvinhu akatsiga. Kusafanana nekurukurirano yapachivande yenjodzi yemapoka, iyo inowanzonangidzira ngwariro pamukurumbira wakaipa neukoshi hunopa njodzi dzehurumende ibasa rinoitirwa vanhu vose. Vavariro yayo huru ndeyokudzivirira utano, chengeteko yechengeteko, uye garikano apo inoramba ichiratidzika zvakanaka uye kuzvidavirira.

Njodzi dzacho dzakakwirira nenzira yomuzvarirwo nokuda kwamasangano ehurumende. Mitemo inogona kutungamirira kukuvhunduka kwavanhu, kurasikirwa noupenyu, kana kuti kuderera kwenguva refu kwechivimbo chedemokratiki. Kuwedzera, vakurukurirani vehurumende vanofanira kurwisana nemhoteredzo yezvinobudisa nhau dzakaparadzana, dzvinyiriro dzezvamatongerwe enyika, uye kutenderera kwenhau kwamaawa 24. Kunzwisisa idzi ndiro nhano yokutanga kuvaka gadziriro yekurukurirano chaiyoiyo neyakasimba.

Misiyano Mikuru Pakati Pehurumende Nesekete Rapachivande Inokangaidza Kukurukurirana

  • [ Vateereri venhando: Vagari, vagari, uye vabhengi panzvimbo pavatengi kana kuti varonzesi vemari.
  • [ Misengwa yemitemo yezvinyorwa zvavose, mabasa emisangano, uye zvinodikanwa zvakafanira.
  • [[FFT:0] speed yokuita kufambiswa kwemvura: kazhinji kazhinji kunonoka nemhaka yeketani dzetendero yebureaucrates.
  • Ubhadharo hwemari: hunodavirika zvakananga kuvakuru vakuru vakasarudzwa uye vanhu vose, kwete darewo zvaro.
  • ganhuriro: ganhurirwa bhajeti nevashandi mukuenzaniswa namasangano makuru avanhu.

Somuenzaniso, dhipatimendi rezvoutano rinoona kumuka kwehosha rinofanira kuenzanisa kukurumidza kungwarira nokudiwa kwemigumisiro yerabhoritari yakaongororwa uye kubatana kwekushanda pamwe chete.

Nheyo Dzemitemo Dzehurumende Dzinobudirira Dzinokanganisa Kukurukurirana

Nheyo dzinotevera dzinoumba hwaro hwenzira ipi neipi yokukurukurirana yakavimbika ine ngozi, kwete yokusarudza asi inokosha kuti vanhu varambe vachivimba nayo.

Kuona Zvakanaka uye Kutendeseka

Masangano ehurumende anofanira kupa mashoko echokwadi kunyange apo anenge asina kunaka. Kurerutsa mashoko, kuderedza ngozi, kana kuti kubvisa maidi anozivikanwa zvinoparadza kuvimbika. Kukurukurirana kunooneka kunobatanidza kubvuma chisati chazivikanwa nokugoverana sezvo mashoko matsva anowanika. CDC's CC (Crisis & Emergency Risk Communication) chisaririra kuti kutendeseka ndicho chinhu chimwe chinokosha zvikuru mukuchengeta chivimbo.

Kukurumidza Nokururama

Munjodzi, shoko rokutanga rinowanzoumba kunzwisisa kwavanhu. Kunonoka kunobvumira runyerekupe namashoko asina kururama kupedza chinhu. Zvisinei, kumhanya hakufaniri kusvika pasina kururama. Muitiro wakanakisisa kubudisa mashoko mapfupi, akabvumikiswa mukati meawa yokutanga, achiteverwa nemijekedzo yakawanda sezvinosimbiswa. Uku kukurumidza, uye pachokwadi" kunorumbidzwa nemasangano akafanana ne ] Kubviswa kweHomeland Security.gov[FLT].

Kusachinja - chinja Mberi Kwemakwara Ose

Sangano richasangana nemashoko esangano kupfurikidza nemisangano inobudiswa, zvinobudisa nhau, mawebsite, uye masangano eshamwari. Zvisarirano zvinochinja - chinja zvinhu((kunyange kusawirirana kuduku muchimiro kana kuti idi). Kuvhurutswa kwemashoko anotenderwa mashoko kunova nechokwadi chokuti kubuda kwose kunoratidza mashoko makuru. Kusachinja kunoshandawo kumashoko: vamiririri vanofanira kuchengeta mutauro womuviri wakadzikama, une chiremera uye kudzivisa majasitikira anopesana kana kuti kutaura.

Tsitsi Netsitsi

Vanhu vari mumigariro yenjodzi kazhinji kazhinji vanotyiswa, vanochema, kana kuti vanokangaidzwa. Kurukurirano yehurumende inofanira kubvuma iyi mirangariro isati yapa maidi. Kutaura kunovamba ne "Tinonzwisisa iyi inguva yakaoma" kana kuti "Tinogoverana itiro hanya yako" kunovaka ukama nezviratidzo zvokuti sangano rinoitira hanya. Tsitsi hadzisi utera; chishandiso chapamutemo chinoderedza kutsamwa kwapachena uye chinowedzera kudisa kutevera nhungamiro yapamutemo.

Kugadzirira Nokuronga

Kukurukurirana kwenjodzi hakugoni kuitwa munguva ino. Zvirongwa zvinofanira kutanga, kuongorora, uye kuvandudza nguva dzose zvirongwa zvekurukurirano, vamiririri, uye kuchengeta zviteshi zvakagadzirirwa kushandisa zviitiko zvinozivikanwa navose (njodzi dzomusikirwo, zvinoitika zveIndaneti, njodzi dzoutano dzavanhu). Federal Emergency Management Agency (FEMA) inogovera zvinhu zvakawanda pa disistaster yakagadzirira kurukurirano yehurumende.

Kutanga Kuda Kukurukura Nedambudziko Risingadzoreki

Purani yakanyorwa, ine mashoko anokosha ndiyo inofanira kuva neudzame hwakakwana hwokutungamirira chiito asi hunochinjika zvakakwana kuchinjira kunjodzi yakati. Pasi apa pane zvinhu zvinokosha zvose zvinofanira kubatanidzwa nesangano rehurumende.

Kuisa Mungozi Kuongorora uye Kunyora Mamepu

Tanga nokuziva zviitiko zvenjodzi zvingangoitika zvesangano rako: mafashamo eguta remhenderekedzo yegungwa, kupararira kwehosha yedhipatimendi rezvoutano, kuputswa kwemashoko nokuda kweboka reIT, kana kuti kurega kuva mukuru webasa rakasarudzwa. Nokuda kwechinoitika chimwe nechimwe, mapu panzvimbo dzinovakwa padanda, rudzi rwamashoko anodikanwa, uye nhevedzano yokuita chisarudzo. Uku kurovedza kunoratidza miganhu mumano azvino uye kuzivisa mitengo.

Mashoko Anodhinda uye Makiyi

Nokuda kwechinoitika chimwe nechimwe chenjodzi, ita mepu dzinorondedzera nhauro huru, maidi anotsigirwa, uye mibvunzo inokarirwa. Mashoko anofanira kugadzirirwa kuvateereri vakasiana: nzanga dzavose, vashandi, zvinobudisa nhau, vakuru vakuru vakasarudzwa, uye masangano eshamwari. Vateereri vamwe navamwe vanoda mwero wakasiana weudzame nemukoto. Somuenzaniso, vashandi vomukati vangagamuchira chinyorwa chakavanzika, nepo vanhu vose vanowana zvinyorwa zvenhau nemhenero dzenzanga.

Kushandisa Michina Nemano Okushandisa Nzira

Ziva mikoto yose yekurukurirano inowanika: masangano okutsikirira, mawebsite ehurumende, zvikamu zvesocial media (Twitter/X, Facebook, Istagram, Testhood), gadziriro dzemhesano dzekurumidziro (muto, Zedzero reNhevedzo yeNhevedzo, Nhepfenyuro dzeNhepfenyuro), zvidhikiri zvenyika dzomunzvimbomo, uye masangano ewebhuro. Chisarudzo chemitemo yokufambisa mukoto mumwe nomumwe, kubatanidza ane chiremera chokutumira mashoko uye kuti kazhinji sei zvirimo zvichasunungurwa.

Mabasa, Mitoro, uye Chiremera Chechisarudzo

Tsanangura zvakajeka boka rekurukurirano ine ngozi: mumiriri wenhau, munyori wemashoko, maneja wesociation, murevereri wenhau, uye mutungamiriri wemitemo. Cherekedza kuti ndiani anobvumira mashoko asati abudiswa, zvikurukuru apo nhau dzinotapura dzapamutemo kana kuti dzokushanda dzinobatanidzwa. Kana masangano makuru, anogadza batano dzenharaunda kana kuti dzemasangano kuti asimbise kufambidzana kwemasangano. Muteve wemirairo unofanira kunyorwa ndokugadziridzwa.

Mabhajeti Nematurusi

Kukurukurirana kunoshanda kunoda bhizimisi rokuongorora maturusi, rovedzo yenhau, uye zvichida kuchengeta ukama hwemakambani anofambidzana navanhu. Iva nemari yokuzvinyoresa kwokungwarira, zvikuva zvokushandisa zvinobudisa nhau, uye mabasa okushandura nzanga dzisiri dzechiNgezi. Kunyange masangano maduku anogona kushandisa maturusi akasununguka kana kuti akaderera seGoogle Alerts nokuda kwokuongorora zvinobudisa nhau uye Canva nokuda kwokusika kwokukurumidza kwomufananidzo.

Kuvaka Nokurovedza Boka Rekurukurirano Rine Nhamo

Kubatsirana nokurovedzana kwetimu kunounza mibayiro apo njodzi chaiyo inorova.

Kusarudza Kutaura Kwakarurama

Mutauriri akanakisisa akavimbika, akadzikama mudzvinyiriro, uye anoziva pamusoro pazvose zviri zviviri nhau nemitemo yesangano. Vanofanira kurovedzwa kubata mibvunzo ine utsinye, kudzivisa kufungidzira, uye kuramba vachiteerera shoko. Kune njodzi huru, kurangarira kuva vatauriri vakawanda vavanhu vakasiyana - siyana kana kuti mitauro, asi iva nechokwadi chokuti inzwi rimwe rinotungamirira rinoramba richitsinhirana nokuda kwetsinhirano yezvinobudisa nhau.

Kurovedza Kunoita Zvinobudisa Mashoko Nenjodzi

Itai kurovedza muviri kwenguva dzose pamusoro peteji nemifananidzo yakazara uko boka rekurukurirano yenjodzi rinofanira kuita chimwe chinhu munguva chaiyoiyo. Zviratidzo zvinoratidzira utera mugadziriro, kunatsiridza kubatana kwetsandanyama, uye kuvakira kuyeuka kwetsandanyama. Shandisa zviitiko chaizvo, kubatanidza zvinhu zvakadai semashoko asina kururama enzanga, vatori venhau vane hasha, uye magwaro anobubuka. Pashure pekurovedza uku, chengeta purofiti kuti utonge zvidzidzo zvadzidzwa.

Kubatana Netimu Dzinoshanda Nedzinonyoreswa Mumutemo

Vakurukuri vanofanira kugara parutivi pekushanda, pamutemo, uye nhevedzano mukati menjodzi. Kusvika kwakajeka kunotungamirira kukunonoka nokusavimba. Kuvaka nzvimbo yokuvhiyanisa kana kuti nzvimbo inowirirana umo mapoka ose anokosha anogona kugoverana mashoko chaiwoiwo. Kuhwirudzura kwapamutemo kazhinji kazhinji kuri madikanwa, asi kunofanira kudzokororwa: kuratidzira munhu anonzwisisa kukurumidzira kwekurukurirano yakakomba kupedza bvumirano.

Utano Hwendangariro Nokurevererwa Kwavakurukuri

Kushanda panenge paine dambudziko kungaita kuti vanhu vasanyanya kunetseka, vasanyanya kuneta, kana kuti vasaita tsika dzakanaka, zvirongwa zvokupa mazano, kuchinjana purogiramu kuti vasaneta, uye tsika dzinoita kuti vashandi vataure zvinovanetsa.

Zvishandiso Zvokushandisa Zvinonhuhwirira uye Zvinobudisa Mapurogiramu Enzanga

Masangano ehurumende anofanira kuashandisa zvakanaka achitarisira ngozi dzakadai sokuchinja kwemitemo yemitemo yenhema uye yemitemo yemitemo.

Kuongorora Nguva Chaiyo uye Kuziva Mamiriro Ezvinhu

Shandisa zvishandiso zvokuteerera vanhu (muremo, Hootsuite, Suppe Social, Brandwatch, kana kuti TuweetDeck) kuti uone mashoko anokosha, hashtag, uye kurukurirano dzine chokuita nenjodzi. Kukurumidza kuzivikanwa kweguhwa rinobuda kunobvumira sangano kupindura nokururamisa risati rapinda muutachiona. Uyewo ongorora nhau dzegamuchidzanwa nemikoto yehurumende kuchengeta mufananidzo wakakwana.

Kukurumidza Kupindura Zvinobudisa Nhau Zvenzanga

Mukati menjodzi, terevhizheni dzenzanga kazhinji kazhinji inzvimbo yokutanga inotariswa navagari vemo. Masangano anofanira kugadza sutute yahashtags (mutoo, #Hurricane Response, #Public Healthalert) uye kuzvishandisa nguva dzose. Zvinofungwa ne(infographics, mepu, mavhidhiyo", mabhaidhi nesitasipo. Rangarira kushandisa matubhiti emashoko anokosha zvikurusa, uye chinja tsinhiro kudzivisa kubatana nezviri mukati. DHS Media Media Media Media Media Officet[FLT1:]

Kutarisira Mashoko Asina Kunaka Nokusanzwisisana

Mashoko enhema anopararira nokukurumidza kupfuura zvokwadi mukati menjodzi.Masangano anofanira kugamuchira mutoo wokushandisa: Kubvisa ngano dzinozivikanwa navose zvakananga pamikoto yapamutemo, mubiyake navatungamiriri venzanga vanovimbwa kuti vazivise mashoko akarurama, uye kushandisa nzira dzokururamisa nadzo nhauro idzo dzinotsanangura chikonzero nei runyerekupe rwuri rwenhema panzvimbo pokungotaura zvarwo kuva nhema. Dzivisa kutaura kwenhema mumisoro yenhau kana kuti kunokorwa mashoko kwapakarepo, sezvo ikoko kuchigona kukusimbisa.

Kuwana Nokukurukurirana Nemagetsi

Iva nechokwadi chokuti mashoko ose ari pamitemo anowanika: kubatanidza alt text nokuda kwemifananidzo, igovera mashoko emifananidzo yemavhidhiyo, uye ipa shanduro mumitauro inotaurwa nezvikamu zvinokosha zvenzanga. Shandisa nhungamiro dzomutauro wakajeka (zvikurukuru, nyora mwero wokurava we6-8) kuti unzwisise mashoko mumwero wedzidzo. Edza mashoko nemapoka ezvikamu kana kuti vamiririri venzanga pamberi penjodzi yokuziva miganhu yetsika kana kuti yemitauro.

Kushanda Nenzanga Munguva Yenjodzi

Kuwana kurukurirano yengozi haisi imwe nzira inotepfenyurwa; ikurukurirano. kuvimbisana kwenzanga kunovaka chivimbo uye kunogovera mhinduro dzinokosha dzinovandudza mhinduro inobudirira.

Kuteerera Nokubvuma Zvinonetsa Vanhu

Zviteshi zvisarudzwa (mafoni anopisa, email, zvinobudisa mashoko enzanga akananga mashoko avose, tsinhiro yavose) uko vagari vemo vanogona kubvunza mibvunzo kana kuti kutaura funganyo. Pindura kumibvunzo nokukurumidza, kunyange kana mhinduro iri yokuti "Hatisati taziva, asi tichakuvandudzai." Kubvuma kuri nyore kunoderedza kuvhiringidzika uye kunoratidza chiteshi chiri kuteerera.

Kushandira Pamwe NemaInternamedia Emo Munharaunda Akavimbika

Mashoko ehurumende angasafarirwa mune dzimwe nzvimbo.

Misangano Yavose Nokupfupikisa Kwezvinobudisa Nhau

Ita misangano yenguva dzose yemishumo yenhau uye, apo kunobvira, misangano yehoro yetaundi (munhu kana kuti anenge). Idzi nhau dzinobvumira vatori venhau navagari vemo kubvunza mibvunzo zvakananga, vachimanikidzira sangano kukurukura itiro hanya nenzira inojeka. Kunyange mibvunzo inodenha inofanira kubatwa semikana yokuratidzira kukwanisa nokuzvininipisa.

Matikiti Anobatsira Kudya uye Kunatsiridzwa Kunopfuurira

Mukati menjodzi, unganidza mibatanidzwa yakadai sokusvika mashoko, mwero yesvomhu, mirangariro yenhau, uye gutsikano yavose (nzvero). Ongorora zvakashanda nezvisina. Shandisa aya mashoko kugadziridza kutumira mashoko panhunzi, kwete bedzi pashure pokupera kwenjodzi. Somuenzaniso, kana nzvimbo yakati yenhau yenzanga iri kunyandura mibvunzo yakawanda, pindura mibvunzo iyoyo mukugadziridza kunotevera.

Kunzvera Kwepashure Pemapurani Nokudzidza Sangano

Njodzi haisati yapera zvechokwadi kutozosvikira sangano racho ranyatsoongorora nokuvandudza.

Gadziriro yehwirudzuro pashure pechiito

Ivai nevavariro dzose dzinowirirana mukati mamazuva 30 echisarudzo chenjodzi. Shandisai gadziriro yakadai seAfter-Action Review (AAR): Chii chaifanira kuitika? Chii chaizoitika? Chii chaigona kuvandudzwa? Chii chinogona kuvandudzwa? Usanyanya kutarisa pamhosva asi pamibatanidzwa yezvinhu. Gadzirira mushumo wakanyorwa nerumbidzo dzinoshanda uye muridzi wechinhu chimwe nechimwe.

Kubatsira Kukurukurirana Zvakanaka

Yeresa tapuro dzenhamburiko dzekurukurirano uchishandisa zvose zviri zviviri mashoko oupamhi neakavanzika. Ko kuwirirana kwavanhu nemirayiridzo yokudzivirira ngozi kwakawedzera here? Mashoko asina kururama akaderera here? Ruzivo rwevoruzhinji rwakaderera sei? Shandisa nzvero, mapoka esumo, uye kunzvera kwezvinobudisa nhau kupindura iyi mibvunzo. Vashandisi vemishumo kana kuti vedzidzo vanogona kugovera zvikarakadzo zvisina kujeka.

Gadziriro Dzokuvandudza Nerovedzo Zvakavakirwa Pazvidzidzo Zvakadzidzwa

Zviwanwa zvekushanda mugadziriro yekurukurirano yenjodzi yakadzokororwa. Kana mukoto wakati ukaratidza kusabudirira, utsive. Kana mamwe mashoko akaparira nyongano, anyorezve. Gadzirisai zviitiko nezvikamu zvinodzokororwa maererano nezvinowirirana. Uyewo rovedzo itsva dzinoratidzira zvidzidzo. Kugadziridzwa kwemadhigirii kunovimbisa kuti sangano racho rigadzirirwe zviri nani nokuda kwenjodzi inotevera.

Kuvakazve Kuvimba Navose Pashure Pechidzidzo

Kunyange apo kurukurirano inoitwa zvakanaka, njodzi inogona kumisa nzanga. Misangano inofanira kutanga nhimbe dzokupindura dzakanaka dzinojekesa budiriro, vazvipiri navapinduri vokutanga, uye kugoverana nhau dzokutsungirira. Kujeka kunopfuurira pamusoro penhamburiko dzokunaya, dzakadai sokuvakazve nguva kana kuti chinjo dzemitemo, kunosimbisa kuti sangano rinoramba richizvidavirira pashure pokunge kurumidziro yaguma.

mhedziso

Kukurukurirana zvinobudirira kuri nyore kumasangano ehurumende, uye kunobatsira kuchengetedza uye garikano. Vanhu vanoronzesa masangano aya nokuchengeteka kwawo, uye zvakajeka, kutendeseka, uye kukurukurirana panguva yakakodzera imari yechivimbo ichocho. Nokuchinja nheyo dzokuona zvakanaka, kumhanya, kusachinjana, tsitsi, uye kugadzirira mumabasa ose, masangano anogona kudzora njodzi nechivimbo chikuru uye kukuvadziko shomanene kumukurumbira wawo.

Kukudziridza gadziriro huru, kuisa murovedzo yeboka, kupinza zvishandiso zvemichina, kuita nzanga, uye kuita kuti dzirambe dzichivandudza haasati ari mabasa enguva imwe asi miitiro inopfuurira. Mamiriro ezvinhu enjodzi(kubva kungozi dzeIndaneti kunjodzi dzinoparirwa nemamiriro okunze(idzo inochinja nokukurumidza. Nyanzvi dzezvoukama hwehurumende dzinofanira kuchinjana nadzo, dzichichinja nzira dzinobvumikiswa nechinhu chitsva. Nguva yokugadzirira isati yava nguva yokungwarira, kwete pashure.

Nokuda kwokuravazve, nzvera zviwanikwa zvakagadzirirwa uye [[FLT]CDC Crisis & Emergency Relief Publication communist. Zvose zviri zviviri zvinogovera magadziresi ane udzame nefundo dzinogona kutungamirira rwendo rwekurukurirano yenjodzi yesangano rako.